History of Google Local from 2004-2011

Twitter @mblumenthalMike Blumenthal

Mike Blumenthal, blumenthals.com/[email protected] | Twitter: @mblumenthal

The Intersectionof Local & Social



SocialLocal Search


Mobile MapsGoogle

DirectionsGoogle

Places /w Hotpot

Google Car

Google SMS

Google MapsGoogle Placesw/Hotpot

Google TV

Google LocalOne Box

Listings display across different array of devices


Places Search

Listings display across different array of platform & interfaces


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November 16, 2010 – Hotpot

A Social Local Search Engine


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1998 – Relevancy + Rank

Google Search


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March 2004 – Location + Prominence

Google Local


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February 2005 – Distance

Google Maps


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March 2005 – Verified Business Data

Google Local Business Center


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April 2005 – Mobile Query Data

Google Local for Mobile


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April/June 2005 – Personalization

Google Search History & Personalized Results


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November 2005 – Broad Exposure

Google Local Universal Results


May 2007 – Road Geometry

Google Maps - Streetview


June 2007 – Click to Call

Google Maps - iPhone


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June 2007 –Sentiment & Review History

Google Maps Accepts Reviews


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October 2007 – Geo Citations

Google Maps Starts Mapping the Geoweb


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February 2008 – Neighborhood Data

Google Maps allows searches to be refined by user ratings &

neighborhoods.


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March 2008 – UGC of Business Data

Google Maps allows end users to editbusiness listings & add new places.


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March 2008 – Localized Semantic Categories

Google Maps allows unlimitedbusiness categories.


September 2008 – Local User Context

Google releases first Android OS.


February 2009 – Local Spam Fighting

Google Maps is inundated with Locksmith spam.


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March 2009 – Proximity & Intent

Google Extrapolates Local Intent


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June 2009 – SMB Engagement

Google Maps Intros LBC Analytics


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June 2009 – Tools for National Chains

Google Maps Adds Verified Bulk Uploads


July 2009 – Branding of Local

Google Maps Starts Branding of Places


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December 2009 – Sentiment Analysis

Google Places adds Review Sentiment Analysis


December 2009 – Marketing Local

Google Places Sends out Bling


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Dec 2009/Jan 2010 – Fixing Local Data

Google Places adds Report aProblem & Outbound calling


January 2010 – Increasing Local Content

Google Adds Reviews from Blogs& Other Non Traditional sources


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Feb 2010– Business Type Modeling

Google Places adds‘Nearby places you might like’


February 2010– Monetize Local

Google rolls out local listing ad in limited markets


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March 2010 – Service Area Data

Google Places Adds Support for Home Business/Service Area


September 2010 – Inbound Sales

Google Places Starts Promoting #800


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October 2010 - Broad Public Awareness

Google rollouts Places Search


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November 2010 – Ratings

Google Places Adds Ratings


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November 2010 – Likes

Google Places Adds Social Likes


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Now– Updates & Self Referals

Google Places adds friend updates To Maps


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Hotpot – Recommendation Engine

A Social Local Search Engine


Google Reviews PRE/Post Hotpot100%

90%

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0%

Large City Restaurants

Total Google Reviews Prior to 11/16

3rd Party Reviews

©Copyright, 2011 – Mike Blumenthal, Blumenthals.com

Medium City Restaurants

Small City Restaurants

Google Reviews & Ratings 11/16-01/16


3rd Party Reviews


Google Reviews PRE Hotpot100%

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0%Large City Restaurants Medium City Restaurants Small City Restaurants


3rd Party Reviews



Google Reviews POST Hotpot100%

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3rd Party Reviews



100%

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3rd Party Reviews


Google Reviews POST Hotpot

Portland



The Intersectionof Local & Social

History of Google Local from 2004-2011

Technology

Transcript of History of Google Local from 2004-2011