Hey! !You should play this!!

“This is the most promiscuous app audience in the

history of mankind” !Bing Gordon!

VC @ Kleiner Perkins!Ex-Chief Creative Officer / EA!

(CC) Steve Lacey!

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Trivial to try & switch.!!

Gazillion games. !!

How do you stand out?!!

Can you turn "the enemy to a friend?!

Advertising!

Distribution!Social!

App stores!

Organic!

Cross promo!

Press!

Viral!

Brand!

Advertising!

Distribution!Social!

App stores!

Cross promo!

Lots of traffic, scalable, predictable, doable!

Advertising"Pay upfront as long as cost < LTV!

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Old men with time to spare?!

More people try new games Thursday-Friday!

Note: !% of new users per weekday of total new users over a week. "! !Days are UTC.!

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Tips for high performing ads!

Clear value proposition!

Brand!

Faces!

Colors!

Unexpected!

Freshness!

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Genres with best ad CTR"(compared to average CTR)!

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Most addictive genres"(average # of sessions per game in genre)!

Note: !# of sessions is internal metric, not directly same as game sessions! !Data may be skewed due to certain games reloading pages often!

1. Metrics!

Don’t fly blind!Double down on best channels!

2. Diversity!

Don’t rely on one channel!Experiment!

3. Scalable!

Put your resources "into channels that scale!

Play the lottery, "but don’t depend on it!

4. Own or outsource!

Either dedicate real resources"or get a publisher!

It’s a marathon!

5. Think big!

Leverage success to new titles!Build a portfolio or borrow one

with cross-promotion!

Get new users for free!

www.applifier.com!