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Transcript of Hindu Project
READER’S SATISFICATION ON HINDU DAILY
(A STUDY WITH SPECIAL REFERENCE TO POLLACHI TALUK)
PROJECT REPORT
Submitted by
S.MAHALAKSHMI.
09-PC-11
Under the guidance of
MR.K.HARI SHANKAR
A project report done in the fourth semester submitted to Nallamuthu Gounder
Mahalingam college (Autonomous) affiliated to Bharathiar university in partial
fulfillment of the requirements for the award of the
MASTER DEGREE IN COMMERCE
POST GRADUATE AND RESEARCH DEPARTMENT OF COMMERCE
NALLAMUTHU GOUNDER MAHALINGAM COLLEGE
(An Autonomous,ISO 9001:2000 certified Institution)
Accredited with “A”grade by NAAC
Pollachi -642001.
DECLARATION
DECLARATION
I do hereby declare that the project work entitled
READER’S SATISFICATION ON HINDU DAILY
(A STUDY WITH SPECIAL REFERENCE TO POLLACHI TALUK)
Submitted to Nallamuthu Gounder Mahalingam College (Autonomous), Pollachi. Affiliated to the Bharathiyar University in partial fulfillment of the requirements for the award of Master Degree in commerce, is a record of original work done by us during my period of study, under the supervision and guidance of Mr.K.Hari Shankar
Reader of commerce.
S.MAHALAKSHMI (Reg No09PC11) _______________
Signature of candidate
Place: Pollachi
Date
CERTIFICATE
CERTIFICATE
This is to certify that this project report entitled
READER’S SATISFICATION ON HINDU DAILY
(A STUDY WITH SPECIAL REFERENCE TO POLLACHI TALUK)
Done by
S.MAHALAKSHMI (Reg .no.09 PC 11)
Is a bonafide work and is done under my supervision
Place: pollachi
Date :______________________
Signature of the Guide
Mr.K.Hari Shankar
COUNTER SIGNED
_______________________ _____________________
Head of the Department Principal
_______________________ _____________________
EXTERNAL EXAMINER INTERNAL EXAMINER
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
I wish to express my deep sense of gratitude to Sri. S.K.Kalyanasundram, M.A., Secretary, N.G.M.College, pollachi, for having kindly permitted me to carry on the research work. He has an abiding interest in our well being.
I would like to express my heart-felt thanks to Prof .Dr. N.Rajakumar, M.Sc., M.Phil., Ph.D., Principal, N.G.M.College, Pollachi, for the keen interest evinced by him in the study. I would like to place on record my deep appreciation for his sense of commitment, which helped us to complete the work successfully.
I would like to express my deep sense of gratitude to Dr.P.Subramanian,M.com.,M.Phil.,Ph.d.,B.G.L., Head of Post Graduate and department of commerce, N.G.M.College, Pollachi, for providing necessary facilities to carry out this project work.
I wish to express my sincere and hearty thanks to Mr.K.Hari Shankar, MIB, Assistant Professor in Commerce, N.G.M.College, Pollachi, for his valuable guidance and constant encouragements throughout the period of study.
I wish to express my heart-felt thanks to all the staff members in post graduate and department of commerce, N.G.M College, pollachi, for their valuable guidance and sense of commitments, which helped me to complete the project work successfully. At every stage, their counsel was of great help. And also to our friends who helped me in designing and stepping our project successfully. I also extend our thanks to our family members who made many sacrifices to provide the right environment for project work.
S.MAHALAKSHMI
LIST OF CONTENTS
LIST OF CONTENT
CHAPTER TITLE OF THE CHAPTER PAGE NO
I INTRODUCTION AND DESIGN OF THE
STUDY
1
II REVIEW OF THE NEWSPAPER 10
III PROFILE OF THE NEWSPAPER 11
IV DATA ANALYSIS AND
INTERPRETATION.
16
V DETERMINANTS OF SATISFACTION 52
VI SUMMARY OF FINDING AND
SUGGESTION
60
LIST OF TABLES
LIST OF TABLES
TABLE NO TITLE PAGE NO
4.1 Area wise distribution 17
4.2 Gender wise distribution 18
4.3 Martial status wise distribution 19
4.4 Educational wise distribution 20
4.5 Occupation wise distribution 21
4.6 Mode of communication wise distribution
22
4.7 Subscribers of other newspapers
23
4.8 Mode of purchase wise distribution
24
4.9 Time of reading newspaper 25
4.10 Motivation of purchase 26
4.11 Frequency of purchase 27
4.12 Column reading first 28
4.13 Reading of all news 29
4.14 Preference towards Hindu newspaper-family members
30
4.14(a) Reason on less preference 31
4.15.1 New vocabulary learned 32
4.15.2 Current political affairs 33
4.15.3 Current economic affairs 34
4.15.4 Current sports affairs 35
4.16.1 Opinion on supplements 36
4.16.2 Opinion on paper quality 37
4.16.3 Opinion on content 38
4.16.4 Opinion on price 39
4.16.5 Opinion on print quality 40
4.16.6 Opinion on terms used 41
4.16.7 Opinion on availability 42
4.16.8 Opinion on clarity of picture 43
4.16.9 Opinion on clarity of information
44
4.16.10 Opinion on political news 45
4.16.11 Opinion on economic news 46
4.16.12 Opinion on employment news 47
4.16.13 Opinion on business news 48
4.16.14 Opinion on education news 50
4.16.15 Opinion on sports news 51
5.1 Relationship between area and level of satisfaction
53
5.2 Relationship between gender and level of satisfaction
54
5.3 Relationship between martial status and level of satisfaction
55
5.4 Relationship between education and level of satisfaction
56
5.5 Relationship between occupation and level of satisfaction
57
5.6 Relationship between communication and level of satisfaction
58
CHAPTER I
INTRODUCTION AND DESIGN OF THE STUDY
1.1 INTRODUCTION 1.2 STATEMENT OF THE PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 SCOPE OF THE STUDY 1.5 RESEARCH METHODOLOGY 1.6 HYPOTHESIS 1.7LIMITATIONS OF THE STUDY
CHAPTER-I
INTRODUCTION AND DESIGN OF THE STUDY
1.1 INTRODUCTION TO THE STUDY
The newspaper is defined as “Any printed periodical
work, containing public news or comments on public events” Press and
Registration Book Act 1987.Media in India, experience newspaper
media, are undergoing significant changes in the current liberalized
environment. Newspaper a publication that appears regularly and
frequently carries news about a wide variety of current events. The
newspaper publishes have an over all control by its business and news
operations.
