History of MarketingPapyrus Scrolls to Modern Social Media

Marketing & Advertising Advertising- 

Portrayal or presentation of a product, idea, or organization, in order to induce individuals to buy, support, or approve of it

Marketing-The process by which products and services are introduced to the marketplace

Can you Have One Without the Other?

Other Components include: public relations, product pricing, media planning, distribution, sales strategy, customer support, market research

Compiled by author from sources: 4hb.com

Ads in Antiquity

China was the 1st country to use paper ads and

trademarks

Logos were placed on bottle stops in ancient Mesopotamia

Chinese Product Branding

Mesopotamian Bottle Stops

Compiled by author from sources: advertisingage.weebly.com Image Source: Google Images

Ancient Times

Compiled by author from sources: brainpickings.org ivieinc.com Image Source: Google Images

Advertising & marketing campaigns

were very rudimentary before the printing press

Cicero wanted to keep up on events so he invented a

refined information-

exchange network

The profiles of emperors were found on coins which kept them in the minds of every citizen

Cicero’s Web

News from Rome took around 5 weeks to reach Britain in the west and 7 weeks to reach

Syria in the east

When a politician made a speech, cicero could distribute it by making copies available to his

associates, who would read it and pass it on to others

The state gazette held information about political debates, new laws, births and death

announcements, public holidays and other official information

Compiled by author from sources: brainpickings.org Image Source: Google Images

History of The Billboard

Based on Marshall McLuhan’s theory of the medium is the message, billboards are not just words displayed on surfaces for people to read, they are the actual message

Billboards can be traced back to the Egyptians to 2750 BC, the pyramids were a broad-scaled communication device revealing its message through its presence and the process of construction

Compiled by author from sources: billboard evolution Image Source: Google Images

Ancient Public

Relations

What we now call public relations is an essential and natural aspect of human society

Whenever we look at social interaction, we find elements of public relations practices

Ptah-hotep, advisor to the Egyptian pharoahs, wrote about 2,200 BCE of the need for communicating truthfully, addressing audience interests, and acting consistently with what is being said

Ptah-hotepAdvisor to the Pharaohs

Compiled by author from sources: faculty.buffalostate.edu Image Source: Google Images

The Renaissance - Age of Enlightenment1400 to 1600

Gutenberg Content Shock

“Content Shock is real, but it isn’t new. In fact it’s been around for hundreds of years. Gutenberg’s printing press made it inevitable.”

Nathan Collier

Compiled by author from sources: colliermarketing.com

The Gutenberg Principle

The Gutenberg principle stated mass

distribution of information was

possible

It eventually proved to be expensive and institutionalized

• Gutenberg paved a marriage between content and distribution that our social media has divided

Allowing Content to free itself from its

form of distribution

Compiled by author from sources: richardstacy.com Image Source: Google Images

The Post- Gutenberg World

Before the printing press, it was not

possible to distribute information to a large

number of people It could be captured in books, and scrolls,

but access to info was limited to a small

elite group

The spread of knowledge relied on

word-of-mouth

The Gutenberg principle shaped our world, turning its attention to the post-Gutenberg era

Social media will impact ways in which organizations must adapt & survive; power will not lie in the institutionalized capability to control access to information

Compiled by author from sources: richardstacy.com

European Domination:1500-1700-

Only English colonial ships could carry cargo between imperial ports

Tobacco, rice, and furs, could not be shipped to foreign nations except through England or Scotland

Americans were paid to produce raw goods, while raising protectionist tariffs on the same goods produced in other nations

Compiled by author from sources: sparknotes.com Image Source: Google Images

US Marketing began in 1900, however great thinkers argue it was philosophized upon much earlier

The voyages of exploration began with what would become European domination of the globe

Enter US Capitalism

The US economy became

predominantly capitalist by

1900,land receded as the main means of

production

Manufacturing & railroads took the

forefront, along with new financial

industries

At that time, the US became the most

favored home for great wealth throughout the

world

Compiled by author from sources: newhistory.org Image Source: Google Images

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Chien, C“Billboard Evolution,” The Four Peaks Review 1.1 (2011), 86-97. file:///C:/Users/Monika%20Somogyi/Downloads/11424-12088-1-PB.pdf

 "Cicero’s Web: How Social Media Was Born in Ancient Rome." Brain Pickings. 2013. Web. 25 Mar. 2016. https://www.brainpickings.org/2013/10/25/writing-on-the-wall-social-media-first-2000-years/

Sources Cited:

"The Gutenberg Principle - Richard Stacy." Richard Stacy. N.p., 30 Oct. 2008. Web. 13 Apr. 2016. http://richardstacy.com/2008/10/30/the-gutenberg-principle/

"INTRODUCTION." A Short History of American Capitalism:. Web. 25 May 2016. http://www.newhistory.org/CH01.htm

Pope Pius II, Gutenberg, and the Era of Content Shock http://www.colliermarketing.com/content-shock/

"Public Relations, History." Public Relations, History. Web. 29 Apr. 2016. http://faculty.buffalostate.edu/smithrd/pr/pioneers.htm

SparkNotes. SparkNotes. Web. 30 Mar. 2016. Colonial Economy: Mercantilism http://www.sparknotes.com/testprep/books/sat2/history/chapter5section4.rhtml