Hippie FSID C

A

PROJECT REPORT ON

“HIPPIES”UNDERTAKEN

AT

PEARL ACADEMY, MUMBAI.

SUBMITTED TO

Miss Suhasini Taneja

BY

Apra Jain, Devina Gupta, Shraddha Poddar, Snehal Kothari.

Foundation Design

Batch 2014-2018

Date: November 10, 2014

Duration : September 23 – November 10, 2014

LETTER OF ACKNOWLEDGEMENT :

We express our sincere gratitude to Pearl Academy, Mumbai which gave us this opportunity to carry on Project

Report.

We acknowledge our indebtedness to our teachers, our mentors, our guides – Miss Suhasini Taneja, Cultural Studies

and Research Methodology faculty member, Mr. Javed Chaudhary, Visual Studies and Research Methodology

faculty member and Mrs Shweta Minocha, Communication Skills faculty member, for guiding us through the

making of this report, for their vital encouragement, support, understanding and assistance.

All the other faculty for their motivation.

We dotingly thank our parents for the help and inspiration they extended.

Our friends for their valuable suggestions.

In the end, we would also take the opportunity to God, who made all things possible.

DECLARATION:

We hereby declare that the research paper titled “HIPPIES" submitted by us is based on actual and original work

carried out by us. Any reference to work done by any other person or institution or any material obtained from other

sources have been duly cited and referenced. We further certify that the research paper has not been published or

submitted for publication anywhere else.

We hereby warrant and declare that:

1. This research paper authored by us is an original and genuine research work. It does not infringe on the right of

others and does not contain any libelous or unlawful statements. It has neither been submitted for publication nor

published elsewhere in any print/electronic form.

2. We further authorize the Pearl Academy to reproduce this research paper by photocopying or by other means, in

total or in part, at the request of other institutions or individuals for the purpose of scholarly research.

Authors’ Names : Apra Jain, Devina Gupta, Shraddha Poddar, Snehal Kothari

Designation : Students

Institute / Company : Pearl Academy

Signature of the Faculty Signature of the Authors

TABLE OF CONTENTS

“HIPPIES”

1. Executive Summary

Pg 6

2. Secondary Data Analysis

Pg 7

2.1Who Were The Hippies?

Pg 7

2.2 What Did They Do?

Pg 8

2.3 Hippie Fashion

Pg 8

2.3.1 How The Hippies Styled Themselves

Pg 9

2.4 Why Did The Hippies Do What They Did?

Pg 10

2.5 End of A Decade

Pg 11

2.6 Hippie Fashion Continues

Pg 11

2.6.1 Hippie Trail

Pg 11

2.6.2 Hippie Fashion Influence India

Pg 12

3. Primary Research

Pg 14

4. Recommendations and Suggestions

Pg 15

5. Limitations

Pg 16

6. Conclusion

Pg 17

7. Bibliography

Pg 18

LIST OF IMAGES

“HIPPIES”

2.1 The Hippie Movement Pg 7

2.2 The Culture Pg 8

2.3 The Hairstyles Pg 9

2.4 Maxi Dress Pg 10

2.5 Tattoos Famous With Hippies Pg 10

2.6 Hippie Earrings Boho Chic Pg 10

2.7 Tie Dye Clothing Was Copied From Ancient Asian Techniques Pg 11

2.8 Hippies Used Ethnic Bags That Were Cheap & Colorful Pg 11

2.9 Hippie Trail Pg 12

2.10 Indian Hippie Skirt Pg 14

2.11 An Indian Man Pg

14

3.1 Hippie Inspired Jewelry Pg

15

3.2 Hand Made Bags Pg 15

4.1The Modern Hippie Look Pg

16

CHAPTER 1

EXECUTIVE SUMMARY

OBJECTIVE : The topic chosen by us for the research papers is "Hippie" and our objective is to analyze the

influence of Hippie fashion in the Indian urban street fashion in the 21st century (2000-2014).