“The press is the Guardian Angel of
Democracy”. A forceful and prosperous press is the guarantor of
popular rights. The press flight by itself alone, but not for itself by
alone. To most people “The press” means the daily newspaper, but
although re-eminent in influence and importance, daily newspapers are
only a small part of the press the farm “newspaper” is usually applied
to the publications devoted mainly for recording current events and
the term “periodicals” to magazines, reviews to journals.
According to the recorded facts the first newspaper of
the world was published in China around 1000 years ago. It meant
“News of the Capital”. The second newspaper of the world was the
“Acto Divra” which meant, “Daily happening” in Greek. There are the
oldest two newspapers in the pre-recorded history. The first newspaper
of the world was the “Morning Post” which was started in London in the
year 1772 followed by this another newspaper “The London Times”
started in publications.
THE ORIGIN OF THE INDIAN NEWSPAPER
The first newspaper in Indian appeared on
29th January 1780, which JamesAugustrisHicky started the “Bengal
Gazette” or “Calcutta General Advertises” This was a weekly political
and commercial paper open to all parties but influenced by none.
Journalism started in India as a mission to expose the malpractices of
East India Company Rule and Administration for his criticisms Hicky
was fined a large amount and later on imprisoned. Simultaneously a
number of Journals emerged under the sponsorship of company
officials’ for defending them selves against the criticism made by Hicky
and his followers.
The second one came up in November 1780.The third one up in
February1784.The Calcutta Gazette this was followed by “Bengat
Chronicle” in 1785from them onwards the news and newspaper have
flooded throughout India, Indian press the present Scenario.
The Indian press consists of more than 20000 newspaper
magazines and periodicals published in 20 different languages with a
combined circulation of more than 55 million. The number of the major
newspaper, ‘magazines with membership in Indian Newspaper Society
(INS) is given 53.4%. It has a combined circulation of 34 millions out of
these there and 150 English with circulation of 7 millions and there are
38 in Indian languages with a circulation of 27 million.
News Agencies
There are 4 main news agencies in India.
1. Press Trust of India (PTI)
2. United News of India (UNI)
3. Sam char Bharathi (SB)
4. Hindustan Sam char (HS)
ROLE OF NEWSPAPERS TO THE CONSUMERS
The power of the press is felt on our activities. It
controls the rise and face of ceings, cabinets and presidents. Once an
editor said “I care not who governs the country so long as I can govern
the press” .The press has rightly been called the “Fourth Estate”. Such
an influential organ has to shoulder great responsibilities the power,
unless used with great care will cause server damage. The first and
foremost duty of the press is to furnish uncolored news, but at the
same time, it should furnish news on all fields such as science,
economic, politics etc. The news should not suppressed undue
emphasis be laid. Some sensational newspaper now a days print
unimportant and trivial news in the front pages, while world wide
important news are not given place in the first page.
Another great responsibility of the press is to represent public
opinion without fear or favors. As the press is called the eyes and ear
of the world, it has to keep an eye on what happens and reflects views
of the people on those happenings. The press is a medium not only to
give news to the public but also to express the public opinion. The
letters of the consumers published under “Letters to the Editors”
“Yours Views” etc. Initiate debates on controversial issues. It will help
definitely to bring out the best of it. Thus the press is not only a mirror
of what the people thinks, but it is also a school of Instruction, a source
of guidance to the common people.
CONSUMERS VALUE
Consumers delivered value is the difference between total
consumers value and total consumers cost .Total consumers value is
the bundle of benefits consumers expect to incur in evaluating,
obtaining, using and disposing of the product or service.
CONSUMERS STATISFACTION
“Satisfaction is a person’s feelings of Pleasure of disappointment
resulting from comparing products perceived performance (or
outcome) in relation to his or her expectations”.
At this definition makes clear, satisfaction is a function of
perceived performance and expectations. If the performance falls short
of expectations, the consumers are dissatisfied. If the performance
matches the expectations, the consumers are satisfied. If the
performance exceeds expectations, the consumers are highly satisfied
or delighted.
Many companies are aiming for high satisfaction because
consumers’ who are just satisfied still find it easy to switch when a
better offer comes along. Those who are highly satisfied are much less
to switch. High satisfaction or delight creates an emotional bond with
the brand, not just, a rational preference.
The result is high consumer’s loyalty. From past buying
experience, friend’s and associate’s advice, and marketer’s and
competitor’s information and promises. The key to generating high
consumer’s loyalty is to deliver high consumers value According to
Michael Lanning, in hi delivering profitable value; a company must
develop a competitively superior value proposition and a superior
value delivery system.
A company’s value proposition is much more than it’s
positioning on a single attribute; it is a statement about the resulting
experience consumers will have from the offering and their relationship
with the supplier.
The brand must represent a promise about the total resulting
experience that consumers can expect. Whether the promise is kept
depends upon the company’s ability to mange its value - delivery
system includes all the communications and channel experiences the
consumers will have on the way to obtaining the offering.
1.2 STATEMENT OF THE PROBLEM
Knowledge is power “In today’s world there is an increasing
demand of knowledge, especially after the economy has opened up the
world is becoming one small village newspaper is one effective media
which producers relevant information”.
Newspaper now a days has become one of the most important
sources of information for reduce to know things in depth no doubt
other media vehicles live television, radio and other sources provided
information but they crack inner course of action that is really wanted
by the reduce. The print media becoming very competitive throughout
the country. The reduce by and large are modernizing their preference
and there are various newspapers are circulated everyday.
The need of the study areas to know the preference towards The
Hindu newspaper will also help to know the attributes which made the
reduce to preference of Hindu.
1.3 OBJECTIVES OF THE STUDY
To study the consumer preference towards The Hindu
Newspaper.
To know the consumer preference towards supplement issued by
the Hindu.
To study the preference of the reader with the present
distribution system of newspaper with special reference to
newspaper vendors.
To offer suitable suggestions for enrich the consumer preference
of the Hindu news paper.
1.4 SCOPE OF THE STUDY The study is conducted to know the consumer preference of
The Hindu newspaper. This may help the company to decide upon their
new ventured.
The research focuses on the several features of the
Hindu and in awareness, suggestion in the market, which may help the
company in further development of the newspaper.
The research provides a complete feedback on The Hindu
which may sincere a backup for their future plans with respect to
design area
1.5 RESEARCH METHODOLOGY
Research Design
Research Design is descriptive as well as analytical, because the
researcher has used facts or information already available and
analyzed these to make an evaluation of the material.
Primary data collection
Primary data was collected with the help of a structured
questionnaire. The questionnaires were administered to the selected
95 respondents of The Hindu news paper.
Technique of data collection
The questionnaire has been designed and used to collect the
needed primary data. Both open ended and close ended questions
were used.
Area of the study
The study on consumer preference towards has been limited
to consumers located in pollachi taluk
Period of the study
The period of the study covers 4 months between Dec 2010 – Apr 2011.
