Hiviz publicity package
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Transcript of Hiviz publicity package
EFFECTIVE PUBLICITY FOR YOUR EVENT
HiViz Event Management & Promotions PO Box 167 WOONONA NSW 2517 M: 0414 860 080 www.hivizevents.com.au [email protected] www.facebook.com/hivizevents
What we do….
We work with you to generate a publicity campaign, supporting your events with strong media presence. We assist you to manage and grow your artistic and brand profile, locally and within Australia.
More detail…. We have an astute understanding of the traditional and non-
traditional media landscape. We will reinforce and enhance your
event to prime position.
How we do it… The Manager of HiViz Events has exceptional communication and
presentation skills and can right an effective media release. Many of
the releases sent to local media outlets are printed in their entirety.
We access and utilise traditional and non-traditional media
outlets to profile your event.
Negotiate deals with Broadcast and online publishers.
Work extensively with Social Media.
We identify media opportunities including the writing and
placing of opinion pieces in appropriate media outlets.
We Identify interview opportunities on radio and online.
HiViz will…. Consult with you to ascertain the target audiences you
want to reach via publicity. Target media outlets.
We research and select publications and broadcast vehicles that reach the audiences you’re trying to influence.
Prepare and distribute your news. We get the word out, either via personal calls during which you share story ideas and provide background information or via media releases that we hand-deliver, mail, or e-mail to editorial contacts.
Organise poster runs. Liaise with you and media outlets to organise paid
advertising. Liaise with local radio stations for interviews.
Successful campaigns…. Click here
Communication is a two-way thing …
Support material such as high res photos, videos and other
important information about the event is vital for a
successful campaign. We cannot manage the publicity of an
event without this material. Please also keep us up to date
with any changes that inevitably occur along the way.
$ Get what you pay for…
You get a publicity company that will:
Familiarise themselves with your product. Wherever possible, if it is
a band or show, we will come and see it before we start the
publicity campaign.
Write creative and interesting media releases in a form that is print
ready.
Provide a written proposal with a clear time line.
Provide accessibility (within reason, of course!)
Promptly reply to emails & messages.
Provide weekly verbal updates.
Provide a written report at the completion of the campaign.
‘Price is what you pay. Value is what you get.’ ~ Warren Buffet