about hive marketing

Hive Marketing is a consulting firm that specializes in helping clients make more money through unique marketing strategies and tactics.

Drawing on 15 years of corporate marketing expertise, Hive uses everything from the latest social media tools to good old-fashioned hand-to-hand combat to provide boutique solutions that let companies focus on counting their cash.

buzz that sticks™

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my approach

1. lead with ideas: consider this a “broad strokes” view of how my mind works rather than a detailed action plan.

2. provide options: choose from several ways to work with me, or mix and match.

3. deliver results: expect clear deliverables and timely execution.

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case studies

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Liza’s Kitchen is a family restaurant focused on high-quality ingredients and fresh preparations of food in a relaxed, beach atmosphere. With a new, larger location and patio; beer and wine sales; and a new evening meal period; there are several opportunities that must be leveraged simultaneously in order to maximize revenue. Liza’s Kitchen was embarking on a period of major growth. Because the principals of the business are fully engaged in the daily operation, now was the time to bring in outside help to make sure none of these opportunities are missed.

GOAL: Increase revenues while maintaining profit margins and quality of life.

STRATEGIES:

Streamline and Expand Catering BusinessMaximize Wine Sales and Expertise – Position Cat as Local Wine ExpertPosition New Location for New or Non-Traditional Types of Business

[this client doesn’t use twitter. hive does traditional marketing and PR work for them as well as social media.]

[case study one]

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Facebook Fan Page April 14, 2.30 pm 0 fansApril 16, 10.53 pm 296 fansMay 25, 2.14 pm 463 fansJuly 15, 12.50pm 655 fansOct. 6, 12.34pm 923 fansDec. 3, 10.22am 1,009 fansMay 12, 12.26pm 1,368 fans

Fan EngagementFavorite menu item 40 commentsPre-Event Poll 17, 3, & 13 commentsPost-Event Poll 10 commentsProduct Pictures 11 commentsCooking Tips 3, 4, & 10 commentsDirect Calls to Action 8, 3, 2, 1, & 5 comments

Special Events via FacebookWine Tasting Strongest revenue performance ever for meal periodCooking Demo Sold out event; sold highest amount of retail product ever

"Susan implemented a comprehensive strategy for us that is helping grow our business without killing us! HIVE built our database from zero to 300 in three days, allowing us to reach out with new information real-time."

- Cat and Mike Meek, Proprietors

Liza’s Kitchen

[results]

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This outplacement firm and its principal, Emory Mulling, needed to modernize its positioning in the marketplace. Having been out of the public eye for 10+ years, Emory was ready to reemerge with new messaging and new placement to ensure he was thought of as relevant by potential corporate clients.

GOAL: Create an up-to-date internet presence that would position Emory as a leading expert on workplace issues.

STRATEGIES:

Use Facebook, Twitter, and a blog to improve search results.Respond to press queries calling for workplace issues experts.

[this client was pursuing a radio show and other national media opportunities.]

[case study two]

7Mulling Corporation

When we started, the most recent search result for Mulling was from 1997. At the end of our campaign, his results were only hours or days ago.

[examples]

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Front Page News is a local patio bar and restaurant focused on selling good times. While they aren’t breaking new culinary ground with their menu, Front Page News is known as a great place to hang out after work. As new competitors entered the marketplace and the economy tanked, FPN watched sales erode. In order to shore up their market share and hopefully gain new ground, the restaurant’s owners felt the time was right to deploy new marketing tactics.

GOAL: Remind customers why they fell in love with Front Page News and stay top-of-mind for after work drinking business.

STRATEGIES:

Use social media to communicate with current and new customers.Streamline email marketing to improve open and click-through rates. Evaluate new tools such as Groupon, FourSquare, and Living Social.

[hive did traditional marketing and PR work for this client as well as social media.]

[case study three]

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“Thank you so much for dragging us out of the 20th century and into the 21st. “ - Josh Sagarin, Proprietor

Front Page News

Email Marketing

[examples]

FacebookJuly 1 0 fansAugust 1 327 fansApril 1 638 fans

TwitterJuly 1 0 followersAugust 1 65 followersApril 1 556 followers

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This national hotel chain has an unusual mixture of economy and luxury properties as a result of recent mergers and acquisitions. They needed to breathe life into their new loyalty program and to position themselves against the competition effectively. The chain had been essentially ignoring their web presence and traveler review sites since growing in size. With an extremely conservative corporate culture, a social media campaign would have to carefully considered before being launched.

GOAL: Understand the impact of social media on guest perception and search ranking. Benchmark the company and its top competitors.

STRATEGIES:

Benchmark and monitor three top competitors’ social media efforts.Monitor and address mentions of the chain online.Develop content that could be used if a social media campaign got approved.

[this national hotel chain has a non-disclosure agreement with hive marketing, so only generalized information is available.]

[case study four]

11National Hotel Chain

Measure Confidential National Chain

Competitor 1 Competitor 2 Competitor 3

Strength 0% 0% 1% 1%Sentiment 8:1 14:1 11:1 5:1

Passion 25% 16% 9% 58%Reach 3% 6% 5% 6%

Ave time/mention

12 days 19 days 9 hours 12 hours

Last mention 15 days ago 4 days ago <1 day ago <1 day agoUnique authors 15 36 49 53

Positive 8 28 57 56Neutral 16 46 152 219

Negative 1 2 5 11

[examples]

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A FranNet consultant since 1999, Leslie Kuban provides education and support to individuals who are interested in owning franchised businesses. Leslie has helped more than 250 people make the transition from corporate life to business ownership. Leslie had a database of 5,000+ prospects but felt that she wasn’t maximizing their potential.

GOAL: Create ways to stay top of mind for prospects without alienating them. Use social media tactics to position client as a leader in her field.

STRATEGIES:

Create an email marketing plan to stay in contact with prospects without spamming them.Develop strategies for Facebook, Twitter, LinkedIn, YouTube, blogging, and other channels, including setting up and optimizing profiles and compiling content.

[hive handles a wide array of marketing for this client, including email marketing, social media, blog editorial, PR, and seminar development.]

[case study five]

13Leslie Kuban, FranNet of Georgia

Jan 2011 Feb 2011 Mar 2011

Total Fans 99 105 109

Daily Active Users 10.97 20.5 29.55

Weekly Active Users 41.58 74.93 145.61

Monthly Active Users 93.97 117.75 394.68

Launched blog “Logic Does Not Apply.”

Increased email open rates by incorporating more pictures and varying message types.

Growing Facebook engagement with frequent, relevant content about business ownership, not just Leslie’s products.

[examples]

thank you.

hive marketing | 404 964 5765 | susan.barry@hive-marketing.com

© 2011 hive marketing. all plans, copy, ideas, art, layouts and other recommendations made by hive marketing are for presentation purposes and remain the property of hive marketing until such time as the project is commissioned. any unauthorized use of these plans, copy, ideas, art, layouts and other recommendations is expressly prohibited.