“Hippie Fashion” has become a fad in today’s times in India. And in order to meet the raising hippie inspired apparels all the famous brands and street shops have started selling such funky accessories and outfits as almost everyone wanted to be a free hippie soul in spirit.Moreover our educational explorations in Colaba, Mumbai added to our fascination about wanting to know more and be a “hippie girl” in this modern world. All of this motivated us to do a research on how the hippie fashion has influenced Indian street market in the 21st century

Methodology: Secondary research was conducted through browsing various websites, blogs, etc., and then compiled and edited, while the primary research was conducted during our educational trip to Colaba and then relevant pictures and content were incorporated to form the research papers.

CHAPTER 2

SECONDARY DATA ANALYSIS

2.1 WHO WERE THE HIPPIES?

2.1 THE HIPPIE MOVEMENT

In the mid 1960s, says Cox,S. (2013), a never before seen counter-culture blossomed throughout the United States,

inciting both the Flower Power Movement as well as the general revulsion of more straight-laced, Ward Cleaver-

esque Americans. No longer wanting to confine themselves to white picket-fenced corrals of repressive and

Puritanical sexual norms, these fresh-faced masses would soon come to be known as Hippies. Originally taken from

‘Hipster’, the term “hippie” was used to describe beatniks who found their Technicolor heart in the Haight-

Ashbury district of San Francisco; children of the road. Their vocal opposition to the United States’ involvement in

the Vietnam War (1955-1975) and the increasingly rocky road to shared civil rights among all Americans led to

this new, alternative form of activism.

But as Gregoire (2012), a former hippie herself points out that back in the day, hippies did not call themselves

hippies. In Seattle, hippies were originally called “FRINGIES”, as in “the fringe of society”. She puts the soul of this

movement simply by stating that the voting age during the War Period was 21 and yet 18-year old boys were old

enough to be forced into the jungles of VietNam. So, hippies were rebelling against the tyranny of the

"establishment". Some of their main ideas can be summarized into the following –

-Do not conform to society.

-Materialism is wrong.

-Technology is unnecessary and often dehumanizing.

-Be your own person, not who anyone else wants you to be.

Although each hippie embraced his or her own ideals as a part of their new culture, the stereotypical hippie:

-Used hallucinogenic drugs.

-Practiced or were interested in Eastern Religions.

-Had very liberal political views.

-Peace and love instead of hate and war.

-Expressed extreme tolerance and on the subject of sexuality and sex.

-Live life to the fullest.

-Embrace the peace and love expressed by music, as well as the unification it creates among people, usually rock

and roll.

2.2 WHAT DID THE HIPPIES DO?

To know what the hippies did as a cultural group, we further studied their beliefs and found out that they commonly

took up communal or cooperative living arrangements; often adopted vegetarian diets based on unprocessed foods

and practiced holistic medicine. Hippies tended to be dropouts from society, forgoing regular jobs and careers,

although some developed small businesses that catered to other hippies.

Hippies advocated nonviolence and love, a popular phrase being “Make love, not war”, for which they were

sometimes called “Flower Children”. They promoted openness and tolerance. Hippies often practiced open sexual

relationships and lived in various types of family groups. Hippies promoted the recreational use of hallucinogenic

drugs, particularly marijuana and LSD (lysergic acid diethylamide), in so-called head trips, justifying the practice as

a way of expanding consciousness.

2.2 THE CULTURE

Both folk and rock music were an integral part of hippie culture. Singers such as Bob Dylan and Joan Baez and

groups such as the Beatles, Grateful Dead, Jefferson Airplane, and Rolling Stones were among those most closely

identified with the movement.

The ideology behind the movement was based on peace, love and personal freedom and, as a consequence,

developed a huge following. Invariably, the hippies endeavored to express their freedom in the way they dressed,

which indirectly reflected their thoughts, attitude, ideas and way of life.

2.3 HIPPIE FASHION

Menon writes that as its fashion concept, 1960s Hippie Fashion is exposing an alternative lifestyle with a rebelling

blend which is against the community that is in favor for conformist and repressive living. This fashion statement is

famous because it shows freedom and a life that must be a return to nature.

Their clothing was often loose and made of natural fibers like cotton and hemp. Men and women grew their hair

long and eschewed products and fussy styling (although, contrary to popular belief, they did still shampoo). The

black turtlenecks and trousers worn by the Beatniks, male and female, morphed into peasant blouses and jeans.

