2012 - Issue 1 1

HINOCONNECT2012 - Issue 1

WELCOME TO HINOCONNECT!

You will receive an edition of this newsletter once every quarter. HinoConnect provides great tips, updates, articles, and timely information that you can use!

If you have a story idea or a customer you would like to be the featured fleet, please e-mail it to ewald@hino.com.

Thank you for your continued support of Hino Trucks!

Learn more at www.hino.com or seek us out on our social network to ask questions [Twitter] or see video of Hino Trucks in action [YouTube]. Search for “Hino Trucks USA”.

CONTENTS

2 A RelIAble CombInAtIon

3 HIno of CHICAgo tAkes ResIduAl VAlue to new HeIgHts

4 fRom tHe sHow flooR

5 wInnIng CombInAtIon

6 feAtuRed fleet

7 bIodIesel mytHs busted

8 tRAInIng CenteR ReVAmpmAtHeny motoRs CelebRAtes 90 yeARs

9 Q&A, new fACes, new deAleRs

10 wHAt’s new wItH HIno?

11 mARket stAtIstICs

12 deAleR RAnkIngs

HIgHEST IN CuSTOMEr SaTISfaCTION aMONg CONvENTIONaL MEdIuM duTy TruCkS, TWO yEarS IN a rOW.” aNdHIgHEST IN CuSTOMEr SaTISfaCTION WITH CONvENTIONaL MEdIuM duTy ENgINES, fOur yEarS IN a rOW”.

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Hino Trucks received the highest numerical score among conventional medium duty trucks in the proprietary J.D. Power and Associates 2010-2011 Medium Duty Truck Customer Satisfaction StudiesSM. 2011 study based on 1,037 responses measuring 6 manufacturers. Survey was o fprimary maintainers and owner operators and measures opinions of primary maintainers of their new Medium Duty (Class 5, 6, and 7) trucks (2010 model year). Proprietary study results are based on experiences and perceptions of consumers surveyed in June-July 2011. Your experiences may vary. Visit jdpower.com Hino Trucks received the highest numerical score among conventional medium duty trucks in the proprietary J.D. Power and Associates 2008-2011 Medium Duty Truck Engine and Transmission Customer Satisfaction StudiesSM. 2011 study based on 1,037 responses measuring 4 manufacturers. Survey was of primary maintainers or one-year-old conventional cab medium-duty trucks. Proprietary study results are based on experiences and perceptions of consumers surveyed in June-August 2011. Your experiences may vary. Visit jdpower.com

tHe poweR of J.d. poweRHIno tRuCks RepeAts top J.d. poweR And AssoCIAtes RAnkIngs foR CustomeR sAtIsfACtIon

J.D. Power and Associates is widely recognized as the voice of the customer. For the past several years, the voice of the customer has been unanimous by finding Hino Trucks at the top of the list in customer satisfaction. And this year is no different! Hino Trucks received two new awards from J.D. Power and Associates. Hino Trucks ranks “highest in customer satisfaction with conventional medium duty engines, four years in a row” and Hino Trucks ranks “highest in customer satisfaction among conventional medium duty trucks, two years in a row,” according to the J.D. Power and Associates 2010 Medium Duty Truck Customer Satisfaction StudySM.

~ continued on next page

2 HinoConnect

A RelIAble CombInAtIon HIno tRuCks & AllIson tRAnsmIssIon

soon after it was founded in 1915, James Allison's Indianapolis Speedway Team Company became recognized for its expertise in building and refining

the modern automobile. One observer once heard Allison tell a workman, "Whatever leaves this shop over my name must be the finest work possible." These words endure at Allison to this day, 96 years later.

Since Hino Trucks introduced its conventional truck line up in 2004, Allison transmissions have been the transmission of choice. The combination of Hino Trucks’ proprietary J-Series engine and Allison transmissions have proven to provide Hino customers with maximum uptime and industry leading fuel economy. In fact, Hino Trucks have ranked highest in JD Power’s Medium Duty Truck survey for highest customer satisfaction four years in a row in the Medium Duty Engine and Transmission category.

To further solidify this relationship, Hino Trucks and Allison Transmission recently signed a multi-year, long-term agreement that will make Allison transmissions the preferred and exclusive transmission for all current and future Hino conventional trucks in the United States.

wHeRe It All begAnBefore automobile manufacturers began paying J.D. Power and Associates for insight into their customers, Dave Power was a Ford employee who found that management wasn’t especially receptive to consumer opinions. That would change in time, but not before Power launched what would become the world’s largest automobile consumer-research company.

In the beginning, J. D. “Dave” Power III worked in the auto industry, taking early jobs as a financial analyst for Ford and doing marketing research for Buick. He briefly worked for a company that produced chainsaws, where he convinced management that chainsaws shouldn’t be made and marketed with only the tree in mind, but the consumer as well. A switch to a lighter chainsaw that the company’s customer base wanted proved Power right, and sales for the company soared.

On April 1, 1968, Power, who worked from his kitchen table, took the step of starting his own research company. His first big break came from a then relatively unknown foreign auto company, Toyota, who was interested in understanding the American consumer’s taste in cars. Power’s young company provided the data.

