Highlights & OutcomesTRENDY TRAVEL2008-2010 Highlights & Outcomes of TRENDY TRAVEL

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Transcript of Highlights & OutcomesTRENDY TRAVEL2008-2010 Highlights & Outcomes of TRENDY TRAVEL

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Highlights & OutcomesTRENDY TRAVEL2008-2010 Highlights & Outcomes of TRENDY TRAVEL Slide 2 Highlights & OutcomesTRENDY TRAVEL2008-2010 Trendy Travel Implementations STORYTELLING > absorbing stories created to capture listeners, viewers and readers are self perpetuating RITUALS TO PROVIDE STRUCTURE > bicycle events throughout the year became an integral part of activities organised by the city administrations RAISING THE IMAGE OF CYLCING > the idea that cycling is a means of transport for poor people should be dispelled, particularly in the New Member States PLEASING THE EYE > interesting art and design for sustainable Transport, and PARENTS ARE TOUCHED > children guide parents towards sustainable transport. Slide 3 Highlights & OutcomesTRENDY TRAVEL2008-2010 STORYTELLING Slide 4 Highlights & OutcomesTRENDY TRAVEL2008-2010 STORYTELLING Slide 5 Highlights & OutcomesTRENDY TRAVEL2008-2010 STORYTELLING Slide 6 Highlights & OutcomesTRENDY TRAVEL2008-2010 STORYTELLING Slide 7 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS - Cycling Calendar Ireland Slide 8 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS - Cycling Calendar Denmark Slide 9 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS Bi-annual Bike Fleemarket Slide 10 Highlights & OutcomesTRENDY TRAVEL2008-2010 Annual Bike Party Bolzano Slide 11 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS - Bike to work / to school Slide 12 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS Rebel pedal parade Cork - Ireland Slide 13 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS - Cycle chic show Slide 14 Highlights & OutcomesTRENDY TRAVEL2008-2010 RITUALS - Hot chocolate - cold bikes Slide 15 Highlights & OutcomesTRENDY TRAVEL2008-2010 PLEASING THE EYE - Artwork Slide 16 Highlights & OutcomesTRENDY TRAVEL2008-2010 Emotionals Photos Slide 17 Highlights & OutcomesTRENDY TRAVEL2008-2010 RAISING THE IMAGE Slide 18 Highlights & OutcomesTRENDY TRAVEL2008-2010 RAISING THE IMAGE Slide 19 Highlights & OutcomesTRENDY TRAVEL2008-2010 Parents are touched Slide 20 Highlights & OutcomesTRENDY TRAVEL2008-2010 Slide 21 Highlights & OutcomesTRENDY TRAVEL2008-2010 Parents are touched Slide 22 Highlights & OutcomesTRENDY TRAVEL2008-2010 TRENDY WEBSITE