High Performance Rifles… · Demand High Performance Scopes!!! Long-range hunting and shooting are...

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Transcript of High Performance Rifles… · Demand High Performance Scopes!!! Long-range hunting and shooting are...

Page 1: High Performance Rifles… · Demand High Performance Scopes!!! Long-range hunting and shooting are passions for some folks. If you belong to this select ... ments, superior low light
Page 2: High Performance Rifles… · Demand High Performance Scopes!!! Long-range hunting and shooting are passions for some folks. If you belong to this select ... ments, superior low light

High Performance Rifles…Demand High Performance Scopes!!!

Long-range hunting and shooting are passionsfor some folks. If you belong to this selectgroup of individuals, you’ve come to the rightplace. Holland’s Shooters Supply and DarrellHolland now offer the addition of AdvancedReticle Technology in two of the world’s bestrifle scopes, Leupold and Schmidt & Bender.

The optical quality and performance ofLeupold and Schmidt & Bender scopes arelegendary. Positive, repeatable click adjust-ments, superior low light performance andunparalleled resolution give the shooter theedge in the field and at the range.

Imagine a scope that allows you to shoot from100 to 800 yards. without evertouching an elevation knob andstill achieving precise MOAcorrection! When the trophy ofa lifetime comes within range, make your nextshot with Advanced Reticle Technology.

Now the serious rifleman can take advantageof the long-range potential of today’s highperformance cartridges. No longer are youhindered by antiquated reticle technology thatyour grandfather used. Isn’t it time you steppedout of the Stone Age? Say good-bye to“Kentucky Windage” and “ArkansasElevation.” Advanced Reticle Technologyprovides the shooter with precise “Minute ofAngle” aiming references and a quick andeasy-to-use rangefinder.

Trophy hunting opportunities are becomingincreasingly more difficult and expensive.You’ve spent a small fortune on custom rifles,airfare, hunting guides and trophy tags. Nowis not the time to jeopardize that shot of alifetime by guessing where to “hold” on thatDall sheep across the canyon. AdvancedReticle Technology takes the guesswork outof long-range shooting. Some say a rifle is onlyas good as the scope attached to it. We agree.Are you going to settle for second best?

Advanced Reticle Technology is non-caliberspecific. Choose any bullet at any muzzlevelocity and simply plot the trajectory curvein “Minutes of Angle.” We supply both theSierra Infinity 5 and Holland’s Ballistic GoldCard Programs with each scope fitted withAdvanced Reticle Technology.

Rugged durability is a must in any serioushunting rifle. Our reticles are etched in glass,eliminating the possibility of a broken reticle.Many times a trophy hunt is a “Hell and Back”proposition and your scope’s reliability is thelast thing you’ll need to worry about. Becauseour aiming references are based in MOA,you’ll enjoy unequaled benchrest accuracy

and repeatability.

Leupold and Schmidt & Benderscopes featuring Advanced

Reticle Technology are available in the firstand second focal planes. Reticles installed inthe first focal plane can be used on any powersetting. The image and reticle increase in sizeas the magnification increases. This is idealfor big game hunters and tactical shooters,where low light conditions may require turningdown the magnification in order to increasethe exit pupil diameter.

With second focal plane installation, theimage size increases with magnification,while the reticle remains constant. Thispermits a finer aiming reference ideal forvarmint and target shooters. All second focalplane reticles are calibrated at the highestmagnification settings: 14x, 20x and 25x.

If… Your Scope Doesn’t Say

You Bought The Wrong Scope!

Say good-bye to“Kentucky Windage” and

“Arkansas Elevation.”

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leupold mark 4 series

Whether you’re shooting prairie dogs or competingfor the “GoId,” this scope has it all! The 8.5-25xhas enough magnification for the longest shots andthe M-1 dials provide precise .250 MOA clicks thatallow you the option of making fine adjustmentsfor target shooting. Reticles are installed in thesecond focal plane and are calibrated at 25x. Thereticle’s cross wires and hash marks subtend.093 inch per 100 yards, allowing an extremely fineaiming reference. The 8.5-25x50 is a favoriteamong long-range competitors. The elevationadjustment range is 75 MOA with a windageadjustment range of 70 MOA. The scope reticle isavailable in the second focal plane.

mark 4 mark 4 mark 4 mark 4 mark 4 8.58.58.58.58.5-----2525252525xxxxx5050505050

Scope length is 14.5 inches with a weight of 22.5 ounces.