Sources of Data
The validity of any research is based on the data collected for the
study. The Present research is based on both primary as well as
secondary data. The primary data were collected from the selected
sample respondents in the study area. Questionnaire was the main tool
used for collecting the first hand information from the respondents.
Hence, great attention was given to construct the questionnaire.
The questionnaire was prepared with the help of the research guide
and experts. The questions were framed in a sample manner, capable
of being answered easily and quickly by the respondents.
The possible answer to every question and to put a tick mark
by the respondent when ever was applicable. The study also consists
of secondary data, which are collected from magazines, newspapers
and journals and also website.
Sample Size
The sample size selected for the study is 95 respondents. The
respondents are selected by simple random sampling method.
Sampling Techniques Data on the various aspects directly and indirectly
related to the
Investigations were gathered through questionnaires to the
respondents. The questions were necessary to ensure the reliability of
the information. The questions were simple to understand and to
contain the choice of questions means simple alternative choice, etc.,
so that information should be collected from various respondents. It
should be seen that parties are not biased or prejudiced and are
mentally sound.
Tools for analysis:
In order to analyze the consumer preference of respondents,
the following tables of analysis were used to obtain the various
objectives of the study
I) Percentage analysis
Percentage refers to a special kind of ratio percentages are used
in making comparing between preferences, awareness and satisfaction
with other factors.
Observed data Percentage = --------------------- x 100 Sample size
II) Chi – square Test
A family of probability distribution, differentiated by this degree
of freedom is used to test a member of different hypothesis about
variances, proportions, and distributional goodness of fit.
Chi-square test ( ) 2χ= ( ) ∑−EEO 2
Degree of freedom= (R -1) (C -1)
Wherein,
O = Refers to the observed frequency
E = Refers to the expected frequency
R = Refers to the number of rows
C = Refers to the number of columns
1.6 HYPOTHEISIS
In order to realize that objective of the study the
following hypothesis has been formulated. There exists significant
relationship between levels of preference of age, gender, educational
qualification, income, occupation, and family size. The probabilities
indicate the extent of reliance that can be placed on conclusion drawn.
The same technique is used incase of chi- square test and the table
value chi- square are available at various probabilities level. These
levels are called level of significance. Usually the value of chi- square is
at 5% level of significance.
Null hypothesis (Ho)
“Null hypothesis is one that would be true if the
alternative hypothesis were false”. It is a very useful tool in testing the
significance of difference. It asserts that the there is no real difference
in the sample and the population in the particular matter under
consideration. It is usually denoted by the symbol Ho. The level of
significance is always same percentage (usually 5%) which should be
chosen with great care, thought and reason. Ho will be rejected when
the sampling result is less than 0.05 probability of occurring it Ho is
true and vice versa in case of 5% level of significance
1.7 LIMITATION OF THE STUDY
The sample size is only 95.
The period of study is limited
There is no comparative study made.
Under the study illiterate people excluded.
The result of analysis made in the study depends fully on the
Accuracy; reliability of information’s given by respondents.
CHAPTER-II
PROFILE OF THE HINDU NEWS PAPER
THE HINDU NEWSPAPER
The Hindu is a leading English language newspaper in
India with its largest base of circulation of South India. It is over 125
years old founded in 1878by Subramanian Ayer, it was headed by a co-
founder Veera Raghavachariar, Kasturi Iyengar, the legal adviser of the
newspaper from 1895, bought it in 1905.Since then his family has
retained ownership of the paper. The two basic principles on which the
founders flagged the newspaper were fairness and justice. The Hindu
was published weekly since 1878 and daily since 1889. Its current net
paid circulation exceeds 1 million copies. It is said to enjoy a consumer
ship of 3 million in India and abroad and an annual turnover of around4
billion rupees ($ 80 million).
In 1995 The Hindu became the first Indian newspaper to
offer an online edition. “The Hindu” user modern facilities for news
gathering, page composition and printing. It is printed in twelve centre
including the Main Edition at Chennai (Madras) where the co-operate
office is based. The printing centre at Coimbatore, Bangalore, Madurai,
Hyderabad, New Delhi, Vizag, Kochi, Thiruvananthapuram, Vijay Wada,
Mangalore and Tiruchirapalli are connected with high speed data lines
for news transmission across the country. The Hindu is the only
newspaper which brings our supplement on are days of the week.
1.2 HISTORY OF THE HINDU NEWSPAPER
The first issue of the Hindu was published on
September 20 1878, by a group of six young men, led by G.
Subramanian Ayer, a radical social reformer and school teacher from
Thiruvaiyyar near Thanjavur. Initially printing 80 copies a week at the
Srinidhi Press in Mint Street, Black Town, “The Hindu” was published
every Wednesday as on eight page paper, each a quarter of today
page size for four annas. After a month with the Srinidhi Press, the
newspaper has in printing shifted to the Scottish press, also in Black
Town. The earliest available issue of the paper is dated June 21,
1881.In1881 the Hindu moved to Ragoonada Row’s The Hindu press of
Mylapore, planning to make the paper tri-weekly appearing every
Monday, Wednesday and Friday evening but maintaining the same size
as before. The paper moved to rented premises at 100 Mount Road on
December 3, 1883.The newspaper started printing
at its own press there, Christened “The National Press” established on
borrowed capital as public subscriptions were not forth coming. The
building itself became the Hindu in 1892 after the Maharaja of
Vizianagaram, Ananda Gajapathi Raja, gave the national press a loan
both for the building and to carry out needed expansion. Its assertive
editorials earned the Hindu the nickname, the new address 100 Mount
Road, which to remained. The Hindu Home till 1939, there issued a
guard - size paper with a front page full of advertisements - a practice
that came to an end only in 1958 when it followed the lead by its idol,
the pre-Thomson Times – and three back papers also at his service of
the advertiser. In between, there were more views than news. After
1887,when the annual session of Indian National Congress was held in
Madras, the paper’s coverage of national news increased significantly
and led to the paper becoming an evening daily stating April 1, 1889.
‘The Hindu”, like many other Indian publishing houses is
family – run. It was headed by G.Kasturi from 1965 to 1991. N. Ravi
from 1991 to 2003, and by his brother N. Ram since June
27th 2003.Other family member including Nirmala Lakshman, Malini
Parthasarathy, Nalini Krishnan, N.Murali, K.Balaji,K. Venugopal, Ramesh
Rangarajan and Publisher S.Rangarajan as direction of The Hindu and
its Parent Company, Kasturi and sons. The present era is that of
information which is available as right time to the right person. It has
been rightly said that soon the power center of the world would not be
those who have the financial muscle or greater resources but those
who have power of information breeds knowledge and knowledge
power. This saying has strongly maintaining is foothold over the
acquire and shall continue doing so.
