HIRO Retailing Webinar

8/14/2019 HIRO Retailing Webinar

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HIRO Retail TraininHIRO Retail Training

Retail TrainingRetail Training


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This Power Point is free andThis Power Point is free and

available now at:available now at:

www.NoniOffice.comwww.NoniOffice.com


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10 Keys to Successful Retailing10 Keys to Successful Retailing

1. Know your audience and prepare accordingly2. Simplify your approach3. For pure retailers, avoid MLM terms and discussion4. Build a relationship of trust5. Use comparisons and marketing materials to position

product positively alongside competitors6. Have product on hand when you make the approach7. Offer a consignment option - low risk gets you in the

door

8. Have pricing scheme locked down and simple9. Use retail model to fuel MLM business and break titlesfast - be strategic about purchasing product

10.Vertical marketing - use success to lead to moresuccess


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#1 - Know Your Audience#1 - Know Your Audience

Profile your target Know the environment

Dont talk MLM to retailers

If you have a relationship, then talk MLMand Rewards member program

Retailers want products that sell and theywant it simple


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3 Retail Options3 Retail Options

IPC suppliedYou keep them stocked with product,they dont care about business side. They deal onlywith you. Set up as a business and get a tax ID# foryourself.

Rewards MemberSelf supplied. They purchase direct

from the company at a better price and volume countas personal volume to you. Set them up as a businesswith a tax ID #. TNI only needs a copy of the taxexemption certificate, not the business license.

New IPCSelf supplied and build downline. Better priceby using Personal Rebate, no hassle to you, and theycan offer home delivery to their customers by signingthem up as Rewards members. Sign up as business.TNI needs a copy of the business license.

*Please consult your policy manual for information on how to sign up a business.


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#2 - Simplify Your Approach#2 - Simplify Your Approach

Retailers wont understand or havepatience for the marketing plan

What a retailer wants to know:

Will it sell? How much money will they make per can?

Why should they stock it?

Can you supply them?


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Reasons You Should Stock HIROReasons You Should Stock HIRO

First and only ready-to-drink products in theworld that are powered by Tahitian Noni* Functional Refreshment

Best-in-category products

Highest re-order rate in the industry Healthy and great tasting Energy, Vitality andMobility

Benefits clearly defined and proven

High retail profit opportunity Point of purchase support Personal relationship

*The trademark Tahitian Noni refers to Tahitian Noni brand products



#3 - Avoid MLM Terms or#3 - Avoid MLM Terms or

DiscussionsDiscussions

Most retailers wont care about MLM andmight be turned off

Build a relationship first, and then if they

are open you can take the opportunity tothe next level

KISS, KISS, KISS

Be prepared to work hard



#4 - Build a Relationship#4 - Build a Relationship

Just like MLM and any business, people buyfrom those they know

Take the time to get to know the owner or clerk

Give them samples, support, posters, materials

Retail is highly competitive, so be patient anddetermined

Energy and Persistence Conquer All Things Ben Franklin



#5 - Use Comparisons to#5 - Use Comparisons to

Positively PositionPositively Position

Dont slam other products, especiallysince they are probably working well forthe retailer

Use the success of other products toposition HIRO as a healthy alternative toincrease their energy beverage business

No one is currently stocking mobility orvitality equivalents this opportunity iswide open



TestimonialsTestimonials

DONNA RHOADESIPC from WEST TISBURY, MA

The health food store owner loved HIRO

Mobility and said this is truly a uniqueproduct. He said, Those people that readthe ingredients and know about themexpect that it will taste very bad, but it isexcellent. I was expecting a bitter flavor,now I am very interested.



H T lk b HIRO



How to Talk about HIROHow to Talk about HIRO::

Key MessagesKey Messages

Noni The #1 active ingredient in each HIROdrink.

HIRO is the first line of noni-based beveragesthat comes ready-to-drink in a can.



Key MessagesKey Messages

HIRO beverages combine noni with other healthysupplements. HIRO is the first and only product to offernoni in a ready-to-drink form.

The flavor of the HIRO line is a blend of exotic fruitflavors.

The line is lightly carbonated and does not contain anyadded sugars.

Each of the HIRO products contains only 10 calories.

Noni is the first active ingredient in each HIRO drink.



HIROHIRO EnergyEnergy



Thesource of energy that you can feelgood about drinking.

Offers immediate energy and enhancedperformance.

