Hispanic TV Summit - Horacio Gennari
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Transcript of Hispanic TV Summit - Horacio Gennari
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Latam?
Booking.com?
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Broadband?
Wi-Fi?
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ThanksFacebook!
SMS? Mail?
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Dad worked 24 hours a day
GPS?
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I’d rather watch Cartoon Network!
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I will become a Media Analyst….
one day!
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ARG CHI COL ECU PER PUE VEN URU
LATIN AMERICA
-Local Currencies Revaluation during the past 10 years.
-GDP Growth during the past 10 years.
-Low Savings Rates… a the culture of consume!!
-Rural families emigrates to cities leaving behind primary activities to develop more added-value jobs.
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ARG CHI COL ECU PER PUE VEN URU
LATIN AMERICA
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-Big cities infrastructure (electricity, sanitaries, cable, services, etc.) was not planned to allow population growth.
-The growth in Latin American Markets present substancial differences between regions or social clases.
-Economic measurements may show big risks for business. We are not in Suiza!
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ARG CHI COL ECU PER PUE VEN URU
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OUR ROOTS ARE DIFFERENTS
NATIVES +
INMIGRANTS =
CULTURE MOSAIC
SO WE MUST WORK FROM THE SINGLE DATA TO GENERAL MEASUREMENTS
I need one TV Set for each room
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ARG CHI COL ECU PER PUE VEN URU
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LATIN AMERICA The business is not to
generalize
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AUDITV 3.0 TM
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ARG CHI COL ECU PER PUE VEN URU
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It’s too expensive
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It’s very hard!
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AUDITV 3.0
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AUDITV 3.0
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AUDITV 3.0
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AUDITV 3.0
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AUDITV 3.0
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AUDITV 3.0
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AUDITV 3.0
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Parental Control?
Cable or DTH?
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I should be on my coach watching Play
Boy Channel
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25
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Habitantes 40.714.841
Hogares 12.353.033
Total Localidades 1276
Tipo de Cambio (1 U$S) 4,40
PBI (Millones U$S) 368.712
Desempleo 7,90%
Ca-ble-
visión48%
Otros19%
DIRECTV17%
Su-per-canal8%
Telecentro8%
ARGENTINA
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Habitantes 17.338.388
Hogares 4.750.172
Total Localidades 159
Tipo de Cambio (1 U$S) 486,35
PBI (Millones U$S) 203.443,00
Desempleo 6,6%
VTR45%
Claro TV19%
Mo-vistar16%
DI-RECTV
10%
Otros9%
TuVes HD1%
CHILE
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Habitantes 46.338.376
Hogares 11.812.331
Total Localidades 523
Tipo de Cambio (1 U$S) 1771,00
PBI (Mil Millones U$S) 288.189,00
Desempleo 9,80%
Telmex42%
Independ.19%
UNE/EPM19%
Glo-bal TV
9%
DI-RECT
V8%
Movistar4%
COLOMBIA
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ECUADOR
Habitantes 14.686.268
Hogares 3.863.896
Total Localidades 82
Tipo de Cambio (1 U$S) 1,00
PBI (Millones U$S) 58.910
Desempleo 5,07%
TV Cable36%
Otros29%
DI-RECTV18%
Univisa10%
Claro TV4%
Cable Unión3%
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Habitantes 29.994.359
Hogares 7.178.548
Total Localidades 139
Tipo de Cambio (1 U$S) 2,65
PBI (Millones U$S) 153.864
Desempleo 7,00%
Tele-fonica;
55%
Otros; 25%
Telmex TV; 12%
DIRECTV 4% Cable Visión 3%PERU
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PUERTO RICO
Habitantes 3.746.128
Hogares 1.220.566
Total Localidades 163
Tipo de Cambio (1 U$S) 1,00
PBI (Millones U$S) 67.900
Desempleo 15,40%
DIREC-TV; 33%
Dish Ne-
twork; 25%
Oneli-nk; 20%
Liberty 11%
Choice TV; 8%
Claro TV; 8%
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URUGUAY
Habitantes 3.258.254
Hogares 1.163.662
Total Localidades 71
Tipo de Cambio (1 U$S) 19,69
PBI (Millones U$S) 46.609
Desempleo 6,30%
Otros ; 41%
Cablevisión; 21%TCC; 10%
Nuevo Siglo; 10%
Monte Cable;
9%
DIRECTV; 9%
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VENEZUELA
Habitantes 29.534.765
Hogares 6.805.245
Total Localidades 247
Tipo de Cambio (1 U$S) 4,30
PBI (Mil Millones U$S) 387,85
Desempleo 8,80%
Inter-cable35%
DIRECTV33%
Indep’tes12%
Netuno9%
Super-cable5%
Asocable4%
Movistar3%
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We need a new refrigerator
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We have the new
refrigerator
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The Guardian TM
FINGERPRINTS AUDIT
GPS TRACKING AUDIT
ACCOUNT AUDIT
PANEL CONTROL AUDIT
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OK! I have a lot of data..
But pirates exist!
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FINGERPRINTS AUDIT
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BB desarrolló junto a DIRECTV Latin Amarica, Telefónica y Telmex, el primer servicio sindicado contra la piratería en América Latina.
Mediante una metodología propiedad intelectual de BB-Business Bureau SA, detectamos las Operaciones de TV Paga que roban señales de estos MSOs.
