HFM 2018 Media Kit v3 - ashe. · PDF filealongside HFM Magazine, 2016 ASHE Membership Survey...

11

2018 HFM MEDIA KITAlign with HFM media and ASHE, the trusted organization for health care facility professionals

ONLINE | IN PRINT | NEWSLETTERS

▶ NEW OPPORTUNITIES FOR 2018!

Please note: This media kit was updated in October of 2017.

2

ASHE BUYING POWER

$5 million40% of ASHE members’ organizations spend more than $5 million per year on new construction and/or improvements.

54%On average, hospitals allocate 54% of their capital budget to construction projects that include facilities maintenance, renovation, and new construction.

73%73% of members have buyingpurchasing authority in their organizations.

80%80% of members are directly involved inthe planning, design, and/or constructionof new health care projects, renovations,or enhancements.

Source: 2017 Hospital Construction Survey conducted alongside HFM Magazine, 2016 ASHE Membership Survey

ASHE AUDIENCE

Align with HFM and grow your business!The American Society for Healthcare Engineering (ASHE) connects you with thousands of professionals dedicated to optimizing the physical environment of health care facilities.

As a personal membership group of the American Hospital Association, ASHE is the leading resource for health facility operations; maintenance; engineering; planning, design, and construction; and codes and standards aff ecting hospitals and clinics. ASHE members include professionals employed by health care institutions and those with their CHFM certifi cation, as well as those who provide professional, technical, or consulting services.

Aligning with ASHE strengthens the credibility of your business and showcases your commitment to leading safe, patient-focused, and sustainable initiatives for health care facilities.

ASHE gives you access to a range ofhealth care facility professionals:

• Facility managers• Health care construction managers• Infection control practitioners• Maintenance engineers• Consultant engineers• Clinical and biomedical engineers• Plant management personnel• Contractors• Safety/security professionals• Support service personnel• Architects• Interior designers

3

AHE BUYING POWER

87%A majority of AHE members are in leadership positions, including 55% directors and 32% managers.

94%94% of AHE members would recommend membership to someone in healthcare.

85%85% of AHE members sit on their facility’s Infection Control Committee.

86%86% of facilities represented by AHE members have 200 or more beds. The median number is even higher at 275.

Source: 2016 AHE Annual Trend Data Survey

AHE AUDIENCE

Connect with environmental services professionals through AHE!Association for the Healthcare Environment (AHE) members are seasoned professionals in healthcare environmental services. They are in� uencers with true buying power.

AHE is the organization of choice for over 2,300 professionals responsible for caring for the patient and resident care environment in hospitals, long-term care facilities, retirement communities, and more. Helping vendors like you understand their needs and providing direct access to these decision-makers is a key component of AHE’s strategic road map. Industry collaboration is imperative to achieving successful outcomes.

AHE members are directly responsible for budgets related to:

• Cleaning and surface disinfection across all practice settings• Waste management operations• Laundry processing/linen, laundry contract management,

distribution/textile processing• Pest control management• Safety and security• Selection of interior design/fi nishes/textiles/furniture• Flooring/carpets/tile• Bath and restroom fi xtures• Infection prevention• Hospitality services• Grounds management• Guest relations• Transport/patient fl ow• Construction/plant operations/ maintenance• Carts/moving systems• Environmental sustainability

4

ASHE members rate their magazine as a top membership bene� t — and now it’s bigger than ever.

In 2018, Inside ASHE magazine and Health Facilities Management magazine will merge to create one robust publication for both audiences.

Readers will count on ASHE’s Health Facilities Management magazine for the latest trends, best practices, research, and association news. You’ll reach a full range of professionals in the health facility design, construction, and operations communities.

Now your advertising dollar goes even further!

