Hiiir愛享客小聚No.06 Marty Chen 陳韋博時尚教學影音人氣祕訣

YouTube 創作者手冊

Google Confidential and Proprietary

and they

watch 6

Billion hours of

videos

100 小時每分鐘上傳

什麼是 YouTube 創作者手冊？

Watch a

Video


20 分鐘

5 個問題


頻道版面設計

channel icon

channel banner

welcome video

channel section

featured channels

website links

channel section


哪一個是最好的自定縮圖?1

1 2

3 4


現在呢？1

1 2

3 4


考慮所有的播放 / 曝光地點1Search Suggested Mobile


探索新的影片: 中繼資料1

影片標題是什麼？


說出你的故事

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

sed diam nonummy nibh euismod tincidunt ut laoreet

dolore magna aliquam erat volutpat. Ut wisi enim ad

minim veniam, quis nostrud exerci tation ullamcorper

suscipit lobortis nisl ut aliquip ex ea

如何打亮你的房間

教學性







說出你的故事

泡芙工廠爆破

娛樂性







說出你的故事

這不是黃色

教育性


中繼資料


哪一邊的影片說明比較出色？2

1 2

增加觀看時間

Discover a

Video

Discover a

Video


觀看時間


影片觀看時間

3 什麼是觀看時間?

1



總停留時間

2


video watch time

session watch time


3


探索互動性觀看時間


3 觀看時間


影片續看率


觀看時間

增加影片觀看次數

Discover a

VideoWatch a

Video

Discover a

Video


註解


2 增加影片觀看次數: 註解

http://youtube.com/v/YsYWT5Q_R_w

http://youtube.com/v/YsYWT5Q_R_w


註解


2 增加影片觀看次數: 註解


4 不建議的註解擺置

NO GO ZONE

NO GO ZONE

?


播放清單

你有用播放清單嗎?


5 你有用播放清單嗎?


5 Do you use playlists?


5 利用播放清單


5 個問題：

1. 自定縮圖：是否適合各種版面，並完整的表達影片內容

2. 影片說明：資訊完整嗎？可否追蹤到你其他的作品？

3. 觀看時間：影片是否吸引人，讓觀眾想要一看再看？

4. 註解：是否在對的時間與位置出現？

5. 播放清單：有效利用播放清單嗎？

youtube.com/yt/creators/zh-tw/


內容手術室


df1 範例 #1

http://youtube.com/v/GxqH67r1u8I

http://youtube.com/v/GxqH67r1u8I


df2 範例 #1

http://youtube.com/v/UPG7Apk7NAQ

http://youtube.com/v/UPG7Apk7NAQ


df2 範例 #2

http://youtube.com/v/g1WUo1-NDig

http://youtube.com/v/g1WUo1-NDig


df3 範例 #2

http://youtube.com/v/TzSK0LN63oc

http://youtube.com/v/TzSK0LN63oc


df3 範例 #3

http://youtube.com/v/l8_ig-iPCn0

http://youtube.com/v/l8_ig-iPCn0


df3 範例 #3

http://youtube.com/v/WXoPpfxGM9E

http://youtube.com/v/WXoPpfxGM9E


df3 範例 #3

http://youtube.com/v/fXmOJiJEHqY

http://youtube.com/v/fXmOJiJEHqY


df3 Examination #3 - Analytics

http://youtube.com/v/EQaKoSgidTA

http://youtube.com/v/EQaKoSgidTA


df3 範例 #3

http://youtube.com/v/sD1ncPzOYbE

http://youtube.com/v/sD1ncPzOYbE

每一年關注萬聖節的搜尋量都在十月達到最高峰

透過萬聖節的影片帶來全新的觀眾群，讓他們關注你其他的作品。

/dope2111 每年都會製作跟萬聖節相關的影片，並建立特製的播放清單，把它放在最明顯的版為上。

1 掌握最新趨勢


掌握季節性的流行趨勢來增加影片被搜尋的機會。這是吸引新觀眾以及跟有粉絲互動的關鍵之一。

Extra

s

1 = Top 25 B&F Channels, last 90days

Bethany Mota’s 上學相關的影片平均在 2版 average

2.3 million views, which is 125% more than the

channel average.