SUPPLEMENTS
The Hindu is the only newspaper that comes up with
supplements on every day of the week.
On Mondays Metro Plus
Business Review
Education Plus
On Tuesdays Metro Plus
Education
Book Review
On Wednesdays Metro Plus
On Thursdays Metro Plus
Science, Engineering, Technology & Agriculture
On Fridays
Friday Features covering cinema, arts, music and entertainment
Young World, an exclusive children's supplement.
Quest, a supplement by children for children, appears once a
month.
On Saturdays
Metro Plus
On Sundays
Weekly Magazine covering social issues, art, literature,
gardening, travel, health, cuisine, hobbies etc.
Other Publications
The Hindu Business Line
Sport star
Frontline
METRO PLUS
Metro plus throws the spotlight on what happening in the
city, events Music Heritage, Life style, people, fashion, Dining out and
sport are the broad categories finding expression on this supplement’s
pages. Capturing the pulse of the city and its changing lifestyle, it’s
later for the information and entertainment needs of cross section of
consumers.
EDUCATION PLUS
A plus is always welcome. It is that extra value that
makes good thing better. Education plus comes to you every Monday
with the promise of that bonus, whether you are a student just
entering higher secondary schooling or a college graduate hoping to
get the first break after leaving campus or simply someone who is
keen to keep pace with what is happening in education. Education plus
will present and analyze trends in education, provide pointers, and
above all, inform. It will report on all that is current and important in
the formal and then on-formal streams as well as in the emerging
areas. It will take closely at the local opportunities and international
avenues.
PROPERTY PLUS
India’s property sector is vibrant and growing areas with new
initiatives being taken by government the construction industry,
architects and developers to transform the landscape. Property plus
features each week articles, reviews and special columns on the many
facts that more these dramatic changes.
CHAPTER - 3
DATA ANALYSIS AND INTERPRETATION
3.1 ANALYSIS
Analysis refers to the methodical classification of data gives
in the financial statements.
INTERPRETATION
The term ‘Interpretation’ means explaining the meaning and
significance of the data so arranged. It is the study of relationship
between various factors.
3.2 ANALYSIS AND INTERPRETATION
Analysis and Interpretation are closely related. Interpretation is
not possible without analysis and without interpretation analysis has
no value. Reader’s satisfaction is an important element of marketing
function which decides the profitability of any concern. In this chapter
an attempt is made to analyze the main factors influencing the
purchase decision of the selected sample respondents in the study
area. For the purpose of the analysis, variables are classified into two
important strata viz., dependent variables and independent variable.
The independent variables used in the study are age, sex, educational
status, occupation, and income of the respondent, size of the family
and awareness of the sample respondents. The study uses both
primary as well as secondary data; primary data was collected through
field survey method. For collecting the data questionnaire was used as
a main tool. The data thus collected were tabulated systematically in
an orderly form. Simple statistical too like percentage age, and chi-
square test were employed.
TABLE 3.1
AREA WISE CLASSIFICATION
Out of 95 respondents, 37 (39%) respondents reside in
rural area and the rest 58 (61%) respondents reside in semi-urban
area. Thus, majority of respondents resides in semi-urban area.
Area of Residence No of
Respondents
Percentag
e
Rural 37 39
Semi urban 58 61
Total 95 100
37
58
0
10
20
30
40
50
60
70
Rural Semi urban
TABLE 3.2
GENDER WISE DISTRIBUTION
Out of 95 respondents, 41 (43%) respondents are male and the rest
54 (57%) respondents are female. Thus, majority of respondents are
female.
Gender No of
Respondents
Percentag
e
Male 41 43
Female 54 57
Total 95 100
41
54
0
10
20
30
40
50
60
Male Female
TABLE 3.3
MARITAL STATUS
O
ut of
95 respondents, 52 (55%) respondents are married and the rest 43
(45%) respondents are unmarried. Thus, majority of respondents are
married.
Marital status No. of. Respondents
Percentage
Married 52 55
Unmarried 43 45
Total 95 100
52
43
0
10
20
30
40
50
60
Married Unmarried
TABLE 3.4
EDUCATIONAL QUALIFICATION
Educational
Qualification
No. of.
Respondents
Percenta
ge
Up to HSC 3 3
UG 12 13
PG 44 46
Professional 36 38
Total 95 100
Out of 95 respondents, 3(3%) respondents are
completed their higher secondary and12 (13%) respondents have
completed their UG and 44(46%) respondents were post graduate and
the rest 36(38%) respondents have done their professional course.
Thus, majority of the respondents have completed Post Graduation.
3
12
44
36
0
5
10
15
20
25
30
35
40
45
50
Upto HSC UG PG Professional
TABLE 3.5
OCCUPATION WISE DISTRIBUTION
Ou
t of 95 respondents, 4(4%) respondents are agriculture and 14(15%)
respondents are business man and 42(44%) respondents are employed
Occupation No. of.
Respondents
Percentag
e
Agriculture 4 4
Business man 14 15
Employed 42 44
Student 31 33
Others 4 4
Total 95 100
and 31(33%) respondents were students and the rest 4(4%)
respondents were others. Thus, majority of respondents are employed.
4
14
42
31
4
0
5
10
15
20
25
30
35
40
45
Agriculture Business man Employed Student Others
TABLE 3.6
COMMUNCIATION WISE DISTRIBUTION
Out of 95 respondents, 13 (14%) respondents are using
telephone for communication and 1(1%) respondents using fax and
the rest 81 (85%) respondents are using mobile. Thus, majority of
respondents are using mobile for the communication.
Mode of
communication
No. of.
Respondents
Percent
age
Telephone 13 14
Fax 1 1
Mobile 81 85
Total 95
100
13
1
81
0
10
20
30
40
50
60
70
80
90
Telephone Fax Mobile
TABLE 3.7
SUBSCRIBTION OF OTHER NEWSPAPERSubscribing other
newspaper
No. of.
Respondents
Percenta
ge
Indian express 27 35
Times of India 8 11
Economic Times 13 17
Financial Express 8 11
Others 20 26
Total 76 100
Out of 95 respondents, 27 (35%) respondents are subscribing
Indian express other than Hindu and 8(11%) respondents are
subscribing Times of India and 13(17%) respondents are subscribing
Economic Times and 8(11%) respondents were subscribing Financial
express and 20 (26%) respondents were subscribing other newspaper
and the rest 19 respondents subscribers are only subscribing Hindu.
Thus, majority of respondents are the subscribers of Indian express.
27
8
13
8
20
0
5
10
15
20
25
30
Indianexpress
Times of India Economictimes
Financialexpress
Others
TABLE 3.8
MODE OF PURCHASE
Ou
t of 95 respondents, 70(73%) respondents purchase by door delivery
and 14(15%) respondents of them from shops and the rest 11 (12%)
respondents at institution. Thus, majority of respondents purchase
through door delivery.
