VOL 4 FEBRUARY 2006 www.RoyalHawaiianShoppingCenter.com

New Two-Level Flagship Store to FeatureCulture and More

Royal Hawaiian Shopping Center will be thenew home of Hilo Hattie's 29,000 sq. ft.Flagship Store when it relocates to Waikïkï inthe early summer of 2007. The two-level store,occupying the first and second floors withdirect access from Kaläkaua Avenue, will fur-ther enhance the $84 million revitalization thatis taking place at the Center.

The new store will be located adjacent to TheCheesecake Factory anchoring Building C andwill be 25 percent larger than its current storeon Nimitz Highway. The new Flagship willhave a strong emphasis on culture in its designas well as a dynamic retail mix that will appealto both visitors and kama'äina. It will offerHawaii's largest selection of Hawaiian fash-ions, gifts, souvenirs, t-shirts, personal careproducts, home furnishings and accessories,and stunning island jewelry.

To landmark the new mega store, the storefrontfaçade design will be built upon a uniqueHawaiian sense of place featuring a signaturetower that will be the centerpiece of the store-front façade. The tower element and groundfloor area of the store will house three escala-

tors and an eleva-tor for easy andconvenientaccess to thestore from theKaläkauaAvenue sidewalkarea.

Hilo Hattie's legendary and unique customerservices will continue, including free shell leigreeting, complimentary refreshments, foodand coffee tasting, free hemming, craft andfashion demonstrations, along with an in-storemailing department.

The new Waikïkï store will treat all the senseswith live Hawaiian music, tropical artwork andprops, and the sweet scent of fragrant flowersfrom candles and nourishing bath and bodyproducts to sooth a stressful day. Hilo Hattiewill also be expanding its exclusive private lineof fashions for the entire family, including softand supple silks and cool and crisp cottonsand cotton blends.

New features will include activities throughoutthe store, along with interactive and technicalinnovations not seen in Hawai'i before. A fulltime Event

Construction Gallery –Behind the Barricades!

Hilo Hattie to open Mega Flagship Store atRoyal Hawaiian Shopping Center

Royal Hawaiian Shopping Center will bethe new home of the two-story 29,000square foot Hilo Hattie Flagship Storewhen it relocates to Waikïkï in early2007. . . . . . . . . . . . . . . . . . . . . . . . . . . .1

Construction Gallery - Behind theBarricades

Photo gallery of construction progresshighlights the exciting changes takingplace at Royal Hawaiian Shopping Center. . . . . . . . . . . . . . . . . . . . . . . . . . .2

Kate Spade Brings its first Hawai'i Boutiqueto Royal Hawaiian Shopping Center

Luxury handbag, accessory and house-ware designer Kate Spade will bring itsrefined style to Hawai'i with its first flag-ship boutique at Royal HawaiianShopping Center scheduled to open thirdquarter 2006. . . . . . . . . . . . . . . . . . . . .3

Hollywood Couture Designer ExclusivelyFeatured at Princesse Tam Tam Lingerieand Allure Swimwear

As part of their new store makeovers,Princesse Tam-Tam Lingerie and AllureSwimwear are now the exclusive O'ahu retail locations for Ema SavahlCouture. . . . . . . . . . . . . . . . . . . . . . . . .3

New Tenant Mix will create a UniqueShopping Experience for Waikiki

More than 100 new stores and restaurantsare planned to open at Royal HawaiianShopping Center when the revitalizationis complete. . . . . . . . . . . . . . . . . . . . . . .3

Construction Complements Culture

Royal Hawaiian Shopping Center cele-brates the birth of Princess RuthKe'elikolani. Integral to Royal HawaiianShopping Center's revitalization is theincorporation of 'Ike Hawai'i, or all thingsHawaiian. . . . . . . . . . . . . . . . . . . . . . . .4

The transformation continues to take place at Royal HawaiianShopping Center. Join the "behind the barricades" pictorial touron Page 2 to see some of the exciting transformations takingplace to the exterior and interior of the Center or visitwww.RoyalHawaiianShoppingCenter.com for more renovationupdates.

What’s NewHilo Hattie to open Mega Flagship Store at

Royal Hawaiian Shopping Center

Señor Frog’s 3rd level lanai looking out over Kalakaua Avenue. New atrium elevator nears completion.

Continued on Page 3

Page 2

Construction Photo Gallery – Behind the Barricades!

View from new restaurant lanai on 2ndand 3rd floors of Lewers Street.

Corner of Kalakaua Avenue and Lewers Street.

Newer squared off buildings and lanai will be occupied by restaurants and sidewalk cafés.

Atrium escalators under construction on 2nd, 3rd and4th floors.

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Outrigger framing continues.

Royal Grove construction progress.

Existing glass elevator has been demolished to make wayfor new entry portal.

Rendering of new design at corner of Kalakaua Avenue and Lewers Street.

Outrigger framing continues.

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New escalators on Kalakaua Avenue will provide directaccess to all floors.