✓ Circulation: 42,500 (up from 12,000)

✓ Published 10 times a year (vs. quarterly)

✓ Distributed in print (34,670) plus an interactive digital format (16,812)

*Source: Signet Readership Study Averages 2014–2016

HEAD GOES HERE p. 25 // HEAD GOES HERE p. 25 // HEAD GOES HERE p. 25

www.HFMmagazine.com NOVEMBER 2015 // VOL 28 ISSUE 11 www.HFMmagazine.com NOVEMBER 2015 // VOL 28 ISSUE 11

Thinking Thinking

New pediatric designs engage children and their families


BIG BIG (and small) (and small)

The Children’s Hospital of Philadelphia’s Buerger Center for Advanced Pediatric Care



THE OFFICIAL MAGAZINE OF THE AMERICAN SOCIETY FOR HEALTHCARE ENGINEERING


ASHE/HFM Magazine cover revision v.1

1. White ASHE logo in the black bar with story promos

2. Revised HFM logo with “Management” semibold


1. normal ASHE logo on a white bar that runs all the way across the top of the page

2. Revised HFM logo with “Management” regular

1 1

22 MANAGEMENTMANAGEMENT

READER PROFILE:

43% Facilities/Environmental/Operations/Materials

25% Senior/Financial Management

17% Clinical/Case/Image Management

15% General Management/IT

ASHE’S HEALTH FACILITIES MANAGEMENT MAGAZINE

45% OF HOSPITAL/HEALTH SYSTEMREADERS SPEND

AT LEAST 30 MINUTES WITH

ONE ISSUE

78% TOOK ACTION AS A RESULT OF SEEING

AN AD IN HFM

83% OF READERS ARE INVOLVED

IN ONE OR MORE BUYING DECISIONS

27% READ ONLY HFM AND NO

OTHER COMPETITOR PUBLICATION

2.6 READERS PER COPY

27% 83%

5

Frequency Rate Rate with print ad purchase – SAVE 10%!

1 Month $3,800 $3,420

Quarter (3 issues) $3,230 $2,907

Year $2,660 $2,394

Digital Edition SponsorshipAs a sponsor of the digital version of Health Facilities Management magazine, your message is prominently displayed on the cover of the magazine.

Fully interactive, the digital version allows viewers to fl ip through the pages, click on content and ads, and forward articles of interest to colleagues. Subscribers receive each issue via email, and issues are posted on hfmmagazine.com. A full archive of past issues is available, ensuring longevity for your online presence.

NET RATES

SPECSFull-Page AdSize: 8" x 10.75" (full-page trim)Preferred fi le format: PDF/X-1aAds should be sized to 100% of mechanical requirements.

Banner for Digital Edition Website Landing PageSize: 300 x 250 pixelsFile format: JPG or animated GIF fi le only. Size should not exceed40KB and must be 72 pixels per inch. Animated ads should have a3-frame max and may loop continuously.

Company Logo for Digital Edition EmailSize: 193 x 100 pixelsFile format: JPG or PNG; 30KB max fi le size

VIDEO/AUDIO

Bring your message to life with our video and audio enhancements. Ask us aboutthe options!

FOR MORE INFORMATION ON DIGITAL EDITION SPONSORSHIP, CONTACTCarl Aiello: 312-893-6894 • [email protected]

6

Print AdvertisingYour print ad in ASHE’s Health Facilities Management magazine puts your message front and center with ASHE’s in� uential readers.

All print ads include an eLink in the digital edition of the magazine.

NET RATESFull-Color Rates 1x 2-5x 6+x

Full Page $7,136 $6,923 $6,300

2/3 Page $5,189 $5,033 $4,877

1/2 Page* $4,287 $4,157 $4,032

1/3 Page** $3,125 $3,035 $2,939

1/4 Page $2,523 $2,445 $2,372

1/6 Page $1,873 $1,816 $1,760

*Please specify horizontal or island per the mechanical specifi cations.**Please specify vertical or square per the mechanical specifi cations.