Mode of
Purchase
No. of.
Respondents
Percenta
ge
Door Delivery 70 73
From shop 14 15
At Institution 11 12
Total 95 100
70
14 11
0
10
20
30
40
50
60
70
80
Door Delivery From shop At Institution
TABLE 3.9
TIME OF READING THE NEWSPAPER
Out
of 95 respondents, 68(72%) respondents read the newspapers in
morning and 4(4%) respondents in afternoon and19 (20%) respondents
Time of Reading No. of.
Respondents
Percent
age
Morning 68 72
Afternoon 4 4
Evening 19 20
Night 4 4
Total 95 100
in evening and the rest 4 (4%) respondents at night. Thus, majority of
respondents read the newspaper in morning.
68
4
19
4
0
10
20
30
40
50
60
70
80
Morning Afternoon Evening Night
TABLE 3.10
MOTIVATION TO PURCHASE
Motivation to
Purchase
No. of.
Respondents
Percenta
ge
Self 60 63
Parents 11 12
Friends 4 4
Teachers 19 20
Relatives 1 1
Total 95 100
Out of 95 respondents, 60(63%) respondents are
motivated by themselves and 11(12%) respondents by their parents
and 4(4%) respondents by friends and 19(20%) respondents by their
teachers and the rest 1(1%) respondents by their relatives. Thus,
majority of respondents are motivated by themselves.
60
11
4
19
10
10
20
30
40
50
60
70
Self Parents Friends Teachers Relatives
TABLE 3.11
FREQUENCY OF PURCHASE
Frequency of
Purchase
No. of.
Respondents
Percentag
e
Daily 84 88
Occasionally 11 12
Total 95 100
Out of 95 respondents, 84 (88%) respondents purchase
daily and the rest 11 (12%) respondent’s purchase occasionally. Thus,
majority of respondents purchase daily.
84
11
0
10
20
30
40
50
60
70
80
90
Daily Occasionally
TABLE 3.12
COLUMN READING FIRST
Column reading
first
No. of.
Respondents
Percentage
Political 15 16
Business 29 31
Employment 20 21
Education 18 19
Sports 13 13
Total 95 100
Out of 95 respondents, 15 (16%) respondents prefers
political column first and 29(31%) respondents prefers read business
column and 20(21%) respondents prefers employment column and
18(19%) respondents prefers education column and the rest 13 (13%)
respondents prefers sports column. Thus, majority of respondents
prefers business column first.
15
29
2018
13
0
5
10
15
20
25
30
35
Political Business Employment Education Sports
TABLE 3.13
READING OF ALL NEWS
Read all News No. of.
Respondents
Percent
age
Yes 67 70
No 28 30
Total 95 100
Out of 95 respondents, 67 (70%) respondents
prefer to read all the news and the rest 28 (30%) respondents have
less prefers to read all the news. Thus, majority of respondents read
all the news.
67
28
0
10
20
30
40
50
60
70
80
Yes No
TABLE 3.14
PREFERENCE TOWARDS HINDU NEWSPAPER
Reading all news No. of.
Responden
ts
Percentag
e
Yes 52 55
No 43 45
Total 95 100
Out of 95 respondents, 52 (55%) respondents all members in the
family read the newspaper and the rest 43 (45%) respondents have
less preference. Thus, majority of respondents family members prefer
to read the Hindu newspaper.
52
43
0
10
20
30
40
50
60
Yes No
TABLE 3.14 (a)
LESS PREFERENCE ON HINDU
Reason for less
preference
No. of.
Respondents
Percent
age
Inability 8 19
Lack of interest 11 26
Low literacy level 22 51
others 2 4
Total 43 100
Out of 43 respondents, 8 (19%) respondents family members have
inability to read and 11(26%) respondents have lack of interest to
read and 22(51%) respondents have low literacy level and the rest
2(4%) respondents were others. Thus, majority of respondent’s family
members have low literacy level.
8
11
22
2
0
5
10
15
20
25
Inability Lack of interest Low literacy level others
TABLE 3.15.1
NEW VOCABULARY LEARNED
New Vocabulary
Learned
No. of.
Respondents
Percentage
Strongly Agree 63 66
Agree 30 32
Disagree 2 2
Total 95 100
Out of 95 respondents, 63 (66%) respondents strongly
agree in vocabulary learned and 30(32%) respondents are agreed and
the rest 2(2%) respondents are disagreed. Thus, majority of
respondents are strongly agreed in learning of new vocabulary.
63
30
2
0
10
20
30
40
50
60
70
Strongly Agree Agree Disagree
TABLE 3.15.2
UPDATE WITH POLITICAL AFFAIRS
Updated Political
affairs
No. of.
Respondents
Percentag
e
Strongly Agree 36 38
Agree 55 58
Disagree 4 4
Total 95 100
Out of 95 respondents, 36 (38%) respondents strongly agree in
update of political affairs and 55(58%) respondents are agreed and the
rest 4 (4%) respondents are disagreed. Thus, majority of respondents
are agreed in update of political affairs.
36
55
4
0
10
20
30
40
50
60
Strongly Agree Agree Disagree
TABLE 3.15.3
UPDATE WITH ECONOMIC AFFAIRS
Updated Economics
affairs
No. of.
Respondents
Percent
age
Strongly Agree 36 38
Agree 59 62
Disagree 0 0
Total 95 100
Out of 95 respondents, 36 (38%) respondents strongly
agree with update of Economic affairs and the rest 59(62%)
respondents have agreed. Thus, majority of respondents have agreed
with update of Economic affairs
.
36
59
00
10
20
30
40
50
60
70
Strongly Agree Agree Disagree
TABLE 3.15.4
UPDATE WITH SPORTS AFFAIRS
O
u t
Updated Sports
affairs
No. of.
Respondents
Percent
age
Strongly Agree 34 36
Agree 59 62
Disagree 2 2
Total 95 100
of 95 respondents, 34 (36%) respondents are strongly agree with
update of sports affairs and 59(62%) respondents have agreed and the
rest 2(2%) respondents are disagreed. Thus, majority of respondents
are agreed in update of sports affairs.
34
59
2
0
10
20
30
40
50
60
70
Strongly Agree Agree Disagree
TABLE 3.16.1
SUPPLEMENTS
O
ut of
95 respondents, 47(49.5%) respondents are highly satisfied with the
Supplements No. of.
Respondents
Percenta
ge
Highly Satisfied 1 1
Satisfied 47 49.5
Not Satisfied 47 49.5
Total 95 100
supplements and 47(49.5%) respondents are satisfied and the rest
1(1%) respondents are not satisfied. Thus, majority of respondents are
highly satisfied with regard to the supplements.
