Best Practices in HIRING AND RETAINING

RV Dealership Talent

PRESENTED BY

Helping you close the applicant deal and build a workforce full of talented professionals who

will drive your business forward

How to Build a Workforce of Talented Professionals

Brand Your Company As THE Place To Work

Attract the Caliber of Talent You Need & Want

Write a Job Posting That “SELLS!”

Train Your Staff in Effective HR Tactics

The Secret to Your Success: Retention

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Brand Your Company As

THE Place To Work

Brand Your Company As THE Place To Work

You want your customers to perceive your dealership as •  Trustworthy •  Caring •  Committed to their needs •  Fun place to buy their next RV

You want prospective employees to feel the same way… to think of your dealership as a great place to work.  

Build Your Brand, and They Will Come

Brand Your Company As THE Place To Work

Perception Is Everything

Are the Careers and “Meet the Staff” sections of your website updated and engaging?

Are you appealing to Gen X and Gen Y with your job postings, your brand, and your culture?

Brand Your Company As THE Place To Work

Perception Is Everything

Do you share profiles/bios of employees that present your company in the best light?

Do you highlight Staff Success Stories that illuminate professional growth?

Brand Your Company As THE Place To Work

What Does Your Staff Really Think?

In today’s world, “word of mouth” means social media. What is your staff saying – good or bad? Don’t  ignore  low  morale. What’s your workplace vibe – do people seem energetic and passionate, or stressed? What can you do to ignite that atmosphere and improve employee morale? Suggestions: Survey your workforce, present opportunities for feedback, encourage an “open door” policy, train department managers in effective leadership skills.

Little things mean a lot! A happy staff and a reputation as a fair employer make it easier to attract and retain top talent.  

Attract the Caliber of Talent You Need & Want  

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Attract the Caliber of Talent You Need & Want

Unearth Hidden Gems

Expand your candidate reach outside the RV industry:

SALES & CUSTOMER SERVICE-RELATED POSITIONS Candidates from: Hospitality • Big-Ticket Retail Sales • Health Care Workers • Automotive • Customer Service Reps TECHNICAL POSITIONS Candidates from: Recent Trade School Grads • Those With Transferable Skills Sets (i.e., Plumbing, Electrical or HVAC, Carpentry, Building Maintenance)  

Attract the Caliber of Talent You Need & Want

Attract Passive Candidates:

Here’s How:

Tap into your database Initiate an employee referral program Recruit them directly (social media, industry events, networking)

Attract the Caliber of Talent You Need & Want

Add Homegrown Talent to Your Workforce Strategy

Cultivate and Develop Talent Promote From Within Sustainable Strategy Reduce Hiring Costs

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Attract the Caliber of Talent You Need & Want

Home-Growing Talent Decreases Your Hiring Cost

No continually posting jobs No sign-on bonuses No vacant positions affecting productivity Less employee turnover

Train the “next generation” of technicians

Attract the Caliber of Talent You Need & Want

Partnership in RVIA’s TNT program

Attract the Caliber of Talent You Need & Want

What Does It Accomplish?

A More Passionate Workforce +

A Stronger Employer Brand +

A Customer-Facing Brand +

Better Customer Satisfaction +

Increased Sales & Service Business =

Boosted Profitability

Write a Job Posting That “SELLS!”  

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Write a Job Posting That “SELLS!”

A Common Job Posting

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1.   Are you an Equal Opportunity Employer?

2.   Too wordy

3.   Too limiting

4.   What about the opportunities?

5.   Why should anyone apply?

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Write a Job Posting That “SELLS!”

A Better Job Posting 1

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1.   It grabs their attention

2.   Showcases awards and accolades

3.   Promotes the opportunity

4.   Touts the benefits

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Write a Job Posting That “SELLS!”

How to Craft a Compelling Job Posting

Capture their attention – Present the most important information front and center; don’t be so generic

Provide ample details about the position, and use keywords that describe your ideal applicant and his/her duties/responsibilities

Describe why your company is a great place to work – awards, opportunities for advancement, perks and incentives, staff events, etc.

TRAIN YOUR STAFF IN EFFECTIVE HR TACTICS

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Train Your Staff In Effective HR Tactics

Assess Your Current HR Process

Who follows up with candidates?

How quickly do you reach out?

How do you reach out? Phone? Email? Text?

Are you involving “key players” at your dealership in the process?

Are your job descriptions accurate? Are new hires fully aware of their job responsibilities?

Effective Follow-Up Tactics

Realize that time is of the essence

Make your hiring follow-up personal, not a form letter

Be proactive about learning more

Train Your Staff In Effective HR Tactics

Train Your Staff In Effective HR Tactics

The Job Interview Workflow

YOU

DEPARTMENT MANAGER

The typical dealership interview process looks something like this:

Train Your Staff In Effective HR Tactics

The Job Interview Workflow

A SALESPERSON They’re best at “reading people”

OFFICE MANAGER Who knows the dealership better than your office manager?

SOMEONE BEST SUITED FOR THE ROLE Who best understands your dealership’s culture and personnel?

How to IMPROVE upon that process:

Train Your Staff In Effective HR Tactics

Are you asking the right questions? Are you allowing applicants a chance to ask their own questions?

Remember that interviewing is a two-way street What makes for a great conversation between the applicant and employer?

Great Conversations Come From Position-Specific Questions

Sales

Management

Administrative

Technical

Train Your Staff In Effective HR Tactics

Train Your Staff In Effective HR Tactics

Create a Template of Interview Questions

Provides a fair, balanced, and compliant interview process

Ensures each applicant is provided with the same opportunity

Allows for a consistent interview process and easier evaluation

Allow for Q&A time with the job applicant TAKEAWAY:

Revamp Your Job Interview Questions Use specific questions for each type of position

Train Your Staff In Effective HR Tactics

Look Beyond the Resume

Effective HR also means being able to assess “intangibles” about applicants:

•  How do they express themselves?

•  Rate their etiquette and “politeness factor”

•  Check referrals!

THE SECRET TO YOUR

CONTINUED SUCCESS:

RETENTION

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Treat them like family

Define and develop your company culture

Reward a job well done

Be accessible to all employees

Offer career advancement opportunities

The Secret to Your Continued Success: Retention

How to Keep Employees Engaged:

Companies with engaged employees outperform the competition by as much as 202%*

*Dale Carnegie Training

The Secret to Your Continued Success: Retention

Maryellen Adams Director of Automotive Division

rvda@careercocorp.com

www.careerco.com

718.307.6258

Questions / Comments?

Drive Your Dealership Forward