A healthier alternative to the crash-and-burnof sugary energy drinks and sodas.

*These statements have not been evaluated

by the Food and Drug administration. Thisproduct are not intended to diagnose, treat,cure, or prevent any disease.

PositioningPositioning



HIROHIRO VitalityVitality



Stress, pollution, and otherenvironmental factors cancompromise your immune system.

Contains ingredients that actuallysupport the immune system andcombat the effects of stress.

HIRO Vitality contains vitamins and

herbs shown to support the immunesystem.






HIROHIRO MobilityMobility



Active lifestyles present an ever-increasing demand on our bodies, ademand that is often first felt in our

joints.

HIRO Mobility is power-packed withgenuine noni and other healthyingredients to help you maintain the

joint health you need.






How does it compare?How does it compare?



#6 - Have Product on Hand#6 - Have Product on Hand

You cant sell what you dont have If they have to wait for product, you are

dead

If you want to truly play in retail you mustalways have product on hand

Sample the product and give awaysamples to the retailer and customers

Retailers dont want to mess with shipping- they are used to having it delivered



#7 - Offer Consignment#7 - Offer Consignment

Consignment is very common in retail and very effective Leave the product for the retailer and follow up in a fewdays to collect the money for what has sold

Sampling, promos, point of purchase materials, make itwork, get creative

Example: Buy 3, Get 1 Free during the consignmentperiod Sell-through is king during consignment period Low risk for the retailer and potentially high payoff for

you

You can find a standard consignment agreement bygoing to a search engine (Google, Yahoo) and searchingfor it



#8 - Pricing#8 - Pricing

Make it very simple If you are serious, buy by the pallet Get your group to go in together Average retailer makes $.75 per can on Red Bull and $.45 to $.60

on Coke and Pepsi Have your plan locked down and easy to explain

Example: Buy from me at $2.50, sell at $3.25 to customers. Dont use the same price for every situation. Restaurants and bars

should have a higher retail price. There is a sliding scale, so knowyour target

Advantage Pack works great to get started, but dont try and sign upretailers and get them to purchase the Advantage Pack. You buy it

to get the best price and get started. Once you are going, purchaseusing the pallet program.


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QTY Retail Wholesale CV QVTotal

WholesaleTotalCV

TotalQV

24 $ 3.60 $ 2.70 1.46 1.4665.00 35 35

72 $ 3.60 $ 2.56 1.53 1.53185.00 110 110

144 $ 3.60 $ 2.36 1.53 1.53340.00 220 220

288 $ 3.60 $ 2.29 1.56 1.56660.00 450 450

PricingPricing


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Master DistributorshipMaster Distributorship

Must be approved (web approval) Pallet rate only 160/24 packs= 3840 cans

Must be in good standing with Compliance

No handling fee/FOB from Utah,Tennessee, Dallas

Price per can: $2.15

Price per pallet: $8260 (CV/QV: 5860)

S fP i i S i f R t il


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Pricing Scenario for RetailerPricing Scenario for RetailerBased on 144-pack of HIRO and IPC suppliedBased on 144-pack of HIRO and IPC supplied

Based on a $3.50 retail price IPC cost for 144-pack: $340 Tax based on 5%: $17 Handling: $17

Total: $374 Cost per can including Personal Rebate: $2.29 Price to retail outlet: $2.75 per can Profit per can for retailer: $0.75

Profit to you per 144-pack, not including CV:$66.24 or 17% profit

P i i S i f R ilP i i S i f R t il


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Pricing Scenario for RetailerPricing Scenario for RetailerBased on pallet price of HIRO and IPC suppliedBased on pallet price of HIRO and IPC supplied

Based on a $2.99 retail price IPC cost for Pallet: $8260 Freight: $250 (estimate) Total: $8510

Cost per can including Personal Rebate: $ 1.91 Price to retail outlet: $2.25 per can Profit per can for retailer: $0.74 Profit to you pallet, not including CV: $1305 or

16% profit

HIRO ComparisonHIRO Comparison


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HIRO ComparisonHIRO Comparison

Based on Pallet PriceBased on Pallet Price

Location

Priceper canwith PR

Price toretailer MSRP

Profit toretailer percan

Profit toyou perpallet

Restaurantor bar

1.85 2.50 4.25 1.75 $2496

Boutique,club, hairsaloon

1.85 2.50 3.49 0.99 $2496

Conveniencestore,

vending

1.85 2.24 2.99 0.75 $1497

Supermarket,multi-locationstore 1.85

1.99 2.49 0.50 $ 537


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Added DistributionAdded Distribution

