High Ultra Lounge Strategy presentation

Social Media Communication!November 15, 2013!

GEEK creative presents:!!!1. Pre-launch strategy for Social Media!2. Website concept !3. An overview of the competition !

1. Pre-launch strategy for Social Media!!!!

The brief:!

To create a pre-launch strategy for High Ultra Lounge keeping in mind certain

objectives:

•  Create brand awareness & reach our desired TG.!

•  Build effective engagement with the community.!

•  Capture various touch points on social media –eg-

Google places, Wikipedia, Zomato, Facebook, Twitter, Youtube, etc.!

•  Create a high energy video – including bites from

Sandeep Khosla, projects team in action; talking about the exciting challenges in the making of the tallest bar and restaurant in south India.!

•  Engage people with exciting facts:- bar tips, cocktails in

making, construction updates with pictures. Etc.!

Talking point of the pre-launch campaign:!

“The highest bar in Bangalore and South

India.”

Duration of the pre- launch campaign:!

Approximately two weeks

The plan ahead:!

1.  Pre- launch campaign!

2.  Launch campaign!

3.  Year long campaign

The plan ahead:!

1.  Pre- launch campaign"

2.  Launch campaign!

3.  Year long campaign

Pre- launch campaign: Plan!

Step 1: Account activation for the relevant Social Media platforms. !

!

Status: Activated ☺ !

Welcome to High Ultra Lounge’s brand new!

!

Facebook page: !

page: www.facebook.com/HighUltraLounge!

Twitter page: !

page: twitter.com/HighUltraLounge!


!

Youtube page: !

page: www.youtube.com/HighUltraLounge!


!


Step 2: Start popularizing these pages to internal employees to start getting likes and

shares in the form of e-mailers. !

!

!

Status: Need details, depends on dates.!


Step 3: Since the employees will be visiting the pages to like and share, we will need some initial general posts to populate the page, but we can’t

start the pre-launch communication yet, as there will not be enough people from outside viewing

the page. !

!Status: Ready ☺ (5 days of general posts) !

General Posts !

12:00 am 5:00 pm

Life’s full of highs and lows. But it’s

the Highs that make memories.

Watch this space to find out what is

gearing up!

Bangalore beats to a certain

pulse, a certain high. Follow us to

find out what it is.

12:00 am 5:00 pm

It’s feels good to be on top of

it all, doesn’t it?

SomeDmes it’s nice to just hang

out with the stars isn’t it?

Work hard, but don’t forget to party the hardest!

Growing old is inevitable, but growing up is a choice! Stay young forever!

It’s never too late to set things straight!

Stay High on Life, always!

It’s Dme to celebrate your youth and never look back!

Live free, travel far, live the HIGH LIFE!


Step 4 (a): Start a conversation!!

Posts to bring in conversations on Bangalore,

which would set the context of the “highest bar in Bangalore” in the coming posts. !

!

Status: Ready ☺ !


Step 4 (b): Bangalore Needs: conversation!

A post initiating a response on what the city needs

which would lead to responses like: !

#BangaloreNeeds extended party deadlines!

#BangaloreNeeds a new party destination!

!

Status: Ready ☺ !


Step 4 (c): Name and identity revealing posts!

!

Status: Ready ☺ !


Step 5: Contest time!!

A Facebook contest on how much you love

Bangalore city to create engagement and buzz on the FB page, get new traffic and lead it into the main

communication to set the context. !

Status: Ready ☺ !


Step 6: Bringing in the ‘High’ aspect though teasers.!

A series of creatives connecting High + Bangalore. !

Status: Ready ☺ !


Step 6: Main pre- launch communication creatives, HIGHlighting different aspects of the lounge.!

Status: Ready ☺ !


Step 7: Twitter contest! !

To generate new traffic and get people to start talking

about High Ultra Lounge. !

Status: Creatives Ready ☺ !


Step 8: PR posts:!

Posts showing High Ultra Lounge making the news

and any promotional activity/ event/ launch/ profiles. !

Status: Awaiting PR material!

2. Website concept!

2. Website concept!The website is conceptual in nature. It is designed keeping in mind the main highlight- High! !!So, to give a feeling of High, we have created a reverse scroll website, where you have to scroll up, instead of down. !!Since the ultra lounge is on the 31st floor, we have created a website which is an elevator ride to the top.!It opens up to the 31st floor and then lets you take in the spectacular view of the night sky! !!

Website concept design!

Thanks!!

High Ultra Lounge Strategy presentation

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Transcript of High Ultra Lounge Strategy presentation