Anything handmade, whether sewn, knit or woven as macramé, was prized. Gradually, this extended towards dyeing

one's own clothes and the colorful tie-dye style became popular.

INTERESTING FACT - Scott McKenzie’s rendition of the John Phillips’ song, San Francisco, became a huge hit

in the United States and Europe. One lyric, “If you’re going to San Francisco, be sure to wear some flowers in your

hair” inspired thousands to travel to San Francisco, many wearing flowers in their hair and distributing flowers to

passerby at intersections and on the street. The name “Flower Children” stuck.

2.3.1 HOW THE HIPPIES STYLED THEMSELVES

Hairstyles - Men customarily grew unkempt facial hair that connoted equality. Women wore no makeup and went

bra-less and did their part in expression of personal freedom. Bright headbands or scarves were invariably used to

keep the hair in place.

2.3 HAIRSTYLES

Popularity Of Jeans - Both men and women in the early 60’s wore jeans. Hipsters, bellbottoms, and Bohemian

patches were popular and were worn with wide belts, knitted beanies and hemp necklaces.

Men’s Wear - Men wore t-shirts, leather vests, combat style vests/jackets and granny glasses.

Women’s Wear - Usually bright colored with unusual styles, it also comprised of bellbottom pants, vests, tie-die

garments, etc. These were often teamed with peasant-style blouses. From pairing short skirts with knee-high boots to

accessorizing long-flowing skirts with sandals, hippie women defined experimental clothes for the decade. Dresses

ranged from being short, fitted to long, loose, peasant and even granny styles with being embellished with ribbons

and real flowers. The idea was to look in tune with nature, yet bedraggled.

2.4 MAXI DRESS 2.5 TATTOOS FAMOUS

WITH HIPPIES

Flowers And Body Art - The flowers in their hair and floral prints on clothes were used as symbols of peace and

love and they had their bodies pierced or tattooed.

Use Of Accessories - Jewelry, head scarves, headbands and the famous beaded hemp necklaces. As music was an

integral part of hippie culture, any jewelry that made percussion sounds was immensely popular. Hippie women

wore necklaces with bells and even went barefoot, wearing anklets, to make a stylish, bohemian fashion statement.

Simplicity was the theme and natural beauty the inspiration, so, most of the hippie jewelry was handmade, and the

designs influenced by nature.

2.6 HIPPIE EARRINGS BOHO CHIC

Most ‘hippies’ wore peace motifs on their clothing or around their neck in the form of necklaces.

Hippie footwear consisted mostly of leather sandals. Among the youth of the 60’s, ‘Afro’ style hairdos were also

very common.

2.4 WHY DID THE HIPPIES DO WHAT THEY DID?

During the years of the draft, any guy who got a "regular" job could be located by the government and sent off to

war or off to jail, so draft-aged guys and their friends or girlfriends formed their own underground culture. People

without tons of bread were forced to use creativity to solve problems concerning food, clothing, and shelter. So,

hippies created new ways of doing things and cool, cheap fashion was one of the lasting results of bohemian

experimentation.

“Wearing tie-dyed clothing or ethnic clothing was a way for us to have cool clothes with little money.” (Gregoire,

2012)

In the '60s, all T-shirts were white. Tie dying was a way to make plain T-shirts look cool. So, hippies made tie-dyed

tees and sold them so they could have money (for food, rent, gas, etc.). They got into other handmade crafts, like

candles, macramé, jewelry, and pottery. This was a way to survive.

2.7 TIE DYE CLOTHING WAS COPIED FROM ANCIENT ASIAN TECHNIQUES

Hippie chicks probably wore peasant blouses because :

Were cheap.

Were beautiful.

Were handmade and hand embroidered.

Were hip and different.

Were brought back from Mexico to the states by some enterprising hippies who sold the blouses cheaply to

other hippies.

Hippies rebelled against corporate big business and liked to wear anything that was made by people’s hands.