Revisions and Proofs:$50.00

Position Guarantee:15% Premium

COVER AND SPECIAL POSITIONS

Earned rate plus additional charges:Back Cover + 15% premiumInside Front Cover + 10% premiumInside Back Cover + 10% premiumOpposite Table of Contents, “Inside HFM” + 10% premium

CASE STUDY/DISPLAY AD HARD CARD$8,500 (net)

CUSTOM GATEFOLDS$22,500 (net)

Please note: ASHE reserves the right to decline or remove any ads.

FOR MORE INFORMATION ON PRINT ADVERTISING, CONTACTCarl Aiello: 312-893-6894 • [email protected]

ASHE’S HEALTH FACILITIES MANAGEMENT MAGAZINE


www.HFMmagazine.com NOVEMBER 2015 // VOL 28 ISSUE 11 www.HFMmagazine.com NOVEMBER 2015 // VOL 28 ISSUE 11

Thinking Thinking



BIG BIG(and small) (and small)

The Children’s Hospital of Philadelphia’sBuerger Center for Advanced Pediatric Care






1. White ASHE logo in the black bar with story promos

2. Revised HFM logo with “Management” semibold


1. normal ASHE logo on a white bar that runs all the way across the top of the page

2. Revised HFM logo with “Management” regular

1 1

22 MANAGEMENTMANAGEMENT

See pages 8-9

for Editorial Calendar

7

Print Display Ad Speci� cationsPublication Trim Size: 8" x 10.75" Printing: Web Off set

SPACE UNIT INCHES WIDE INCHES DEEP2/3 Page 4.5 9.51/2 Page Island 4.5 7.51/2 Page Horizontal 7 4.8751/3 Page Horizontal 4.5 4.8751/3 Page Vertical 2.1875 9.51/4 Page 3.375 4.8751/6 Page 2.1875 4.875

SIZE TRIM BLEEDFull Page 8" x 10.75" 8.25" x 11" Spread 16" x 10.75" 16.5" x 11"

Recommended live area for full page is 7.5" x 10.25"; spread is 15.5" x 10.25."

REQUIRED MATERIALS:• Digital fi les are required — PDF/X1-a (2001) is the preferred fi le format — sized to

100% of mechanical requirements, with bleeds set at .125" (0p9) on all sides for full-page and spread ads.

• Downsample color and grayscale images to 250 ppi for all images over 250 ppi.

• Files are to be cropped at the bleed edge — do not include color bars, page information, registration, crop or bleed marks when distilling the fi nal PDF.

• Only CMYK fi les are accepted for publication. Files using RGB and PMS colors will be rejected and returned for revision.

• The publisher is not responsible for errors due to low-resolution images or improper fi le preparation, and assumes all supplied advertising fi les will reproduce in a satisfactory manner. The advertiser, or its agency, will be notifi ed if materials do not pass prefl ight, and corrective action is required.

FTP INFORMATION:Access the server through your Internet browser. A dedicated FTP client is not necessary, but can be used if desired.

Server address http://ftp1.pgifi levault.comUser name HF_GuestPassword hfads50

Select the appropriate publication folder, open the folder, and click Upload. Files cannot be uploaded unless a publication folder has been opened on the server.

Please practice good FTP etiquette by uploading zipped or stuff ed fi les. Keep fi le names simple, using alpha-numeric characters only — no symbols. Dashes and underscores are acceptable.

After uploading your ad material, please send an email notifi cation to [email protected].

Include the fi le name and a low-resolution PDF proof for reference.