Make Your Next Shot with Advanced Reticle Technology

Leupold Mark 4 series scopes are among the most rugged, dependable and accurate rifle

scopes in production today. This is the scope that military tactical teams and law enforcement

agencies around the world choose. Add Advanced Reticle Technology and take your shooting

to the next level.

Our Mil-radian Bar Graph and MOA aiming references render traditional mil-dot reticles

obsolete. We eliminate the need to dial for the first 24 MOA in your cartridge’s trajectory. To

eliminate full rotational errors so common in other scopes, simply use the reticle’s precise

MOA aiming references.

All Mark 4 scopes feature a heavy walled 30mm main tube and a tough black anodized

finish. Positive .250 MOA click adjustments and side focus parallax make this an excellent

choice for all types of shooting and hunting.

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Nothing is faster than Advanced Reticle Technology!

One of Leupold’s all-time favorite sellers,the 6.5-20 is a very versatile scope. Whenset on 6.5x, the shooter has a large field ofview and a generous exit pupil diameter. Ifyou need to see details or determine if thatbuck is “legal,” crank up the magnificationand check it out. The large 50mm objectivebell gives the shooter an edge early in themorning and late in the evening. Theelevation and windage adjustment range is70 MOA. The scope reticle is available infirst and second focal planes.

mark 4 mark 4 mark 4 mark 4 mark 4 6.56.56.56.56.5-----2020202020xxxxx5050505050

The 4.5-14x50 is a great combina-tion of power and performance. Thiscompact tactical scope is at homeon almost any rifle combination. It’sshort OAL of 12.5 inches, combinedwith a 50mm objective bell andgenerous windage and elevationadjustment, make this an idealchoice for hunting and tacticaloperations. It features M-1 turretswith .250 MOA click adjustments,along with side focus parallaxadjustment. The elevation adjust-ment range is 100 MOA. Thewindage adjustment range is 100MOA. The scope reticle is availablein first and second focal planes.

mark 4 mark 4 mark 4 mark 4 mark 4 4.54.54.54.54.5-----1414141414xxxxx5050505050

Scope length is 14.5 inches with a weight of 22.5 ounces.

Scope length is 12.5 inches with a weight of 22 ounces.

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pr series

This is one of the finest scope combinationsin the Leupold line. The 3.5-10x40 is thechoice of military and law enforcement unitsworldwide. The 40mm objective bell allowsfor low profile mounting. Set on 3.5 power,you have an incredible field of view. Crank itup to 10x and easily engage targets at the800-yard mark. The scope is equipped withM-1 turrets providing .250 MOA clickadjustments. The 3.5-10x40 is one of DarrellHolland’s favorite scopes and it is a great allaround hunting and tactical optic that willimpress the most dedicated rifleman. Theelevation and windage adjustment range is65 MOA. Scope reticle is available in the firstand second focal plane.

mark 4 mark 4 mark 4 mark 4 mark 4 3.53.53.53.53.5-----1010101010xxxxx4040404040

Fast, Accurate and Easy to use… What more could you ask for?

Scope length is 13.5 inches with a weight of 19.5 ounces.

L eupold’s “Precision Rifle Series” offers the shooter great value and features in a

riflescope. Standard target knobs allow additional adjustment for those windy days or

when you want to “stretch the barrel.”

The 3.5-10x40 scope weighs a mere 13.5 ounces and is 12.6 inches in length. For shooters

and law enforcement officials on a tight budget, the PR Series is a viable option.

Removable dust covers protect the windage and elevation knobs, preventing accidental

rotation while in the field. All PR Series scopes are coated in a tough matte-black

anodized finish.

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A great lightweight riflescope (13.5 ounces)that offers all the necessary features youneed for long-range shooting and tacticalwork. The main tube is one inch in diameter,which makes ring selection easy. The40mm objective bell allows low profilemounting and the relatively short 12.6-inchOAL length compliments a short feather-weight rifle. Sheep hunters and tacticallyminded shooters find this scope a greatbalance between size, weight, and mag-nification. Elevation and windage adjustmentrange is 57 MOA. The scope weighs a scant13.5 ounces. The reticle is installed in firstfocal plane.