J.D. Power and Associates is now a global marketing information services company that conducts research and surveys to develop trusted ratings for a variety of different products and industries.

only tHe best AdVeRtIse J.d. poweROnly the highest-ranked company has the ability to reference its performance and show off the J.D. Power and Associates trophy in advertising and promotional material. As competition intensifies in the medium-duty truck engine market, quality and reliability remain the most important aspect of overall satisfaction. That’s why Hino’s new 2012 marketing campaign is “You Deserve This” and “Game On”. We know that our customers expect us to build great trucks and they deserve only the best! At Hino, we are challenged each day to provide the highest quality medium duty truck in the U.S. and sustain our reputation and awards that come our way, so…..

~ continued from previous page.

gAme on.

2012 - Issue 1 3

dId you know?AllIson tRAnsmIssIon's legACy of teCHnologICAl InnoVAtIon Is Rooted In JIm AllIson's foundIng of tHe IndIAnApolIs speedwAy 500-mIle RACe. AllIson founded tHe eVent In 1909 wItH tHRee pARtneRs to test RACe CAR Components.

“AllIson tRAnsmIssIons ARe tHe benCHmARk In tHe medIum duty tRuCk IndustRy. tHIs long teRm AgReement And ouR JoInt CommItment to woRk togetHeR on bRIngIng new teCHnologIes to tHe mARket wIll pRoVIde ouR CustomeRs wItH benefIts todAy And foR yeARs to Come,” sAId glenn ellIs, VICe pResIdent of mARketIng foR HIno tRuCks.

Looking ahead to seize tomorrow’s opportunities today has been the “Allison Way” since the company’s inception. Their ability to anticipate and meet customer needs through technological innovation has been evident from the beginning. Through the new agreement, Hino will be able to offer its customers enhanced transmission coverage on Allison equipped vehicles. All Allison 2000 Highway Series (HS) transmissions will now carry a 4-year warranty and the 2000 and 3000 Rugged Duty Series (RDS) transmissions will carry a 3-year warranty through Hino Trucks. Hino has already begun to bring this message to the market by partnering with Allison at various tradeshows and other advertising endeavors.

Jim Wanaselja, Vice President of North American Marketing, Sales and Service for Allison Transmission, added “The Hino-Allison combination has been a great success story in the medium duty truck industry. This agreement highlights our close working relationship and the importance we both place on offering our joint customers industry leading products at a greater value.”

HIno of CHICAgo tAkes ResIduAl VAlue to new HeIgHts! When Lucky Truck Rental out of Chicago, Illinois finally decided to retire their 2004 Hino FE cab chassis with 937,000 miles on it, Dave Rektorski Sales Manager for Hino of Chicago knew just what to do! Not only did Dave sell this 2004 Hino truck for $11,000 and more life on the road, but he replaced it with another Hino Truck that had 358,153 miles on it!

Dave commented, “We believe that this is not just a fluke, but a pretty good testament to the engineering that goes into a Hino. This Hino with 350K mile is just a baby in Hino life – should go another 600,000 before retiring it in four or five years!” (Did we mention that this was the third time that Rektorski had sold this truck?)

We will definitely be keeping tabs on this never ending story…..

Danny Zheng, Owner Lucky Truck (left), takes ownership of his “new” Hino from Dave Rektorski, Hino of Chicago.

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r HIno’s 2012 eVent CAlendAR Is full of new And exCItIng HAppenIngs! fRom tRAInIng And webInARs to tRAdesHows And ConfeRenCes, HIno Is tuRnIng tHeIR sIgHts on pRomotIng tHe 2013my pRoduCt, expAndIng VoCAtIons And eduCAtIng CustomeRs – HeRe ARe some of tHe HIgHlIgHts.

AmtHoR pRoduCt tRAInIng- Amthor International in cooperation with Hino Trucks, hosted a free two-day hands on product training program for Hino dealers at the Amthor plant in January demonstrating the benefits of Amthor tanks.

deAleR websIte webInAR – Coming in March, this webinar will show even the most amateur marketer how to use their Hino provided website to their benefit. Led by Solly Communications, dealers will get professional insight of the Digital Revolution and Marketing on the Internet.

nAtIonAl bIodIesel ConfeRenCe – Not only will our COE hybrid truck be a part of the Product Showcase, but Glenn Ellis, Vice President of Marketing and Dealer Operations, was invited to be a part of an OEM panel discussing “The Future is Unwritten: Energy Policy, Diesel Technology, and B20” as well as present in a technical session “Biodiesel Engine of Today and the Future”. The trip is highlighted by Hino’s acceptance of the 2011 “Eye on Biodiesel Awards”. The “I-Awards”

2012 nAtIonAl tRAdesHow CAlendARDate Show & Location

Feb 28 – Mar 1Pumper & Cleaner Environmental Expo, Indianapolis, IN

Mar 6-8 NTEA Work Truck Show, Indianapolis, IN

Mar 13-15TRALA Annual Meeting Truck Rental & Leasing Association, Dana Point, CA

Mar 11-13 International Seafood Show, Boston, MA

Mar 22-24 Mid America Trucking Show, Louisville, KY

April 16-17 Beverage Fleet & Operations Summit, Las Vegas, NV

April 20-22 Florida Tow Show, Orlando, FL

April 29- May 1 National Private Truck Council, Cincinnati, OH

foR moRe InfoRmAtIon on wHeRe to see HIno, CHeCk out www.HInoeVents.Com.