1
4747
0
5
10
15
20
25
30
35
40
45
50
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.2
PAPER QUALITY
Paper Quality No. of.
Respondents
Percentage
Highly Satisfied 43 45
Satisfied 48 51
Not Satisfied 4 45
Total 95 100
Out of 95 respondents, 43(45%) respondents are highly
satisfied with the paper quality and 48(51%) respondents are satisfied
and the rest 4 (4%) respondents are not satisfied. Thus, majority of
respondents are satisfied with regard to the paper quality.
4348
4
0
10
20
30
40
50
60
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.3
CONTENT
Out of 95 respondents, 38(40%) respondents are highly
satisfied with the content and 52(55%) respondents are satisfied and
Content No. of.
Respondents
Percent
age
Highly Satisfied 38 40
Satisfied 52 55
Not Satisfied 5 5
Total 95 100
the rest 5 (5%) respondents are not satisfied. Thus, majority of
respondents are satisfied with regard to the content.
38
52
5
0
10
20
30
40
50
60
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.4
PRICE
Out
of 95 respondents, 25(26%) respondents are highly satisfied with the
price and 54(57%) respondents are satisfied and the rest 16(17%)
Price No. of.
Respondents
Percenta
ge
Highly Satisfied 25 26
Satisfied 54 57
Not Satisfied 16 17
Total 95 100
respondents are not satisfied. Thus, majority of respondents are
satisfied with regard to the price.
25
54
16
0
10
20
30
40
50
60
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.5
PRINT QUALITY
Out of 95 respondents, 30(32%) respondents are
highly satisfied with the print quality and 60(63%) respondents are
Print Quality No. of.
Respondents
Percenta
ge
Highly Satisfied 30 32
Satisfied 60 63
Not Satisfied 5 5
Total 95 100
satisfied and the rest 5 (5%) respondents are not satisfied. Thus,
majority of respondents are satisfied with regard to the print
quality.
30
60
5
0
10
20
30
40
50
60
70
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.6
TERMS USED
Out
of 95 respondents, 39(41%) respondents are highly satisfied with the
terms used and 53(56%) respondents are satisfied and the rest 3 (3%)
Terms used No. of.
Respondents
Percent
age
Highly Satisfied 39 41
Satisfied 53 56
Not Satisfied 3 3
Total 95 100
respondents are not satisfied. Thus, majority of respondents are
satisfied with regard to the terms used.
39
53
3
0
10
20
30
40
50
60
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.7
AVAILABILITY
Ou
t of 95 respondents, 47(50%) respondents are highly satisfied with the
availability and 43(45%) respondents are satisfied and the rest 5 (5%)
Availability No. of.
Respondents
Percenta
ge
Highly Satisfied 47 50
Satisfied 43 45
Not Satisfied 5 5
Total 95 100
respondents are not satisfied. Thus, majority of respondents are highly
satisfied with regard to the availability.
4743
5
0
5
10
15
20
25
30
35
40
45
50
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.8
CLARITY OF PICTURE
O
ut of
95
respondents, 33(35%) respondents are highly satisfied with the clarity
of picture and 54(57%) respondents are satisfied and the rest 8 (8%)
Clarity of
Picture
No. of.
Respondents
Percentage
Highly Satisfied 33 35
Satisfied 54 57
Not Satisfied 8 8
Total 95 100
respondents are not satisfied. Thus, majority of respondents are
satisfied with regard to the clarity of picture.
33
54
8
0
10
20
30
40
50
60
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.9
CLARITY OF INFORMATION
Out of 95 respondents, 37(39%) respondents are highly satisfied with
the clarity of information and 57(60%) respondents are satisfied and
Clarity of
Information
No. of.
Respondents
Percentag
e
Highly Satisfied 37 39
Satisfied 57 60
Not Satisfied 1 1
Total 95 100
the rest 1(1%) respondents are not satisfied. Thus, majority of
respondents are satisfied with regard to the clarity of information.
37
57
10
10
20
30
40
50
60
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.10
POLITICAL NEWS
Out of 95 respondents, 37(39%) respondents are highly satisfied with
the political news and 50(53%) respondents are satisfied the rest 8
Political News No. of.
Respondents
Percenta
ge
Highly Satisfied 37 39
Satisfied 50 53
Not Satisfied 8 8
Total 95 100
(8%) respondents are not satisfied. Thus, majority of respondents are
satisfied with regard to the political news.
37
50
8
0
10
20
30
40
50
60
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.11
ECONOMIC NEWS
Out
of 95 respondents, 35(37%) respondents are highly satisfied with the
economic news and 58(61%) respondents are satisfied and the rest 2
(2%) respondents are not satisfied. Thus, majority of respondents are
satisfied with regard to the economic news.
Economic
News
No. of.
Respondents
Percenta
ge
Highly Satisfied 35 37
Satisfied 58 61
Not Satisfied 2 2
Total 95 100
35
58
2
0
10
20
30
40
50
60
70
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.12
EMPLOYMENT NEWS
O
ut of
95 respondents, 43(45%) respondents are highly satisfied with the
employment news and 48(51%) respondents are satisfied and the rest
4 (4%) respondents are not satisfied. Thus, majority of respondents are
satisfied with regard to the employment news.
Employment
News
No. of.
Respondents
Percenta
ge
Highly Satisfied 43 45
Satisfied 48 51
Not Satisfied 4 4
Total 95 100
4348
4
0
10
20
30
40
50
60
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.13
BUSINESS NEWS
O
ut of
95 respondents, 38(40%) respondents are highly satisfied with the
business news and the rest 57(60%) respondents are satisfied. Thus,
majority of respondents are satisfied with regard to the business news.
Business News No. of.
Respondents
Percenta
ge
Highly Satisfied 38 40
Satisfied 57 60
Not Satisfied 0 0
Total 95 100
38
57
00
10
20
30
40
50
60
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.14
EDUCATIONAL NEWS
O
ut of
95
respondents, 36(38%) respondents are highly satisfied with the
education news and 55(58%) respondents are satisfied and the rest 4
(4%) respondents are not satisfied. Thus, majority of respondents are
satisfied with regard to the education news.
Educational
News
No. of.
Respondents
Percentag
e
Highly Satisfied 36 38
Satisfied 55 58
Not Satisfied 4 4
Total 95 100
36
55
4
0
10
20
30
40
50
60
Highly Satisfied Satisfied Not Satisfied
TABLE 3.16.15
SPORTS NEWS
Out
of 95 respondents, 32(34%) respondents are highly satisfied with the
sports news and 58(61%) respondents are satisfied and the rest 5(5%)
respondents are not satisfied. Thus, majority of respondents are
satisfied with regard to the sports news.
Sports News No. of.