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Hollywood Couture Designer ExclusivelyFeatured at Princesse Tam Tam Lingerie

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As part of their new store makeovers,Princesse Tam Tam Lingerie and AllureSwimwear, long-cherished retailers in RoyalHawaiian Shopping Center, arenow the exclusive O'ahu retaillocations for Ema Savahl Couture.

The Miami-based designer, whohas dressed many hot celebritiessuch as Paris Hilton, BrookeBurke, Carmen Electra, PaulaAbdul and recent double-Grammy winner Kelly Clarkson,designs exquisitely embellishedpieces that are all assembled inthe United States.

The addition of the Couture line to bothAllure Swimwear and Princesse Tam TamLingerie's product offerings is an example oflong-time retailers working to upgrade theirstores and expand their merchandise lines to

match the revitalization taking place at theCenter.

Anyone who appreciates fine design andsharp attention to detail will see whyEma Savahl Couture is well lovedamong celebrities. The collectionsfeature soft sheer fabrics, imported-jersey dyed in her signature colors,and exclusive hand-painted patternsaccented with Swarvoski crystals.Each piece in Ema Savahl Couture isconsidered a wearable work of art.

Princesse Tam Tam, the French lin-gerie company and AllureSwimwear have been located in

Royal Hawaiian Shopping Center for morethan 15 years combined. Both boutiques arepopular among visitors for their unique femi-nine designs and the wide-range of specialsizes available to customers.

Kate Spade Brings ItsFirst Hawai'i Boutique

TO ROYAL HAWAIIAN SHOPPING CENTERRoyal Hawaiian Shopping Center welcomes theaddition of classic lifestyle designer Kate Spadeto its luxury retailers along Kaläkaua Avenue.The two-story 2,800 sq. ft. flagship boutique, setto open in late fall 2006, marks the debut ofKate Spade in Hawai'i.

In addition to her signature handbags, the bou-tique will be the first to feature a Jack Spadeshop within the store. Jack Spade is a line ofbags and products designed specifically for menincluding iPod cases, keychains, wallets andunique items like ping pong paddle covers.

The Hawai'i location will also offer her excitingline of shoes, clothing accessories, as well asselect jewelry and hair accessories. Customerswill be treated to Kate Spade's newest productlines including her award-winning tabletop lineand items for the home, as well as a baby line ofclothing and gifts.

Kate Spade's exuberant designs add the perfectsplash of color, quality and strong name-recogni-tion to the Center's dynamic list of retailersincluding the luxury brands that have recentlyannounced their commitment to Royal HawaiianShopping Center including L'Occitane,Tourneau, and Furla.

OVER 100 NEW STORES PLANNED

More than 100 new stores and restaurants areplanned to open at Royal Hawaiian ShoppingCenter when the revitalization is complete. Theretail mix will include an exciting collection ofworld class luxury and lifestyle brands, and acomplete spectrum of specialty retailers spanningall price ranges. Popular, unique restaurants andentertainment venues will be located throughoutthe third and fourth levels of the Center. Followingis a glimpse of the new vibrant mix: Fendi,Hermés, Salvatore Ferragamo, Cartier, Bvlgari,Kaimana Kea Rolex Store, Tourneau, Kate Spade,L'Occitane, Furla, LeSportsac, Hilo Hattie, PacificHarley-Davidson, Island Snow, Sunglass Hut,Crazy Shirts, Philip Rickard Honolulu jewelry,Allure Swimwear, Princesse Tam Tam Lingerie,Señor Frog's Restaurant and Bar, Señor Frog'sRetail Store, Beijing Chinese Seafood, RestaurantSuntory, and The Cheesecake Factory.

(Continued from Page 1)

Hilo Hattie to Open Mega Flagship Store

New Tenant Mix will create aUnique Shopping Experience

Coordinator will be on staff to ensure a con-sistent and fun delivery of entertainment andevents throughout the entire day, making thislocation a "must visit" attraction.

"Moving to Waikïkï represents a new chapterin the 43 year history of Hilo Hattie," saysPaul deVille, President and CEO of Pomare,Ltd. dba Hilo Hattie, "Waikïkï is the hub ofthe visitor industry and we are committed tobe part of the growth of this dynamic busi-ness. We will be sticking to our golden for-mula in creating this new store by offeringHawaii's largest selection, best values and a100 percent quality guarantee on thousandsof exclusive Hawaiian products. We will alsobe moving our O'ahu Sales Office to RoyalHawaiian Shopping Center and we will beexpanding our marketing program to includenew promotions in the Westbound and

Eastbound visitor markets, as well as the localmarket. We are extremely pleased to bebuilding our new Flagship store in the 'centerof the action' in Waikïkï and joining the pres-tigious Royal Hawaiian Shopping Center."

Hilo Hattie is Hawaii's largest Hawaiianretailer and also the world's largest manufac-turer of Hawaiian, resort and casual fashions,offering hundreds of prints and styles onlyavailable at a Hilo Hattie store. It operatesseven stores on all the major islands inHawai'i and has stores in Orange and SanDiego, California, Las Vegas, Nevada, andOrlando, Florida. Last year, more than 2.5million visitors and locals shopped at HiloHattie, making it the state's largest shoppingattraction. For more information on HiloHattie's new Waikïkï store, call its SalesDepartment at 1-800-233-8912 or visit thewebsite at www.HiloHattie.com.

