Schools and Online Schools and Online CommunicationsCommunications

Presented by:Presented by:

Rosalind Davis Rosalind Davis

Past v. PresentPast v. Present

In 1994 only 35% of In 1994 only 35% of schools had internet schools had internet access.access.

Today more than 90% Today more than 90% of schools have of schools have internet access.internet access.

Next… Next… Next…

Next…Andfinally…

First…

History of CommunicationHistory of Communication

Communication Techniques

E-Mail

E-Newsletter

Interactive Databases

Surveys

Intranet

Streaming Video

Online CommunicationOnline Communication

DiscussionGroups

Listserv

Website AudienceWebsite Audience

StudentsStudents

ParentsParents Residents TaxpayersResidents Taxpayers

StaffStaff and Teachersand Teachers

EffectiveEffective Web Pages Web Pages

Design – How the web pages appears on Design – How the web pages appears on various types of computers.various types of computers.

Navigation – How it helps users find information.Navigation – How it helps users find information.

Content – Information and data that is made Content – Information and data that is made available.available.

Writing – methods used to convey important Writing – methods used to convey important information and data.information and data.

Other factor include innovation, technology, Other factor include innovation, technology, copywriting, and ease of use.copywriting, and ease of use.

Web Page E-Newsletter

Design

Evaluating Web SitesEvaluating Web Sites

Usefulness of content.Usefulness of content.Clarity of design.Clarity of design.Frequency of updates.Frequency of updates.Ease of navigation.Ease of navigation.Adherence school web policies.Adherence school web policies.Links to other district information and web Links to other district information and web services.services.

Example AExample A Example BExample B Example CExample C

Policies on ContentPolicies on Content

Many school districts enforce guidelines and policies to Many school districts enforce guidelines and policies to govern the use of online information to protect students’ govern the use of online information to protect students’ safety and privacy. safety and privacy.

The district prevents the use of student information on The district prevents the use of student information on web sites unless authorized by the district.web sites unless authorized by the district.

The district also provides protection for their employees The district also provides protection for their employees by providing email accounts.by providing email accounts.