Hidden Peak Interactive - HubSpot Partner Broadcast Presentation - 4-18-13

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A VAR Launch Story April 18, 2013 @hiddenpeakint

Transcript of Hidden Peak Interactive - HubSpot Partner Broadcast Presentation - 4-18-13

A VAR Launch Story

April 18, 2013

@hiddenpeakint

Erin Carpenter, CEO Michael Senger, COO

www.hiddenpeak.net

Hidden Peak Interactive, LLC

@hiddenpeakint

before…“Yes, we do online marketing”

…just like everyone else!

After: Inbound Marketing

Agency

A More Strategic Process@hiddenpeakint

Launch Phase:

January 3 - April 4, 2013

…but some days it felt like a hot air balloon

“To achieve great things, two things are

needed: a plan, and not quite enough time.”

- Leonard Bernstein

@hiddenpeakint

Our Thought Process from 30k ft

1 2 3

4 5

Lean Canvas Business Plan Personas

Workflow Planning Website Launch

@hiddenpeakint

TOF MOF BOF

MOF

MOF

MOF

1 Offer 2 Landing Page 3 Auto email

Website Lead Flow

@hiddenpeakint

4 Workflow

How did we get here?

Started with the “Lean Canvas”

@hiddenpeakint

...Then the Business Plan

“If you fail to plan, you are planning to fail”

- Benjamin Franklin.@hiddenpeakint

...Including Personas

@hiddenpeakint

...Followed by Engagement Workflow

Planning

MOF

TOF

BOF

Considerations Impacting

• Title

• No. of Employees

• Biggest Marketing Challenge

• Messaging and offer

• Workflow path

• Smart Lists

Resulting in Website, CTAs, LP,

Workflows

@hiddenpeakint

Network Outreach +

@hiddenpeakint

Launch Webinar: April 24 =

@hiddenpeakint

35 Webinar Registrations and

Counting

@hiddenpeakint

Last, but NOT least… the HubSpot

Team

HubSpot Team – Thank you!

• Adrianne Mayshar

• Jonathan Ravesi

• Tyler Rhodes

• Deedee Perry

• Jessica McKenzie

Join our Webinar; visit: www.hiddenpeak.net

• Go to: www.hiddenpeak.net

For more information, contact:

Erin Carpenter

[email protected]

@ehcarpenter

Hidden Peak Interactive, LLC

Carlsbad, CA

www.hiddenpeak.net

Michael Senger

[email protected]

@webmarketers

Questions?