expAnded HIno HonoRs pRogRAm meAns moRe RewARds!This year’s expanded program recognizes even more deserving staff throughout the Hino dealer network with a revised set of qualifications. You might already be qualified for amazing rewards and a one-of-a-kind Elite Event! So, what’s new about it??

now InCludes tHe “elIte eVent.” In addition to the various prestige, business and personal awards that are earned, the Hino Honors Elite Event (formerly the “Elite Trip”) will be expanded to include Principals (Yokozuna, Platinum & Premier levels) and Parts, Sales & Service Platinum level Managers.

updAted QuAlIfICAtIons. Streamlined qualifications make it easier than ever for participants to track and achieve various levels.

So the answer to the question that everyone is asking, “wHeRe Is tHe elIte eVent goIng to be Held tHIs yeAR??

Find out how you can be a part of this event and more rewards by checking out the program rules on HinoNet!

represent the biodiesel industry’s top honors, and are bestowed upon companies who have helped carry the biodiesel torch.

sAe 2012 HybRId VeHICle teCHnologIes symposIum– Hino Trucks was invited to present during this symposium, which provides first-hand knowledge of recent innovations from leaders in the industry through specialized panel discussions and presentations.

tRuCk mAIntenAnCe ConfeRenCe (tmC) – During the TMC in February, Hino Trucks will accept the prestigious honor of “Top 20 for 2012!” from Heavy Duty Trucking magazine for INSIGHT. This award recognizes the top 20 innovations for our industry in 2012.

pumpeR & CleAneR enVIRonmentAl expo - This year, for the first time ever, Hino will be attending a number of shows to promote oil & propane markets.

British Virgin Islands

An Autograph Marriott PropertyScrub Island Resort & Spa

4 HinoConnect

2012 - Issue 1 5

TO THE

H I N O P A R T SCONFERENCE

Apparently what happens in Vegas gets reported here! Hino Trucks held their National Parts Conference this past October in Las Vegas with

a record number of Hino dealer parts personnel in attendance. The 2011 Parts Conference not only updated our dealer body with the latest activities at Hino, but provided a one-on-one opportunity with select business partners such as Eaton, Meritor, Donaldson and 12 other suppliers. This year’s guest speakers Mark Linton with MacKay and Co, and Paul Gurizzian with Carlisle & Company shared marketing and industry insights.

For Bob Petz, Vice President of Parts & Logistic Operations, this conference gave him an opportunity to address the Parts Team on a National level. He commented, “This conference provided managers with the tools and strategies needed to develop an action plan for improving their Parts departments’ customer service and profitability. Our intent was to create an atmosphere of open discussions and topics relevant to their dealership.”

Also during the Conference, Hino held the final round of the first ever National Part Skills Competition. The

A wInnIng CombInAtIonpARts skIlls CHAmpIon CRowned duRIng nAtIonAl pARts ConfeRenCe

Challengers included Chris Poulin – TriCounty, David Zainfeld – Rush Houston, Joey Zarillo – MHC Kansas City, Monica Moore – Fleetcare Commercial Trucks and Bryan Lach – Rush Texarkana. (Not in attendance was finalist Dale Nicholson – Rush Atlanta)

Chris Poulin of TriCounty Truck & Equipment (center) walks away as the first ever National Parts Skills champ!

“beIng ReCognIzed by HIno Is An HonoR foR me, And I Hope to be Able to Compete AgAIn At tHe next eVent!” ~ CHRIs poulIn

field was narrowed down to six from the over 100 dealer personnel that tested their abilities to make the final cut. The now annual competition aims to determine the top Parts Managers across the country as well as nurture the spirit of competition among dealerships and enhance individual skills.

The person that rose above the pack was Chris Poulin of Tri-County Truck & Equipment. Chris has been with Tri-County Truck & Equipment for over 11 years and is Parts Director for the Pompano Beach and West Palm Beach, Florida locations. When asked about his experience with Hino Chris said, “I have been involved with Hino parts since 1998, and I really enjoy the relationship I am able to have with the field reps, the people at the PDC and corporate. I have always had positive experiences with each and every individual I have had the opportunity to work with. I really enjoyed the parts skills competition and the conference. Being recognized by Hino is an honor for me, and I hope to be able to compete again at the next event!”

These top competitors walked away with some great prizes and have the distinction of being the upper echelon of Hino Parts Specialists nationwide. As winner, Chris Poulin also has his choice of a 3-night trip for two to several locations. We congratulate all participants and thank them for their enthusiasm and efforts throughout the year!

