Hinge 2010 Rick Hiemstra The EFC 613.233.9868 .

Hinge

2010

Rick Hiemstra The EFC

613.233.9868www.theEFC.ca

Canadian teens age 15-19 who identify with a religious tradition, 1984-2008, percentages



1984 1992 2000 20080%

10%

20%

30%

40%

50%

60%

50%

41%39%

32%35%

28%

22%

13%

3%

10%

14%16%

12%

21%

25%

Roman Catholic

Protestant

Other Faiths

No Faith At All

Source: Reginald Bibby, Project Teen Canada. Teens age 15-19. Reginald Bibby, The Emerging Millenials: How Canada’s Newest Generation is Responding to Change & Choice, (Project Canada Books, 2009): 179.

13% of teens say religious involvement is “very important” compared to 85% for both friendship and freedom.

Distribution of the foreign-born population by continent of birth, Canada, 1981 to 2031

Rick HiemstraThe EFC


Source: Malenfant, Lebel and Marte;, “Projections of the Diversity of the Canadian Population, 2006 to 2031.” Statcan, (March 2010): 17. http://www.statcan.gc.ca/pub/91-551-x/91-551-x2010001-eng.pdf

1981

1986

1991

1996

2001

2006

2011

2016

2021

2026

2031

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

14.1%18.4%24.6%

31.4%36.5%

40.9%45.2%

48.6%51.3%53.6%55.4%

66.7%62.2%54.3%

46.9%42.0%

36.8%31.9%

28.1%25.0%22.5%20.5%

15.1%15.9%16.1%16.1%15.4%15.3%15.0%14.7%14.4%14.1%13.9%

3.8% 4.6% 5.2% 6.0% 7.0% 7.8% 8.5% 9.0% 9.5%

Americas

Europe

Asia

Africa

Oceania and others

Observed Projected

Canadian immigration for select religious affiliations, by immigration period, percentages



Sources: Statistics Canada, “Religions in Canada, http://www12.statcan.ca/english/census01/products/analytic/companion/rel/pdf/96F0030XIE2001015.pdf accessed Oct 2, 2009.

Before 1961 1961-1970 1971-1980 1981-1990 1991-20010%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%Other

No religion

Sikh

Buddhist

Hindu

Muslim

Jewish

Christ. n.i.e.

Orthodox

Protestant

Rom. Cath.

http://www12.statcan.ca/english/census01/products/analytic/companion/rel/pdf/96F0030XIE2001015.pdf%20accessed%20Oct%202

Visible minority populations, 2001 and 2017 (projected), and percent affiliated with evangelical denominations in 2001



Sources: 2001 Census. http://www12.statcan.ca/english/census01/products/standard/themes/RetrieveProductTable.cfm?Temporal=2001&PID=67771&APATH=3&GID=517770&METH=1&PTYPE=55496&THEME=56&FOCUS=0&AID=0&PLACENAME=0&PROVINCE=0&SEARCH=0&GC=0&GK=0&VID=0&VNAMEE=&VNAMEF=&FL=0&RL=0&FREE=0 (accessed April 2, 2009). Evangelical includes Baptist, Pentecostal, Mennonite, Salvation Army, Christian Reformed, Evangelical Missionary, CMA, Adventist, Methodist and Brethren in Christ and 2006 Census http://www12.statcan.ca/english/census06/data/topics/RetrieveProductTable.cfm?ALEVEL=3&APATH=3&CATNO=&DETAIL=0&DIM=&DS=99&FL=0&FREE=0&GAL=0&GC=99&GID=837928&GK=NA&GRP=1&IPS=&METH=0&ORDER=1&PID=92334&PTYPE=88971&RL=0&S=1&SUB=0&ShowAll=No&StartRow=1&Temporal=2006&Theme=80&VID=0&VNAMEE=&VNAMEF= accessed August 27, 2009, and Source:Alain Belanger and Eric Caron Malenfant, “Ethnoculural diversity in Canada: Prospects for 2017,” Statistics Canada (March 2005): 3. Catalogue no. 91-541-XIE

Chine

se

S. A

sian

Black

Filipino

Latin

Am

er.

