“Hispanics Are An Economic Force, Corporate America Is Taking Notice”

“…the U.S. Hispanic consumer market is actually as big or bigger than the GDP of Mexico or Canada. America must acknowledge and

respect the contributions of Hispanics in every aspect of our society.”

- Harvard Journal of Hispanic Policy (March 2014, “What Would America Be Like Without Hispanics?” By Stephen Balkaran)

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The Hispanic Community Is Growing Dramatically And Getting Younger

• Currently 54M Hispanics in the U.S. - 17% of U.S. population

• Over the next 5 years, Hispanics will account for 60% of U.S. population growth

• From 2010 to 2050, the U.S. Hispanic population growth rate is 167%, compared to 42% growth for the overall U.S. population

• Over 60% of the U.S. Hispanic population is under age 35, with the median age being 28

• U.S. Hispanic population spends 20 hours a week, listening to music.

• 97% of the U.S. Hispanic population say that they listen to music at least once a week.

Hispanics Are The Largest Ethnic Group, Driven By Youth,

And Is Expected To Grow Tremendously

Sources: 1) U.S. Census Bureau 2013, 2) Nielsen Multi cultural Music Report, Hispanic Consumers, Aug. 2014. 3) “State of the Hispanic Consumer: The Hispanic Market Imperative,” 2nd Qtr 2012, The Nielsen Company; “The Power of the Hispanic Consumer,” April 2010, Mercury Media

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US Hispanics Are A Powerful Consumer Force

• In 2009, U.S. Hispanic consumers had $1.04T in

disposable income (10% of U.S. disposable income)

• By 2017, The Hispanic consumer’s disposable

income will grow 76% to $1.83T dollars

• Currently, if the U.S. Hispanic buying power

was a stand alone country, that country

would rank 14th in the world, ahead of Turkey,

Australia, Saudi Arabia and South Africa

• The per capita income of U.S. Hispanics is

higher than that of Brazil, India and China

With The Greatest Growth Of Buying Power In America

Sources: “State of the Hispanic Consumer: The Hispanic Market Imperative,” 2012, The Nielsen Company; “The Power of the Hispanic Consumer,” 2010, Mercury Media

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$75K+ HH Income Attended College College Grad. + Employed Full-Time White Collar

Occupation

Mil

lio

ns

2012 2014

Hispanics Are Increasingly Influential Consumers. Growing Their Income, Education, And Careers!

Target Persons Trend

Hispanic Adults 18+, 2012 v. 2014

+8%

+10%

+12%

+5%

+15%

Source: 2014 Scarborough Release 1 vs. 2012 Scarborough USA+ Release 1, Hispanic Adults 18+.

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iHM Hispanics Over-Index vs. Total US In Buying Entertainment Event Tickets

iHM Hispanics Buy Tickets For Various Entertainment

Likelihood Of Participation In Entertainment Activities (Past Year):

iHM Hispanics vs. Total U.S.

67% more likely to go

to the circus

23% more likely to

visit a zoo

285% more likely to attend an

International soccer game

Based on 2014 Scarborough USA+ Release 1

5

64% more likely to go to a

amusement/theme park

48% more likely to attend

a monster truck show 86% more likely to attend

professional wrestling event

And They Are Passionate About Their Artists Who Significantly Influence American Culture

Pitbull and Enrique Iglesias at the

iHeartRadio Music Festival 2012

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• Hispanic population in Orange County 338,844 alone

• Buying Power: $121.8 Billion Dollars

• 1/3 have a $50K+ household income

• Average Age: 34 years old

• 38% of Hispanics are Spanish dominant

• 84% of Hispanics are Bilingual

• 24% of Hispanics are English dominant

• 54% own a residence

• Hispanics start families at a younger age and have larger families

• 54% have 4+ residents in the household

• The Hispanic community has increased 125.1% from 2000 to 2013

• From 1990 to 2010, the Hispanic population in Florida increased from 1.5 million to 4.2 million; a growth

rate of an astounding 267 percent

• Florida has more than 4.48 Million Hispanics and has the third largest Hispanic population in the U.S.

