Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims...
Transcript of Hiscox UK Claims & Sapiens Decision...Customer Research 2018 Increased desire to use digital claims...
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Hiscox UK Claims & Sapiens Decision“Digital where it counts”
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Hiscox Group Background
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We are a diversified international insurance group with a powerful brand,
strong balance sheet and plenty of room to grow.
• Headquartered in Bermuda
• A FTSE 100 Company
• Over 3,300 staff across 14 countries
• ‘A’ rated financial strength
• Over 100 years in the insurance business
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Hiscox UK Claims Who we are
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Casualty and Specialty Claims Team
- Based in York and London
- Includes indemnity, liability, media, cyber
and events claims
- Highly skilled and often Lawyers
Property Claims Team
- Based in Colchester and on the
field
- Manage both Personal and
Commercial Claims
- Market Leading NPS of 76 (2018)
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Customer Research 2018Our customers have high expectation of us and are more demanding
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They trust Hiscox Claims to be reliable, proactive experts because:
Analysis from claim journey interviews with Hiscox customers
Hiscox is perceived to be more caring
than other insurers
Hiscox is more expensive – they expect
the service to reflect this
Hiscox deals with specialty
coverage/cases
They have received recommendations
from others about Hiscox
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Customer Research 2018Increased desire to use digital claims options
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APC Brokers PSC Brokers Customers
Portfolio view of all claims on portal N/A
Claims tracker
Automated process for simple claims
Instant chat with claims specialist
FNOL online
Upload documents and videos via portal
Send messages to claims via portal
Option to ‘upgrade’
Chat bot
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Hiscox UK Claims Claims 2020 Vision
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“Be recognised as the leading claims service.
Digital where it counts, human when it matters.”
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UK Claims 2020 – Digital What do we need to improve?
Our Claims Management System provides limited support to the claims journey:
• No support for new claims triaging
• No guidance on what questions to ask when a claim is notified
• No in-built fraud checks
• No prompts for next steps
• No recovery triggers
• No link to an online claims notification or management journey
In summary – we rely on the human expertise of our claims underwriters
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UK Claims 2020 – Digital What do we want to achieve?
• Deliver a consistent and fair claims experience for every customer, for every product and claim type
• Automate the triaging of new claims to get them to the right person, first time
• Provide prompts to the claims underwriters on what questions to ask
• Automate basic claims decisions to free up capacity
• Increase Day 1 Settlements
• Provide a smart and consistent omni-channel claims service
• Ensure robust governance and controls are in place
• Improve our identification of fraud and recovery opportunities
All as a complement to the natural, human and expert conversations our Claims Underwriters provide
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UK Claims 2020 – Digital Why not build our claims logic in the claims system?
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Hiscox UK Claims Business Requirements Sapiens Decision
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The business requirements for a suitable rules engine were:
• Logic is business owned
• Ability to integrate with claims system
• Not detrimental to system performance
• Fast change capability
• UAT / testing inbuilt
• Low cost of change
• Minimal IT support
• Simple API integration
• Ability to drive an online claims experience
IT and UK Claims reviewed the market options for a rules engine. Sapiens Decision
chosen as the preferred solution as it meets all business requirement criteria.
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Sapiens Decision How does it support decision making?
Pay Day 1 or Manage?
New Claim
No previous
claims
Claim is not
AD/AL/Theft
Premiums
paid
Claim is
medium/large
EOW
No recovery
opportunity
Claim is high
risk
Item is
insured
Policy is not
recently
incepted
Red Fraud
Trigger
Recovery
could be
made
Sound Story
Urgent
Replacement
needed
No hand-
holding
needed
Evidence
provided
Suspicious
circumstance
Vulnerable
Customer
Requires an
expert visit
Needs
Alternative
Accomodation
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Decision ModellingHow do we structure the Claims models
Determine Claim Day 1 Settlement Suitability
Determined by:
• Cause code suitability questions
• Policy suitability questions:
o Claim free years
o Financial threshold
o Inception date
o Premium payments
o Policy changes
o Exclusions
o Endorsements Cause code
specific questions
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Sapiens Decision Decision in Action for UK Claims
1m24s
Sits behind claims
management systems
Optimal ‘next best’
question suggestions
Real time suggestions to
claims handlers
A complement to the
natural conversation
Uses business logic
stored in Decision tables
Automatically populates
fields
Business logic can be
easily modified by users
Prompts and supporting
reasoning
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Sapiens Decision and Claims System Implementation Plan
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DM Launched in Hiscox Jan
2019
Claims Workshops
High Level IDIT
Integration Design
DM + DE Upgrade
Integration Solution Dev.
Models Built, Tested and Signed Off
IDIT-Decision Integration
Go Live
Hiscox-Decision-IDIT
Integration Design
Workshops – high
level solution agreed
May 2019
Hiscox BAs run
workshops with
business experts to
map claims models –
H1 2019
Decision integrated
with IDIT - 2020
Hiscox BA finalise
build and testing of
DM models – Oct
2019
Develop the
integration of Decision
and IDIT
DM and DE
environments
upgraded – July 2019
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Sapiens Decision and Online Claims NotificationDecision Led Logic
• Decision will drive the next best question to ask the customer
• Delivers the quickest and smartest claim notification journey
• UK Claims team receives all required information first time – decreasing follow up calls to
the customer and speeding up claims settlement
➢ Stage 1 = email sent to central claims inbox (H2 2019)
➢ Stage 2 = automate claims set up in Claims Management System (2020)
Hiscox Online
Website
Decision
IDIT
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Questions?