S.E.

Asia

nAra

b

W. A

sian

Kore

an

Japa

nese

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

0%

5%

10%

15%

20%

25%

4.3%

1.1%

21.6%

5.8%7.4%

1.7%0.6% 0.4%

7.7%

3.1%

Pop. In 2001

Projected Pop. In 2017

% affil.with Evang. Denoms. in 2001

Evangelical representation among the fastest growing popu-lations is very low.

Projected percent of population comprising visible minority groups for 2001 and projected for 2031, selected cities



To

ron

to

Va

nco

uve

r

Mo

ntr

ea

l

Ott

aw

a -

...

Ca

lga

ry

Ed

mo

nto

n

Ha

milt

on

Win

nip

eg

Ca

na

da

0%

10%

20%

30%

40%

50%

60%

70%63%

59%

31% 28%

39%

30%26%

29% 31%

2001

2031

Source:Alain Belanger and Eric Caron Malenfant, “Ethnoculural diversity in Canada: Prospects for 2017,” Statistics Canada (March 2005): 4. Catalogue no. 91-541-XIE and Malenfant, Lebel and Marte;, “Projections of the Diversity of the Canadian Population, 2006 to 2031.” Statcan, (March 2010): 45. http://www.statcan.gc.ca/pub/91-551-x/91-551-x2010001-eng.pdf

Families where the husband or wife were single-earners, percentages, 1976 and 2008



1976 20080%

10%

20%

30%

40%

50%

60%

53%

21%

4%

10%

% Families with Single-earner Husband

% Familes with Single-earner Wife

Source: Katherine Marshall, “The Family Work Week”, Perspectives (April 2009): 6. and 7. http://www.statcan.gc.ca/pub/75-001-x/2009104/pdf/10837-eng.pdf Accessed April 24, 2009.

Most families are dual-earner families

http://www.statcan.gc.ca/pub/75-001-x/2009104/pdf/10837-eng.pdf%20Accessed%20April%2024

Families with children in the home that are dual-earner, by age of children, percentages, 1976 and 2008



Youngest Child under 6 Youngest Child 6 to 150%

10%

20%

30%

40%

50%

60%

70%

80%

90%

31%

45%

67%

77% 1976 2008

Dual income famil-ies are the norm for families with children – even very young chil-dren. This creates time stress for fam-ilies.

Source: Katherine Marshall, “The Family Work Week”, Perspectives (April 2009): 7 & 8. http://www.statcan.gc.ca/pub/75-001-x/2009104/pdf/10837-eng.pdf Accessed April 24, 2009. Wives contribution to total family employment hours rose from 43.8% in 1997 to 45.3% in 2008.

http://www.statcan.gc.ca/pub/75-001-x/2009104/pdf/10837-eng.pdf%20Accessed%20April%2024

Average charitable donations for Canadians as reported on tax filings and percentage reporting charitable donations,

1998-2008



1998 2000 2002 2004 2006 2008$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

$1,600

23.0%

23.5%

24.0%

24.5%

25.0%

25.5%

26.0%

$860

$986

$1,059$1,197

$1,483$1,413

25.8%

24.1%

All donors

Percent of taxfil-ers re-porting chartiable donations

Source: Statistics Canada Table 111-0001 – Summary of charitable donors, annual. CANSIM. http://cansim2.statcan.ca/cgi-win/cnsmcgi.exe?Lang=E&CANSIMFile=CII\CII_1_E.htm&RootDir=CII/ (accessed: July 25, 2008) and “Charitable Donors” http://www40.statcan.gc.ca/l01/cst01/famil90-eng.htm accessed November 8, 2010

http://cansim2.statcan.ca/cgi-win/cnsmcgi.exe?Lang=E&CANSIMFile=CII/CII_1_E.htm&RootDir=CII/

http://www40.statcan.gc.ca/l01/cst01/famil90-eng.htm

Percentage decline in average donor charitable giving, from 2006 to 2008, by age range