6 HinoConnect

Rymes pRopAne & oIl

f e A t u R e d H I n o t R u C k s f l e e t

What does a customer look for in a propane supplier? Dependability? Safe delivery? A commitment to service? Competitive pricing? Rymes Propane and Oil has been demonstrating those attributes to its many customers for more than 40 years. Rymes Propane & Oil was founded in 1969 by Jim and Carol Rymes and to this day, the company is still owned and operated by the Rymes family, providing full-service propane gas and heating oil delivery to customers throughout New Hampshire and the surrounding areas. Rymes currently has 34 Hino trucks in their fleet of over 170 trucks and work exclusively with Hino Trucks dealer, Rochester Truck. “We love the price and quality that is put into our Hino’s. And, we are also lucky to have a dedicated dealer who invests in the Hino brand and philosophy,” said Jim Rymes, Jr.

Rymes has found a formula that works to grow their business. The all-brother management team includes John Rymes – Sales & Marketing guru, Tom Rymes – their Computer wizard and Jim Rymes who admits to having diesel running through his veins, is the ‘truck guy’. And they measure that success by the number of long term employees still on their payroll.

wHen Asked wHAt one woRd He would use to desCRIbe HIno tRuCks, JIm ReplIed, “QuAlIty”.

“If there is a choice of trucks in the yard, the guys will pick a Hino! They appreciate the turning, visibility, color dash display, the seats are wider, and they even love the grab rails. There are so many details that make it a pleasure to work with.” He believes that Hino and the Hino technology is the future and they are happy to be a part of it. “SCR gives us more horsepower and runs 50% less than we calculated on urea. And, combined with the low maintenance, how can you beat that?!”

gIVIng bACkThe Rymes family has partnered with Concord Hospital Breast Care Center to help raise awareness of breast cancer and encourage women everywhere to be screened. Rymes pink ribbon propane and oil trucks are painted pink to make the connection where you would least expect it. Rymes donates one cent to Concord Hospital Breast Care Center for each and every gallon delivered by their Pink Ribbon trucks to fund genetic counseling services and care for patients in need.

mytHs bustedbIodIesel mytHs bustedMyth: Biodiesel is an experimental fuel and has not been thoroughly tested.Fact: Biodiesel is one of the most thoroughly tested alternative fuels on the market. A number of independent studies have shown that biodiesel performs comparably to petroleum diesel but with greater benefits to the environment and human health.

Myth: No objective biodiesel fuel standard exists.Fact: The biodiesel industry has been active in setting quality standards for biodiesel for more than 15 years. ASTM specifications exist for diesel fuel and biodiesel fuel blends from 6 to 20 percent (B6 – B20 (D7467-09)), biodiesel blends up to B5 to be used for on- and off-road diesel applications (D975-08a), and home heating and boiler applications (D396-08b).

Myth: Biodiesel does not perform as well as diesel.Fact: One of the major advantages of biodiesel is the fact that it can be used in most existing diesel engines and fuel injection equipment in blends up to 20 percent with little impact to operating performance. In more than 50 million miles of in-field demonstrations, B20 showed similar fuel consumption, horsepower, torque, and haulage rates as conventional diesel fuel.

Myth: Biodiesel use voids manufacturers’ engine warranty coverage.Fact: All Hino 2011 and 2012 model year cab over and conventional trucks powered exclusively with Hino’s proprietary J-Series engines are approved to use B20 blends that contain biodiesel blend stock (B100) compliant to American Society for Testing and Materials (ASTM) D6751, blended with diesel fuel compliant to ASTM D975. Hino trucks built prior to the 2011 model year are approved to use B5 (5 percent) biodiesel.

Myth: Biodiesel has fuel quality problems.Fact: A study released in 2008 by the National Renewable Energy Laboratory (NREL) shows the biodiesel industry has substantially met national fuel quality standards. The study demonstrated that plants certified under BQ-9000 consistently hit the quality mark.

Myth: Biodiesel doesn’t work in cold weather.Fact: Properly managed, high quality biodiesel blends are used successfully in the coldest of climates. Biodiesel will gel in very cold temperatures, just as common #2 diesel does. Although pure biodiesel has a higher cloud point than #2 diesel fuel, typical blends of 20 percent biodiesel are managed with similar management techniques as #2 diesel.

Myth: Biodiesel increases greenhouse gases because it causes land to be cleared.Fact: U.S. biodiesel reduces lifecycle carbon emissions by 60 to 80 percent, depending on the source, making it the best carbon reduction tool of any liquid fuel commercially available. Biodiesel is the first advanced biofuel to make it to market.

Myth: Biodiesel contributes to rising food prices.Fact: Produced from a variety of renewable resources, such as plant oils, fats, recycled grease, and even algae, biodiesel is the most diverse fuel on the planet. And soybean-based biodiesel actually has a positive impact on the world’s food supply.

tRuCkIn’ on bIodIeselHino announced last July that 2011 and 2012 model year conventional trucks have been approved to use up to B20 blends. According to the National Biodiesel Board (NBB), B20 biodiesel blends are now approved for use in more than 95% of the medium-duty truck market in the United States, and by more than 60% of the total U.S. diesel vehicle and equipment manufacturers.

