Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims...

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Hiscox UK Claims & Sapiens Decision “Digital where it counts”

Transcript of Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims...

Page 1: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Hiscox UK Claims & Sapiens Decision“Digital where it counts”

Page 2: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Hiscox Group Background

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We are a diversified international insurance group with a powerful brand,

strong balance sheet and plenty of room to grow.

• Headquartered in Bermuda

• A FTSE 100 Company

• Over 3,300 staff across 14 countries

• ‘A’ rated financial strength

• Over 100 years in the insurance business

Page 3: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Hiscox UK Claims Who we are

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Casualty and Specialty Claims Team

- Based in York and London

- Includes indemnity, liability, media, cyber

and events claims

- Highly skilled and often Lawyers

Property Claims Team

- Based in Colchester and on the

field

- Manage both Personal and

Commercial Claims

- Market Leading NPS of 76 (2018)

Page 4: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Customer Research 2018Our customers have high expectation of us and are more demanding

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They trust Hiscox Claims to be reliable, proactive experts because:

Analysis from claim journey interviews with Hiscox customers

Hiscox is perceived to be more caring

than other insurers

Hiscox is more expensive – they expect

the service to reflect this

Hiscox deals with specialty

coverage/cases

They have received recommendations

from others about Hiscox

Page 5: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Customer Research 2018Increased desire to use digital claims options

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APC Brokers PSC Brokers Customers

Portfolio view of all claims on portal N/A

Claims tracker

Automated process for simple claims

Instant chat with claims specialist

FNOL online

Upload documents and videos via portal

Send messages to claims via portal

Option to ‘upgrade’

Chat bot

Page 6: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Hiscox UK Claims Claims 2020 Vision

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“Be recognised as the leading claims service.

Digital where it counts, human when it matters.”

Page 7: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

UK Claims 2020 – Digital What do we need to improve?

Our Claims Management System provides limited support to the claims journey:

• No support for new claims triaging

• No guidance on what questions to ask when a claim is notified

• No in-built fraud checks

• No prompts for next steps

• No recovery triggers

• No link to an online claims notification or management journey

In summary – we rely on the human expertise of our claims underwriters

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Page 8: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

UK Claims 2020 – Digital What do we want to achieve?

• Deliver a consistent and fair claims experience for every customer, for every product and claim type

• Automate the triaging of new claims to get them to the right person, first time

• Provide prompts to the claims underwriters on what questions to ask

• Automate basic claims decisions to free up capacity

• Increase Day 1 Settlements

• Provide a smart and consistent omni-channel claims service

• Ensure robust governance and controls are in place

• Improve our identification of fraud and recovery opportunities

All as a complement to the natural, human and expert conversations our Claims Underwriters provide

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Page 9: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

UK Claims 2020 – Digital Why not build our claims logic in the claims system?

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Page 10: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Hiscox UK Claims Business Requirements Sapiens Decision

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The business requirements for a suitable rules engine were:

• Logic is business owned

• Ability to integrate with claims system

• Not detrimental to system performance

• Fast change capability

• UAT / testing inbuilt

• Low cost of change

• Minimal IT support

• Simple API integration

• Ability to drive an online claims experience

IT and UK Claims reviewed the market options for a rules engine. Sapiens Decision

chosen as the preferred solution as it meets all business requirement criteria.

Page 11: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Sapiens Decision How does it support decision making?

Pay Day 1 or Manage?

New Claim

No previous

claims

Claim is not

AD/AL/Theft

Premiums

paid

Claim is

medium/large

EOW

No recovery

opportunity

Claim is high

risk

Item is

insured

Policy is not

recently

incepted

Red Fraud

Trigger

Recovery

could be

made

Sound Story

Urgent

Replacement

needed

No hand-

holding

needed

Evidence

provided

Suspicious

circumstance

Vulnerable

Customer

Requires an

expert visit

Needs

Alternative

Accomodation

Page 12: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Decision ModellingHow do we structure the Claims models

Determine Claim Day 1 Settlement Suitability

Determined by:

• Cause code suitability questions

• Policy suitability questions:

o Claim free years

o Financial threshold

o Inception date

o Premium payments

o Policy changes

o Exclusions

o Endorsements Cause code

specific questions

Page 13: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Sapiens Decision Decision in Action for UK Claims

1m24s

Sits behind claims

management systems

Optimal ‘next best’

question suggestions

Real time suggestions to

claims handlers

A complement to the

natural conversation

Uses business logic

stored in Decision tables

Automatically populates

fields

Business logic can be

easily modified by users

Prompts and supporting

reasoning

Page 14: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Sapiens Decision and Claims System Implementation Plan

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DM Launched in Hiscox Jan

2019

Claims Workshops

High Level IDIT

Integration Design

DM + DE Upgrade

Integration Solution Dev.

Models Built, Tested and Signed Off

IDIT-Decision Integration

Go Live

Hiscox-Decision-IDIT

Integration Design

Workshops – high

level solution agreed

May 2019

Hiscox BAs run

workshops with

business experts to

map claims models –

H1 2019

Decision integrated

with IDIT - 2020

Hiscox BA finalise

build and testing of

DM models – Oct

2019

Develop the

integration of Decision

and IDIT

DM and DE

environments

upgraded – July 2019

Page 15: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Sapiens Decision and Online Claims NotificationDecision Led Logic

• Decision will drive the next best question to ask the customer

• Delivers the quickest and smartest claim notification journey

• UK Claims team receives all required information first time – decreasing follow up calls to

the customer and speeding up claims settlement

➢ Stage 1 = email sent to central claims inbox (H2 2019)

➢ Stage 2 = automate claims set up in Claims Management System (2020)

Hiscox Online

Website

Decision

IDIT

Page 16: Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims options 5 APC Brokers PSC Brokers Customers Portfolio view of all claims on portal

Questions?