FULL PAGE 2/3 PAGE

1/2 PAGE ISLAND

1/2 PAGE HORIZONTAL

1/3 PAGEVERTICAL

1/3 PAGE HORIZONTAL

1/4 PAGE 1/6 PAGE

8

2018 Editorial Calendar

JANUARY/FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER

NOVEMBER/DECEMBER

Cover Story • The State of Health Care Infrastructure

• ASHE Annual Construction Survey

• Health care building trends



• Compliance Challenges • Sustainability & E�ciency • AHE Environmental Services Department of the Year


• Succession Planning & Career Development

Planning, Design & Construction

• Health care building trends: Hospital space calculations

• ASHE Vista Awards• ASHE Annual

Construction Survey• ASHE PDC Summit

preview

• Health care building trends: Creative architectural processes

• Interiors Supplement: Two features focusing on important interior design issues



• Health care building trends: Advances in prefabrication


• Health care building trends: Design and construction team co-location



• Health care building trends: Applying design data to projects

Management, Engineering & Technology

• ASHE Excellence in Health Care Facility Management Award

• Health care infrastructure

• Facilities and engineering trends




• Regulatory compliance for engineered systems

• ASHE Annual Conference preview

• Facilities sustainability and e� ciency



• Succession planning and career development

Environmental Services & Infection Prevention

• Environmental services operations

• Interior � nishes and maintenance challenges

• Hospitality and health care shared learnings for better outcomes



• Environmental services compliance challenges

• Sustainable operations and the AHE Sustainability Certi�cate Program

• AHE EXCHANGE conference preview

• AHE Environmental Services Department of the Year


• Environmental services career advancement

Marketplace Feature

• Lighting equipment • Security and access control

• Digital signage systems

• Real-time locating systems

• Power and electrical equipment

• Computerized maintenance management systems

• Furnishings • Floor care equipment • HVAC • Building controls and automation

Solutions (product section)


• Automated disinfection systems

• Furnishings• Flooring products

• Plumbing products• Nurse communication

systems

• Building controls and automation

• Hand-hygiene monitoring systems

• Fire safety products• Security and access

control

• Chillers and boilers• Patient education and

entertainment systems

• Infection prevention• Lighting equipment

• Laundry products and equipment

• Waste management

• Flooring products• Plumbing products


• Fire safety products

Sponsorships & Special Ad Opportunities



Conference & Exhibition Bonus Distribution

• AHA Rural Health Care Leadership Conference: Feb. 4-7, Phoenix

• AONE 2018: April 12-15, Indianapolis

• AHA Annual Membership Meeting: May 5-9, Washington, DC

• National Fire Protection Association Convention & Expo: June 11-14, Las Vegas, Nev.

• ASHE Annual Conference & Technical Exhibition: July 15-18, Seattle

• AHA Leadership Summit: July 26-28, San Diego

• AHRMM18 Conference & Exhibition: Aug. 12-15, Chicago

• AHE EXCHANGE 2018: Sept. 24-27, Columbus, Ohio

• 2018 Healthcare Design Expo & Conference: Nov. 10-13, Phoenix

• SHSMD Connections 2018: Oct. 7-10, Seattle

• ASHRM 2018 Annual Conference: Oct. 7-10, Nashville, Tenn.

Ad Close 12/07/17 02/01/18 03/01/18 04/02/18 05/01/18 06/01/18 07/02/18 08/01/18 09/04/18 10/01/18

Material Due 12/14/17 02/09/18 03/09/18 04/10/18 05/09/18 06/11/18 07/11/18 08/09/18 09/12/18 10/09/18

• 2018 PDC Summit: March 25–28, Nashville

9

2018 Editorial Calendar

JANUARY/FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER

NOVEMBER/DECEMBER

Cover Story • The State of Health Care Infrastructure

• ASHE Annual Construction Survey




• Compliance Challenges • Sustainability & E� ciency • AHE Environmental Services Department of the Year


