Last printed 8/31/2020 8:58 PM Page 1 Business Articles Promotion Strategy

NEXT: What’s the power of an article? | 1

Are you looking for a fresh publicity boost

or some new media exposure to take your

business to new heights?

Being featured in an article announces

you’ve made it, you’re relevant, you’re

getting noticed. It can also spur new business

and investment, help you raise awareness

and funds, and attract valuable media

publicity.

Here’s just 1 way our articles boost exposure.

Not only that, an article will create instant

credibility for yourself in meetings, seminars,

and other events.

⚫ Put on your website ⚫ Distributed at meetings, seminars,

events and trade shows ⚫ Sent to magazine, newspaper and

website editors (lead story, anyone?) ⚫ Used in your communications, blogs,

and social media ⚫ Inserted into presentation packs,

newsletters, sales pitches, press kits, etc. ⚫ Sent to potential clients, media and

investors.

✓ An e-mail interview ✓ A professionally written & designed article ✓ Practical tips on how to promote your

article.

Take advantage of top-level writing by

professional writer Jon Walsh

Bio Writing Portfolio

⚫ Industry Insight ⚫ Executive

Impact ⚫ Tell Your Story ⚫ GlobalProfiles ⚫ Business Bio

⚫ An individual

⚫ A business

⚫ Products and

services

⚫ New strategies

⚫ Achievements

⚫ Projects and

programs.

Download

The easy way to create instant credibility, promote your business, and help raise awareness & funds

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Articles can be –

Contents

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Use to promote

✓ Create instant credibility ✓ Attract valuable media publicity ✓ Breed new business, & much more!

An article

can:

Last printed 8/31/2020 8:58 PM Page 2 Business Articles Promotion Strategy

| 6

Are you looking for fresh publicity or new media exposure to take your business to new heights?

Having and promoting an article about yourself and your business activities can lead to big breakthroughs in business exposure, marketing, and your underlying sales results. Being featured in an article will add instant credibility to your standing in the business community as well as any sales pitch, business meeting or presentation you are involved in.

What makes an article stand out? It puts a face and a story behind your company to impress, raise awareness about your business, and help you sell more. An article takes business marketing far beyond the cold, one-dimensional nature of a sales brochure, pitch or product catalogue due to its ability to present the people, passions, trials and triumphs behind a business. This makes it much easier for editors to decide to publish an article about you that could create very valuable media publicity. Articles can also highlight similarities and create connections that could well be deciding factors that tip sales in your favor, especially among other professionals who understand and appreciate the challenges involved in building a business. Let’s face it – who hasn’t at one time wanted to meet and support a person or business that inspires? By adding your story – via a professionally written article – to your marketing mix, you can create an entirely new promotional weapon that can give you a marketing edge and help you sell more.

What’s the offer?

Business Grow can interview and write an article about you and

your business that blends head-turning graphics and design work

with professionally written text to cement your credibility and create

a lasting impression wherever and whenever you need to.

This article can describe your successes and setbacks in ways

that will make you look amazing, as well as summarize, highlight

and underline your credibility, achievements, skill set and

experience to make yourself and your business more attractive to

customers, clients, affiliates, partners, investors, and media.

Are you ready to look amazing?

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NEXT: Industry Insight & Executive Impact articles | 2

⚫ Convince and make it easy for editors to

decide to publish an article about you that could help you secure valuable media publicity

⚫ Showcase yourself, your company, as well as any product, service, initiative, program, team or program

⚫ Make a powerful and lasting first impression on potential customers

⚫ Underline your skills, achievements, credibility and experience

⚫ Reinforce your credibility and help you seal that next business deal, and

⚫ Present and leverage the human side of your company to attract more business.

An article about you can:

Last printed 8/31/2020 8:58 PM Page 3 Business Articles Promotion Strategy

3

NEXT: Tell Your Story articles & GlobalProfiles | 3

Want to be featured in a professionally-

edited, magazine-quality article that

can present you as an industry expert

(build credibility and trust), and help you

market your business more effectively?

Industry Insight products are Q&A

articles that are custom-designed to

deliver a punchy profile of your insight into

the latest news, developments and trends

of your industry, as well as information

about your business, strategy, new

developments, news, and more.

It’s capped off with convincing reasons

why readers should work with – and order

from – your company.

