Behaviour Towards Products of Hindustan Unilever Ltd (HUL) by Kalpesh Patel
HINDUSTAN UNILEVER LTD. 2013
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Transcript of HINDUSTAN UNILEVER LTD. 2013
HISTORY HUL touches the lives of two out of every
three Indians everyday
Part of the €40 billion Unilever Group. The Group has more than 400 brands spanning 14 categories of home, personal care and food products
Presence in over 100 countries and employs more than 174,000 people worldwide
The Company was incorporated in 1933 but its products have been sold in India since 1888 3
COMPANY OVERVIEW
India’s largest FMCG Company
Headquartered in Mumbai
Over 700 million consumers
More than 15,000 employees, including 1,300 managers
More than 200 highly qualified scientists and technologists
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MERGERS
April 1,1993- The Erstwhile Tata Oil Mills Company (TOMCO)
Jan. 1,1996- Brooke Bond Lipton India Ltd.
November 1996- Pond’s India limited
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OBJECTIVES
OBJECTIVES
Hindustan unilever limited has a wide range of product in FMCG sector covering almost every needs and wants of the customers
Hindustan unilever limited considers quality as one of the principle objective
Other objectives include
Always work with integrity
Positive impact
Contd…..
Continuous commitment
Setting out our aspirations
Corporate social responsibility
Build segments & markets for the future unilever has strong expertise
MISSION
Unilever’s mission is to “ADD VITALITY TO LIFE”
To meet everyday needs of people everywhere
Innovation
The company is committed to respond creatively to changing needs and aspirations of its consumer through technological excellence and quality management across its business
CORE COMPETENCY
CORE COMPETENCY
•The wide distribution network:Operation involves 2000 suppliers & associates
• 7000 re-distribution stockiest
• 6.3 million retail outlets reaching the entire urban & 250 million rural customers
• Products manufactured in 40 factories across India.
Contd… HUL aim is not only to enable easy access to their brands,
but also to touch consumers with a 3 way convergence of
Product availability
Brand communication
And higher levels of brand experience
MODERN TABLE: The innovative marketing initiatives are taken to provide consumers with experience of our brands at the store itself, through product tests and in store sampling.
BOARD OF DIRECTORS
Board Of Directors
Mr. Harish Manwani - Chairman
Mr. Nitin Paranjpe - CEO and Managing Director
Mr. R. Sridhar - Chief Financial Officer
Mr. Gopal Vittal - Executive Director, Home & Personal Care
Mr Pradeep Banerjee - Executive Director, Supply Chain
Mr. D. S. Parekh - Independent Director
ORGANISATION STRUCTURE
Company structure
Executive directors
Non executive directors
Managing committee
Organization structure of Hindustan Unilever Limited
Chairman
Director finance
Director marketing
Director exports
Director research
Director HR technical
Director, legal & secretarial
Director beverages
Director personal products
Director detergent
Director ICFD
FINANCIAL ASPECTS
P & L ACCOUNT
BALANCE SHEET
AWARDS & RECOGNITIONS
AWARDS & RECOGNITIONS
Awarded top Indian company in the 'FMCG' sector for the third consecutive year
HUL ranked fourth in the ‘Top Companies for Leaders, 2009' (Asia Pacific region) and 10th place in the global rankings
Received CNBC AWAAZ Consumer Awards in six categories for 2010