Advanced Reticle Technology eliminates excuses!

3.53.53.53.53.5-----1010101010xxxxx4040404040 pr series pr series pr series pr series pr series

Equipped with a 30mm main tube, the4.5-14x40 offers an impressive 100minutes of windage and elevationadjustment! This increases the range ofyour shooting opportunities and basicallygives unlimited dialing ability above andbeyond the reticle’s aiming references.The 4.5-14x40 is a great choice for thoserequiring more magnification than the3.5-10x40. The side focus parallaxallows the shooter to fine-tune the sightpicture for optimum shooting per-formance. The 4.5-14’s OAL is 12.6inches. The matte black anodized finishreduces glare and gives the scoped riflea distinctive look. Our scope reticle isavailable in first and second focal plane.

4.54.54.54.54.5-----1414141414xxxxx4040404040 pr series pr series pr series pr series pr series

Scope length is 12.6 inches with a weight of 13.5 ounces.

Scope length is 12.6 inches with a weight of 16 ounces.

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leupold vx-iii series

Scope length is 12.5 inches with a weight of 13 ounces.

Scope length is 12.1 inches with a weight of 15 ounces.

3.53.53.53.53.5-----1010101010xxxxx4040404040 and 50mm and 50mm and 50mm and 50mm and 50mm 4.54.54.54.54.5-----1414141414xxxxx4040404040 and 50mm and 50mm and 50mm and 50mm and 50mmobjective bellobjective bellobjective bellobjective bellobjective bell objective bellobjective bellobjective bellobjective bellobjective bell

The choice is yours. These fine scopes will accommodate 99% of your long-range hunting needs.The tough part is deciding which one to buy! A 40mm objective bell will mount lower on the rifle,

providing a better stock weld. The 50mm objective bell provides better twilight performance.The weight difference is a mere two ounces. It’s a tough call; flip a coin and call the outfitter.

Reticle available in first and second focal plane

LOW PROFILE HUNTER SERIES

The VX-III series of scopes has long been the flagship of the Leupold line. For decades, big gamehunters, varmint busters and target shooters have relied on the VX-III series of rifle scopes. Theseaffordable and dependable scopes now feature indexed lenses for maximum light transmission andoptical brilliance.

VX-III series scopes are available in 1-inch and 30mm tubes, as well as 40 and 50mm objective bells.All 30mm main tubes now feature the ever-popular side focus parallax adjustment, allowing theshooter to fine-tune his or her sight picture. All VX-III scopes have a fast focus eyepiece allowingthe shooter to focus the reticle, locking it in place.

These hunter class scopes are low profile and lack external windage and elevation knobs. This createsa nice trim-looking rifle without the bulk and weight of externally adjustable target knobs. TheVX-III Hunter Series is the perfect match for that high alpine rifle, or a rifle that is to be carried in arifle scabbard on a horse or ATV.

With the installation of Advanced Reticle Technology, we enhance the target acquisition performanceof these fine scopes and allow the shooter to engage targets easily to 800 yards and beyond in preciseMOA corrections. Fast, Accurate, Deadly, and Lightweight! Need we say more?

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4.54.54.54.54.5-----1414141414xxxxx40 40 40 40 40 andandandandand 50mm 50mm 50mm 50mm 50mmlong rangelong rangelong rangelong rangelong range

Looking for an edge? The 4.5-14x LongRange Series is just that. Having a sidefocus parallax adjustment allows theshooter to fine tune the sight picture andeliminate parallax at the target. WhileI’ve never missed a game animal due toparallax, having a parallax adjustmentcan shrink group size when shootingtargets at long range. The 30mm maintube provides 100 MOA of adjustmentin both windage and elevation, which ismore than enough to satisfy the mostdiscriminating shooter. Choose wisely!Available in first and second focal plane.

Grab the varmint rifle, a few cases ofammunition, and head West. Those fieldsof prairie dogs are calling. The 6.5-20x50long range is the ideal long-range targetand varmint scope. With a 30mm main tube,you have 90 MOA of adjustment in bothwindage and elevation, more than enoughto shoot into the next time zone! The targetknobs provide precise .250 MOA clicksand 15 MOA per revolution. The side focusparallax adjustment allows the shooter toextract the maximum accuracy from hisrifle. Reticles are installed in both thefirst and second focal plane. For thoseshooters requiring an extremely fine aimingreference (.093 subtension per 100 yardson 20x), request the reticle in the secondfocal plane.