Respondents
Percenta
ge
Highly Satisfied 32 34
Satisfied 58 61
Not Satisfied 5 5
Total 95 100
32
58
5
0
10
20
30
40
50
60
70
Highly Satisfied Satisfied Not Satisfied
CHAPTER - 4
CHISQUARE TEST
DETERMINANTS OF SATISFICATION
4.1 INTRODUCTION
People read the newspaper for the purpose to know about the
events takes place all around the world. The reading behaviors of
reader changes from time to time, place to place, subject etc., reader
preference differ with respect to purpose of reading, area of interest
and language of newspaper. And also their satisfaction differs with
respect to price, quantity, availability and information. Hence, an
attempt has been made in their study to find out the association
between service offered and socio-economic variables through chi-
square test.
4.2 FACTORS DETERMINING SERVICE OFFERED
The socio-economic variables namely, Area of residence,
gender, educational qualification, occupation, mode of communication
are associated with service offered through chi-square test to find out
the factor which are associated.
4.2.1 AREA OF RESIDENCE AND SATISFICATION
To find the relationship between area of residence and level of
satisfaction, the following table is formulated
H0: There exist no relationship between area of residence and level
of satisfaction.
TABLE 4.1
RELATIONSHIP BETWEEN AREA OF RESIDENCE AND SATISFICATION
AREA OF
RESIDENCE
LEVEL OF SATISFICATION TOTAL
LOW MODERAT
E
HIGH
Rural 4(10.81
%)
24(64.86
%)
9(24.32
%)
37
Semi urban 10(17.24
%)
37(63.79
%)
11(18.97
%)
58
TOTAL 14 61 20 95
d.f:2calculated χ2=0.946 Table Value: 5%level: 5.991
From the Table it is clear that, out of 95 respondents 37 of
them are resides in rural area. Out of which 24 (65%) are having
moderate level of satisfaction, and rest 58 resides in semi urban out of
which majority 37(64%)have moderate level of satisfaction .as the
calculated χ2 value is lower than the table value at five percent level
the hypothesis is accepted. Hence, there could exist relationship
between area of residence and level of satisfaction.
4.2.2 GENDER AND SATISFICATION To find the relationship between gender and level of
satisfaction, the following table is formulated
H0: There exist no relationship between gender and level of satisfaction.
TABLE 4.2
RELATIONSHIP BETWEEN GENDER AND SATISFICATION
d.f:2calculated χ2=4.085 Table Value:5%level:5.991
GENDER LEVEL OF SATISFICATION TOTA
LLOW MODERAT
E
HIGH
Male 4(9.76%) 31(75.61
%)
6(14.63
%)
41
Female 10(18.52
%)
30(55.56
%)
14(25.93
%)
54
TOTAL 14 61 20 95
From the Table it is clear that, out of 95 respondents
41 of them are male respondent. Out of which 31 (75.61%) are having
moderate level of satisfaction, and rest 54 are female respondent out
of which majority 30(55.56%)have moderate level of satisfaction .as
the calculated χ2 value is lower than the table value at five percent
level the hypothesis is accepted. Hence, there could exist relationship
between gender and level of satisfaction.
4.2.3 MARITAL STATUS AND SATISFICATION
To find the relationship between martial status and level of satisfaction, the following table is formulated
H0: There exist no relationship between marital status and level of satisfaction.
TABLE 4.3
RELATIONSHIP BETWEEN MARITAL STATUS AND SATISFICATION
MARITAL STATUS LEVEL OF SATISFICATION TOTA
LLOW MODERAT
E
HIGH
Married 7(13.46
%)
35(67.31
%)
10(19.23
%)
52
Unmarried 7(16.28
%)
26(60.47
%)
10(23.26
%)
43
TOTAL 14 61 20 95
d.f:2calculated χ2=0.480 Table Value:5%level:5.991
From the Table it is clear that, out of 95 respondents 52 of
them are married. Out of which 35 (67.31%) are having moderate level
of satisfaction, and rest 43 are unmarried out of which majority
26(60.47%)have moderate level of satisfaction .as the calculated χ2
value is lower than the table value at five percent level the hypothesis
is accepted. Hence, there could exist relationship between marital
status and level of satisfaction.
4.2.4 EDUCATIONAL QUALIFICATION AND SATISFICATION
To find the relationship between educational qualification and level of satisfaction, the following table is formulated
H0: There exist no relationship between educational qualification and level of satisfaction.
TABLE 4.4
RELATIONSHIP BETWEEN EDUCATIONAL QUALIFICATION AND
SATISFICATION
EDUCATIONAL
QUALIFICATION
LEVEL OF SATISFICATION TOTA
LLOW MODERAT
E
HIGH
Up to HSC 0(0%) 0(0%) 3(100%) 3
UG 1(8.33
%)
7(58.33%
)
4(33.33%
)
12
PG 5(11.36
%)
35(79.55
%)
4(9.09%) 44
Professional 8(22.22
%)
19(52.78
%)
9(25%) 36
TOTAL 14 61 20 95
d.f:6calculated χ2= 19.818 Table Value:5%level:12.592
From the Table it is clear that, out of 95 respondents 3
of them are up to HSC were 3(100%)have high level of satisfaction 12
are under graduate in which 7 (58.33%) are having moderate level of
satisfaction, 44 are post graduates in which 35 (79.55%) are having
moderate level of satisfaction, and rest 36 are professional in which 19
(52.78%) are having moderate level of satisfaction. as the calculated
χ2 value is higher than the table value at five percent level the
hypothesis is rejected. Hence, there could exist no relationship
between educational qualification and level of satisfaction.
4.2.5 OCCUPATION AND SATISFICATION
To find the relationship between occupation and level of satisfication, the following table is formulated
H0: There exist no relationship between occupation and level of satisfaction.
TABLE 4.5
RELATIONSHIP BETWEEN OCCUPATION AND SATISFICATION
d.f:8calculated χ2= 5.280 Table Value:5%level:15.504
From the Table it is clear that, out of 95 respondents 4
of them are agriculturist were 2(50%)have moderate level of
satisfaction 14 where businessman in which 10 (71.43%) are having
moderate level of satisfaction, 42 where employed in which 28
(66.67%) are having moderate level of satisfaction, 31 where students
in which 18 (58.06%) are having moderate level of satisfaction, and
rest 4 are others out of which majority 3(75%)have moderate level of
satisfaction .as the calculated χ2 value is lower than the table value at
five percent level the hypothesis is accepted. Hence, there could exist
relationship between occupation and level of satisfaction.
4.2.6 MODE OF COMMUNICATION AND SATISFICATION
To find the relationship between mode of communication and level of satisfication, the following table is formulated
H0: There exist no relationship between mode of communication and level of satisfaction.