905.479.5885

evangelicalfellowship.ca

0 to 24 25 to 34 35 to 44 45 to 54 55 to 64 64 and older

-5%

0%

5%

10%

15%

20%

9.4%

18.3%

11.5%

5.0%

1.3%

-0.6%

Age Range

Source: Statistics Canada. Table 111-0001 - Summary of charitable donors, annual (number unless otherwise noted) (table), CANSIM (database), http://cansim2.statcan.gc.ca/cgi-win/cnsmcgi.exe?Lang=E&CNSM-Fi=CII/CII_1-eng.htm , (accessed: November 9, 2010)

Average charitable donations and donation rates by frequency of attendance at religious services, 1997, 2000, 2004 and 2007



1997 2000 2004 2007$0

$250

$500

$750

$1,000

$1,250

$148 $176

$284 $295

$551 $577

$887

$1,038

Not-Weekly Attnd.

Weekly Attnd.

Source: Rick Hiemstra, “Evangelical Giving and Volunteering,” Church & Faith Trends 2:2 (January 2009): 3 and Michael Hall, David Lasby, Stephen Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007 Canada Survey of Giving, Volunteering and

Participating,” (Statistics Canada, 2009): 9 and 23.

Evangelical Congregational Total Liabilities Growth (Line 4350), 2007-2009



Neg

.

0 t

o 2

5%

116%

to 5

0%

51%

to 7

5%

76%

to 1

00%

101%

to 1

25%

126%

to 1

50%

151%

to 1

75%

176%

to 2

00%

201%

to 3

00%

301%

to 4

00%

401%

to 5

00%

501%

to 6

00%

601%

+

0

100

200

300

400

500

600

Liabilities Growth Rate

Co

un

t

Source: Charitable Information Returns. For the 1,788 out of 3,603 congregations that reported liabilities in 2007 and 2009. Of the 1,980 congregations who reported liabilities in 2007 4% (146 congregations) reported no liabilities by 2009. Conversely of the 1,623 congregations that reported no liabilities in 2007 7% (115 congregations) reported liabilities in 2009. In 2007 55% of congregations reported liabilities compared with 60% in 2009.

Average annual hours volunteered by attendance at religious services, 1997, 2000, 2004 and 2007


905.479.5885


1997 2000 2004 20070

50

100

150

200

250

136149 147 142

197 202

229 232

Not-Weekly

Attend Weekly

Hou

rs

Source: Rick Hiemstra, “Evangelical Giving and Volunteering,” Church & Faith Trends 2:2 (January 2009): 3, and Michael Hall, David Lasby, Stephen Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007 Canada Survey of Giving, Volunteering and

Participating,” (Statistics Canada, 2009): 43.

Average annual volunteer hours and volunteer rates for Canadians,

2004 and 2007, by age



15 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 +0

50

100

150

200

250

300

0%

10%

20%

30%

40%

50%

60%

70%

139 137152

177

202

245

138 133

158170

205218

2004 ave. volunteer hours

2007 ave. volunteer hours

2004 volun-teer rate

2007 volun-teer rate

Ho

urs

Vo

lun

tee

r ra

te

Source: Michael Hall, David Lasby, Stephen Ayer, William David Gibbons, “Caring Canadians, Involved Canadians: Highlights from the 2007 Canada Survey of Giving, Volunteering and Participating,” (Statistics Canada, 2009): 40.

Average time per day spent at various locations in hours, Canada, by gender, 2005



Source: Statistics Canada, “General Social Survey on Time Use: Overview of the Time use of Canadians, 2005” (July 2006): 39. Catalogue no. 12F0080-XIE. Canadians age 15 and older. Martin Turcotte, “Like Commuting? Worker’s perceptions of their daily commute,” CST, (Winter 2006): 35.

At hom

e

At wor

k pl

ace

At ano

ther

pla

ce

In tr

ansit

At som

eone

else

's ...

Resta

uran

t or b

ar

Other

Sto

re o

r mal

l

Groce

ry S

tore

Plac

e of

wor

ship

0

2

4

6

8

10

12

14

16

1815.9

3.8

1.6 1.30.8

0.3 0.2 0.1 0.0

17.2

2.61.4 1.2 0.8

0.2 0.3 0.2 0.1

Male

Female

Ave

rag

e h

ou

rs p

er

da

yAbout 9 hours spend on sleep and non-social activity per day

Less time in a place of worship than the grocery store.