Hino has been selected as the recipient of one of the biodiesel industry’s prestigious 2011 “Eye on Biodiesel Awards”. The “I-Awards” represent the biodiesel industry’s top honors, and are bestowed upon companies, groups or individuals who have helped carry the biodiesel torch, fostering understanding, mentoring others and encouraging broader use of this cleaner burning, sustainable fuel. Hino was nominated for an award this year for serving as a trailblazer among the Asian manufacturers as well as among hybrid truck manufacturers in supporting the use of B20 biodiesel blends in your vehicles.

tHe eye on bIodIesel AwARds wAs pResented At tHe 2012 nAtIonAl bIodIesel ConfeRenCe & expo, wHICH took plACe febRuARy 5-8, 2012 In oRlAndo, fl. Hino had a display and was also a presenter in one of the Technical Track educational session at the Conference.

2012 - Issue 1 7

8 HinoConnect

Hino Trucks Novi, Michigan & Ontario, California Training Centers provide hands-on classes for students to get real-world experience. Our team takes great pride in the course selections as well as the facility. Recently, the Ontario Training Center has been undergoing a makeover! A number of aesthetic and safety improvements have been made over the last five months to the five year old facility.

To support the expanding course options, a new member was added to the Hino Training Team. Bob Peltz is now a Service Training Instructor for the Novi Training Center. Bob has 30 years of Automotive, Truck & Training Experience and most recently comes to us from Ryder Truck Leasing working as Manager of Field Training and Chrysler Corporation as a Technical Training Instructor. Rounding out the Training Team in Novi are two more training instructors Dan Corey and Greg Johnson. All report to Tom Marchini, Training Manager for Hino Motors Sales USA, Inc.

Hino’s 2012 course topics range from product familiarization to operation, maintenance, and major repair. All classes are four days in duration and include both classroom lecture and hands-on exercises using the latest diagnostic equipment and training materials.

At Hino, our goal is to insure that each dealer’s staff has the knowledge they need to safely service and maintain the full-range of Hino’s product line. Training for education, Training for your business.

dAtes CouRse offeRed In noVI, mI & ontARIo, CAFeb. 14-17 2012 Conventional Mar. 6-9 Engine Overhaul-J Engine 2008-2012Mar. 13-16 Advanced Diagnosis Triage Mar. 27-30 2012 Cab Over

HIno sAles ACAdemy – tHe next geneRAtIonThe returning Spring 2011 Academy Class received their second training class in October. The main focus of the class for our Academy members was the COE and COE Hybrid Truck. There are now 9 Hino Hybrid Certified Sales representatives among us. We thank them for their dedication and continued success.

The Selection process for a new Academy group for spring of 2012 will begin soon. We are looking forward to recruiting about 15 more exclusive Hino Sales Personnel. The Program continues to flourish and as truck availability returns to normal opportunities are greatly improved.

tRAInIng foR e d u C A t I o n , tRAInIng foR youR busIness.

tRAInIng CenteR ReVAmp

ontA

RIo,

CA

Co n g R At u l At I o n s to mAtHeny motoRs foR tHeIR CommItment to tHe tRAnspoRtAtIon IndustRy foR 90 yeARs!

No history is as rich as one that begins four generations ago. In 1908, at the age of 22, L.G. Mac Matheny left central West Virginia and arrived in Parkersburg to attend Mountain State Business College. In 1911, Mac was hired by International Harvester Company and stayed with International Harvester until 1922 when he became the International Harvester Truck & Farm Equipment Dealer in Parkersburg. And so began an amazing legacy…..

New FacesBuilding the Brand By Building the Team

Robert “Bob” Peltz joined HMS as a new Technical Trainer reporting to Tom Marchini. Bob comes to us from Ryder where he has been working as a Technical Instructor. Prior to Ryder, he worked for Chrysler in various training capacities. Bob will be based out of the Novi Training Center.

Brad Czischke has been promoted to become our new IT Manager. He will now report directly to Hiroshi Oshima.

Mike Mansfield has been appointed as our new District Sales Manager-Great Lakes. Mike will report to Gary Mickiewicz and continue covering Used Truck sales for the foreseeable future.

Adrian Ratza has been promoted to become our new Marketing Manager reporting to Glenn Ellis.

Kavaraceus “Speedy” Smith has been promoted to PDC Warehouse Supervisor – Night Shift. Speedy has been with HMS for six and a half years.

Welcome to the Hino Trucks Team!

New Dealers Hino Trucks would like to welcome a new dealer to our dealer network, bringing our dealer count to 167, plus 20 Parts and Service Providers as of December 31, 2011.

NovemBeR 2011General Truck Sales of ToledoMaumee, OHDealer Principal: Steve Bassett

DeCemBeR 2011The Truck Shop NorthAuburn, WADealer Principal: Douglas Small

TEC Las VegasLas Vegas, NVDealer Principal: David Thompson

Questions & AnswersHow many Hino trucks have been produced worldwide since inception? How many countries worldwide are they sold? Hino has produced 3.2 million trucks (from 1942 to March, 2011) and are sold in about 170 countries and regions.

What are Hino’s GCWR (gross combination weight ratings) for the 2012/2013 model years (in pounds)? The GCWR for all models will now be shown on the 2013MY Spec Sheets that will be sent to dealers in February. Will HinoSpec be updated soon? Hino made significant investments into the HinoSpec software application in past years and overall feedback has been extremely positive. The latest changes that enhanced the performance reporting functionality, focusing on more user friendly weight distribution functionality was well received by our dealers who were involved in the development and testing phases. Please contact Hino Logistics if there are specific suggestions or comments. We very much appreciate your feedback so we can continue to better understand dealer issues and continue to enhance the applications.