FINGERPRINTS
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FINGERPRINTS AUDIT
Las partes logran acuerdos para desarrollar Auditorías, Físicas, Contables y Financieras a los Operadores que infringen la ley, logrando así una mayor transparencia en la Industria y generando nuevas oportunidades comerciales para los MSOs y Programadores.
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GPS TRACKING AUDIT
Superficie: 148.827 Km2
Población: 1.579.651 habitantes
Densidad: 10,61/km²
Capital de la Provincia: Mendoza
Principales ciudades: Mendoza, Guaymallén, Maipú, Lujan de Cuyo, Godoy Cruz, Las Heras, Rivadavia, San Rafael, San Martín, Tunuyán, Rivadavia, Malargüe, General Alvear
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GPS TRACKING AUDIT
Superficie: 148.827 Km2
Población: 1.579.651 habitantes
Densidad: 10,61/km²
Capital de la Provincia: Mendoza
Principales ciudades: Mendoza, Guaymallén, Maipú, Lujan de Cuyo, Godoy Cruz, Las Heras, Rivadavia, San Rafael, San Martín, Tunuyán, Rivadavia, Malargüe, General Alvear
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GPS TRACKING AUDIT
Superficie: 148.827 Km2
Población: 1.579.651 habitantes
Densidad: 10,61/km²
Capital de la Provincia: Mendoza
Principales ciudades: Mendoza, Guaymallén, Maipú, Lujan de Cuyo, Godoy Cruz, Las Heras, Rivadavia, San Rafael, San Martín, Tunuyán, Rivadavia, Malargüe, General Alvear
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GPS TRACKING AUDIT
Superficie: 148.827 Km2
Población: 1.579.651 habitantes
Densidad: 10,61/km²
Capital de la Provincia: Mendoza
Principales ciudades: Mendoza, Guaymallén, Maipú, Lujan de Cuyo, Godoy Cruz, Las Heras, Rivadavia, San Rafael, San Martín, Tunuyán, Rivadavia, Malargüe, General Alvear
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GPS TRACKING AUDIT
Superficie: 148.827 Km2
Población: 1.579.651 habitantes
Densidad: 10,61/km²
Capital de la Provincia: Mendoza
Principales ciudades: Mendoza, Guaymallén, Maipú, Lujan de Cuyo, Godoy Cruz, Las Heras, Rivadavia, San Rafael, San Martín, Tunuyán, Rivadavia, Malargüe, General Alvear
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PANEL CONTROL AUDIT
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*********
Rabelleira
Cantidad de Decoders Entregados 9,00 Cantidad de clientes activos 8,00 Saldos en cuenta corriente 3.906.903,13 Servicios no facturados detectados (Anual en pesos) 278.233,33 Total operaciones autorizadas detectadas 8,00 Total operaciones no autorizadas detectadas 3,00 Perjuicio económico TELEFE por robo señal ( Anual) 41.155,20 Perjuicio económico TELEFE por Under reporting (Anual) 96.897,60 Cantidad de Decos entregados en: La Rioja - Cantidad de señales en: La Rioja 2,00
Tablero de Control
11%
11%
11%11%11%
11%
11%11% 11%
Decoders por clienteCablevisión Telesat S.A.Cable ColorRed Difurosa S.A.Cable Norte TV S.A.Puerto Rico TVCosmovisión
Total Operaciones autorizadas Total Operaciones no autorizadas
8
3
Total Operaciones
01000020000300004000050000600007000080000
Impacto económico por Robo de señal
Cobranza Ac-tual
Cobranza c/ Robo señal
Independiente
Red intercable
Colsecor
0 50 100 150 200 250 300
Robo de señal por grupos
Cant ope-radores con señal
Cant. Op. Con Decos
2008 2009 2010 20110
20000400006000080000
100000120000140000160000180000200000
30503100315032003250330033503400345035003550
Evolución de Altas - Facturación y cobranzas
Factu-ración
Cobranzas
Decos Ac-tivos
Bases Deco
Bases datos ACS
Facturación
Cobranzas
RecuperoAuditoríaCarpetas nacionales
PANEL CONTROL AUDIT
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NATGEO or MTV?
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I recorded the ceremony for my dad
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LatamPERCEPTION
REALITY
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REALITYPERCEPTION
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REALITYPERCEPTION
250CHANNELS
2.054CHANNEL
S
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REALITYPERCEPTION
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REALITYPERCEPTION
All people prefers no subtitles
A few people prefers
no subtitles
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REALITYPERCEPTION
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REALITYPERCEPTION
Full HD Channels & System
229 HDChannels*
*Only 829 Cable Operators
15% of the totalIn some restricted
areas
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REALITYPERCEPTION
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REALITYPERCEPTION
Full DigitalSystem
Only 30% of the
Operator can offer Digital *
*in some restricted areas
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REALITYPERCEPTION
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REALITYPERCEPTION
All people knows about
VOD - OTTPPV – IPTV
DVR - TDT
Please talk like
the people
talk
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REALITYPERCEPTION
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REALITYPERCEPTION
The people
loves the Converge
nce
The people
just likes Contents
& Entertain
ments
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Finally…
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I love CNN!!
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Who is this guy?
Hi!! I’m here!
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I did it!!I’m the President…
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We have a dream