Gregoire(2012) guesses that hippie patchwork clothing was started by some girl from Kansas or Montana, who

knew how to hand quilt, and needed to come up with an idea to make some money.

2.8 HIPPIES USED ETHNIC BAGS THAT WERE CHEAP & COLORFUL

Thrift-Store Chic - Hippies also found old clothing at thrift stores, and some chicks tried to make similar clothes in

their own personalized, trippy styles. A big score might include an old mink coat or a funky granny dress from the

40's.

Natural Bohemian Style - Girls used to wear their hair long and left it to do whatever it wanted to do. No blow

dryers, curling irons, or straighteners. Hippie Chicks wore no makeup. Most hippies wanted to be “natural”,

liberated and lead a simplified life.

2.5 END OF A DECADE

At the end of summer 1967, The Diggers declared the “death” of the hippie movement and burned an effigy of a

hippie in Golden Gate Park.

2.6 HIPPIE FASHION CONTINUES

Although the Hippie culture died down in the same decade that it began, it left a lasting impression on the World.

One of the major aspects of Hippies which is seen in various countries in various forms, time and again, is their

fashion in terms of the clothing and styling. Not very surprisingly, this fashion is evident in Indian urban areas as

well.

Let us first have a look at when was the first time a hippie set foot on the Indian soil –

2.6.1 HIPPIE TRAIL

2.9 THE HIPPIE TRAIL

The route of the hippie trail essentially started at Istanbul, from where the direct route led straight across Turkey,

though some headed south for Lebanon, for centuries the main hashish producer of the Middle East.

From Turkey the route continued across Iran, then a secular country run by the Shah, and on to Afghanistan, a land

where a large proportion of the population used hashish themselves.

On entering Pakistan some would head north towards Chitral, but the majority crossed the country and entered

India, where a trip up to Kashmir was an immediate option for enthusiastic potheads. Northern India also offered

Manali, another centre of marijuana cultivation.

In winter months most hippies would head south for the beaches of Goa, where hashish was always freely available

(though it was not actually produced there). But in the summer the hippie trail ended in the mountains of Nepal,

where until 1973 there were many hashish shops operating legally, and where there was no real difficulty obtaining

the world's finest charas afterwards.

Visas, where required, could be obtained easily at the borders or towns en route. British passport holders did not

require a visa to stay in India long-term.

2.6.2 HIPPIE FASHION INFLUENCES INDIA

Walia (2008) outlines in an article in TOI dated June 2, that the summer of this year was of “free love, as fashion

goes hippie”. “There's a new spiritual soul to dressing. The mood is getting liberated. Broken dreams, faded flowers,

torn jeans, loose long hair, a spirit of abandon -- that's the fashion mood of the moment.”

New haute hippy influences are always fun. Having said that, on India's desi street fashion, we often notice, urban

bohemian chic combined with rural aesthetics. This subtle combination of rural and urban style redefine desi hippy

chic.

Boho has evolved as the Foho.

Says Puja Arya, designer, in the same article that "A wild spirit for fun – that’s the fashion experience you should

crave for! The mood is very modern, natural. We're combining the 70s, with 30s, 40s, 50s, 80s -- and we've got a

new hippie look. There's no boho. There's an edge to your dressing. It's a time to experiment with your sexuality,

fashion and expressions. The colour in vogue is Hare Rama, Hare Krishna orange. The look: fusion fashion with

sutble Indian accessories combined with cowboy grunge."

Even in 2014 the wild spirit continues to grow. We see young girls wearing maxi skirts with Indian touch, pairing

them with Indian ethnic jewelry.

There's a desire to be adventurous, nomadic and wild. The flower child era hasn't lost its innocence. The new hippie

fashion has a 'soul', hence the Buddha-inspired tunic and kimono are the new shapes of hippie fashion. Says

Raakesh Agarwwal, "The new hippie wave is subtler but more glamorous. In the last few years, the fashion look

hasn't changed drastically. Hippie is freedom from conventional. Bohemian chic, grunge, rock 'n roll is going to be

redefined. There's the return of prints, florals and flowy dresses. There's no 'weird' in hippie anymore. The look for

hair: ponytails are trendy. The mood is wanderlust, free expression and carefree."

