HIQ-winter2010 [Compatibility Mode]
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Transcript of HIQ-winter2010 [Compatibility Mode]
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HolidayIQ
HOLIDAYHOLIDAY
INTELLIGENCEINTELLIGENCEPerspectives onPerspectives onthe Winter of 2010the Winter of 2010
www.holidayiq.comwww.holidayiq.com
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HolidayIQ
www.holidayiq.comwww.holidayiq.comHOLIDAY INTELLIGENCE WINTER 2010
Indias domestic tourism
continues to evolve rapidly.
Lack of good data remains
the bane of good decision-making in domestic tourism.
HolidayIQs Holiday IntelligenceReport Winter 2010 provides a
window to the rapidly moving target
that is Indian Domestic Tourism.
HARI NAIR
Founder & CEOHolidayIQ
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HolidayIQ
www.holidayiq.comwww.holidayiq.comABOUT HOLIDAYIQ
WWW.HOLIDAYIQ.COM IS INDIAS FIRST &LARGEST TRAVEL COMMUNITY.
www.HolidayIQ.com is dedicated to only Holiday Planning (Indias only portal
dedicated exclusively to helping Indians plan Holidays).
These factors combine to give HolidayIQ a vantage point on Indian tourism,
particularly domestic tourism.
HolidayIQ intends to regularly share information & perspective that it is able
to glean from its activities about various aspects of Indias tourism industry.
Holiday Intelligence is conceived as a series of presentations, white papers,
update notes etc on varying aspects of Indian tourism.
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HolidayIQ
www.holidayiq.comwww.holidayiq.comPERSPECTIVES ON THE WINTER OF 2010
The data used in this presentation has been collated from multipleuser actions on www.HolidayIQ.com
Allskewexpected from an exclusive sampling of internet users islikely to be present here.
The purpose of this presentation is to provide broad perspectivesand not to engage in a rigorous, analytical study. Therefore, all data
and conclusions herewith are to be treated as such.
The analysis and perspective presented here have been developedby the Holiday Intelligence team at HolidayIQ.
This presentation sets out a few trends that have emerged
on domestic vacations for the winter of 2010.
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HolidayIQ
www.holidayiq.comwww.holidayiq.comPOPULAR TOURISM DESTINATIONS / WEST
GOA CONTINUES ITS TOP
SLOT AS THE WESTERN
REGIONS MOST POPULAR
HOLIDAY CHOICE.
8 out of the top 10
popular destinations
in the West are in
Maharashtra.
The Konkan coast is
now a huge tourism
draw and looks set to
emerge as a
competitor to Goa. The Lions of Gujarats
Sasan Gir have roared
into the Top 10.
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HolidayIQ
www.holidayiq.comwww.holidayiq.comPOPULAR TOURISM DESTINATIONS / NORTH
PACHMARHI, THE QUAINT
HILL-STATION IN MADHYA
PRADESH IS THE DARK
HORSE WINNER IN THENORTHERN REGION.
Jungle Safari
destinations get strong
preference from winter
travellers.
Perennial hill-station
favourites such as
Manali, Nainital and
Mussoorie get
vacationers evenover winter.
6 out of 10 top slots
go to Rajasthan
destinations.
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HolidayIQ
www.holidayiq.comwww.holidayiq.comPOPULAR TOURISM DESTINATIONS / SOUTH
EVERY STATE IN THE
SOUTH HAS AT LEAST ONE
DESTINATION IN THE TOP
10 FOR THE REGION.
Karnataka leads with
3, including the
number one.
Vacationingpreferences in the
Top 10 cover a wide
range including
beaches, hills, culture
destinations and
jungle destinations.
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HolidayIQ
www.holidayiq.comwww.holidayiq.comPOPULAR TOURISM DESTINATIONS / EAST
PILGRIMAGE TRUMPS IN
THE EAST WITH PURI
EMERGING AS THE TOP
DESTINATION.