On average Canadians spent 63 minutes a day commuting in 2005 compared to 54 minutes in 1992

Frequency of Canadians’ attendance at religious services, 1985 to 2005


905.479.5885


1985 1990 1995 2000 20050%

5%

10%

15%

20%

25%

30%

35%

30%

28%27%

25%

21%22%

27%

32%

26%

33%

At least once a week

Never

Source: Colin Lindsay, “Canadians attend weekly religious services less than 20 years ago.” Statistics Canada, 2008. Catalogue no. 89-630-X. Note: The category less frequently includes; at least once a month, a few times a year and at least once a year.

Canadians who attend religious services weekly, by age, 1985 to 2005


905.479.5885


15 to 24 25 to 44 45 to 64 65 and over0%

10%

20%

30%

40%

50%

23%25%

39%

42%

16% 16%

22%

37% 1985 Attend Weekly

2005 Attend Weekly

Source: Colin Lindsay, “Canadians attend weekly religious services less than 20 years ago.” Statistics Canada, 2008. Catalogue no. 89-630-X.

Largest attendance drop among Boomers

Canadians who have a social network profile, by age, 2009


905.479.5885


Source: “What? You don’t have a social network profile? You are now the minority,” Ipsos Reid, June 19, 2009

18-34 35-54 55 + Male Female Canada0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

86%

60%

44%

52%

59%56%

In 18 months the percentage of Canadians with a social networking profile grew from 39% to 56%

When Canadians who are aware of Facebook last used it, by age, 2009



Source: “What? You don’t have a social network profile? You are now the minority,” Ipsos Reid, June 19, 2009

Age 18-34 Age 35-54 Age 55 + Canada0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

51%

23%12%

22%

6%

13%

8%

10%

13%

12%

10%

12%

8%

7%

12%

9%

4%

10%

12%

10%

6%

14%

17%

14%

13%21%

28%23%

Never

Longer ago

Within the past three months

Within the last month

Within the last week

Yesterday

Today

Online Canadians now spend one third of their Internet time on social networking sites – this does not include email.

70%

Resources Canadians use to deal with major life change, by age, percentages, 2008



20 to 29 30 to 44 45 to 64 65 +0%

10%

20%

30%

40%

50%

60%

70%

80% 75%

68%65%

68%64%

61%56%

49%

36%

46% 48%

58%

50%

47%31%

11%9% 11% 13%16%

Family

Close friends

Professionals (including doctors)

Internet

Religious organiza-tionsAt least one major change

Young people experience the greatest amount of life change and look to close friends, family and the internet (which of-ten means social networking) for help.

Few Canadians look to religious organiza-tions for help with ma-jor life change

Source: Leslie-Anne Keown, “General Social Survey Report: Social Networks help Canadians deal with change.” Canadian Social Trends (Winter 2009): 4 and 7.

Daily hours of computer use for Canadian teens age 15-19 in 2008, percentages


905.479.5885


< One One Two Three Four Five Six 0%

5%

10%

15%

20%

25%

30%

2%

23%

26%

18%

12%

8%

5%

Source: Reginald Bibby, Project Teen Canada. Teens age 15-19. Reginald Bibby, The Emerging Millenials: How Canada’s Newest Generation is Responding to Change & Choice, (Project Canada Books, 2009): 88.

43% of Canadian teens age 15-19 spend three or more hours per day using a computer.


905.479.5885


“In a typical week, approximately, how many hours do you spend on the following internet activities?” by age, hours

13-18 19-24 25-34 35-44 45-54 55-64 65+0

5

10

15

20

25

30

35

40

45

50

4.7 5.1 3.2 2.0 1.7 1.2 1.0

3.9 5.46.6 6.9 7.3 7.5 7.7

7.07.8

4.52.9 2.4 1.6 1.9

8.38.1

7.3

5.3 4.32.6 2.3

4.6

5.8

2.4

2.01.8

0.9 0.8

4.1

5.3

5.2

5.75.6

5.7 5.0

7.1

8.1

7.7

7.07.3

6.65.3

Other sites

Research

Homework

Social Net.

