Retailer Brand Standards

2019

RETAILER BRAND STANDARDS

As a Herman Miller® Authorized Retailer, we provide Brand Standards for you to ensure consistency in your communications, as well as to protect our design heritage and brand recognition. For your convenience, these cover both written and visual messaging. Use them in developing advertisements and promotions that include the Herman Miller brand and its products.

BRAND Using the Herman Miller Name and Logo

In Logo

Use the provided Herman Miller logo lockup.

Logo Example

In Text

In body copy or a headline, use the words “Herman Miller,”

with a space between “Herman” and “Miller.”

Trademarks

Use the ® after the first use of “Herman Miller” in body text.

Text Example Eames® Lounge Chair and Ottoman

Designed by Charles and Ray Eames for Herman Miller® Note: Please use your brand font in conjunction with the

Herman Miller logo lockup in your marketing materials and

not Meta, the Herman Miller brand font. If you do not have

a brand font please consider using Arial or Verdana.

BRAND Herman Miller Boiler Plates

When describing Herman Miller within text, use this approved copy.

Full Herman Miller® is a pioneer in the furniture industry, an innovator whose human-centered,

problem-solving approach to design has introduced new ways of living and working

for over 100 years. Environmentally-friendly design, lean manufacturing, ergonomics,

the open office, even American modernism itself: Herman Miller and our designers

have had a hand in shaping it all. In the spirit of our founder, D.J. De Pree, who

established a willingness to abandon ourselves creatively to the influence of others,

we’ve partnered with the world’s leading designers for generations—from midcentury

icons George Nelson, Charles and Ray Eames, and Alexander Girard to Michael

Anastassiades, Scholten & Baijings, Yves Béhar, and more of today’s leading design

minds. Our work with them continues to explore design as a method of change,

and the enriching value authenticity brings to our lives. Together, we’re shaping the

new kinds of spaces where people will live and work for years to come.

Condensed Herman Miller® is a pioneer in the furniture industry, an innovator whose human-centered,

problem-solving approach to design introduced new ways of living and working for over

100 years. Environmentally-friendly design, lean manufacturing, ergonomics, the open

office, even American modernism itself: Herman Miller and our designers—Gilbert Rohde,

George Nelson, Charles and Ray Eames, Bill Stumpf, Yves Béhar, and many more—have

had a hand in shaping it all. And as we continue to live out our commitment to authentic

design as a method of change, we’re shaping the new kinds of spaces where people will

live and work for years to come.

BRAND Authorship

People know our brand, our partners, and our designers.

To that end, and wherever possible, please acknowledge

the Herman Miller brand name, the designer name, and the

partner name.

For correct trademark usage on products, visit the

Resources section.

Herman Miller

Eames® Lounge Chair and Ottoman

Designed by Charles and Ray Eames for Herman Miller®

Herman Miller with Magis, Geiger or Nelson Bubble Lamps Spun Chair

Designed by Thomas Heatherwick for Magis

Distributed by Herman Miller®

Landmark™ Chair

Designed by Ward Bennett for Geiger

Distributed by Herman Miller®

Nelson® Bell® Bubble Pendant

Designed by George Nelson

Produced by Herman Miller®

1. Product Name with Correct Trademark

2. Designer

3. Partner

4. Brand

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BRAND Authorized Retailers

Use the “Herman Miller Authorized Retailer” phrase any

time you promote Herman Miller products exclusively.

LOGO Logo Lockup

The logotype should never stand alone.

Only the Logomark and Display lock up

should ever be used.

1. Logomark: Graphic symbol of a brand.

2. Logotype: Specific typographic treatment of a name.

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LOGO Color

Spot: Pantone Bright Red

CMYK: 0.93.100.0

RGB: 226.45.00

HEX: #E22D00

In Print: (.ai)

Use either CMYK or Spot color.

On Screen: (.jpg or .gif)

Use RGB.

Font Size

Light Background Red Logo White Mark

Herman Miller Display .75" and greater. Example: Large-scale signage

Herman Miller Normal less than .75" Example: Print ad

Light Background Black Logo White Mark

Dark Background White Logo Black Mark

LOGO Brand Pages

Always use the approved logo lockup.

Do not break the logo lockup.

