HIGH IMPACT CONTENT MARKETING TECHNIQUES Download...
Transcript of HIGH IMPACT CONTENT MARKETING TECHNIQUES Download...
![Page 1: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/1.jpg)
HIGH IMPACT CONTENT MARKETING TECHNIQUES & TACTICS
by Walter LimDownload link http://bit.ly/2vHInxf
![Page 2: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/2.jpg)
• 9.00 to 9.20: Content Marketing Basics• 9.20 to 10.20: Understanding
Customers• 10.20 to 10.40: Tea Break• 10.40 to 11.20: Competitor Research• 11.20 to 12.30: Content Objectives +
Matrix• 12.30 to 13.30: Lunch Time• 13.30 to 14.15: STEPPS to Virality• 14.15 to 15.00: Blogging + Social Posts• 15.00 to 15.15: Tea Break• 15.15 to 16.15: Lead Magnets +
Landing Pages• 16.15 to 16.45: Emails that Convert• 16.45 to 17.00: Discussion and Recap
Masterclass Programme
![Page 3: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/3.jpg)
![Page 4: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/4.jpg)
Clients & Partners
![Page 5: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/5.jpg)
Walter Lim’s CVOver 20 years of senior management experience in leading organisations. Pioneer for social media in public sector.
Judge for the Singapore Blog Awards by Omy.sg for five years
Member of MLC (till Jul 2018)
Member of Jury for 2017
![Page 6: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/6.jpg)
My name is _________________
I am currently doing _____________
What I hope to learn ________________
![Page 7: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/7.jpg)
PRINCIPLES OF CONTENT MARKETING
![Page 8: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/8.jpg)
The Distracted Customer
http://www.idrproductions.com/tag/online-video-production-for-small-business/
Skimming
Scanning
Speed
Cross Referencing
Search
Multi-tasking
![Page 9: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/9.jpg)
Content Marketing Defined
“Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
- Content Marketing Institute
JOE PULIZZI
![Page 10: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/10.jpg)
Content Hub and Spoke
https://www.klick.com/health/news/blog/npp/inbound-marketing-and-the-pharma-sector/
![Page 11: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/11.jpg)
#3 SEO + Content + Social
Source: http://www.toprankblog.com/2011/11/5-questions-social-media-seo/
![Page 12: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/12.jpg)
Customer Purchase Journey
Source: https://www.linkedin.com/pulse/20141001151241-17904045-7-important-technology-trends-transforming-the-customer/
![Page 13: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/13.jpg)
![Page 14: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/14.jpg)
Social Journey
![Page 15: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/15.jpg)
Search Journey
Google AdWords(SEM)
Organic Searches (SEO)
![Page 16: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/16.jpg)
How They Compare
http://contentmarketinginstitute.com/2015/11/search-social-content-performance/
• Discovery• Emotional
Content• Storytelling and
Engagement• Social Proof
• Intent• Rational
Content• Problem +
Solution• Value of the
Offer
![Page 17: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/17.jpg)
Content Pillars
Source: http://marketeer.kapost.com/content-campaigns/
![Page 18: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/18.jpg)
Three ‘S’s of Digital
![Page 19: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/19.jpg)
How to be Searchable?
• Use right keywords
• What’s trending (Google Trends + Twitter)
• Answer customer pain points
![Page 20: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/20.jpg)
News Jack for Content Moments
![Page 21: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/21.jpg)
![Page 22: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/22.jpg)
http://glancemarketing.ca/wp-content/uploads/2015/11/infographic.png
![Page 23: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/23.jpg)
Image vs Text Face-off!
Source: http://www.atomikresearch.co.uk/showcasing-research/
![Page 24: HIGH IMPACT CONTENT MARKETING TECHNIQUES Download …assets.marketing-interactive.com/masterclass/2017H2/HighImpactC… · • 9.00 to 9.20: Content Marketing Basics • 9.20 to 10.20:](https://reader034.fdocuments.net/reader034/viewer/2022042810/5f97f1ed28796805387c8f38/html5/thumbnails/24.jpg)
What about Shareable Content?
I will teach you the six STEPPS of virality!