High Search Visibility for the ‘Right’ Keywords
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Transcript of High Search Visibility for the ‘Right’ Keywords
High Search Visibility for the ‘Right’
KeywordsPresented by:
Barbara C. CollCEO, WebMama.com Inc.
@webmama
Search Visibility“SEO has evolved: from a narrow focus on optimization, to a broad focus on search visibility.” -- WebMama, 2013
CEO EGO
Traditional Criteria
And Domination of an Industry Category Across
All Searchable Sites.
Keyword Buckets
So Where Does the Information Come?
Sources• People – sales, marketing, product
management, executives, support• Competitors• Keyword expansion tools• Recent news• Customer website, training
manuals, support docs, video transcripts
• Internal demand generation campaigns (like email campaigns/webinars)
Sources Used in a Recent Keyword Project
• Corporate Website• Company employees• YouTube
– Corporate Site– Related Video Descriptions– Category tags
• Internal Messaging Documents From Product Marketing
• Corporate Twitter Accounts• Site Scraping Tools
• Google Keyword Tool
• Webconfs.com Keyword Density
• Readwriteweb.com• Wikipedia• Competitor Sites• Competitive Analysis
Tools– SEMRush.com– Compete.com– iSpionage.com
• Opensiteexplorer.org• Keyword Expansion
Tools– Wordtracker– Google Keyword
Tool• Wordle.net
Brand
CategoryComplete Domination
HTTPS://WWW.GOOGLE.COM/SEARCH?Q=VIRTUALIZATION
VMware Dominates Virtualization & All Related Phrases.
Trendy
PR, Facebook Lingo,
Legacy“Required”
CEO Pain Threshold
Brand Trendy Category Legacy
CEO PainRelevancy
The End Result
How do you convince the content owners to use the
bucketed terms?
Search Volume, Paid Campaign success, Competitors, Basic Search Results
Dominate Search
Thank YouBarbara Coll@webmama
PubCon New Orleans 2013