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  • 1.The Next Communication Channel:Mobile Marketing and BeyondTitle slideThe Rise of the Mobile Connected Restaurant

2. Smartphones 64% of 25-35 year olds own a smartphone The SMS text 1 in 4 mobile subscribers messaging market is over the age of 55 expected to grow from own a smartphone$150 billion in 2009 Source: mannixmarketing.comto $223 billion by the end of 2014 48Time it takes the average person Source: Portio Research To respond to a Hours text message:97% of ALL text 90 messages are The average open time opened and readfor an email. within 4 minutesSource: CTIA.orgSECONDS.of receipt! 3. Mobile Coupons get 10 times the redemption rate of traditional couponsSource: Borrell AssociatesThe majority of 25-34 year olds now own smartphones(64% and 53% respectively) Source: Nielsen 91% of all US. Citizens have their 95% of smartphone users looked upmobile device within arms reach 24/7 local information, &of those, 61% called & 59% visitedSource: Morgan Stanley the business.Source: Google IPSOS 4. Social vs. MobileMarketing Wireless Association showsFor the first time in history, the semi-annual survey conducted by CTIA-The the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million) October 11, 2011Only 1/3 of Facebooks 800 million+user base uses Facebook MobileFacebook has only 50.6%of the North American population Mobile users with SMSenabled phones? 92% Source: PRNewswire.com 5. Mobile Internet growthBy 2014, mobile internet shouldtake overdesktop internetusage Source: PRNewswire.com 6. Clients 7. Mobile Integration 8. Text Call to ActionTEXT MESSAGING 101 KEYWORDSHORTCODE (CHANGES) (STAYS THESAME)Text GARY to 72727 to Receive FREE Beverage of choice next visit! 7Insta7 272 RY When client texts, n t re sp To: : GA They are entered sentto ph onse GMS Into the database!one 9. Database MarketingStrategies include:Loyalty Marketing: Capturing current customers throughaggressive point of sale campaigns.Atlanta Bread: Our CaliforniaAvocado with Dill sauce willLead Generation: Capturing potential NEW customers byrock your world! Order lunchadding mobile engagements to your print coupons, radio,and pick it up, see our menutelevision, and other media.and get our app http://bit.lyReply STOP 2endMonetize:Messages are then scheduled out to the growing databases ofcurrent and potential customers resulting in increasedfrequency of transactions, increased awareness, and newcustomers!! 2-3 Promotions per Month2-3 Promotions per Month 10. 4%+ Conversion 4%+ Conversion1,000 1,000 AverageAverage on eachon eachCustomers Customers TransactionTransactionPromotion PromotionIndustry averages between 4-7% redemptions on Mobile offers! Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $40 ROI on 40+ Customers walking in, calling, or ordering Lunch or Dinner?average transaction = $14 = ROI $560 11. The Mobile World 1013 Components to DatabaseBuildingTo: 727271. Point of SaleMSG: GARY We consult to create engagements to interact with your current 9-20 customers per day and get them into the Mobile database. (Create Store Specific Databases)2. Add the Mobile Opt-in Option to your current Website Options to capture online traffic into the Mobile database from the web3. Traditional Media (capture new clients) Add the Mobile Call-to-Action to every Advertisement; print, radio, coupon, event, TV, etc. 12. Taking Your Broadcast Media/ Event/ Flyerto your Potential Customers handset!Get Your InstantEnvironmentally FriendlyCouponInstantly Deliver: Text COFFEE to 72727A Mobile Landing Page Your MenuAdditional offers. Instantly Deliver: VideoStudies Show a Text- Your Commercial message stays on the YOURcell-phone an average Instantly Deliver: A DemonstrationCOUPON of 12 days. HERE! Pictures Coupons This means additional Links to Websiteexposures to your And moreaudience 13. Example Point of Sale DisplayTable Tent/ Talker 14. Point of Sale Options (Every Customer that walks in the door should be offered theopportunity to Text in for some great sounding deal, promotion, or opportunity.)In check presenter(flyers), Table Tents, Buttons on staff,Window displays, are all options to promote; 1. A drink, sandwich, or $5 OFF next visit! Atlanta Bread: FREE drink (These instant coupons for next visit frequently will be a next visit w/ purchase of $10 minimum purchase coupon that expires within a couple or more, Show msg to redeem exp.6/30/11. code 745xlt. weeks) Reply STOP 2end 2. An Instant discount or Free item THIS VISIT! (Some restaurants have great success with their servers Goal: offering an instant free cup of cheese dip, app, or soft- Build a Database of 10-15 Peopledrinks to encourage instant database