Joel Dietz, CEO 668 High Street, Palo Alto

joel@swarm.fund, www.swarm.fund

All you need to know about Blockchain on one slide

Welcome to a DAOist world

P2P Foundation writings (https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site:p2pfoundation.net+joel+dietz) Ethereum Meetup (http://www.meetup.com/EthereumSiliconValley/) Distributed Governance Whitepaper (https://github.com/fractastical/distributed-governance/blob/master/whitepaper.md) Decentralized Autonomous Society (https://www.facebook.com/groups/579940655425355/, 1100 members) Crowdfunding (http://evergreenthoughts.quora.com/Cryptocurrency-Crowdfunding-Problems-and-Potential) “Coinify” (koinify.com) “Cryptoequity,” community Network (Swarm, https://bitcointalk.org/index.php?topic=664071) Comiccoin (http://www.coindesk.com/bitcoin-comic-goes-sale-following-successful-crowdfunding/) “Remember, remember” Harvard summit (http://www.coindesk.com/token-security-research-analyzes-blockchain-us-law/) DCO implementation (http://www.coindesk.com/swarm-targets-blockchain-governance-platform-pivot/)

History

Lack of good projects

Legal

Lack of accountability

High marketing costs

BTC drop

Problems

Bad economics

Governance

DCO model

Usability

SolutionsDecentralized due diligence

- legal contract describing governance - structured as “partnership” - voting tech - automated asset issuance - project page - distribution - sale

DCO package

Good! - broad engagement - large community - values based !!Bad - enthusiasm levels vary over time - can be scary to ecosystem (i.e. too disruptive) - most crowdfunding campaigns fail (~40% success rate on Kickstarter) !Ugly! - hard to do follow on funding - budgeting on asset that fluctuates in price

Lessons Learned

42*2 Projects

Project Mayhem*