Traditional favouriteslike Darjeeling and
Kolkata face strong
competitionfrom
wannabes including
the beaches of Digha,
Mandarmani ,
Raichak and
Gopalpur.
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HolidayIQ
www.holidayiq.comwww.holidayiq.comPOPULAR TOURISM DESTINATIONS / NORTH EAST
SIKKIM AND IN
PARTICULAR GANGTOK IS
THE STAR OF THE NORTH
EAST.
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HolidayIQ
www.holidayiq.comwww.holidayiq.comTOURISM SOURCE MARKETS
TOURISM IS STILL A
BIG-CITY PHENOMENON.
HOWEVER SMALLER
TOWNS ARE STARTING TO
GET INTO THE ACT.
The Big Metros of
India contribute the
maximum amount ofTourism spends
Three large cities of
Gujarat are in the Top
15 source markets for
tourism in India.
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HolidayIQ
www.holidayiq.comwww.holidayiq.comDOMESTIC TOURISM [Inter-region and intra-regional tourism]
Inter-region travel is increasing. However, it is still restricted by long
distances and smaller budgets.
Intra-region travel is significant in West and East, but the highest in South.
South is also the most popular region after ones own region.
FROM TO > WEST NORTH SOUTH EAST NORTH EAST
WEST 58.10% 16.33% 21.50% 2.13% 1.94%
NORTH 15.99% 47.89% 26.02% 6.47% 3.63%
SOUTH 10.26% 4.89% 81.31% 2.08% 1.37%
EAST 5.22% 10.12% 15.14% 57.73% 11.80%
NORTH EAST 13.22% 9.60% 14.11% 26.55% 36.52%
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HolidayIQ
www.holidayiq.comwww.holidayiq.comPOPULAR STATES
The high degree of intra-
region travel results in
greater share of tourismfor states with larger
source markets, like
Mumbai, Bangalore and
Chennai in Maharashtra,
Karnataka and Tamil Nadu
respectively.
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HolidayIQ
www.holidayiq.comwww.holidayiq.comAVERAGE BUDGET
Most demand from domestic tourism has been for budget and mid-range
accommodation.
AVERAGE TOURIST BUDGET INDIAN RUPEE (INR)
PER TRIP 11,063
PER PERSON 2,470
PER PERSON PER DAY 1,082
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HolidayIQ
www.holidayiq.comwww.holidayiq.comKEY TRAVEL AND PLANNING PARAMETERS
As life gets more hectic, trips are getting shorter, with domestic tourists
holidaying only for about two days per trip. But they are planning almost
a month in advance for each trip.
PARAMETER DAYS
AVERAGE TRAVELLER DAYS PER TRIP 10.23
AVERAGE TRAVELLER DAYS PER PERSON 2.28
AVERAGE PLANNING HORIZON 24.92
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HolidayIQ
www.holidayiq.comwww.holidayiq.comTYPE OF VACATION PREFERENCE
HILLS AND BEACHES
CONTINUE TO REMAIN
MOST POPULAR
VACATION OPTIONS.
Wildlife andbackwater holidays
too attract travellers.
However, the mostinteresting trend is
the relentless rise of
alternate options
such as home stays,
spa, tented camps,
etc.
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HolidayIQ
www.holidayiq.comwww.holidayiq.comLENGTH OF HOLIDAY STAY
PRESSURE ON TIME LEADS
TO SHORT VACATIONS.
A third of all the
trips were just a
night long.
Just 9% of the trips
were longer than 4
nights.
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HolidayIQ
www.holidayiq.comwww.holidayiq.comNUMBER OF TRAVELLERS
FAMILY TRAVEL IS THE
LARGEST SEGMENT.
Nuclear and smallfamily trips make for
more than three-
fourths of all travel.
Group travel ofmore than 5 people
contributes to
almost a quarter of
all trips.
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HolidayIQ
FOR A COPY OFFOR A COPY OFTHIS PRESENTATIONTHIS PRESENTATIONEmail:Email:[email protected]@holidayiq.com
www.holidayiq.comwww.holidayiq.com