History of Mass Communication (Oral & written Communication)
History of Mass Communication (New Media)
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Transcript of History of Mass Communication (New Media)
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History of New Media (Computers & Communication) History of Mass Communication
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New Media New media is made possible by the
convergence or coming together of various media industries that previously maintained quite separate identities and relationships with citizens & consumers
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Old Media vs New Media New media differ from old media in that
they are instantaneous and interactive, allowing users or consumers more control in shaping their messages
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What is New Media
Television Radio Newspapers
Blogs* Podcasts YouTube*
Social Media
Twitter Facebook Google+ YouTube* Blogs*
Old/Traditional Media New Media
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Eg. of New Media MSNBC joint venture of Bill Gates’
Microsoft & NBC News. 24 hour cable TV network & cyberspace
news and information service that are linked to each other
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Information Superhighway Infrastructure that potentially allows
people everywhere to communicate with each other.
Two delivery systems: Cyberspace & various digital services Cable TV which allows multiple channels of
information for viewers
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Internet Martin Irvine (Georgetown University) Global network of computer networks
that is 1. A worldwide computer system using a
common means of linking hardware and transmitting digital information
2. A community of people using common communication technology
3. A globally distributed system of information
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Internet U.S Department of Defense (1960s) Originally organised by the U.S
Department of Defense, the Internet was at first mostly used by Scientists & university professors
Until 1990s, few ordinary people had ever heard of the Internet or the World Wide Web
By 1996, demand for Internet exploded
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Internet & World Wide Web Internet: Worldwide computer system
WWW: System of delivering hypertext and multimedia files on the Internet
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LinkedIn Reid Hoffman et al. Founded (2002) Launched (2003)
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100 million+ members | Manage your professional identity. Build and engage with your professional network.
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LinkedIn Sample
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Facebook Mark Zuckerberg (2004)
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Online publishing technology Provides user generated
information Accessible & user friendly Interactive conversation Connect and share with
people with similar interest
Of 286, 705 Barbadians, 188,000 have internet access & 114, 240 are facebook subscribers (65% penetration)
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Facebook Sample
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Twitter Jack Dorsey (2006)
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Tweet what’s happening now
Instantly connect to what's most important to you.
Follow your friends, experts, favorite celebrities, and breaking news.
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Google + Google Inc. (2011)
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Google+ aims to make sharing on the web more like sharing in real life.
"Circles" enables users to organize contacts into groups for sharing
"Hangouts" are places used to facilitate group video chat (with a maximum of 10 people participating in a single Hangout at any point in time).
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Google+ Sample
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Pinterest Ben Silbermann, Paul Sciarra & Evan Sharp (2010)
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Pinterest Online pin-board style
sharing website Organise and share
images/videos of interest
Create and share theme based collections (events, interest, hobbies)
Users can re-pin things of interest
Allows sharing via facebook and twitter
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Pinterest Sample
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Instagram Michel Krieger & Kevin Systrom
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Instagram Photo sharing
program Allows modification
of photos (colour, texture, Polaroid effect)
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Blogs Blogging (Early 1990s) Published journal Displayed in reverse
chronological order with most recent posts first
Sometimes interactive allowing visitors to share comments
Combines text, images, links to other blogs, web pages etc.
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Blog Sample