HighlyQualified Leads

Software Advice delivers precision lead referralsto software companies. 

We are differentiated by our:

•  telephone qualification •   strong web presence •  easy partnering style

Software marketers face expensive challenges at every stage of their demand generation funnel.

CLICKSCompetition in pay-per-click marketing and search engineoptimization have intensified to the point of limited returns.

INQUIRIESContent creation, offer optimization and multivariate testing require new skill sets that are lacking in many organizations.

LEADSLeads are often poorly defined, creating friction between marketers and the sales organization - sales is frustrated with screening "inquiries."

OPPORTUNITIESAs a result of the challenges of converting clicks to inquiries to leads, there are fewer "opportunity starts" and a higher total cost per opportunity.

The big issue: most inquiries are not viable, which creates a labor-intensive screening challenge.

Job Seekers

Dreamers

Student

Tire Kickers

Quality Leads

Sales should focus on converting leads and closing opportunities, not

screening inquiries for Marketing.

40%

We excel in web marketing and inside sales to intelligently match software buyers and sellers.

We appear prominently in search engines...

Buyers use our website to request contact...

We qualify every buyer by telephone...

Detailed buyer profilesare emailed to vendors.

Our proprietary matching system empowers our team to filter against 1,000+ qualification criteria.

Industry Verticals

Platform Technology

Size of Business Functionality

Deployment Integration

Banking

Retail

Manufacturing

... and dozens more

Annual Revenue

Employees

End Users

Budget

Applications

Modules

Features

On Premise

Web Based

Web Enabled

Best of Breed

Integrated Suite

OEM Partnership

11 Operating Systems

24 Database Systems

5 Web Browsers

30+ apps / 900+ modules

Universal Lead Definition:

Your strict criteria to

define an

“in-profile” lead.

Build a stronger pipeline more cost effectively through our precision lead referrals.

• Get more at bats even in an intense web marketing economy.

 • Sales can close opportunities,

rather than screen inquiries. • Total cost per opportunity

declines while volumes grow.

Strong pipeline conversion drives client satisfaction.

Introductions 4,321 727 1,9291

Opportunities ~1,300 356 567

Conversion Rate ~30% 49% 29%

Closed Deals 223 34 ~200

Bookings $2,082,000 $522,710 >$500,000

Lifetime Value > $10.0 Million >$2.5 Million >$3.0 Million

Spend $351,167 $78,872 $137,678

Cost Per Opportunity ~$270 $221 ~$243

Software Advice has consistently been our top vendor for paid lead acquisition, besting the competition in both quantity and quality.

The only thing I would change about the lead generation program with Software Advice is that I wish I could buy more leads.

Software Advice leads have produced the highest pipeline value relative to our spend, making them extremely valuable to us.

1 Became a client in December 2012, so analysis covers only 6 months.† Data presented above is normalized based on the various metrics each client chooses to share. Some values are approximated.

Leading CRMVendor

Our easy partnering style reflects our confidence in  our program - making it easy to trial our service.

100% pay-per-lead pricing equates spend with value.

With no term to our relationship, you can cancel any time.

Get started in less than 30 minutes - just one quick form.

Take the next step and try our service.

Request a Universal Lead Definition form.

Contact our Business Development team:

(888) 234-5174bizdev@softwareadvice.com