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  • 1. Social Media Advocacy plan

2. Everything under the sun onHGH that people need toknow but dont know whom toAsk.Community based interactionsbetween virtual Avatars onSecond Life and Teen SecondLife 3. All the information under the sun on HGH that people need to know but dont knowwhom to Ask.Key Features: Dynamic Content- Different content on the Homepage, each time a person logs in. Comprehensive & Credible information on HGH presented in a user friendly manner Points for reading articles, commenting on stories, polls etc and subsequent log ins. Searchable by key words Easy and user-friendly Audio-Video playback options Translations in popular European languages Senator, Congressmen, Lawmaker sensitization campaign Networking with other NGOs and governmental agencies for advocacy on HGH 4. What Kind of Content Can You Expect ? Blog they Call me Shorty Ask Aunt Maggie Your own Agony Aunt Share your Story Second Opinion Online Consultation with a panel doctor ? What is Human Growth Hormone Deficiency ? What is Pediatric Growth Hormone Deficiency and its symptoms ? Signs and symptoms of Adult Growth Hormone Deficiency? Growth Charts When can we say that the growth is abnormal, Why and whom to consult? FAQs Comic strip on HGH explaining difficult terms in easy language 5. Where are the footfalls going to come from : There are today close to 100,000 people suffering from HGH deficiency in USA andUK. They can be converted into the initial footfalls through : SMS messaging E-mail mailing lists RSS feed cast Viral marketing or word of mouth promotion on social sites and blogs Blogs Search Engine Promotion Paid traffic Posts on social forums, chat sites and health support groups RSS mailing lists 6. Key Features :Online ResourceVisitors Visitors CentreVirtual TrafficControl RoomVisitors 7. Social Network & Health Support Groups : Reach Global, Bonding Local Registration through filling up a form with contact details etc. Membership to beconfirmed by e-mail to selected persons. This is to ensure that: Only genuine Doctors get registered as Doctors Registration No. to be talliedOnly genuine people get in Children and Teenagers are not exploited Two main registration categories: As a Doctor As a patient/family member At this stage itself the person logging in is asked his preferences and given the optionto choose other people in his geographical location who may be: Of the same surname e.g. Smith or Patel Same place of birth Same College etc (This is because such people are expected to bond better) 8. Second Life & Teen Second Life :BENEFITS TO PATIENTS: Chance to touch and feel others with similarproblems in the virtual world Separate online counseling sessions for parentsand children Virtual meeting place with the top doctors Rich media experience with film shows, audio talk shows and 3-D animations Prizes for the most creative innovationBENEFITS TO THE DOCTORS: Doctors Consultation Chambers in the virtual world.A place were Doctors meet other Doctors, attendWeb Seminars, Conferences and watch videodemonstrations of new productsThey get points for each log-in, give consultation andadvise to patients. These points can be later redeemedfor gifts and family holiday Packages