Highlands Seminar
75
Social Media for Business
-
Upload
spiderworkingcom -
Category
Business
-
view
480 -
download
0
description
Transcript of Highlands Seminar
Social Media for Business
What?
Why?Social networking sites can help you increase sales by:
•Increasing brand awareness
•Improving SEO
•Finding new customers
•Strengthening relationships with existing customers
My Story
• 350 million users worldwide
• 35 million facebook users log on at least once a day
• 70 million local businesses have facebook pages
• Average user becomes a fan of 2 pages a month
• 1,000% growth in users in 2009
• Obama’s inauguration: 300 tweets per second
• Michael Jackson death: 59,442 unique visitors per second
• Iran election: ‘Iran’ mentioned 221,744 times per hour
• It’s free!
• Relationship building
• The future of search?
• Branding
Benefits ?
• Staying in touch – Constant contact
• Montioring
****** The Dylan is a hotel that are certainly using twitter well- a guest tweeted about no hot water- they responded immediately to rectify!
All About
Personal Profile
-V-
Business Page
• It’s public
• Value your fans
• Analytics
Personal Profile v Business Profile
• It’s public
• Value your fans
• Analytics
• Customisation
• Facebook is your new mailing list
• Constant contact
• Engages people
Personal Profile v Business Profile
How to get fans1. Add buttons to your website:
How to get fans2. Provide Valuable Content:
How to get fans
How to get fans
How to get fans
How to get fans3. Import a blog:
How to get fans
How to get fans4. Add page to social bookmarking sites:
How to get fans5. Start a group:
How to get fans6. Suggest page to friends:
How to get fans• Tell your mailing list
• Add link to your business cards, stationery, email sig.
• Incentivise it
• Run a quirky competition
• Drive people from other social networks
• Events
• Run a Poll
All About Twitter
Getting Started
1. Finding people to follow
• Follow a big chunk of people from Scotland
• Search keywords relevant to your industry
• Engage people in conversation
• Reply to people tweeting about relevant sectors
• Follow people that ‘influencers’ are following
• Twitter directories
Getting Started2. Getting followers
Getting Started2. Getting followers
Getting Started
3. Understanding the language
ReTweet:RT is a ‘ReTweet’ of something that someone else has
posted. It assigns credit to the original post. A RT starts with “RT @(name of user) and then the tweet. You can also ask others to RT something you have posted by adding “please RT” at the end of your message.
Getting Started
3. Understanding the language
Hashtag #:#tags classify things you are talking about. Before you
use one do a search for it to see if anyone else is using it. This helps users who are searching for something specific find it. e.g. #elderly #homecare. Try and find something specific to your industry.
Getting Started
4. What to tweet
• Tweet interesting news stories
• Ask for help
• Engage people in conversation
• Import your blog
• Listen!
Getting Started
5. Importing a blog / RSS feed
Getting Started5. Importing a blog / RSS feed
All About Linkedin
All About
Getting Started
1. The Dashboard
Getting Started
2. Posting
Getting Started
3. Shortening a link
Getting Started
4. Conversation
Getting Started
5. Reply and Retweet
Getting Started
6. Stats
Getting Started
6. Stats
Getting Started
6. Stats
Getting Started
6. Stats
Scottish Sites
