History of Typography. What is “Typography?” printing The art and technique of printing The...
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Transcript of History of Typography. What is “Typography?” printing The art and technique of printing The...
History of TypographyHistory of
Typography
What is “Typography?”What is “Typography?” The art and technique of printingprinting The “study” and “process” of typefaces
“Study” Legibility or readability of typefaces and their layout Attractiveness of typefaces and their layout Functionality and effectiveness of typefaces and
their layout How a typeface/layout combo “enhances” or “honors”
content “Process”
Artistic composition of individual type Setting and arrangement of type Basic elements of “desktop publishing”
Typeface A full set of type made to a particular design (size and
style) A font
The art and technique of printingprinting The “study” and “process” of typefaces
“Study” Legibility or readability of typefaces and their layout Attractiveness of typefaces and their layout Functionality and effectiveness of typefaces and
their layout How a typeface/layout combo “enhances” or “honors”
content “Process”
Artistic composition of individual type Setting and arrangement of type Basic elements of “desktop publishing”
Typeface A full set of type made to a particular design (size and
style) A font
Some Typeface ExamplesSome Typeface Examples
Quick brown foxes jump - Times New Roman
Quick brown foxes jump - Bookman Old Style Quick brown foxes jump - Courier New Quick brown foxes jump - Trebuchet MS Quick brown foxes jump - Comic Sans MS - Webdings
Quick brown foxes jump - Times New Roman
Quick brown foxes jump - Bookman Old Style Quick brown foxes jump - Courier New Quick brown foxes jump - Trebuchet MS Quick brown foxes jump - Comic Sans MS - Webdings
Typography and PrintTypography and Print Typography is defined in relation to
print History of (Western) printing
Johannes Gutenberg Europe’s first printer (42-line Bible, 1455) First designer of typeface Gothic type: modeled after German script Goal: To replicate the look of a manuscript Bible
Aldus Manutius Designed “Italic” type (“of Italy”) in the 1490s Modeled on handwriting of Venetian clerks Compact form allowed for printing of smaller
books
Typography is defined in relation to print
History of (Western) printing Johannes Gutenberg
Europe’s first printer (42-line Bible, 1455) First designer of typeface Gothic type: modeled after German script Goal: To replicate the look of a manuscript Bible
Aldus Manutius Designed “Italic” type (“of Italy”) in the 1490s Modeled on handwriting of Venetian clerks Compact form allowed for printing of smaller
books
Typography and Print: Creating TypeTypography and Print:
Creating TypeGeofroy Tory
• 16th Century French Designer• Influenced by architecture and the work
of Leonardo da Vinci• Designed his typeface on the
proportions of the human body
Geofroy Tory
• 16th Century French Designer• Influenced by architecture and the work
of Leonardo da Vinci• Designed his typeface on the
proportions of the human body
“Anatomy of a letter” - Some terms eventually associated with the potential features of type design
(Not Tory, but an example of a full set of typeface)
From physical type to printed page
The composing sticks: words formed, placed into sticksThe galley: sticks placed together, spaced apartThe chase: galley placed inside, wedges add marginsThe form: inked, then placed in the printing press
Typography and Print: The Power of Typography
Typography and Print: The Power of Typography
• Typography takes an active role in the content
Helped inspire later modernist typographers to use strong contrasts in type sizes and design, and new angles of type
• Visible as well as audible poetic element
• Typography takes an active role in the content
Helped inspire later modernist typographers to use strong contrasts in type sizes and design, and new angles of type
• Visible as well as audible poetic element
What does this mean today?
What does this mean today?
Font has taken many shapes; its use has become about design and distinction
Font has taken many shapes; its use has become about design and distinction
Graffiti - first seen in pre-historic cave drawings…
•was used primarily by political activists to make statements and street gangs to mark territory•In the late 60s, it began its use for identity
•“TAG” is the term used for writing one’s name or nickname - it has style, yet generally lacks an aspect of quality art work
•‘Tagging’ began in Philadelphia, quickly spreading into New York - although NY is famed for starting it
•Graffiti (Urban Art) is the more artistic form of ‘tagging’ and has attracted people of all races, religions, gender and nationalities - from the broadest types of backgrounds and from all socio-economic classes - and can range in writers aged 8 to their 30s …. as it can be individualized, personalized and identifiable using FONT
Enhancement using COLOUR and BALANCE
SHADES, VALUES and TINTS
Monochromatic
Media Logos
Work Cited
Chin, Robin. "History of Typography." History of Typography. Nov. 7 2006. cs. 27 Aug 2008.
<http://64.233.167.104/search?q=cache:EkDKtC3dwPAJ:www.cs.ucsb