growth)per day for future Loyalty Marketing 3. A chance to win a great prize! Get 2 or 3 additional transactions(Sweepstakes type offers generally perform more poorly,from them this year!yet can work if promoted correctly) 15. Capture W Traffic into Database! ebFREE Cookie?Type in Mobile NumberAtlanta Bread: Reply withInstant Mobile Coupon your email address to getright to your phone!your instant coupon, watchfor more great deals! ReplySTOP 2end Donate NOW 16. Capture LEADS with Mobile Keywords!By adding Mobile keywords to Traditional Broadcast media like Coupons, radio & TV spots, event marketing, print ads, and outdoor displays, you can capture New Customers more easily.Taking Your Broadcast Media/Event/Flyer to your PotentialCustomers handset! Studies Show a Text-message stays on thecell-phone an averageof 12 days. FREE Raviolis!This means additionalexposures to your Just Text MAZZIO to 72727audience Get Your Instant Coupon Right to Your Phone!Our Menu Right to Your Phone! Just Text CORN to 72727Plus Get an Instant Coupon! More Conversion = 5-10% Increase in Overall Customer base YOURInstantly Deliver:COUPON Pictures HERE! Once Customers engage off of Traditional Broadcast they are CouponsCaptured in the Mobile database. Links to Website And more Future text-promotions will be delivered right to their handset And right when they are hungry equating to NEW CUSTOMERS! 17. Timely Coupons, Reminders, and Offers at exactly the right moment!Delivering Promotions = Higher Redemption Rates Putting the Offers Right in the Hand of your Current and Potential Customers! = More Transactions per MonthAtlanta Bread: This weekAtlanta Bread: Our summerAtlanta Bread: We have aonly, buy 2 sandwiches or salads are lite and healthy. secret, our breakfast willsalads and get a free cookie. See menu, locations, and perk your office up.Click here http://bit.ly , exp. caloric info here, click Download our app to get $54/21, Reply STOP 2end http://bit.ly Reply STOP off of your $25 purchase ALL2end DAY! http://bit.ly Reply STOP 2 end AdvaTEXT LLC., 1400A South 7 Hwy, Blue Springs, MO 64014 Tel: +1 (816) 589-3939 | Email: sales@advatext.com 18. Send Promotions to your Database to do MoreThan Just Coupon! Increase Social Network Followers Capture Email More Transactions per year Support CausesAtlanta Bread: Facebook atlanta Pancheros Gift Cards are at the FairAtlanta Bread will beExclusive menu item just posted,this weekend taking donationsthe best gift! Click here andLike Us NOW for even moreTo Complete your entry for a for March of Dimes, come by ourbe finished shopping.VIP treatment. http://bit.ly chance to Win FREE Atlanta http://xmaspanch.wap and get somebooth and donateReply STOP 2quit Bread for a year, reply with your Reply STOP 2quitReply STOP 2endgreat Food! email address and watch for future great deals! Reply STOP 2end 19. Apps for FREEHipChime makes it happen!Every Location gets a FREE Mobile Website / App! 20. Every Location gets a FREE MobileWebsite! Short URL directs client directlyShort URL directs client directly to the Mobile Website //Appto the Mobile Website AppAtlanta Bread: FREEsandwich next visit w/ purchof any 2 sandwiches and 2dirnks, exp. 6/30/11,location or menu click herehttp://bit.ly Reply STOP Mobile Site / App Can Deliver:2end Detailed Information Menus Specials Video Content Coupons Maps Directions And moreMobile Website Serves as a Virtual Brochure of Company Informationthat can be delivered right to potential clients Phones Instantly! 21. Add Mobiles Call-to-Action with every traditionalmarketing initiative! Adding Mobile to traditional ads improves the Effectiveness and allows for Tracking! Radio ARadio B Newspaper Insert ATelevision SpotKeyword BREAD Keyword BREAD2 Keyword ATOWNKeyword BAGEL Creation of specific keywords for each broadcast media channel allows client to measure how many engagements that media outlet produces compared with others! 22. The Revenue ScalesPromotions Per LocationsOpt Ins Per DayMonth**Edit rows 2 and 4 to change the graph 1122RedemptionAverage Transaction Cost Per Text Rate 4%$ 14.000.029Annualized IncreaseMonths1 35in VolumeOpt Ins3601080 1800Redemptions28.8 86.4 144 Investment$ 20.88$ 62.64$ 104.40Profit $382.32$1,146.96$1,911.60 $16,439.76 23. One SystemAdvantages Include: Unlimited Databases Collaboration on Program (ongoing) Individual Databases per store Consistency of Messaging Increase Social Media Followers Wholesale Pricing Email database growth Atlanta Bread Facebook ONLY special!! Like us today for even more VIPtreatment! reply STOP 2quit 24. Contact HipChimewww.HipChime.comGary Mc ClureEVP of Business DevelopmentPhone: 503-489-9090Text: GARY to 28748 Email: gary@hipchime.com