Higher Logic Learning Series - The Engagement Games (09-26-14)
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Transcript of Higher Logic Learning Series - The Engagement Games (09-26-14)
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WELCOME!
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2013 HIGHER LOGIC LEARNING SERIES SCHEDULE
The Ten Coolest Examples Of Social Networking Success This YearThursday, November 72:00PM EasternHigher Logic Client PanelGrowSocially & Host
www.higherlogic.com/HL/EVENTS/LearningSeries
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The Engagement Games
Andy StegglesPresident & Chief Social
StrategistHigher Logic
“May the Odds Be Ever in Your Favor…”
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WELCOME!• Andy Steggles
President & Chief Social Strategist Higher Logic
http://www.higherlogic.com/andysteggles
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Agenda
• Evolution of Personal vs. Business Social Networking
• All About Communities• Determining Goals/Success Metrics
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THE EVOLUTION OF PERSONAL SOCIAL NETWORKING
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EVOLUTION OF PERSONAL SOCIAL NETWORKING
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PERSONAL SOCIAL NETWORKING
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BUSINESS SOCIAL NETWORKING
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Social “Reach” ComparisonBUSINESS PERSONAL
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THE SOCIAL QUADRANTS
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PUBLIC SOCIAL NETWORKS
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SOCIAL CRM
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SOCIAL SOFTWARE IN THE WORKPLACE
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EXTERNALLY FACING SOCIAL SOFTWARE
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Public Networks
• LinkedIn Concerns:– Too much SPAM– No Integration– Member Management– Poor User Experience– Missed Revenue Opportunity
• What is the Role of Facebook vs. LinkedIn?
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Communities
• Define Community• Types of Communities• Community Tools
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Success
Goals
Mission22
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What is your mission?
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Goal/Success Examples
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Blended Learning
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Goal: Improved Blended Learning Attendee Experience
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Success Metrics?
• Number of courses• Number of attendees• Level of overall engagement• Number of unique contributors• Ratio of contributors to attendees• Total number of discussion postings• Total number of homework assignments
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Goal: Chapter Support and Branding / Centralized Event Management
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Success Metrics?
• Number of Chapter Microsites• % of Total # of Chapters on MPI System• Number of Updates• $$$ Received from Chapters• Chapter Webmaster Satisfaction• New Sponsor/Ad Real Estate (New Revenue)• Number of Events Created• Number of Registrants• Number of Revenue Received• Number of Calendar Views
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Goal: #1 Expanded Value for Their Webinars
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Webinar Community Success Metrics
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“In a member satisfaction survey, AANAC found that the community was the #1 member benefit with 95 percent of the membership subscribed to the community.”
Shannon Johnson, Membership Manager, AANAC
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Goal: Provide Greater Member Value
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Greater Value Success Metrics (after 1 month)
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Goal: International Growth (Value Proposition)
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Success Metrics
• Number of Videos Uploaded• Number of Views• Number of Comments, Ratings, Shares etc• Number of New Int’l Members
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Goal: Address Demographic Imbalance
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Success Metrics
• Number of Mentors• Number of Mentees• Number of Mentor/Mentee Relationships
Established• Level of Mentor/Mentee Satisfaction• Number of Directory Searches• Feedback from Participants
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Goal: Expand Volunteer Participation
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Success Metrics
• Number of “Volunteer Notification Subscribers”
• Number of Volunteer Opportunities• Number of Volunteers Signed Up• Number of Volunteers Selected• Level of Engagement from Selected Volunteers• Quality of Volunteers• Volunteer Satisfaction Level
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Goal: Reduce Dependency on Sharepoint
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Success Metrics
• Reduced the number of sharepoint powered sites to just 1 (magazine)
• New/Cleaner Design• Level of Traffic
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Goal: Improve Industry Awareness
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Success Metrics Open vs. Closed (or Hybrid)
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INBOUND MARKETING
= SOCIAL & SEARCH
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Goals: Improved Directory, Leverage Mobile and Recognize Members
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Success Metrics
• Number of Mobile Downloads (of App)• Activity to Mobile Website• Digital Badge Clicks• Profile Views• Member Searches
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Goal: ASAE Improve Listservs
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Success Metrics
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Goal: #1 Support Sections & Chapters
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Success Metrics
• Number of Section and Chapter Websites• Number of Events• Visitors to the Website• Visitors to all Section/Chapter Websites• Number of Designs Implemented
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Future Goals
• Next Generation Speaker Bureau• Expand Micro-Volunteer System
(re. airline rewards system)• Publishing?
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Multiple Goals?
• Prioritize• Do them incrementally• Example: SHRM
– Primary Goal – Improve Member Benefits via Collaborative Discussion
– Secondary Goal – Extend Value of Annual Conference
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KNOW MATTER WHAT YOU'RE TRYING TO DO…
BUSINESS SOCIAL HAS A SOLUTION
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Aligning Success
Does Staff Definition of Success equal
Member Perception of Success?
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Questions for the Audience
1. What is your Primary Objective with Your Community?
2. What are your Goals?3. What are the Barriers?
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MEASURING andRECOGNITION
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MEASURING AND RECOGNIZING
Recognition…
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RECOGNITION: WALL OF FAME
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Shamification: Gamification with a Twist of
Social Pressure
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Most Common Mistakes
• Over Segmentation• Too much complexity• How Will Members Utilize?
(re. Mentor Roll out)• Lack of Auto-Subscription
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THINK TANK
How can in-person and online networkingconverge using mobile as the enabler?
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THE 2013 HIGHER LOGIC ENGAGEMENT SUCCESS KIT
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THINKING TOGETHER
ANDY STEGGLESPresident & Chief Social Strategist
Higher [email protected]
www.higherlogic.com/andysteggles
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Bonus Slide (if time allows)10 steps to move your community to linkedin
• Setup Your Own Private Community Platform• Pulling the Plug• Simple Sign-Up• One-Click Import of LinkedIn Profile• Allow Guest Member Access• Start The Migration• Require Approval of New Messages• Create a Welcome Message Template• Restrict Job Postings• Convert Guests to Members
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