High Quality N.F.C. Bottling Industry Supported. Main Goals Freshland is Establishing Manufacturing...

High Quality N.F.C. Bottling Industry

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Main Goals Freshland is Establishing

Manufacturing Production Unit Dedicated to Bottling Juices

from Fruits

Freshland is EstablishingManufacturing Production Unit

Dedicated to Bottling Juices from Fruits

FRESHLAND S.A. will produce and fill aseptically PET bottlesFRESHLAND S.A. will produce and fill aseptically PET bottles

High Premium

N.F.C. juice in aseptic

P.E.T. bottle

Main Goals

FRESHLAND is ready to produce cold filled pasteurized

juice which will contain all the vitamins of the fruit, vegetable

fiber and the fruits' water.

As the consumer habits have been changed, Freshland is

ready to fulfill customers’ needs with its new product, Bottled

Not From Concentrated Juices “NFC”.

Location The company will be located

In the Municipality of Faridos, Vrisika, Lefkohomatos area, In the position of Samarakou or Kambos, In the wide area of Laconia

In a building site of 16.716,30 m2 equipped with a biological waste treatment, well water and electricity power.

BIOFRESH S.A. will participate: 1st 4.041,8 m2 ,

2nd 8.896 m2 , 3rd 3.778,5 m2

Biofresh SA

BIOFRESH S.A. is a company with main activity the production of NFC juice (N.F.C. = Not From Concentrate), it is one of the leading fruit processors and exporters in Greece and also a leading exporter of citrus concentrates in more than 41 countries.

The company is about to establish and operate a composting unit, which will treat part of the plant’s solid waste and will produce bio fertilizer.

Furthermore, the operation of an anaerobic fermentation unit for the production of biogas is being planned.

Laconic GardensLaconic Gardens LTD was created by the need of a total service Concept for BIOFRESH SA and of the farmers need for modern farming solution. The Laconic Gardens were established in 2010 and become operational the same year.Within this respect the Laconic Gardens are involved on the following operationsWill acquire land space for the creation of its own Orange Plantations Create a nursery for supplying Orange Farms with new, better and more productive varieties Create farming cooperatives in order to maximize output, lower cost and control fruit quality Restructure farming by introducing new varieties which are coping better with frost, with higher yield per fruit etc Supplying farmers with fertilizers of zero cost from the fruit byproducts from BIOFRESH plan and thus lower farming cost.We organize the farmers to e-banking operations in order be more

Biofresh, Laconic Garden and Freshland

Biofresh SA1.Extraction juice facilities

2. Blending facilities Laconic GardensHigh quality Fresh

fruit

Aseptic bottling of premium NFC

Retail market

Strategically Advantages

LocationLocation

Raw Material Raw Material

Transportation CostTransportation Cost

Advantages in the Access of fresh fruit and juice

The biggest plantations in Greece of

Valencia Orange trees are in Laconia area

The biggest plantations in Greece of

Valencia Orange trees are in Laconia area

Biofresh is the biggest extractor of citrus

juice products in Greece and also NFC.

Biofresh is the biggest extractor of citrus

juice products in Greece and also NFC.


1. N.F.C. 1. N.F.C. ProductsProducts

2.CONCENTRATE 2.CONCENTRATE ProductsProducts

Standard contracted raw materials from

Biofresh Greece = 15,000MT Orange NFC Biofresh Egypt = 10,000MT Orange NFC TOTAL = 25,000MT Orange NFC

Moreover, with a small investment in the machinery, Biofresh can supply the market with NFC apricot, peach & Cloudy apple.

Standard contracted raw materials from Biofresh

3.000MT FCOJ for the production of Juices

10.000MT BASES for the production of Nectars and Soft Drinks with 5%, 10% and 15% juice content


Freshland & Biofresh

20.000 tn Oranges17.000 tn Lemons

1.500 tn Tangerines


2.000 tn Tangerines


10.000 tn Tangerines


2.000 tn Tangerines


31.000 tn Tangerines

Comparative Advantage in the access of seaports and airports

The nearest port is just 20 minutes from

the facilities, the port of Gytheio

The nearest port is just 20 minutes from

the facilities, the port of Gytheio

Athens airport, and also the port in

Piraeus, is just 3 hours away.

Athens airport, and also the port in

Piraeus, is just 3 hours away.

Advantages in the transfer costs

Minimum transfer costs from the extraction &

blending facilities to the bottling facilities

Minimum transfer costs from the extraction &

blending facilities to the bottling facilities

Biofresh and Freshland will be located

side by side

Biofresh and Freshland will be located

side by side

Comparative Advantage in the access of seaports and airports

Freshland & Biofresh

Port of Kalamata

Distance 1 hour

Port of Gytheio

Distance 20 Min

Port of Piraeus

Distance 2 hour

Port of Patrai

Distance 2 hour

Airport of Athens

Markets with advantage for Freshland

Total fruit juice and nectarsVolume, million litres 2008 2009 2010 2011 2012 % change

Total 11,346 11,199 11,041 10,737 10,387 -3.3%

Private label 4,638 4,865 4,782 4,64 4,517 -2.6°%

Branded 6,709 6,335 6,259 6,097 5,869 -3.7%

Fruit juice (100% juice content)Total fruit juice 7,237 7,218 7,18 7,007 6,768 -3.4%