Princess Ruth Ke'elikölani was the honored ali'i, orroyalty, in Royal Hawaiian Shopping Center'sMonarchy Tribute this February. Held on February9 to honor the Princess' birthday, the event com-memorated the life and legacy of the Princesswho held fast to the traditions of theHawaiian people. Songs and danceswere performed by Hälau O Ka HanuLehua to honor the Princess and herlegacy.

Princess Ruth's life was filled withhardships and symbolized her dedica-tion to and perpetuation of theHawaiian culture. She is consideredone of the most pivotal and influentialcharacters in Hawaii's history. Great-granddaughter of Kamehameha I and cousin toPrincess Bernice Pauahi Bishop, Princess Ruth wasconsidered the richest woman in the kingdom.Due to her extreme generosity she bestowed mostof her land to Pauahi. Because of this gift, PrincessPauahi's dream of a place for Hawaiian keiki toreceive a quality education and sustain their cul-ture became a reality. Her contribution of landwas the foundation for the creation ofKamehameha Schools, and is considered PrincessRuth's greatest accomplishment.

The Princess was born on February 9, 1826 toMataio Kekuanao'a and Kalani Pauahi who tragi-

cally died during childbirth. Kamehameha I'sfavorite wife Ka'ahumanu then cared for her untilshe passed away when Ruth was only six yearsold. Sent to live with her father and stepmother,

Ruth remained with them until she was marriedat the age of sixteen. Her husband died

shortly after they were married, and noneof their three children reached adult-hood.

As a member of the Kamehamehafamily, Ruth had the opportunity toadopt the European lifestyle that wasslowly encompassing the island chain.

Although able to speak and write inEnglish, she continued to speak only

Hawaiian, the language of her ancestorsand strictly followed their cultural practices.

The tribute was the first for Princess Ruth in theCenter's ongoing Monarchy Series, a cultural pro-gram to share Hawaiian history and traditions withvisitors and kama'äina. The year-round programcommemorates the lives and contributions ofHawai'i's greatest royal figures on their birthdates.

Center visitors are treated to these and other storiesat each of the monarchy tributes. It is an excellentopportunity for anyone to learn about Hawaii'srich past and build appreciation for contemporaryHawaiian issues.

Tribute to Princess Ruth Ke'elikolani

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Revitalization Information

The revitalization of the Royal HawaiianShopping Center is an $84 million invest-ment and the first major renovation of thecenter since it was built in 1979.

To facilitate construction and for the safe-ty of center visitors, there are temporarydetours to stores and restaurants duringthe revitalization. The center is endeavor-ing to make these temporary detours asconvenient as possible for shopping con-venience. Signage is located throughoutthe center to aid in navigating thedetours.

During this renovation period, the centeris honoring its patrons by offering manyspecials and discounts to guests who visitthe center. Guests are encouraged tocheck with the Information Desks for allinformation on these gifts with purchase,complimentary cultural lessons,Hawaiian entertainment, and more, orcall the Information Desk at 922-2299,the on-site Management Office at 922-0588, or on the web atRoyalHawaiianShoppingCenter.com.The center remains open daily from 10 a.m. to 10 p.m. throughout the revi-talization project.

Center StatisticsSize: . . . . . . . . . . . . . . .293,000 sq. ft.Length: . . . . . . . . . . . . . .3 city blocksRenovation Cost: . . . . . . . .$84 millionProjected Completion: . .Winter 2006First Opened: . . . . . . . . . . . . . . .1979

Online Today AtRoyalHawaiianShoppingCenter.com

• Revitalization Information• Construction Photo Gallery• Community Meeting Dates• Guide to Shops and Restaurants

Open During Renovation• Leasing Information

Renovation Contacts:Mike Nichelson (808) 931-3136

Vice President, Asset Managementm.nichelson@RoyalHawaiianShoppingCenter.com

Marleen Akau (808) 922-0588General Manager

m.akau@RoyalHawaiianShoppingCenter.com

KAMEHAMEHA SCHOOLS

Hanohano HelumoaOur Spirits Reborn,

Our Dreams Revitalized.

Developer & Manager

Key to the Center's revitalization is the incorporation of'Ike Hawai'i, or all things Hawaiian. Construction tem-porarily eliminated the stage area between Buildings Band C that once hosted the Monarchy Tributes and cul-tural performances. A new cultural room has been con-structed on the second floor of Building C in roomC205 to accommodate these programs. The new room

also serves as a mini-museum to educate interested visi-tors about the ali'i, or royalty of Hawaiian history.'Ukulele lessons, kahili making classes and lei makingare held daily in the new room. Kupuna share theirskills and culture with visitors as part of the Centerexperience. Class schedules are found onRoyalHawaiianShoppingCenter.com