OCCUPATION LEVEL OF SATISFICATION TOTA
LLOW MODERATE HIGH
Agriculture 1(25%) 2(50%) 1(25%) 4
Business man 0(0%) 10(71.43%
)
4(28.57
%)
14
Employed 7(16.67%
)
28(66.67%
)
7(16.67
%)
42
Students 5(16.13%
)
18(58.06%
)
8(25.81
%)
31
Others 1(25%) 3(75%) 0(0%) 4
TOTAL 14 61 20 95
TABLE 4.6
RELATIONSHIP BETWEEN MODE OF COMMUNICATION AND
SATISFICATION
MODE OF
COMMUNICATION
LEVEL OF SATISFICATION TOTA
LLOW MODERAT
E
HIGH
Telephone 2(15.38%
)
10(76.92
%)
1(7.69%) 13
Fax 0(0%) 1(100%) 0(0%) 1
Mobile 12(14.81
%)
50(61.73
%)
19(23.46
%)
81
TOTAL 14 61 20 95
d .f:4calculated χ2= 2.291 Table Value:5%level:9.488
From the Table it is clear that, out of 95
respondents 13 of them are using telephone. Out of which 10 (76.92%)
are having moderate level of satisfaction, and 1of which respondent is
using fax and have moderate level of satisfaction and rest 81 using
mobile out of which majority 50(61.73%)have moderate level of
satisfaction .as the calculated χ2 value is lower than the table value at
five percent level the hypothesis is accepted. Hence, it could exist
relationship between mode of communication and level of satisfaction.
4.3 CONCLUSION
Based on the analysis of this chapter it is found that, the
reading habit and satisfactions of newspaper depends upon area of
residence, gender, martial status, educational qualification, occupation
and mode of communication.
Its worth to note hears that, the satisfaction is based on the
above factors.
The summary of findings and suggestions of the study are
presented in the next chapter.
CHAPTER – 5
FINDINGS, SUGGESTIONS, CONCLUSION
5.1 FINDINGS
Maximum of 58(61%) resides in semi urban.
Maximum of respondents 54 (57%) are female.
Maximum of our respondents 52(55%) are married.
Maximum of 44(46%) respondents are post graduate.
42(44%) respondents are employed.
The maximum of 81(85%) respondents used telephone.
Other than Hindu newspaper our respondents prefer maximum
27(35%) Indian express.
Majority of respondents 70(73%) purchase through door delivery.
Majority of respondents 68(72%) prefer to read newspaper in
morning.
Maximum respondents 84(88%) purchase frequently.
Majority of the respondents29 (31%) prefer to read business
column first.
Majority of the respondents 67(70%) prefer to read all the news.
Maximum respondent’s family members 52read the Hindu
newspaper and 43 respondents have less preference towards
reading the newspaper because of low literacy level.
Maximum respondents have strongly agreed on the new
vocabulary learned from the newspaper
Majority of respondents have agreed on update of the political
affairs, economic affairs and sports affairs.
Majority of the respondents are satisfied with the service quality
offered by the Hindu newspaper.
5.2 SUGGESTIONS The following are the suggestion offered to increase the
satisfaction level of The Hindu news paper based on the reader’s
opinion and analysis of the data.
Most of the consumers expressed dissatisfaction over the
number of advertisement both commercial and cinema should be
taken by the publishers to reduce the advertisement coverage
and add more sports news, IT news, job opportunities etc.
As regards availability of newspapers the highest number of
respondents is satisfied, but a few respondents in rural are as
dissatisfied because of non-availability of English newspapers
like the Hindu and the Indian Express. Hence newspapers should
reach rural areas also.
A few respondents are dissatisfied about reliability of news. So
Reporters must verify the news before they are published
5.3 CONCLUSION
Newspapers play an important role in our day-to-day
life. They have contributed not only for the growth of democracy in
a country but also for development of the economy. Indian
newspapers enjoy large circulations. It is an influential organ
shouldering great responsibilities and should furnish uncolored
news without suppressing the facts and also care should be taken to
satisfy the needs of consumers.
BIBLIOGRAPHY
BIBLIOGRAPHY
a) Books
o Encyclopedia, The world book, volume 14
o Encyclopedia, Britannica, Napoleon Ozonolysis, volume 16
Gupta, s.p., “ Statistical methods”, s.chand & sons, New
Delhi
o Kothari, C.R, Research methodology, methods and
Techniques
o Pillai & Bhagavathi R. S.N. ‘Modern marketing’ New Delhi,
RamNager, S.Chand & company Ltd, 2001.
b) Websites
o WWW. Presscounsil.nic.in
o WWW. Worldpressinstitute.org
o WWW. Google.com.
APPENDIX
READER’S SATISFACTION ON HINDU DAILY
(A Study with Special Reference to Pollachi
Town)
QUESTIONNAIRE
PERSONAL PROFILE
1. Area of residence : Rural Semi-urban
2. Age : ______
3. Gender : Male Female
4. Marital Status : Married Unmarried
5. Educational Qualification
Up to HSC UG
PG Professional
6. Occupation
Agriculture Business man
Employee Self employee
Others
7. Number of members in the family
Earning : ___________
Non Earning : ___________
8. Mode of communication
Telephone Fax Mobile
9. Monthly income : _______________
BUYING BEHAVIOUR
10. Do you subscribe any other newspaper?
The Indian Express The Times of India
The Economic Times Financial Express
Others, please specify _____________
11. How long you are subscribing Hindu Newspaper?
___________
12. Mode of purchase
Door delivery From shop At institution
13. How long you have been reading the Hindu newspaper
___________
14. Time of reading the newspaper
Morning Afternoon
Evening Night
15. State the amount spent for purchasing the newspaper
Hindu __________
Others __________
16. Who motivated you to purchase this newspaper?
Self Parents Friends
Teachers Relatives
17. Frequency of purchase
Daily Occasionally
READING HABIT
18. Which column will you read first?
Political Business
Employment Education
Sports
19. Do you read all the news?
Yes No
20. Do all your family members read Hindu Newspaper?
Yes No
If no, specify the reason
Inability Due to lack of interest
Low literacy level Others, specify _______
IMPACT ON READING NEWS PAPER
21. State you opinion on the following:
Statements Strongly Agree
Agree Disagree
New Vocabulary learned
updated with current political affairs
updated with current economic affairs
updated with current sports affairs
SATISFACTION ON SERVICE QUALITY
22. State your opinion on the following services offered:
23. Suggestions to improve the quality of The Hindu newspaper. _________________________________________________
OpinionHighly
SatisfiedSatisfied Not Satisfied
Supplements
Paper Quality
Content
Price
Print Quality
Terms used
Availability
Clarity of picture presentation
Clarity of information
Political News
Economic News
Employment News
Business News
Educational News
Sports News
_________________________________________________
* * * * *