INHERITING A SOCIAL MEDIAGHOSTTOWN

THE PROBLEM

STAGE 1: THE GHOST TOWN

STAGE 2: REBUILDThe nitty gritty of strategy, content management &

goal setting.

STAGE 3: MAINTENENCE

SOCIAL MEDIA RESOURCES

Undergrad Students With FB in ‘09

85%

Students Using FB for Insight of Univ.

66%

Univ. Using FB to Review Candidates

85%

Stagnant Univ. Program FB Channels*

73%

ASSESS THE DEED YOUR DIGITAL LAND

Inconsistent message frequencies?Irrelevant content? Quality? Tonality?Lack of engagement with Users?Negative Engagement or Neglect?

JUSTIFYWHY

85%

60%MonitorYour

25%

Engagement/virality Membership Site Leads/Bounce

ConnectContent

Bi-monthly at-a-glanceReport your dataUpdate your Team

Do not saturate yourmarket w/ communication

Integrate ParentCommunications

Pre-Launch Preperation2-week schedule, Monitoring, Launch Date

NEGLECT

Don’t trash the page!Most issues are reversible and tons ofdata to use and learn from.

EXCHANGE

FREQUENCY

CONTENT