6.56.56.56.56.5-----2020202020xxxxx5050505050 longlonglonglonglong rangerangerangerangerange

Scope length is 14.5 inches with a weight of 21 ounces.

Don’t Settle for Second Best!

Scope length is 12.6 inches with a weight of 15.5 and 16 ounces.

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reticle options

Get ready to “Spank” the Competition!The 8.5-25x50 is the highest magnificationvariable in the Leupold line. See fleas andticks on those long-range varmints on 25 x.Target shooters appreciate the extramagnification when looking over rangeconditions at a match. The 30mm main tubeprovides 90 minutes of elevation andwindage. Remove the target caps andmake precise .250 moa corrections.Side focus parallax provides benchrestaccuracy at any range. Advance ReticleTechnology is installed in the second focalplane, giving the shooter an extremely fineaiming reference that subtends .093 inch per100 yards. Range your target and smile!

1stFocalPlane

2ndFocalPlane

All dots are .5 moa in diameter, the hash marks subtend.250 moa. Shoot with 30 precise aiming points basedin “minutes of angle.” Target and reticle increase withmagnification. Available in 3.5-10, 4.5-14 and 6.5-20,in 40-50 mm objective bell models.

Second focal plane reticle has finer aiming references.Best suited for targets and small varmints. Reticleis calibrated on the highest magnification setting. Reticleremains the same, image size increases with mag-nification. Available 4.5-14*, 6.5-20, and 8.5-25 models.

8.58.58.58.58.5-----2525252525xxxxx50 long range50 long range50 long range50 long range50 long range

Scope length is 14.4 inches with a weight of 21 ounces.

* 4.5-14’s have dots and hash marks identical to first focal plain reticle.

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actical scenarios are increasing every day; just watch the news or read the paper. SWATTEAMS, SERT TEAMS, and various “Special Ops” groups are being funded in almostevery major city. Our military, the FBI and several private corporations are expanding theirdefensive capabilities in an attempt to ward off domestic and international threats.

The need for surgical removal of hostile targets has never been greater. Under high stresssituations, today’s tactical shooter requires a scope that is simple, fast, accurate, and above alleasy to use. Advanced Reticle Technology is the answer to those demands!

Our range finding reticle is faster, more accurate, and easier to use than conventional mil-dots.Our MOA aiming references eliminate the need to dial, eliminating full rotational (elevationknob) errors that are so common in “other scopes.”These features, besides aiding in rapid targetacquisition and elimination, also ease the possibility ofpotential liability issues that can be disastrous to a policedepartment or government agency.

In both civilian and military tactical use, having the ability to engage multiple targets atvarying distances and do so precisely based on MOA correction without touching an elevationknob, is priceless! This increases the speed and accuracy at which the shooter can engagemultiple targets. We all know how easy it is during the “heat of battle” to lose our zero whendialing windage and elevation. Advanced Reticle Technology helps to eliminate potentiallylethal mistakes and delays. Advanced Reticle Technology is the smart choice of America’ssniping teams.

Choose a Leupold or Schmidt & Bender rifle scope fitted with Advanced Reticle Technologyand feel confident that you have the finest scope/reticle combination money can buy!! Withover a dozen models to choose from, we have the perfect scope for your operational needs.

Get the Tactical Edge...Get Advanced Reticle Technology!

T

Advanced Reticle Technologyhelps to eliminate potentiallylethal mistakes and delays.

Tactical Operations

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re you still struggling with antiquated reticle designs? Give us a call. We can install Advanced ReticleTechnology in your Leupold scope. It must be a Leupold scope that was manufactured after 1998 in theVari-X III series, or the Mark 4 series of riflescopes. All reticle conversions on customer supplied scopes areinstalled in the 2nd focal plane. Your scope is calibrated on its highest magnification setting: i.e. 10x, 14x, 20x,

and 25x. With Advanced Reticle Technology, become the shot you’ve always wanted to be!

NO OTHER SCOPE COMES CLOSE!

