Hispanic Market
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Transcript of Hispanic Market
![Page 2: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/2.jpg)
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People that came from Spain, Mexicoand other countries, live in the U.S. andsee themselves as member of mix culturegroup.
E-Mail: [email protected]
![Page 4: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/4.jpg)
Market Share
![Page 5: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/5.jpg)
2011:52.0 million HISPANIC16.7% of total American
2050:132.8 million
HISPANIC30% of total American
![Page 6: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/6.jpg)
In every six American one is Hispanic
Ratio:
1/6
![Page 7: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/7.jpg)
Behavior
![Page 8: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/8.jpg)
Love to stay in Group
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Enjoy Televisionwith group
![Page 11: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/11.jpg)
Spend more time
on Internet‘24.4million Internet User
In 2011’
![Page 12: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/12.jpg)
68% Hispanic use social media
66% whites use social media
![Page 13: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/13.jpg)
Shopping fascinated
![Page 14: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/14.jpg)
Economically developing
Increasing buying capability
![Page 15: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/15.jpg)
PositivelyResponsive
to advertisement
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Findings
Ignored by the marketer
No customized offer
Culturally irrelevant promotion
Perceived difficulty
![Page 17: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/17.jpg)
Success Story
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Uniliber introduced bilingual website
![Page 19: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/19.jpg)
Country and language
selection by Name
Country and language
selection by MAP
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‘’
Uniliver bilingual magazine titled
“Vivemejor”(Better Life) for
Hispanic
![Page 21: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/21.jpg)
Vivemejor website
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Coors light Popular beer companyIntroduce a promotion titled
“Refresca Tu Mundo”
Promoted in :
![Page 23: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/23.jpg)
NASCAR marketing activities
Though only 10% fan are Hispanic
In 2004, launched NASCAR Mexico Corona Series.
In 2005, added NASCAR Busch Series to race in Mexico city.
![Page 24: Hispanic Market](https://reader033.fdocuments.net/reader033/viewer/2022052505/555238dcb4c905b00e8b4c9b/html5/thumbnails/24.jpg)
5Years deal
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Analyze the market segment properly
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Developactionable strategy
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LEARNING