Download brochure

Send to: Potential clients, media, etc.

Smart matches: Business Bio, Business Dashboards, Executive Impact (below), etc.

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You, featured in an article

You’ve always admired others you’ve

seen featured in articles.

Now is your chance to join them.

Having your own article will create

instant credibility for you in meetings,

sales pitches, seminars, and other

events and marketing activities.

Putting a face and a story behind your

company and activities can impress,

raise awareness about your business,

and help you sell more.

It also makes it easy for editors to

publish an article about you that could

create valuable media publicity.

Articles can range from 1-2 pages to

comprehensive 5+ page articles, such

as this Knights In White Lycra report.

Leverage your cutting-edge industry insight and expertise to attract more business

Ideal for:

⚫ CEOs ⚫ Managers ⚫ Recruiters ⚫ Teachers ⚫ Entrepreneurs Samples:

⚫ Global Perspectives

⚫ Veggino ⚫ Business

Grow ⚫ Sidestep

Technologies ⚫ SalesFuel

Smart documents to instantly upgrade your business image Samples:

⚫ PM-Global ⚫ Bike Ride

For Charity ⚫ Sample #3

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Last printed 8/31/2020 8:58 PM Page 4 Business Articles Promotion Strategy

Get ready to inspire! You’re doing well in your field, your business is growing and you’d like to sit back, share the good word about your business, put your feet up (but not for too long) and celebrate! Now, you can. Why not mark your success to date with a professionally written article that showcases your achievements and outlines how you made it to this point, challenges you overcame, and lessons you learned along the way? Enable others to discover the full story behind your success as well as key business insights, philosophies, and motivations that helped you get to where you are today.

Send to: Potential clients, partners, etc.

Smart matches: Business Bio, Industry Insight, Executive Impact, etc.

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Celebrate your success with a smart article that can turn heads, attract customers, and help you sell more Download:

⚫ Tell Your Story brochure

⚫ ChangeMaker article

Samples:

⚫ Social Impact ⚫ Urban

Farming ⚫ Project

Management ⚫ Corporate

Catering.

Imagine having access to an exclusive smart marketing tool that can cement your credibility, underline your expertise, and promote your business as well as any product, service, campaign, strategy, team, program, business achievement, and more to virtually any potential customer, partner, investor or media…. Now, you can. GlobalProfiles are smart communication tools for professionals that provide a compact, eye-catching and effective way to showcase your business to potential customers, partners, media and investors to encourage them to buy, partner, promote and invest in you. GlobalProfiles can be used to promote: ⚫ Products and services ⚫ Events, training and other programs ⚫ Marketing campaigns, new product

releases, achievements, and more.

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3 products in 1

NEXT: I Business Bio | 4

Profile Article

A compact, eye-catching and effective way to showcase your business that combines a Business Bio, a Business Dashboard, and an Executive Impact article

View Sample Send to: Potential clients, media, etc.

Dashboard

Download

Last printed 8/31/2020 8:58 PM Page 5 Business Articles Promotion Strategy

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You've got your laptop, your presentation

notes and your business cards.

But when the big moment comes, will you be

able to present yourself and the key sales points

of your business to a potential customer in an

effective, credible and articulate way?

Now you can dazzle your potential customers,

partners, media and investors and forge a great

first impression with your own Business Bio

– a professionally written promotional tool

combining carefully crafted text with

eye-catching design to cement your and your

business’s credibility and create a lasting

impression wherever and whenever you need to.

Business Bio can be –

⚫ Sent to potential clients, media & investors ⚫ Put on your website ⚫ Distributed at meetings, seminars, events

and trade shows ⚫ Used in presentation packs and newsletters.

Smart matches: Business Dashboard, Industry Insight, Executive Impact, Corp. Newsletters, Presentation Profiles, etc.

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Top-level executive & business promotion Download:

⚫ Business Bio brochure

⚫ Nissan ⚫ Building a

better future ⚫ Kudos ⚫ WineInStyle

Two versions:

⚫ Q&A ⚫ Article-style

Use to promote –

⚫ An individual

⚫ Company / team

⚫ Products /

services

⚫ Projects, etc.