All scope conversions maintain your Leupold warranty. All scopes come with Sierra Infinity 5 and Holland’sBallistic Gold Card Software. This complete package allows you to calculate and print your own data cards in“Minutes of Angle.” The Holland Ballistic Gold Card can be easily printed out in a number of formats to take alongwith you to the range, field, or wherever you happen to be shooting. They provide you with the information you needto make instant, accurate range corrections in your scope in MOA. You get the choice of either using the reticle crosshairs, the MOA dots or a combination of both, enabling you to make surgical first round hits at any range.

We provide fast, friendly service and a quick turn around. Advanced Reticle Technology is only a phone call away!

We’ll take your shooting to the next level, GUARANTEED!

Custom Reticle Installation is Available.

A

et’s face it: we are judged by the equipment we bring with us on a hunt. Walk into an elk camp withsubstandard gear and listen to the chuckles when your back is turned. Quality hunting opportunities are fewand far between. Are you going to skimp on a few hundred bucks and miss the shot of a lifetime? How

much would you pay for a “Do Over” on that trophy bull in the Selway, or that 68-inch kudu in the Transvaal?Missed shots can haunt you for a lifetime.

We have a solution that will help you sleep better at night.

Darrell Holland and Holland’s Shooters Supply have teamed up with the folks at Schmidt & Bender to incorporateAdvanced Reticle Technology and other design features into what may be the finest hunting/tactical scope in theworld. We’ve spared no expense in our search for optical perfection and design. The serious big game hunter hasspecial requirements that differ from the varmint and target shooter. The ability to shoot on any magnification settingdue to low light conditions is paramount. We’ve installed Advanced Reticle Technology in the first focal plane toaccommodate this demand. It’s no secret that laser rangefinders vapor lock under snow and fog conditions, renderingthem useless. Our range finding reticle can bail you out in a pinch, enabling you to make that shot of a lifetime.

Schmidt & Bender uses the finest ground optical lens material money can buy. The optical coatings are second tonone, providing the shooter with unbelievable clarity and resolution. We’ve all heard the cliche that “seeing isbelieving”. Take one look through a Schmidt & Bender riflescope and you are spoiled for life!

We’ve added low profile windage and elevation knobs with lock-outs that prevent full rotational errors. Positiveclick adjustments allow the shooter to “feel” each and every click.

All Schmidt & Bender rifiescopes are covered by a 30-year warranty.

L

Long after the money is spent, the memories continue!

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33333-----1212121212xxxxx42 42 42 42 42 andandandandand 50mm klassik 50mm klassik 50mm klassik 50mm klassik 50mm klassik

Going on the hunt of a lifetime? Don’t cut corners onyour rifle scope and come home empty handed. You’veresearched the best guides and outfitters, spent monthsgetting in shape for the big hunt. Why put it all at risk bynot having the finest rifle scope money can buy? Schmidt& Bender’s 3-12x42 or 50mm Klassik fills the bill. The42mm objective bell allows for low profile mounting, the50mm bell increases twilight performance. Tough, ruggedand dependable, Schmidt & Bender optics are second tonone!

Crystal clear resolution coupled with Advanced ReticleTechnology provides the hunter with everything heneeds. Low profile click adjustments with lock-outsprevent full rotation errors in the field. Having the reticleinstalled in the first focal plane allows the shooter to shooton ANY magnification setting. Oftentimes, our besthunting is early in the morning or late in the evening underlow light conditions. Once in a lifetime opportunities arejust that, Once in a Lifetime!

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Reticle installed in the first focal plane.

Length 13.75 inches. Weight 20 ounces. 30mm main tube42 and 50mm objective bell diameter

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44444-----1616161616xxxxx50 pm ii50 pm ii50 pm ii50 pm ii50 pm ii

Schmidt & Bender’s 4-16x50 PM II is considered bymany professionals to be the finest Tactical Scope onthe market. The external windage and elevation knobsprovide plenty of adjustment (57 moa) and the side focusparallax adjustment is within easy reach of the shooter.With the reticle installed in the first focal plane, you canengage targets on ANY magnification setting.