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Hispanics Per County

Osceola 45.5%

Orange 26.9%

Seminole 17.1%

Polk 17.7%

Volusia 11.2%

Lake 12.1%

Brevard 8.1%

26%

15%

31%

12% 7% 9%

< $25K $25K-$35K $35K-$50K $50K-$75K $75K-$100K $100K+

Household Income Levels Average HH Income is $49,092 per Year

Gender

Gender-Balanced, Skewing

Slightly Female

Men

45% Wom

en

55%

Age

80% are 18-54 Years Old

18-24

16%

[CATEGOR

Y NAME]

[VALUE]

35-44

18%

45-54

16%

55-64

11%

65+

9%

9%

41% 29%

13% 8%

< High SchoolHigh School GraduateSome College College GraduatePost Graduate +

Education Summary

High School Graduate+

9 WRUM-FM/Orlando www.rumba100.com

z

Call Letters: WRUM-FM

Dial Position: 100.3

Format: Tropical – an

international blend of

Salsa, Merengue,

Bachata and Reggaeton

Website: RUMBA100.COM

Target Audience:

Women 25-54 and

Adults 25-54

Coverage Area: Marion, Sumter, Lake,

Seminole, Orange,

Volusia, Osceola and

Flagler Counties

Los Anormales: John Musa, Jenny

Castillo, Casper & Alejandro

M-F 6a-10a

Raymond

Torres

M-F 10a-2p

El Relajo: La Gitana, Franchy

& DJ Anthony

M-F 2p-7p

Gaby

Calderon

M-F 7p-12a

Nataliz

Jimenez

Sat-Sun 10a-3p

• The one and only Hispanic Station with over 10 years of format and

programming consistency in the market

• Only Hispanic Station in the market with 8+ counties of crystal clear

coverage

• #1 Hispanic Station Adults 18-49

• #1 Hispanic Station

Adults 25-54

• #2 Station in General

Market Adults 25-54, May 2015 Book

• 325,000+ on air

listeners each week!

• 110,000+ listeners

through RUMBA 100.3

2500 Maitland Center Parkway, Suite 401, Maitland, FL 32751 407-916-7800

The #1 Hispanic Platform in Central Florida

Hispanic Consumers Are Among The Most Significant Listeners Of Radio In The U.S.

Weekly TSL to Radio

Hispanics vs. Total Population by Demo

13:20

11:26

12:31 13:23 13:28

12:03 13:00

13:44

Adults 18+ Adults 18-34 Adults 18-49 Adults 25-54

Total Population Hispanic Population

Index

101 Index

104 Index

105

Index

103

Source: Nielsen Audio, Radar 123, Dec 2014, Weekly TSL Persons, Mon-Sun 6a-Mid, All Stations, Listeners.

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39.8M+ Hispanic Fans Reached Monthly

163 iHM Hispanic Stations

iHM Has A Huge Hispanic Reach More Hispanics Than Any Competitor

9.3

15.6

18.1 18.8

22.4

Spanish Broadcasting

UniMas TV Univision Radio Telemundo Univision TV iHeartRadio Hispanic Network

39.8 MM

16.8M iHM Monthly Digital Cume

Broadcast Only

Source: Nielsen Audio, Nationwide Fall 2013, MS12M12M, 4 Week Reach; Digital - iHM Internal, Jan 2015, Nielsen NPOWER Reach & Frequency Report, Hispanic Sample, Jan. 2015, Mon-Sun 6aMid, 6 minute qualifier, Live+SD. P12+

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iHeartMedia

2500 Maitland Center Parkway

Orlando, Florida 32751

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Key Takeaways

U.S. Hispanics are a rapidly expanding, young and powerful

consumer force. They are a community with diverse cultures,

identities and levels of assimilation into mainstream culture

Radio is essential to their lives. It’s a link to their past and the bridge to

their future providing local community-oriented & enriching content

everyday

The iHM Hispanic community is filled with young, affluent and family-

oriented listeners with considerable disposable income

iHM Hispanics are proven spenders across key consumer categories,

resulting in big opportunities for advertisers