Private label 3,217 3,349 3,328 3,226 3,088 -4.3%

Branded 4,02 3,869 3,852 3,781 3,68 -2.7%

Chilled 1,283 1,288 1,321 1,356 1,394 2.8%

Ambient 5,954 5,931 5,859 5,651 5,374 -4.9%

From concentrate 5,739 5,66 5,581 5,295 5,001 -5.6%

Not from concentrate 1,498 1,558 1,599 1,712 1,767 3.2%

Nectars (25-99% juice content)Total nectars 4110 3981 3860 3730 3618 -3.0%

Private label 1,421 1,516 1,453 1,414 1,429 1.1%

Branded 2,689 2,465 2,407 2,316 2,189 -5.5%

E.U. Population: 504.4 million


Source: AIJN 2013, Liquid Fruit, Market ReportSource: AIJN 2013, Liquid Fruit, Market Report

Total fruit juice and nectars

Volume, million litres 2008 2009 2010 2011 2012

Total 585 586 624 678 632

Fruit juice (100% juice content)

Total fruit juice 55 47 50 53 52

Branded 52 44 46 48 47

Private Label 2 4 4 5 6

Ambient 51 45 47 50 47

Chilled 3 2 3 4 5

From concentrate 52 40 41 44 42

Not from concentrate 3 7 10 10 10

Population: 74.9 millionTurkey



Total fruit juice and nectarsVolume, million litres 2008 2009 2010 2011 2012

Total 585 586 624 678 632

Total fruit juice 158 158 155 153 151

Branded 84 84 85 83 79

Private Label 74 74 70 70 73

Total fruit juice (Ambient vs Chilled) 158 158 155 153 151

Ambient 145 144 142 138 134

Chilled 13 14 13 15 17

Total fruit juice (Concentrate vs NFC) 158 158 155 153 151

From concentrate 145 144 141 137 133

Not from concentrate 13 14 14 16 19

Total nectars 49 50 49 48 47

Branded 14 17 16 16 15

Private label 35 32 33 32 32

Population: 8.0 million

Markets with advantage for FreshlandSwitzerland


COUNTRY ROMANIA BULGARIA CZECH GREECE HUNGARY SLOVENIA SLOVAKIA

Population 21.8 mil 7.0 mil 10.2 mil 10.8 mil 10.0 mil 2.0 mil 5.5 mil

YEAR 2012 2012 2012 2012 2012 2012 2012

Total Fruit Juice in Litres (100% Juice

content) 21.000.000 16.000.000 49.000.000 93.000.000 37.000.000 36.000.000 13.000.000

Total Nectars in Litres (25%-99% Juice

content) 34.000.000 51.000.000 34.000.000 57.000.000 58.000.000 23.000.000 16.000.000

Total Fruit Juice & Nectars

55.000.000 67.000.000 83.000.000 150.000.000 95.000.000 59.000.000 29.000.000

Balkan Area Population: 67,3 million




E.U. Fruit Juice and Nectars by Packaging

E.U. Fruit Juice and Nectars by Flavours


After an in depth market research, Freshland is investing in an innovative production of high quality bottled NFC juice .

Its target is to fulfill the needs of its local market as well as the Balkans and eastern Europe.

Moreover, researches in the industry has shown that:

The production of NFC is highly auspicious especially in Eastern Europe and in Balkans

Instead, the industry in western Europe is characterized of its stiff competition.

Markets with Advantage for Freshland

Subside & Budget

File Submission & Approval of the

Greek Ministry of Economy

File Submission & Approval of the

Greek Ministry of Economy

Fund RaisingFund Raising

Freshland’s BudgetFreshland’s Budget

File Submission & Approval of the Greek Ministry of Economy

Subside & Budget

Freshland S.A. has submitted the file for entering in the

investing incentive law 3299/2004 of the Greek Ministry of

Economy and has received the certification of select ability

#39361 on 18/11/2008.

Freshland S.A. has received the approval of the plan on

2/10/2009.

The estimated cost is 11.856.700 Euros.

Subsidized from the investing law of the Greek Ministry of Economy

7,114,020€ 60%

Bank Loan 1,778,505€ 15%

Owner Funds 2,964,175€ 25%

TOTAL FUND 11,856,700€ 100%

FUND RAISING

Subside & Budget

SUROUNDINGS

TOTAL SUROUNDINGS 450,000 €

BUILDINGS

TOTAL BUILDINGS 1,097,239 €

SPECIAL INSTALATIONS

SPECIAL INSTALATIONS & INSTALATION OF MACHINERY 1,082,897 €

MACHINERY

1,Aseptic Pasteuriser

2,Blending Tanks

3,Totebin dumper

4,CIP Unit

5,Aseptic Filling Line

TOTAL MACHINERY 8.871,400 €

OTHER ACCOUTREMENTS

SUPPLEMENTARY 75,000 €

TRANSPORTATION MEANS

CLARKS & TRUCKS 280,164€

TOTAL FRESHLAND'S BUDGET 11,856,700 €

FRESHLAND’S BUDGET

Subside & Budget

S.W.O.T. Analysis

Strengths1.Access to citrus juice in more economic final prices . 2.Biofresh & Laconic Garden clients in premium & conventional markets (NFC, Concentrate in E.E., Russia, Far East, Middle East etc.).3.Low transfer cost from extraction & blending facilities .4.Advantage in terms of ports and highways

Opportunity1. Low prices of fresh fruits creates a competitive

benefit for our new company.2. Access in potential markets through existing

sales network.3. The ability to manufacture new quality

products.4. High Premium N.F.C. juice in aseptic P.E.T.

bottle .

Threats1. World economic crisis.2. The political situation in Egypt and

Greece.

Weakness

Please we need your insight as we do not find weakness of a

joint venture approach

Major Goal

Established a High Quality N.F.C. Aseptic Bottling Industry

Competitive prices

High quality NFC Bottling

Supplying with minimum transfer cost European markets and also Middle East markets

In Pricing

In Quality

In Distribution

The Major Goal

Drafts

High Quality N.F.C. Bottling Industry Supported. Main Goals Freshland is Establishing Manufacturing...

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