Thank you for your questions & interest in Hino Trucks.

Mac was actively involved in the dealership until 1962. His son, Paul Matheny, joined Matheny Motors in 1952 and retired from the dealership 32 years later in 1984.

Mike Matheny, third generation, joined Matheny Motors in 1969. Mike is currently the CEO of Matheny Motor Truck Company.

The fourth generation of the Matheny Family joined the company in June 1988 with Mike's daughter, Marni Matheny Kepple, as Treasurer. June 1991, marked the addition of Tim Matheny, Mike's son. Tim is President

of Matheny Motor Truck Company, President of Matheny Leasing, Inc., and currently serves as Chairman of Hino’s National Dealer Council.

Today, Matheny Motors has dealership locations in Nitro WV, Parkersburg WV, Marietta OH, Mineral Wells, WV and Woodbridge, Virginia. The longevity and continued success of Matheny Motors is a testimony to the value of great products and personal customer service...values that will serve as a benchmark for many generations to come.

Tim Matheny summed up their business success, “The first 90 years of our business has taught us one crucial thing: we are here today thanks to our talented employees and loyal customers. Since Matheny Motors opened its doors in 1922, we have partnered with customers in good times – and we have supported them through tough economic times. As tHe fIftH geneRAtIon of ouR fAmIly JoIns tHe busIness, we look foRwARd to tHe next 90 yeARs.”

youR deAleR InfoRmAtIon HeRe!

wHAt’s new wItH HIno tRuCks?

Each dealer received 4 different Fatheads... and now we want to see what you’ve done with them. send pICtuRes of youR HIno tRuCks fAtHeAds pRoudly dIsplAyed At youR deAleRsHIp to ewAld@HIno.Com. To order additional fatheads, please contact Abbey at ewald@hino.com.

Check out HinoSource for all the new merchandise! Also foR tHe montH of febRuARy, All Closeout meRCHAndIse wIll be 20% off And you CAn Co-op All Closeout meRCHAndIse At 100%! RefeRenCe tHe flyeR on my tRuCk pRogRAms foR moRe detAIls.

There is still time to put your customer behind the wheel of a 2012 Hino Tow Truck for ‘FREE’! The Professional Wreckers of Florida (PWOF) will be raffling off a new 2012 Hino 258, fully loaded with a Miller Industries Carrier at the Florida Tow Show on April 16, 2012. For more information, visit www.pwof.org or contact Mike Seamon at mseamon@hotmail.com.

There are still 2012 Calendars available to order on HinoSource! And be on tHe lookout foR HIno tRuCks foR tHe 2013 CAlendAR.

The new J.D. Power and Associates awards are a great honor for Hino Trucks and it’s your turn to show them off. Dealers can download J.D. Power advertisements and posters on HinoSource. So get out there and start promoting this outstanding award!

new HIno tRuCks fAtHeAds!

new HInosouRCe meRCHAndIse

2012 HIno tow tRuCk foR ‘fRee’!

2012 CAlendARs

sHow off tHose tRopHIes!

Coming soon... the new 2013MY Spec Sheets and Warranty Sheets will be sent to dealers in February. Additional Spec Sheets will be available to order on HinoSource.

2013my speC sHeets

fInd HIno tRuCks onlIne.wAnt to leARn moRe About HIno tRuCks? sCAn foR moRe InfoRmAtIon.

AlwAys be In tHe know. follow HIno tRuCks onlIne And stAy up to dAte.

HAVe you updAted youR deAleR subsItes lAtely? If you AnsweRed no, ContACt sHeRee gReenHAlge to fInd out How to get stARted At 248-699-9394.

subsCRIbe to tHe HIno onlIne newsletteR.

2012 - Issue 1 11

Market statistics

Source: Ward’s Auto

Market statisticsRetAIl sAles (ClAss 4 - 7) fACtoRy sAles (ClAss 4 - 7)

Units

Units

Units

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

Apr '10 May '10 Jun '10 Jul '10 Aug '10 Sep '10 Oct '10 Nov '10 Dec '10 Jan '11 Feb '11 Mar '11 Apr '11 May '11 June '11

Jul '11 Aug '11 Sep '11 Oct '11 Nov '11 Dec '11

Ford

GM

International

Freightliner

Hino

0

1,000

2,000

3,000

4,000

5,000

6,000

Apr '10 May '10 Jun '10 Jul '10 Aug '10 Sep '10 Oct '10 Nov '10 Dec '10 Jan '11 Feb '11 Mar '11 Apr '11 May '11 June '11 Jul '11 Aug '11 Sep '11 Oct '11 Nov '11 Dec '11

Class 4

Class 5

Class 6

Class 7

8,283 8,908

10,356

9,153

8,4048,610

9,808

8,791

11,025

7,268

7,708

9,634

10,804

11,84212,819

10,779

12,564

11,389

11,613

9,656

12,371

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

Apr '10 May '10 Jun '10 Jul '10 Aug '10 Sep '10 Oct '10 Nov '10 Dec '10 Jan '11 Feb '11 Mar '11 Apr '11 May '11 June '11 Jul '11 Aug '11 Sep '11 Oct '11 Nov '11 Dec '11