• Succession Planning & Career Development

Planning, Design & Construction

• Health care building trends: Hospital space calculations

• ASHE Vista Awards• ASHE Annual

Construction Survey• ASHE PDC Summit

preview

• Health care building trends: Creative architectural processes




• Health care building trends: Advances in prefabrication


• Health care building trends: Design and construction team co-location



• Health care building trends: Applying design data to projects

Management, Engineering & Technology

• ASHE Excellence in Health Care Facility Management Award

• Health care infrastructure





• Regulatory compliance for engineered systems

• ASHE Annual Conference preview

• Facilities sustainability and e� ciency



• Succession planning and career development

Environmental Services & Infection Prevention


• Interior � nishes and maintenance challenges

• Hospitality and health care shared learnings for better outcomes



• Environmental services compliance challenges

• Sustainable operations and the AHE Sustainability Certi� cate Program

• AHE EXCHANGE conference preview

• AHE Environmental Services Department of the Year


• Environmental services career advancement

Marketplace Feature

• Lighting equipment • Security and access control

• Digital signage systems

• Real-time locating systems



• Furnishings • Floor care equipment • HVAC • Building controls and automation

Solutions (product section)


• Automated disinfection systems

• Furnishings• Flooring products

• Plumbing products• Nurse communication

systems

• Building controls and automation

• Hand-hygiene monitoring systems

• Fire safety products• Security and access

control

• Chillers and boilers• Patient education and

entertainment systems

• Infection prevention• Lighting equipment

• Laundry products and equipment

• Waste management

• Flooring products• Plumbing products


• Fire safety products

Sponsorships & Special Ad Opportunities



Conference & Exhibition Bonus Distribution

• AHA Rural Health Care Leadership Conference: Feb. 4-7, Phoenix

• AONE 2018: April 12-15, Indianapolis

• AHA Annual Membership Meeting: May 5-9, Washington, DC

• National Fire Protection Association Convention & Expo: June 11-14, Las Vegas, Nev.

• ASHE Annual Conference & Technical Exhibition: July 15-18, Seattle

• AHA Leadership Summit: July 26-28, San Diego

• AHRMM18 Conference & Exhibition: Aug. 12-15, Chicago

• AHE EXCHANGE 2018: Sept. 24-27, Columbus, Ohio

• 2018 Healthcare Design Expo & Conference: Nov. 10-13, Phoenix

• SHSMD Connections 2018: Oct. 7-10, Seattle

• ASHRM 2018 Annual Conference: Oct. 7-10, Nashville, Tenn.

Ad Close 12/07/17 02/01/18 03/01/18 04/02/18 05/01/18 06/01/18 07/02/18 08/01/18 09/04/18 10/01/18

Material Due 12/14/17 02/09/18 03/09/18 04/10/18 05/09/18 06/11/18 07/11/18 08/09/18 09/12/18 10/09/18

10

HFMMAGAZINE.COM

With a presence on ASHE’s Health Facilities Management magazine website, you’ll reach more than 41,000 readers who rely on the site for the most up-to-date and credible information in the � eld.

Align your ad with content in any area of health care facility management, including environmental, safety, security, and facility operations.

NET RATES

TRADITIONAL BANNER AD SPECIFICATIONSAd units: Both sizes must be provided.

1x1 Static ad size: 450x450; Weight/Load - 150KBFlexible ad: 1:1 aspect ratio, size range 300x300 to 450x450; Weight/Load - 150KB

8x1Static ad size: 1200x150; Weight/Load - 150KBFlexible ad size: 8:1 aspect ratio, size range 600x75 to 1200x150; Weight/Load - 150KB

Please note: HFM reserves the right to remove any ads from view that interfere with user experience or aff ect our website performance. Also note if a sponsorship/takeover is purchased (all four ad spots) only two animated ads will be allowed. Please inquire for more detail.

