1.MADMEN o ABIDUR RAHMAN o SAYEED SIDDIQUE o AHMED BIN MONSUR o OMAR FARUQ

2. HIMU 3. ... 4. Industry analysis 5. Industry analysis ... Strong presence of Himu Low attachment with Bangladeshi TV shows Shifting to Hindi and English series Entertainment seeker young generation Almost no presence of popular Bangla TV series Huge emotional attachment with fans Lack of technical support 6. Brandsteeringwheel A profitable brand posing questions to social stigmas in pursuit of freedom BRAND TONALITY Misfit Carefree Mysterious BRAND PICTURE Himu behavior Himu used products BRAND BENEFIT A Transition into peoples behavior from complexity to simplicity BRANDING STRATEGY To develop a brand identity ... 7. Positioning ... Mystery 8. MARKET Existing oThe fanatic readers of Humayun Ahmed oReaders of Himu series ... 9. Target Market PhysiographicDemographic o 13-35 Year old o Male & Female o Lower to upper middle class o Mystery seeker o Carefree o Freedom seekers ... 10. Why would anyone watch Himu series o Himu is a part of everyone's character o Fascinating lifestyle o Fanatic influence of Humayun Ahmed ... 11. Marketing mix ... 12. Product o1 season o8 episodes 1. 2. 3. 4. ... 13. Place ... 14. Promotion oPre-launch Promotions (1 month) oDuring telecast (3 months) ... 15. Pre launch Star hunt for the Rupa character ... 16. Teaser Online Channel i ... Pre launch 17. ... 18. Radio Program Himu fans gathering RDC ... Pre launch 19. During Launch Premiere Presence of renowned intellectual including Humayun family members ... 20. During Launch Showing 1st episode at DU TSC ... 21. During Launch Offering people to post 1 minutes of YOUTUBE video portraying activities as himu. Lead cast in himu mama incentives ... 22. During Launch HIMU gallery A gift shop for Himus and Rupas Pocket less yellow Panjabi ( A premium quality share crafted keeping the sky blue base color) Himu series books with rose petals inserted Seasonal flowers on specific seasons Bag, Tea-Cup, Balloons, Chador etc. ... 23. During Launch Convincing restaurants to show at the airing hour Offering special food packages for the customers of that hour ... 24. During Launch Push SMS ... 25. During Launch # #Himu #Himalay # Monitoring reviews via hashtags ... 26. Ending Event As created by the writer the moon-struck state will be mesmerized on the 1st Falgun ... 27. Evaluation monitoring # #Himu #Himalay # Monitoring reviews via hashtags ... 28. Vehicle October November December January February Postering Rupar Shondhane Online promotion Amie Himu campaing Merchandise selling Push SMSs Print media Promotion timeline 29. Budgeting Vehicle expenses Rupar shondhane (cast hunt) 2,00,000 Himalay production 10,00,000 Premiere 2,00,000 Projector shows 20,000 Himu gallery products 50,000 Total cost 14,70,000 30. Revenue Vehicle Amount TV copyright 16,00,000 Product sale 2,00,000 Total 18,00,000 Total revenue 18,00,000 Total cost 14,70,000 Profit 3,30,000 31. ...