Highland Bowl
description
Transcript of Highland Bowl
Highland Bowl
Highland Bowl0Established in 19590Location - 9th Street Corvallis020 Lanes0Tournaments/Leagues
0 Ladies (Mon.)/Gentleman (Wed.) Night - $1.50 bowling
Reasons Behind Recommendations…
Competition!
0Memorial Union Bowling0Lakeshore Lanes, Albany0Carmike Cinema0Ninth Street Cinema 0Golf City Par Three0Trysting Tree0Osborn Aquatic Center, Water Park
Market Analysis
Market Analysis
Target Markets
03 Target Markets0 League Bowlers0 Families0 Casual Bowlers
Target Markets
0League Bowlers0Families
0 35-50 years-old0 Married with two children0 Household income
$40,000-$75,0000 ~6000 families in Benton0 ~3000 families in Corvallis0 “upward bound”
Target Markets
0Casual0 16-35 years-old0 Singles/Couples0 Less than $50,0000 ~16,500 Benton County0 ~12,000 Corvallis0 “up and comers”0 “young influential's”
Recommendations
0 Increase marketing0 Print, Social Media, OSU Athletic Events
0Update Website0Renovations
Marketing Budget
0Print Media– $2,5800Athletic Events – $2,5000Website – $0.000Social Media – $0.000Total: $5,100
Advertising through OSU Athletics
0Signage at sport facilities0 Reser Stadium0 Goss Stadium0 Gill Coliseum
0Fan Fair presence at home football games0Print Ads in gameday programs
Signage at Sporting Facilites0Reser Stadium
0 Ribbon Board Display0 Static Panels
0Goss Stadium0 Outfield Sign
0Gill Coliseum0 DLP Rotational Signage
Total Investment $10,000
Fan Fair
0Carpet bowling at Fan Fair – Parker Plaza0Vendor spot under Spider
0 2010 Football Season: September 18th - December 4th
Total Investment - $2,500
Print Advertisement
0Game Programs0Ticket backs advertising0Posters
Total Investment $3,500
Other Forms of Advertisements…
0OSU Survival Kit0Barometer
0 Wednesdays & Thursdays0$460/term
0Gazette Times0 13 week run
0$1,200
0Radio Spot
Update Website
0Highlandbowl.com needs a facelift!0Currently website outdated/boring0Hire senior student from Computer Science
department at OSU to design website0Tyler De Adder, adviser in Electronic Engineering and
Computer Science department0Helps students find internships0 Send out mass e-mail to senior students
Internship
0Select intern by April 1st, 20100Complete website by end of June 2010
Design a new and improved web site for Highland Bowl! Internship approved for credit hours!
Contact Tyler De Adder (541) 737-4855
E-mail: [email protected]
Social Media
0Create MySpace, Facebook and Twitter page0Wi-Fi so employees can update the pages daily
0 Include daily specials and promotions0 When it’s dead make updates to get people in
Renovations
0Paint interior and exterior walls0Replace carpet0Add projection screens0Update bar area0Redo restrooms
Interior/Exterior Paint
0Outdated color/chipped0Gives fresh new look inside/outside Highland Bowl0Estimates from local companies
0 Fitzpatrick Painting Inc.0 Cavalier Painting Inc.0 Top Dawg Painting Company
Flooring
0Replace all carpeted areas0Estimates
0 Home Depot0 Bidwell Roy a Installation (Albany)
Timeline
0 20100 Website – April-June 0 Paint/Carpet – June-August 0 Football Games – September-December
0 2-5 years0 Party Lanes0 Bathrooms/Bar0 Athletic Events – Print
0 5+ years0 Add-ons (Party room, Game room, etc.)0 Athletic Events – Sport Facilities