If '70s was bling, the neo hippie wave is very nomadic, along with '60s love child and '70s feminine power, the

impact is threefold. Global fashion is craving for a new soul.

Tie-dyed T-shirts, with ruffle dresses, platform wedges -- the look has a new aesthetic which is very eclectic. Says

Shalini of Geisha Designs that the mood in the past few years has been very trimmed hippie prints. The new twist to

the gypsy tale is: wrapping yourself in neons, which has been seen a lot in the past 2 years amongst the Indian youth

and elsewhere, too. Interestingly, hippies love hair accessories. Therefore, a lot of stores today sell a variety of head

gears and bands and even bandannas. The politics of hippie style are not very complex. Nainika Karan, designer

believes, "Hippie is about adapting to the 'wild' in your personality. You could just be more daring in your choice of

style. Be it arty fashion, psychedelic colours. The essence is to discover 'free style'. You have to let go. Neo hippie is

about being glamourous, comfortable without any effort."

In the supermarket of style, hippie is about creating diverse looks. The cult isn't just a passing fad, but a shake-up

call to designers to change drastically the look, the mood, the feel and become intellectual icons of hip rebellion.

Says Varun Sardana, designer, "The neo hippie's a diffused style movement, it isn't about trash fashion. Rather about

affluent young people choosing to dress down, dress wild and dress funky."

2.10 INDIAN HIPPIE SKIRT

2.11 AN INDIAN MAN COULD BE A PROTOTYPICAL HIPPIE. ESPECIALLY THE LONG

HAIR AND LONG BEARD.

CHAPTER 3

PRIMARY RESEARCH

Although we couldn’t conduct interviews or questionnaires as a part of our primary research due to certain

limitations mentioned further ahead in the report, we did make certain observations in our surroundings. Initially, the

group sat down and shared the ideas each one of us had about the term “hippie”. We then researched about the topic

and found out many new things such as the major fashion trends created and made popular by the Hippies. To see

the influence of that fashion, we decided to observe the street fashion on our own surroundings. All of us had

recently visited Colaba Causeway and seen many clothes and accessories similar to that of the Hippies. To name a

few, midi and maxi skirts are back in fashion, with a bang! The patchwork has been modified into colorblock

designs which are seen in tops and bottom wear. The bell-bottoms have been revised into “Palazzo” pants and are

being widely sold by big brands like Forever 21 to the street shops.

The peace symbol has evolved into a hand gesture (“V”) which a lot of youngsters use in today’s world. What we

also observed was that beaded accessories are also still very much in, that also in bright colors, something symbolic

of the Hippie fashion.

3.1 HIPPIE INSPIRED JEWELRY

3.2 HAND MADE BAGS

Halter tops have always been in trend, too.

CHAPTER 4

RECOMMENDATIONS AND SUGGESTIONS

From what we’ve learnt about the Hippie culture after an extensive research, one major fact that cannot be neglected

is that Hippies chose to emote a lot through the way they dressed and styled themselves, which is why the fashion

that they started keep coming back in the modern times, too. As mentioned earlier, the hippies basically implied

freedom through their clothes which meant the clothing was as comfortable as it gets. Probably, this is the reason

why we, as youngsters, can relate and enjoy such type of clothing.

We sincerely recommend everyone to own at least one piece of the hippie clothing. But if you observe closely, each

one of us already owns many of them. The range of hippie style is so wide that some or the other aspect of it will

always be in fashion.

We suggest all the girls to go have a look at the collections of their favorite stores and pick up at least on the

following –

Wide belts

Halter tops

Leather vests

Mini, midi, or maxi skirts

Peasant blouses

Leather or hemp sandals

Tie-dye

Patchwork

Headbands

Fringe on anything

Beads

Peace signs

The aforementioned are just a few ideas to help you assemble your hippy outfit.

4.1 THE MODERN HIPPIE LOOK

CHAPTER 5

LIMITATIONS

The limitations faced while undertaking research are-

Geographically bounded as the research had to be undertaken in the institute.

We could not conduct primary study as there was a lack of target audience.

Secondary research got delayed due to slow WiFi connection.