許多成功的創作者都會在特定期間增加影片的產量來擴展新的觀眾群

‘Back to school’ searches surge in the month of

August.

15 of the Top 200 videos1 are themed for back-to-

school.1 = Top 25 B&F Channels, last 90days

1Extra

s掌握最新趨勢

http://youtube.com/v/3bMSRXK78kU


http://youtube.com/v/u60Pb8vd4rM


Bethany Mota’s 上學相關的影片平均在 2版 average

2.3 million views, which is 125% more than the

channel average.

1


許多成功的創作者都會在特定期間增加影片的產量來擴展新的觀眾群

‘Back to school’ searches surge in the month of

August.

15 of the Top 200 videos1 are themed for back-to-

school.1 = Top 25 B&F Channels, last 90days

Extra

s掌握最新趨勢






channel icon

channel banner

welcome video

channel section

featured channels

website links

channel section

頻道版面設計


YouTube音樂庫 - www.youtube.com/audiolibrary

Extra

s各類的 YouTube 工具


Extra

sYouTube 分析 Analytics


THE WHAT

Creators tap an underserved audience of Muslim women, finding success

through Hijab and other Muslim fashion tutorials.

THE WHY

Search hijab tutorials on YouTube, and you will find nearly 250,000 videos,

with the top results in the six-figure views. The popularity of the subject is

reflected in this channel trailer from creator Amenakin, who explains how she

initially uploaded a random tutorial and was shocked by the response. She

now has 181,000 subscribers and pulls nearly 20,000 views a day. Dina

Tokio is also taking advantage of what has become a $100B fashion

industry, where even industry notables like Donna Karan have launched

fashion lines tailored for Muslim women. Dina makes her own tutorials, vlogs

and monthly lookbooks, and has even launched a hijab fashion line of her

own. Interestingly, the majority of views from both creators come from

European and Western nations, with the UK, US and Canada making up

over half. Saudi Arabia watches most from the Middle East, representing less

than 5%.

THE LESSON

Creators should keep in mind that “niche” doesn’t automatically mean small.

Some niches include millions of people who are eager to see content tailored

for them.

Channel: Dina Tokio

Current Subscribers: 129,310

Lifetime Views: 16,516,254

Total Videos: 241

Fashion for All

https://www.youtube.com/results?q=hijab+tutorial

https://www.youtube.com/results?q=hijab+tutorial

https://www.youtube.com/watch?v=Im3LMp0mnoQ

https://www.youtube.com/watch?v=Im3LMp0mnoQ

https://www.youtube.com/user/dinatokio


http://www.buzzfeed.com/melissaharrison/dkny-just-launched-a-collection-for-ramadan#3gn085b

http://www.buzzfeed.com/melissaharrison/dkny-just-launched-a-collection-for-ramadan#3gn085b

https://www.youtube.com/watch?v=xIUhDeoh4Ug

https://www.youtube.com/watch?v=xIUhDeoh4Ug

http://www.lazydoll.com/

http://www.lazydoll.com/


https://www.youtube.com/user/IISuperwomanII?feature=watch

Hiiir愛享客小聚No.06 Marty Chen 陳韋博時尚教學影音人氣祕訣

Marketing

Transcript of Hiiir愛享客小聚No.06 Marty Chen 陳韋博時尚教學影音人氣祕訣

Hiiir愛享客小聚No.06 Marty Chen 陳韋博 時尚教學影音人氣祕訣

Marketing

Transcript of Hiiir愛享客小聚No.06 Marty Chen 陳韋博 時尚教學影音人氣祕訣

Hiiir愛享客小聚No.06 Marty Chen 陳韋博時尚教學影音人氣祕訣

Transcript of Hiiir愛享客小聚No.06 Marty Chen 陳韋博時尚教學影音人氣祕訣