FILE TYPE AND TECHNICAL SPECSWe accept static JPG, GIF, and PNG fi les. We also accept animated GIFs, third-party ad tags (accepted from most major third-party ad serving vendors — inquire for list of preferred vendors) and HTML5, but HTML5 must be served via a third-party ad tag. For creative that is 3rd party served, creative MUST be responsive and 7-10 business days is required for testing. For all ads (animated, static, etc.) fi le weight should not exceed 150KB, must be 72ppi (pixels per inch) and fall within the min and max size ranges. All animated ads are allowed a 3-frame max, fi rst frame must contain/start with an image or solid color background, no transparency and animation length may not exceed 15 seconds. Looping is allowed, but not beyond 15 seconds. Please inquire for any additional spec information and video requirements.Creative note: The HFM website is a secure site, for any 3rd party served creative all external fi les (CSS, Java, images etc…) must be SSL hosted (https://). Failure to host fi les on a secure site may result in a security warning on the site or creative not displaying, resulting in removal of creative from site. Also, the site is set on a white background, and we require a 1-pixel border around any ad that c ontains a white or gray background. We recommend adding a call to action on ads as well as including a UTM tracking code in URLs.

FOR MORE INFORMATION ABOUT ADVERTISING ON HFMMAGAZINE.COM, CONTACTCarl Aiello: 312-893-6894 • [email protected]

Website Banner Ads

0-10,000 Impressions $90 CPM

10,001+ Impressions $85 CPM

■ hfmmagazine.com

450x450

450x450

1200x150

1200x150

11

E-NEWSLETTERS

Our targeted e-newsletters put your brand in front of prospects wherever they are.With an e-newsletter ad, you get:• Your message delivered directly to readers’ inboxes• Exclusive positioning due to limited number of ads in each issue• Click-through functionality to direct visitors to your landing page• Additional exposure from readers sharing issues with others and viewing archives• The chance to change your artwork monthly to promote time-sensitive off ers

HFM INSIDER This weekly e-newsletter covers health care facility operations hot topics, including codes and standards information, ASHE updates, and other relevant news.

NET RATES

Unit Size 728 x 90 (1 available per issue) 300 x 250 (4 available per issue)

Open $1,700 $1,300

6x $1,615 $1,225

12x $1,500 $1,150

24x $1,360 $1,050

HFM PDC NEWS This monthly e-newsletter provides original reporting and contributed expert guidance from the profession’s top thought leaders in health care planning, design, and construction.

NET RATES


Open $1,345 $1,050

6x $1,280 $1,000

12x $1,200 $925

24x $1,075 $840

HFM ES NEWS This bi-monthly e-newsletter brought to you by the Association for the Healthcare Environment (AHE) off ers a collection of news articles, reports, and expert guidance from the profession’s top thought leaders in environmental services, infection prevention, and others with a stake in maintaining the environment of care.

FOR MORE INFORMATION ON E-NEWSLETTER ADVERTISING, CONTACTCarl Aiello: 312-893-6894 • [email protected]

SINGLE SPONSOR EXCLUSIVITY/AD TAKEOVER

Includes all fi ve ad spots, sponsorship mention at the top of the newsletter beneath the branded logo, and an optional native content spot in the body of the newsletter.

HFM Insider: $6,500

HFM ES News/HFM PDC News: $4,500

NET RATES


Open $1,345 $1,050

6x $1,280 $1,000

12x $1,200 $925

24x $1,075 $840

1212

The American Society for Healthcare Engineering (ASHE) is a professional membership group of the American Hospital Association. ASHE represents a diverse network of more than 12,000 members dedicated to optimizing the healthcare physical environment. For more information about ASHE, visit ashe.org or call 312-422-3800.

The Association for the Healthcare Environment (AHE) of the American Hospital Association is the professional organization of choice for more than 2,100 professionals responsible for caring for the patient and resident care environment across all care settings; including hospitals, long term care, continuing care retirement communities and ambulatory care. For more information about AHE, visit ahe.org or call 312-422-3860.

HFM 2018 Media Kit v3 - ashe. · PDF filealongside HFM Magazine, 2016 ASHE Membership Survey...

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Transcript of HFM 2018 Media Kit v3 - ashe. · PDF filealongside HFM Magazine, 2016 ASHE Membership Survey...