RetAIl sAles (ClAss 4 - 7)

RetAIl sAles oem totAl fACtoRy sAles oem totAl

fACtoRy sAles (ClAss 4 - 7)

3,965

4,444

4,918

2,681

4,190

5,475

4,670

3,730

3,830

5,086

5,621

7,439

5,525

6,260

7,220

3,620

6,451

6,128

6,833

5,647 5,155

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Apr '10 May '10 Jun '10 Jul '10 Aug '10 Sep '10 Oct '10 Nov '10 Dec '10 Jan '11 Feb '11 Mar '11 Apr '11 May '11 June '11

Jul '11 Aug '11 Sep '11 Oct '11 Nov '11 Dec '11

0

500

1,000

1,500

2,000

2,500

3,000

3,500

Apr '10 May '10 Jun '10 Jul '10 Aug '10 Sep '10 Oct '10 Nov '10 Dec '10 Jan '11 Feb '11 Mar '11 Apr '11 May '11 June '11

Jul '11 Aug '11 Sep '11 Oct '11 Nov '11 Dec '11

Class 4

Class 5

Class 6

Class 7

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

Apr '10 May '10 Jun '10 Jul '10 Aug '10 Sep '10 Oct '10 Nov '10 Dec '10 Jan '11 Feb '11 Mar '11 Apr '11 May '11 June '11

Jul '11 Aug '11 Sep '11 Oct '11 Nov '11 Dec '11

FordGMInternationalFreightlinerHino

2011

3rD

Qua

rter

Dea

ler

raNk

iNgs

Dealer Dec. FYTDThe Sharron Group, Inc. 0 12Truck Solutions, LLC 2 12Omaha Truck & Trailer, Inc. 6 11Interstate Truck Source, Inc. 1 11K. Neal International Trucks, Inc. 1 11Van Buren Truck Sales Corp. 0 11Salt Lake City Mack Sales and Service, Inc. 0 10Rush Truck Centers of Georgia, Inc. 1 10Monarch Leasing, Inc. 0 9The Columbus Truck & Equipment Company, Inc. 1 9Churneys' Bodyworks, Inc. 0 8Kenworth of Central Florida, Inc. 2 8Allentown Mack Sales & Service, Inc. 2 8Hino of Chicago, Inc. 1 7M & K Quality Truck Sales of Indianapolis, LLC 5 7Sea-Tac Ford Truck Sales, Inc. 0 7Gabrielli Truck Sales, Ltd. 0 6Illinois Truck Centre, Inc. 1 6Arkansas Kenworth, Inc. 0 6Monarch Leasing, Inc. 0 5Rush Truck Centers of Arizona, Inc. 1 5Rush Truck Centers of Oklahoma, Inc. 2 5Suburban Motors, Inc. 1 5City Trucks, Inc. 0 4TranSource, Inc. 2 4Parish Truck Sales, Inc. 1 3Allentown Mack Sales & Service, Inc. 0 3BCSS, Inc. 0 3Fleet Maintenance, Inc. 0 2Kenworth of Central Florida, Inc. 0 2Rush Truck Centers of Texas L.P. 0 2Chicago Truck Sales & Service, Inc. 0 0TEC Equipment, Inc. 0 0Truck Enterprises Roanoke, Inc. 0 0

C Ma

rket

Dealer Dec. FYTDMatheny Motor Truck Company 35 282Flag City Truck & Equipment, Inc. 11 40Young’s Truck Center, Inc. 1 24John Lynch Chevrolet-Pontiac Sales, Inc. 4 23Peterbilt Truck Center of Jackson, LLC 3 17Tyler Motor Company, Inc. 2 13R. & R., Inc. 1 12Em Sil Enterprises, Inc. 1 10Autos Vega, Inc. 0 9Ballard Mack Sales and Service, Inc. 3 9Donahue Truck Sales, LLC - Ventura 2 9Texas Kenworth Co. 0 9Jukonski Truck Sales & Service, Ltd. 2 8Ozark Kenworth, Inc. 0 8Hino of Wichita, LLC 0 7Maurice Schwartz & Sons 1 7Mike Bass Ford, Inc. 1 7Dixie Trucks, Inc. 0 6Fredrickson Bros. Inc. 0 6Just Four Wheels, Inc. 1 6McCormick Motors, Inc. 0 6Fred M. Boerner Motor Co. 1 5Hine Brothers, Inc. 1 5Nicholas Wyoming Valley Truck Sales, Inc. 0 5Triple Cities Acquisition, LLC 0 5Truck & Equipment Corporation 0 5Donahue Truck Sales, LLC - Santa Maria 0 4Donahue Truck Sales, LLC - Santa Rosa 0 4GATR of Sauk Rapids, Inc. 3 4Jim McLaughlin's Lynnway Truck Center, Inc. 0 4Rush Truck Centers of Arizona, Inc. 2 4

