HKICT_HC.PPT_Feb.2012 v1

7/31/2019 HKICT_HC.PPT_Feb.2012 v1

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(C) 2012 HANDHELD CULTURE

HKICT Awards 2012: Best LifestyleSocial Communications & Media

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Company Overview

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Handheld Culture (Handheld) is a cloud mobile e-bookstore geared

towards the global Chinese reading and literary creative community.

Founded in 2010 and

headquartered in Hong Kongwith a satellite office in

Beijing, Handheld is one of

the largest online e-

bookstores in Hong Kong.

Use of cloud technology,mobile app development and

web integration

Twofold Mission:

1. To liberate the creativityof Chinese writing from the

myriad of inefficiencies in

traditional publishing

2. To serve the growing

Chinese reading community,hungry for high quality

copyrighted content


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Functionality & Fitness for PurposeRescuing the lost book media

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Handheld is determined to bring back reading as a mainstream lifestyle

element current physical bookstore business model hinders creativity

Ease to browse

and purchase

on-the-go with

smart-phonesand tablets

Ability to

explore niche

titles, download

free previews

and find classicsor out-of-print

titles

Cross-device

experience:

ownership of

cloud server

enables users toswitch between

devices

Content

providers enjoy

an efficient, and

secured e-book

production withcomplete

transparency


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Functionality & Fitness for PurposeSocial Element

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Handheld is active across different social network services including

Facebook, Twitter, Weibo, Youtube, etc.


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Functionality & Fitness for PurposeCommunication

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Handheld is not simply a passive e-book platform. Instead, we strive to be

an opinion-leader who continuously pushes quality content to users


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Functionality & Fitness for PurposeMarketing Online

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Handhelds e-bookstore platform opens the option of digital advertising

and publish-on-demand service for the creative community


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Functionality & Fitness for PurposeMarketing Offline

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Handheld reinstates and stimulates the development of

an online book club, where users recommend, discuss

and share literary takeaways.

Various offline marketing initiatives to promote lifestyle

reading. For example, our collaboration with gourmet

caf, Pacific Coffee.


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Technical ExpertiseNext Generation Platform (NGP)

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Note: Please refer to Handhelds NGP Pamphlet for more technical details on the platform.

NGP provides all the answers in face of the digital challenges of today for

both readers and publishers

Readers canaccess

Handhelds e-

books across

devices

POD to

streamlinepublishing:

ingestion,

transaction,

purchase,

reading and

social

Robust backend

for analytics

managementallowing for

plugging in a

future

advertising

platform

Cloud

technology forefficient global

content

distribution via

the content

delivery

network

NGP reflects our mission to let value stays within the simple equation of the

creation and consumption of content.


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Technical ExpertiseContent License Acquisition & POD Solution

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Content to sell

Content to buy

Print solution

One-stop-shop to make content available tothe Chinese market of more than 1 billion

population.

Consolidated digital distribution rights for over

200 publishers in Asia.

POD centers provide inventory-less,

warehouse-less books solutions to publishers

around the world.


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Technical ExpertiseMobile Publication Solutions

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Interactive publication solutions

that transform static information

about a product, service or a

brand to create a multimedia-driven experience

Mobile is the future of digital communication

Achieve scalability and increase

effectiveness in content

consumption with solutions to

help customers visualize

Support cross-platform solutions

at reasonable cost

Leverage e-book distribution

experience to provide influence

and insights on user behaviors

Tracks, measures and reports

solution effectiveness through

tangible data: page-view, click-

through-rate, lead generation &

conversion, etc.


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Usability & AccessibilityWebsite

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Usability: one of the

mostcomprehensive

copyrighted and

current Hong Kong-

published Chinese-

language e-bookdatabases in the

world 2,000+ book

titles and at least 3

updates to total title

database every

week

Accessibility: simple

free cross-platform

app download


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Usability & AccessibilityMobile Applications

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Users share and

recommend booksonline or via mobile

platforms

6 months since

launch, we

accumulated40,000+ users and

800,000+ total title

downloads.

Over 100+ new and

current book titles

are added to the

bookstore on a

monthly basis.


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Social Impact & Market Performance

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Wall Street Journal Asia:

The worlds Chinese-language e-bookstore

Collaborates with 200+

Chinese and Asian

language publishers, such

as Joint Publishing, Enrich

Publishing and Digital

Library of China, etc.

Book fairs & social media

events, such as SWMHK

Innovative & content-

driven initiatives: award-winning QR code

campaign

SNS profiles on Facebook,

Twitter, Weibo, etc.


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Innovation & Creativity

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An array of innovative services including digital publishing consulting, e-

book production, and Publish-On-Demand (POD)

Cloud-based POD:

Content owners

can streamline

publishing in as short

as one week

Print, package and

ship physical copies

based on orders

Ideal choice for the

below content:

For niche readers

Requires constant

updates

New authors

Academic research

No longer in massmarket

Partnership with

mainland company to

further enhance

direct publishing


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Corporate Social Responsibility

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Note: Please refer to sample program leaflet for more details

Handheld runs a monthly program with Pacific Coffee topromote selected e-books with positive themes. HK$1 to

selected charity for each purchase.

Digital books have always been an environmental choice, and

Handheld is no exception. As a leading e-bookstore with POD

service, Handheld is driving the sustainability and

environmental effort on the publishing industry.

We will continue to uphold our corporate social responsibility to further

raise awareness, encourage green developments and boost creativity.


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(C) 2012 HANDHELD CULTURE

Thank You!For further information, please contact:

Nini Suet(M) +852 6892 [email protected]

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mailto:[email protected]:[email protected]

HKICT_HC.PPT_Feb.2012 v1

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