Brevity of time leading to brief research.

CHAPTER 6

CONCLUSION

The research on this report gave an insight into the Hippie fashion and how it stills plays a role in both couture and

street fashion, in the US of A and India alike. From the facts that we gathered, the statements we read that were

made about hippie fashion by popular designers and the images of both the original hippie culture and the modern

hippie fashion that we saw, we could draw the following conclusions –

It was a very liberating form of fashion

Hippie culture was not only about fun, but about a way of surviving

Youth has always played a major role in eradicating injustice and bringing more radical activities into work

Hippie culture may have died down but the hippie spirit still prevails. We also concluded that Hippie fashion is still

very much affordable, wearable, and trendy as it was back in the 60’s. The information from this report can be used

and applied in our daily lives as well as in college projects for students like ourselves. If someone’s attending a

theme based party or is just generally attracted towards the whole idea of a hippie look, he/she can refer to this

report to set one for himself/herself.

This report can further be taken ahead in the future by the means of more substantial primary research, given the

person has fewer limitations than what we were faced with.

BIBLIOGRAPHY

1. Cox,S. (2013) in American history, History, Photography, United states, and Videos. Available at :

http://all-that-is-interesting.com/a-brief-history-of-hippies

2. The Editors of Encyclopedia Britannica (2013). Available at :

http://www.britannica.com/EBchecked/topic/266600/hippie

3. Menon. Filed under: Men's Fashion, Women's Fashion. Available at : http://www.fashionmike.com/1960s-

hippie-fashion.html

4. 1960s Hippie Fashion History (2013). Available at : http://1960sfashionstyle.com/1960s-hippie-fashion-

history/

5. Schwanke. Available at : http://womens-fashion.lovetoknow.com/1960s_Hippie_Fashion

6. Gregoire (2012). Available at : http://www.boomerinas.com/2012/07/17/hippie-clothes-how-did-hippie-

fashion-start/

7. Bhaddock (2011). Available at : http://www.mortaljourney.com/2011/03/1960-trends/hippie-counter-

culture-movement

8. Gregory. Available at : http://www.richardgregory.org.uk/history/hippie-trail.htm

9. Walia (2008). Available at : http://timesofindia.indiatimes.com/life-style/fashion/trends/Fashion-goes-

hippie/articleshow/3085489.cms

10. Fashion Trends That Made A Comeback In 2013 (2013). Available at :

http://timesofindia.indiatimes.com/life-style/photo-stories/photos-inactive/Fashion-trends-that-made-a-

comeback-in-2013/photostory/27652374.cms

IMAGES

2.1 Available at: http://buddhajeans.com/wp-content/uploads/2013/06/the-hippie-movement.jpg

2.2 Menon. Available at: http://www.fashionmike.com/1960s-hippie-fashion.html

2.3 GreatOldThings (2010). Available at: http://greatoldthings.blogspot.in/2010/06/whats-in-hair.html

2.4 Etsy.com. Available at: http://www.pinterest.com/pin/416653402996261392/

2.5 Nessworthy(2012) . Available at:

http://www.tattooinspiration.com/tattoos/JIMMYLAJNEN/tattoos_54164.html

2.6 Gregoire (2012) . Available at:

http://www.boomerinas.com/wp-content/uploads/2012/07/internacionale_127196774886975.jpg

2.7 Gregoire (2012) . Available at:

http://www.boomerinas.com/wp-content/uploads/2012/07/marksandspencer_982011419997054.jpg

2.8 Gregoire (2012) . Available at: http://www.boomerinas.com/wp-content/uploads/2012/07/hippie-

bag.jpg

2.9 Gregory. Available at: http://www.richardgregory.org.uk/history/hippie-trail.htm

2.10 Secondhandnew.nl. Available at: http://www.pinterest.com/pin/358388082817430137/

2.11 BA001ed . Available at: http://www.pinterest.com/pin/429671620669967617/

3.1 Original

3.2 Original

3.3 Available at: http://ncshepherd.hubpages.com/hub/clothes-for-hippies

Hippie FSID C

Documents

Transcript of Hippie FSID C