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Higher Purpose Content Marketing - Atlanta Content Strategy Meetup
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Transcript of Higher Purpose Content Marketing - Atlanta Content Strategy Meetup
@JuntaJoe
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Purpose• Elegantly simple
• Crystal clear
• Innately inspirational
• Has a point of view – takes a stand
Content• Elegantly simple
• Crystal clear
• Innately inspirational
• Has a point of view – takes a stand
How can I be interesting to my customers (content) if we (my competitors) are all talking about the same thing?
What does your content stand for?
It’s not what you sell (Southwest, plane rides)
It’s what you stand for (Everyone deserves to fly if they want to)
Purpose“Where your talents and the needs of the world cross”
-Aristotle
“Where your expertise and the needs of your customers meet + 1”
-Pulizzi
Content Secret Sauce
Create/own the category
Citrix Systems
Go out to the people
Brian Solis
Find Your Customers!• Target the top 10 – 15 blogs or websites in
Your Niche
• Read and Get Active…start commenting
• LinkedIn Groups
• Yahoo! / LinkedIn Answers
• Google Groups
• Niche Online Communities (Ning?)
• Twitter/Facebook
• BusinessWeek Xchange
Where Are They Hanging Out?
25/50/25
Be Like
Choose Key Groups and Actively Share• Assign employees to certain groups.
• Share relevant content.
Be the Expert using LinkedIn/Yahoo! Answers
Slideshare Channel
Then, invite them in…
Create Employee Rock Stars
• Set up blogs for your employees to take a stand…
• Create a social media policy as part of your governance
• Train them…
Blogs Get More Business
Create something remarkable
http://contentplaybook.com
Help them Share
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Ways to Connect:http://joepulizzi.com
@JuntaJoe
Go forth & take a stand