All PM II scopes feature a 34 mm main tube and a 50 mmobjective bell. Special rings are required. We stock thesecustom bases and rings for the most popular actionsmade. All scope bodies are machined from one solidpiece of aluminum and anodized. For the discriminatingtactical specialist who requires a little extra magnification,the 4-16x50 PM II can’t be beat.

Great Schmidt & Bender quality, enhanced withAdvanced Reticle Technology, makes this a one of akind scope. If you like the “Special Ops” look on yourrifle, the PM II series of rifle scopes by Schmidt & Benderare sure to please!

Advanced Reticle Technology…Long after the money is spent... the memories continue!

Reticle is installed in first focal plane.

Scope length is 13.58inches AND 15.5 inches

with a weight of 30.0ounces and 31.6 ounces.

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Holland’s Long Range Shooting School

Get Smart... Get Advanced Reticle TechnologyWe take the guesswork out of Long Range Shooting!

Cost of a quality African Safari,or guided hunt. $10,000.00

Cost of airline ticket, $2,000.00 Cost of custom rifle, $2,500.00 Cost of good binoculars, $1,500.00

Give some thought to the following… Cost of extra clothes, boots, hat, knife,rangefinder, etc. $1,000.00

Knowing how to shoot and having theright scope... PRICELESS!!!!!

Attention Practical Hunters and Tactical Specialists: learnthe principles of long-range shooting accuracy. Typicalscenarios have the student in a prone position, with rifle andbipod, under range and field conditions. Students engagetargets from twenty-five yards to one thousand yards withno warm-up shots, no sighters, and no wind flags.

Students are further challenged by the variousenvironmental field conditions, and the critical complexitiesof range estimation, wind drift, extreme angle up and downhill shooting, effects of mirage, and clear and cloudy shootingconditions.

Our intensive four-day shooting school will provide youwith the knowledge and skill to make that shot of a lifetime!When the “Moment of Truth” arrives you’ll be able to makethe shot and collect the trophy. The stellar principles thatare instilled and taught at Holland’s Shooting School place astrict emphasis on surgical one-shot placement, long-rangemarksmanship skills, and precision range estimation.

Over a lifetime of hunting , you’ll spend tens of thousandsof dollars on hunts in pursuit of big game animals. Why limityour success by having inferior equipment and limitedknowledge of how to use it?

The emphasis on precision marksmanship and long rangesurgical shot placement has resulted in a technologicalbreakthrough with the development of Advanced ReticleTechnology in Leupold and Schmidt & Bender rifle scopes.

Become the shot you’ve always wanted to be!

This reticle technology was developed by Darrell Hollandfor tactical and long-range hunters to overcome thedeficiencies found in other scope reticle designs.

Our skilled instructors will provide field proven techniquesin the art of Mil-radian range finding, and MOA correctionusing Advanced Reticle Technology, allowing you to makethat shot of a lifetime. Shooting in the wind can beintimidating and confusing to most shooters. We take themystery out of shooting in the wind, as well as steep uphilland downhill shots. Sheep hunters seldom shoot on levelground, so why risk success on a trophy ram with “hit ormiss” techniques?

Holland’s long-range shooting school enforces a strictpolicy of safety and shooter awareness. We have twolocations with limited enrollment in order to provide thestudent with the best in personalized instruction.

Learn from the experts. We shoot under realistic outdoorconditions at our Oregon and Nevada based facilities.Contact Holland’s at (541-439-5155) for dates, times, andrequirements for enrollment.

With the purchase of a Leupold or Schmidt & Benderrifle scope with Advanced Reticle Technology, you’llreceive our “Gold Coupon” saving you $200.00 on yourshooting school tuition. Bring a friend or hunting partnerand receive additional savings! Police and Law Enforce-ment agencies, call for special group discounts.

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Fast…Target opportunities don’t wait forever! Don’t miss the Trophy of a life-time fumbling around with your rifle scope. Range the target and simplychoose the correct MOA aiming reference, and fire!

Nothing is faster than Advanced Reticle Technology!

accurate…Our reticle is etched on glass, and the MOA aiming references are exact!Thirty precise aiming points based in “Minutes of Angle” guarantee accu-rate performance in the field. Our reticle is non-caliber specific. Choose anycartridge, any bullet weight/ballistic coefficient… we got you covered!

Don’t settle for second best!

deadly…Speed and accuracy provide deadly results! Whatever the game: fromvarmints, deer, elk, antelope, paper targets, or steel? We’ve got you covered!