Dealer Dec. FYTDShipley Motor Equipment Company 0 4The Truck Source, Inc. 0 4Bangor Truck & Trailer Sales, Inc. 1 3Kansas City Freightliner Sales, Inc. 0 3Grask Truck Group 0 3Robertson's GMC Trucks, Inc. 1 3Rush Truck Centers of Texas L.P. 1 3Truckmax Hino of Miami, Inc. 0 3Elliott Equipment Company, Inc. 0 2Rush Truck Centers of California, Inc. 0 2Utica-Mack, Inc. 0 2Capital Truck, Inc. 1 1Fleetcare Commercial Trucks 0 1R&H Truck and Trailer Sales, Inc. 1 1Rush Truck Centers of Texas L.P. 1 1Sioux City Truck & Trailer, Inc. 0 1Stadium International Trucks, Inc. 0 1Uebelhor and Sons Chevrolet, Oldsmobile, Cadillac, Inc. 0 1Young’s Truck Center, Inc. 0 0Chapdelaine Truck Center, Inc. 0 0Colonial Auto Mall, Inc. 0 0Dario Diesel Service, Inc. 0 0Milwaukee Mack Sales, Inc. 0 0Green Mountain Kenworth, Inc. 0 0Tennessee Kenworth, Inc. 0 0Peterbilt of Shreveport, LLC 0 0Milwaukee Mack Sales, Inc. 0 0Rush Truck Centers of Texas L.P. 0 0Sioux Falls Kenworth, Inc. 0 0Cutrubus Motors, Inc., 0 0Truck Enterprises Roanoke, Inc. (84525) 0 0

Dealer Dec. FYTDC&M Motors, LLC 1 6M & K Quality Truck Sales of Grand Rapids, LLC 2 6Big West Truck Sales & Service, LLC 1 4Gabrielli Truck Sales of Milford 2 4Madison Truck Sales, LLC 3 4McKenna Motors, Inc. 2 4Vomac Truck Sales & Service, Inc. 0 4Green Bay Truck Sales, LLC 0 3Mid Hudson Mack 0 3Mirak Truck Center, LLC 0 3Abbott Truck Sales, Inc. 0 2Hutchin's Motors Inc. 1 2Worldwide Equipment Enterprises, Inc. 1 2Fleet Maintenance, Inc. 0 1Kentuckiana Mack Sales & Service, Inc. 0 1General Truck Center, Inc. 0 0Inter-State Ford Truck Sales 0 0Don Small & Sons Oil Distributor Co. 0 0BCSS, Inc. 0 0

B Ma

rket

Dealer Dec. FYTDTom's Truck Center, Inc. 8 84Rochester Truck, Inc. 7 35Midwest Truck Sales, Inc. 5 23Utility Fleet Sales 0 21General GMC Inc. 6 20Rush Truck Centers of Texas L.P. 2 19Los Angeles Truck Centers, LLC 2 18Bentley Truck Services, Inc. 4 16Hawthorne Auto Sales Company 0 9Southland Truck Center, Inc. 0 9Hutchin's Motors Inc. 3 9RY-DEN Diesel, Inc. 1 9Rush Truck Centers of California, Inc. 3 8Bentley Truck Services, Inc. 4 7Hino Truck Center of Buffalo, LLC 0 7Tennessee Kenworth, Inc. 0 7Wiegand Mack Sales & Service, Inc. 0 7Worldwide Equipment of Ohio 0 7Bayside Trucks, Inc. 0 6

A Ma

rket

Dealer Dec. FYTDRush Truck Centers of Florida, Inc. 55 209Rush Truck Centers of Texas L.P. 22 177Frank's Truck Center, Inc. 18 104Industrial Power, LLC 15 70Degel Fender Works, Inc. 9 66Rush Truck Centers of Texas L.P. 6 64Rush Truck Centers of California, Inc. 11 56Milea Truck Sales of Queens, Inc. 8 46Milea Truck Sales Corp. 11 44H.K. Truck Services, Inc. 5 38Colorado Kenworth, Inc. 2 36Ozark Kenworth, Inc. 2 35Metzger Gear, Inc. 1 34Rush Truck Centers of Georgia, Inc. 17 34Tom's Truck Center North County, Inc. 13 32Bergey's Trucks, Inc. 9 30Tennessee Kenworth, Inc. 0 30Rush Truck Centers of Georgia, Inc. 2 29Kenworth of Birmingham, Inc. 0 26Truckmax Hino of Miami, Inc. 4 25Allstate Sales & Leasing Corporation 12 24Bentley Truck Services, Inc. 3 21Gabrielli Truck Sales, Ltd. 8 21Gabrielli Truck Sales, Ltd. 5 21Rush Truck Centers of Texas L.P. 4 18Lesher Mack Sales & Service, Inc. 4 17Rush Truck Centers of Oklahoma, Inc. 5 16Baltimore Mack Trucks, Inc. 2 15Chicago Mack Sales & Service, Inc. 7 15Rush Truck Centers of North Carolina, Inc. 4 15TranSource, Inc. 4 14Fred M. Boerner Motor Co. 5 13Milwaukee Mack Sales, Inc. 2 13Albany Truck Sales, LLC 1 12