New Third-Party Warehouses

HIRO O t it St tHIRO O t it St t


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HIRO Opportunity StatsHIRO Opportunity Stats(All stats for the USA)(All stats for the USA)

Businesses: 25,007,505 Restaurants: 500,000

Health clubs: 18,203

Vending machines: 5.1 million

Hair salons: 85,492

High schools: 98,673 Colleges and universities: 2,474 (4-year programs)

C b CAS O tiC b CAS O ti


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Combo CAS OptionsCombo CAS Options(Perfect for retail IPCs)(Perfect for retail IPCs)

Option 1: TNJ + 72-pack of HIRO Option 2: Plan 40 Basics Pack + 72-pack

Option 3: 144-pack of HIRO

QV = 300

CV = 240

ASQV4 = 200

CAS 4,6,20 = 200


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Office ModelOffice Model

Web:http://noni.bintzsupply.com

E-mail:[email protected]

Call: 1-800-443-4746 Fax: 1-801-463-1693

Cost: $420 per fridge


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HIRO Business SupportHIRO Business Support

VendingVina Distributing

www.vina1.com

contact Mark Bolinder([email protected] or801-674-8879)


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GREGORY J WACHTERIPC from MOUNTVILLE, PA

All 10 locations are vending machines at gyms or athleticrecreational centers. I chose locations that have a lot of traffic (5 to8 thousand registered).

We had presentations at the lobbies in April in anticipation for thevending machines scheduled to arrive in May. After three days of

presentations we had sales of $900, which has been wonderful forus since it has been a little taste of what will come when the vendingmachines are in place.

We are very excited about the new products and see them as anopportunity that opens the door to other products, especiallyTAHITIAN NONI Juice. It becomes a great potential for new IPCs.

In our presentations we have a couple of DVDs playing,informational material and on a back table information about otherTahitian Noni products. We answer any questions people may have.


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A million opportunitiesA million opportunities

Sporting events Parks Snack shacks Swap meets Work Mobile carts

Out of your car Concerts Health clubs Every restaurant Bars

Schools Hair salons Church events Be creative!!!! Opens up opportunities for other products like TNJ


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#9 - Use Retail to Break Titles#9 - Use Retail to Break Titles

Be strategic in your buying so you maximizeyour title potential Imagine:

50 retail sites selling 5 HIROs a day That would be almost 2 pallets a month Depending on price that is $4000 in retail profit per

month 2 new Jades per month depending on placement and

how you purchase

Use your retail business to drive your MLMbusiness Duplicate, duplicate, duplicate


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#10 - Vertical Marketing#10 - Vertical Marketing

Leverage the success of one placement tosecure additional placements

Example: With success in a restaurant,you can now take that success story andtarget all similar restaurants in your area

Use testimonials from management andcustomers

Example: Many restaurants sell Red Bullfor $4.25 per can


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JACQUELINE & JOHN REILLYIPCs from WHEATLAND, WY Los Dominguez Mexican Restaurant is just

starting to sell HIRO. They started with three

packs and have already purchased three more. Igive the product to them on consignment; theyhave a small refrigerator that holds a little overtwo packs of HIRO. The owners wife has beendrinking TNJ since 2003, so they both believe inthe products, especially knowing that HIRO hasnoni juice in it, which pleases the people that Ihave spoken to about the drinks.


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Point of Purchase MaterialsPoint of Purchase Materials

Pull-up banners Posters (May 22)

Acrylic sign holders for cash wraps, gyms,

spas, restaurants, bars, etc. Soft-sided cooler tubs with wrap

Custom wrapped cooler barrels

Buttons and pins Window stickers

Inflatable cans


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Sales Tools



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Sales Tools



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O S


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HIRO B i S t


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HIRO B i S t


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Merchandise


SR t il St


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Retail StoresRetail Stores


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N i Offi S tN i Offi S t


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Noni Office SupportNoni Office Support



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Product info Competitive info

HIRO Challenge

Retail and vending Vehicle and other wrap graphics

HIRO third-party pick up info



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Sales tools and merchandising Retail support materials

HIRO Advantage Packs

E-cards Website builder

Photos for ads and signage Policies and Frequently Asked Questions


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For questions, please emailFor questions, please email

[email protected]@tni.com

HIRO Retailing Webinar

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