LOGO Storefront Decal

Always use the approved logo lockup.

Do not break the logo lockup.

LOGO In-store Signage

Always use the approved logo lockup.

Do not break the logo lockup.

PRODUCT PAGES Herman Miller product

1. Authorship

(Refer to p. 5)

2. “Herman Miller Authorized Retailer” Phrase

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Herman Miller® Authorized Retailer.

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Eames® Lounge Chair and Ottoman

PRODUCT PAGES Herman Miller with Magis, Geiger or Nelson Bubble Lamps

1. Authorship

(Refer to p. 5)

2. “Herman Miller Authorized Retailer” Phrase

distibuted by Herman Miller®

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Herman Miller® Authorized Retailer.

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Magis® Spun Chair

PRINT ADS Herman Miller Product

Use lifestyle or whitesweep photography with a

resolution of 300 dpi.

Print ads need to include the following elements:

1. Lifestyle or Whitesweep Photo

2. Logo Lockup

3. Correct Trademark Usage

4. Authorship

5. Retailer Logo

6. “Herman Miller Authorized Retailer” Phrase

Aeron® Chair Designed by Bill Stumpf and Don Chadwick for Herman Miller®

visit www.retailer.com or call toll free 1.800.9634426

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23 54 6

PRINT ADS Herman Miller with Magis, Geiger or Nelson Bubble Lamps

Use lifestyle or whitesweep photography with a

resolution of 300 dpi.

Print ads need to include the following elements:

1. Lifestyle or Whitesweep Photo

2. Logo Lockup

3. Correct Trademark Usage

4. Authorship

5. Retailer Logo

6. “Herman Miller Authorized Retailer” Phrase

Puppy Designed by Eero Aarnio for Magisfrom Herman Miller®

visit www.retailer.com or call toll free 1.800.9634426

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23 54 6

Magis® Spun Chair Designed by Thomas Heatherwick for Magis Distributed by Herman Miller®

DIGITAL ADS General Guidelines

Digital ads must use approved logo lockup, correct

trademarks, whitesweep photography and co-branding

in the form of "available at" copy.

1. Logo Lockup

2. Correct Trademark Usage

3. Whitesweep Photo

4. Available at Retailer Name

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EMAIL CAMPAIGNS General Guidelines

Email communications may use white-sweep

photography at any size.

Lifestyle photography may only be used within

units 500 x 400 px and larger.

Eames® Lounge Chair and Ottoman Designed by Charles and Ray Eames

visit www.retailer.com or call toll free 1.800.9634426for Herman Miller®

SOCIAL MEDIA General Guidelines for Sponsored Posts

Herman Miller Sale

Save 15% May 3–15 Save 15% May 3–15

Herman Miller Sale

Save 15% May 3–15 Save 15% May 3–15

1200X628 1200X628 1200X628

SOCIAL MEDIA General Guidelines for Organic Posts

The following are recommended crops for images

on social platforms.

Facebook: With a link: 1.91x1

Engagement: 16x9 (or larger)

Twitter: 5x4 or best crop for image

Instagram: 1x1

Instagram Stories: 9x16

Linkedin: 1.91x1

You do not need to include the brand or product

trademarks in social channel posts.

Please do not right click and save down images

from Herman Miller's social media channels

for use in your channels. If there is a post or a

particular image asset you would like to use,

please email retailmarketing@hermanmiller.com

and we will provide it to you.

PHOTOGRAPHY Types

Lifestyle Imagery In print and web units 500 x 400 px or larger,

you may use approved photos of products set

within an environment.

White-Sweep Imagery Use photos of products on a white background in

print and web units of any size; pixels should be 72 dpi

and print should be 300 dpi.

Retailer photography is acceptable as long as it

is approved by Herman Miller.

PHOTOGRAPHY General Guidelines

Do: Include as much of the product as possible in the image.

Do: Place copy on the image in a way that does not conflict with the products.

Don’t: Crop the product off in the images.

Don’t: Run copy over products.

Resources

Product images

Product Trademark list

Product copy (Available on HermanMiller.com)

Herman Miller Logos

For assistance, please contact your Herman Miller

Retail Sales Manager.

Please send all retailer developed advertising and general

marketing materials to retailmarketing@hermanmiller.com

for review prior to use.