Download

⚫ Business ⚫ Bio

⚫ Brochure

NEXT: I Online, off-line, traditional & social media marketing strategies | 5

Last printed 8/31/2020 8:58 PM Page 6 Business Articles Promotion Strategy

Online, off-line, traditional and social media

Talk to Business Grow about building a focused strategy to promote your business, activities and initiatives through magazines, newspapers, social and business networks and websites, social media, online articles, press releases, event hosts, B2B channels, CSR programs, affiliates/partners, incentive marketing, and more. Business Grow can advise on and produce specifically targeted articles and article pitches, newsletters, blogs, press releases and industry reports to further boost your credibility and send to editors to encourage them to publish a story about you and that can generate valuable media publicity. (See Media Publicity Package below.) We can also craft social media strategies incorporating blogs, articles and incentive marketing strategies that can encourage others to promote your activities. And how about launching your own regular business newsletter to share your news, attract new business, and on sell at the same time?

Media Publicity Package

Getting published can put you and your business on the

map, and bring in new business, income, and valuable

game-changing publicity.

I know this for a fact as self-marketing I have carried out in

the past two years – supported by carefully crafted article

pitches I have written – has resulted in the publishing of

10 articles about myself that have reached an estimated

combined audience of 170,000 and led to more work,

speaking opportunities, and increased earnings.

I can work with you to utilize my publishing industry insider

knowledge and industry contacts to get an article about you

published in relevant websites, magazines or newspapers,

which can provide a big boost to your credibility, exposure,

and marketing efforts.

Please inquire for more information.

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NEXT: Business Grow at a Glance | 6

Last printed 8/31/2020 8:58 PM Page 7 Business Articles Promotion Strategy

KEY ACHIEVEMENTS EDITING

BUSINESS MARKETING & MEDIA SPECIALISTS

PROFESSIONAL WRITING

| 7

Director Jon Walsh has written

7 books and interviewed CEOs,

Ambassadors, entrepreneurs, top

sports people, entertainers and others

for articles that have successfully

promoted more than 450 companies

and individuals through 17 printed and

digital media in four countries.

.

Business Grow has more than 19

years’ experience editing websites,

IR and PR materials and other

documents for some of the world’s

largest companies and market leaders

including the Japanese Government,

NTT Communications, Toyota, Nissan,

Microsoft, Oracle, SAP, Citibank, BP,

Exxon Mobil, NTT DoCoMo, JR East,

Hitachi, Seven & i Holdings, Canon

Inc., Hitachi, Sanyo, Epson, Komatsu,

The University of Tokyo, and others.

> Client list

Utilizing Business Grow’s extensive media experience and working with

media when necessary, we create custom-designed marketing strategies using

carefully selected tools, resources and information – including corporate

newsletters, Business Bio, PR materials, press releases, articles, innovative

marketing tools, turnkey business promotion packages – to help customers

achieve their marketing and business promotion goals.

• Interviewed 15 foreign executives and wrote articles about their award-

winning project experience for NTT Communication’s intranet

• Over 450 articles published, including 14 cover stories through 17 printed

and digital media throughout Asia

• Director Jon Walsh has written 7 books and interviewed CEOs,

Ambassadors, entrepreneurs, top sports people, NPO executives,

entertainers and others

• Interviewed Kouta Matsuda, founder of Tulley’s Coffee, and international

rugby coach Eddie Jones

• Edited 10,000+ files – including PR, IR and other documents – for some

of the world’s largest companies

• Jon has an extensive track record of working for market leading

Japanese and global companies

• Launched a successful urban farming/sustainability business.

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KEY POINTS OF DIFFERENCE

⚫ IMPACT – Business Grow’s exclusive range of innovative business marketing weapons will help you promote your business to virtually any potential customer, partner, media or investor from multiple angles, using incentive marketing, traditional and social media, and both passive and assertive marketing methods.

⚫ COMPREHENSIVE MEDIA EXPERIENCE – Business Grow has an extensive track record of success in getting articles published (450+ to date) in a wide range of online and printed media. We know how to find what editors want and how to provide it.

⚫ TOTAL FLEXIBILITY – Customers can select any or many products and services in any combination, at any time, with or without consulting services.

⚫ OFF-THE-SHELF MARKETING PACKAGES – Tailored to your specific marketing challenges to maximize their impact.

Business Grow is an innovative Tokyo-based company specializing in providing professional writing, editing, business promotion & sustainability services. > Publishing record & client list > Writing samples