Instant Messaging

Email

Online Videos

Age

45.6

24

Source: Ipsos Reid, “Three Quarters of Child Internet-Users in Young Families on the Internet by Age Seven” Press Release - Tables, September 22, 2009. Survey conducted in July 2009 with a sample size of 4,466. The poll is considered accurate +/- 1.5% 19 times out of 20.



Top internet growth activities, 2007-2009, percentage growth

Search for medical or health related information

Download or watch TV or a movie over the Internet

Contribute content (blogs, photos, discussion groups)

Search for information about governments

Research community events

Obtain weather or road conditions

Window shopping

Order personal goods or services

Make telephone calls

0% 4% 8% 12%

11%

11%

7%

6%

6%

5%

5%

5%

5%

Source: Statistics Caanada,”Online activities of home internet users,” The Daily, May 10, 2010. http://www.statcan.gc.ca/daily-quotidien/100510/t100510a2-eng.htm accessed Nov 9, 2010

http://www.statcan.gc.ca/daily-quotidien/100510/t100510a2-eng.htm%20accessed%20Nov%209

Screen time (TV + Computer), by age, 2005, by age



20 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 or older

0

1

2

3

4

5

1.7 1.7 1.7 2.02.4

3.23.6

1.41.0 0.8

0.7

0.7

0.60.3 Computer

T.V.

Ho

urs

p

er

da

y

In 2010 57% of Canadian internet users said they spent more time on the in-ternet than watching TV.

Sources: Margot Shields and Mark S. Tremblay, “Screen time among Canadian adults: A profile,” Statistics Canada (June 2008): 32. Catalogue no. 82-003. Data from the 1986 and 2005 General Social Survey. 2007 Data from the Community Health Survey. Veenhor and Timusk, “Online activities of Canadian Boomers and Seniors,” Canadian Social Trends (August 2009): 25. Ipsos Reid, “A Majority (68%) Of Global Internet Citizens Spend More Time during the Week on the Internet than Watching Television.” Press Release, June 7, 2010. Ipsos, “Weekly Internet Usage Overtakes Television Watching,” Press release March 22, 2010

In Q4 2009, on average, Canadians spent 18.1 hours per week using the internet but only 16.9 hours watching TV.


905.479.5885


Source: Canadian Wireless Telecommunications Association http://www.txt.ca/english/business/pdf/yr_graph_02-09.pdf Accessed Oct 28, 2010

2010 mobile oriented text messages are on track to exceed 51 billion

http://www.txt.ca/english/business/pdf/yr_graph_02-09.pdf

153 million Number of text messages Canadians sent per

day as of June 2010 up from 87 million in March 2009

197 Average number of text messages per month

per wireless subscriber in June 2010



Source: Canadian Wireless Telecommunications Association http://www.txt.ca/english/business/statspress.html Accessed Oct 28, 2010

.

http://www.txt.ca/english/business/statspress.html



Planned net change in media use for Canadian marketers over the next 2 years

Print Radio TV Direct Mail

Mobile E-mail Online

-40%

-20%

0%

20%

40%

60%

80%

100%

-32%

-15% -12%

0%

47%57%

80%

Source: Ipsos Reid, “Media Mix Changing for Canadian Marketers,” Press Release, November 11, 2009.

Contact Information:Rick Hiemstra

Director, Research and Media Relations

The Evangelical Fellowship of Canada

1810-130 Albert St.

Ottawa, ON, K1P 5G4

613.233.9868 x332

Email: [email protected]

Websites: www.evangelicalfellowship.ca/crce www.churchandfaithtrends.ca www.evangelicalfellowship.ca/cebp twitter.com/EFCresearch



Hinge 2010 Rick Hiemstra The EFC 613.233.9868 .

Documents

Transcript of Hinge 2010 Rick Hiemstra The EFC 613.233.9868 .