Make your next shot with Advanced Reticle Technology!

and so simple…Forget about other nonsensical reticles that are caliber specific and requirespecial magnification settings. Do you really think you are going to re-member to “set the magnification” when the “Moment of Truth” arrives,and you need to Shoot in a Hurry? Don’t handicap your performance withgimmick reticles.

Advanced Reticle Technology eliminates excuses!

“I’ve taken Mr. Holland’s long range shooting class and own one of hisscopes. I regard these two components as two of the best investments of myshooting/hunting experience. My confidence has greatly improved andmy understanding of ballistics has significantly increased. Perhaps,best of all, are the results I have had in the field. I hunt wild boar in theCalifornia foothills. On my last two trips I had 2, one shot kills at 275and 435 yards. Before the class and the Holland reticle, I would nothave had the skill or the confidence to make those shots. As you can tell,I am a big advocate of Darrell’s scope and of his class… Such a fan, thatI had him make me a custom rifle. It shoots 3/8 MOA. My advice is “doyour self a favor and go to the class… you won’t regret it”.

JOHN STEIGERNorthern California

I’m not an advocate of cranking on scope knobs for long range shoot-ing. Chance of failure is too great. A fixed reticle is the way to go!Darrell Holland’s Advanced Reticle Technology is the most adaptablewhen various calibers, bullet weights and velocities are used. Quitesimply, it works!!!

KENNY JARRETTThe World’s Most Accurate Rifles

Jarrett Rifles Inc.

It seems as if there hasbeen a glut of ‘newreticles’ being intro-duced recently. Someare useful, some are notand wading throughthem can be a bit of apain. So, to be blunt,when I first saw Darrell

Holland’s Advanced Reticle Technology design advertised I didn’treally pay it much attention. Then I had a chance to actually use one.That’s all it took, I came away very impressed by it. Why? Because it’seasy to understand and simple to use, which in turn makes it bothpractical and easy to hit with. After using it in the field and incompetition I not only use it, but give it a big two thumbs up. If you’relooking for a user friendly reticle system I highly recommend givingHolland’s ART system a look.

DAVID M. FORTIEROptics/Field Editor, Primedia Outdoors, Shooting Times, Rifle

Shooter, Shotgun News, Guns&Ammo TV.

The promise of long range shooting is often lost in a confusion ofmultiple reticles, stadia wires,compensation dials, mil-dots, tape on scalesand more. To become an effective long-range shot, one must use anaccurate rifle with dependable, con-sistent repeatable scope and LEARNHOW TO USE IT. Holland notonly makes accurate rifles andscopes, but teaches their effectiveand efficient use. Without hisshooting school and a clear under-standing of trajectory, wind drift,angled shooting and more, thebest equipped shooter is merelyencumbered.

RON SPOMERRifle and Field Editor for:

Sporting Classics; AmericanHunter; Sports Afield;

Rifle and Successful Hunter.

I had the opportunity to field test one of Darrell Holland’s ART Reticlesin a Leupold Scope. It was quick and easy to use and is an excellentranging and drop compensating reticle for long range hunting. Whenused with the software provided with the system it is extremely precise inmaking the first shot count!

DAVE MORELLITactical Gear Column

Gun List Magazine

Fast, accurate and amazingly simple, Advanced Reticle Technology isthe way to go! Holland’s long range shooting school did more for myshooting skill in 4 days than I could imagine. I recommend it to anyoneinterested in long range shooting.

DAN COOPERFolsom, CA.

I recently had the opportunity to use my new Advanced Reticle Technol-ogy rifle scope on my custom Holland Remington 700 Rifle, at theTactical/Hunting Shooting School in Oregon, and the results werespectacular. The first time I used it, I was quickly ringing steel from 200yards to 600 yards WITHOUT having to dial in elevation. Now that wasFUN! Then I was able to fire and hit a steel silhouette target at 875 yardsby simply dialing in an additional couple of minutes of elevation andwindage. Again FAST. I was impressed! I highly recommend both theART scope and Holland’s Shooting School as a MUST for big gamehunting, competition, or serious law enforcement use.

GENE KELLYPresident of American Gunsmithing Institute

Napa, California