HERSHEY’S Chocolate SyrupMake Happy Moments Happier

Mumbai, July 2009: HERSHEY’S brings it classic and popular, the Genuine HERSHEY’S Chocolate Syrup to India. The delicious chocolate syrup comes in the legendary HERSHEY’S bottle, recognized by chocolate lovers the world over. The pure and divine taste of this thick chocolate syrup has satisfied the cravings of millions of people around the globe.

With immense excitement and joy, Godrej Hershey Ltd. (GHL) brings the same divine taste of HERSHEY’S Chocolate Syrup, to India. HERSHEY’S Chocolate Syrup is now also being manufactured in India by GHL.

This yummy chocolate syrup makes your everyday treats extra special. It can be used either as a topping, an ingredient in preparation of items like cakes or even as a spread on breads or parathas.

HERSHEY’S chocolate syrup tastes fantastic on just about anything - ice creams, brownies, cakes, pastries, cookies, biscuits, fruits, fruit salad, mock-tails, mithais like gulab jamun, or even sandwiches!

A variety of unique and delicious dessert recipes with HERSHEY’S Syrup have been promoted through the HERSHEY’S Syrup Recipe Booklet.

In the next few months, GHL has plans of bringing other delicious flavours of HERSHEY’S Syrup in India.

Mr. Bobby Agarwal Executive Director and COO Godrej Hershey Ltd. expressed “Hershey’s chocolate syrup has touched hearts of millions of people all over the world. We are now delighted to offer this in the Indian market. Hershey’s Syrup will make happy moment happier for consumers in India”.

HERSHEY’S Chocolate Syrup will be available in 680g and 400g pack sizes, at Rs.140.00 and Rs.99 respectively.

About Godrej Hershey Ltd.Godrej Hershey Limited (GHL) was formed in early 2007, when Godrej Industries (Godrej Foods and Beverages Limited) formed a Joint Venture with the Hershey Company of USA. By the virtue of a multi category portfolio, GHL enjoys a strong market presence across India. GHL is one of the leading players in the confectionery market-space, with strong brands like Mahalacto, and Nutrine Eclairs, and Innovative brands like Maha-Choco. Indian Cricket team captain and Cricketing Icon, M.S. Dhoni is endorsing the Nutrine confectionery portfolio. GHL’s soya milk brand, Sofit is the market leader in the rapidly growing Soya milk market. GHL also has a strong presence in the Beverages and Juices space with brands like Jumpin and X’s.

About the Hershey Company:The Hershey Company is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of more than $5 billion, Hershey offers such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, and Ice Breakers.

The Hershey Company has a heritage of more than 100 years in chocolate manufacturing, and its confections delight consumers in more than 90 countries around the world.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where we live, work and do business. The Milton Hershey School, established by the company’s founder in 1909, provides a nurturing environment, quality education, housing, and medical care at no cost to children in social and financial need. The School is administered by the Hershey Trust Company, Hershey’s largest shareholder, making the students of Milton Hershey School direct beneficiaries of Hershey’s success. Please visit us at www.hersheys.com.

PRESS RELEASEGodrej Hershey announces launch of two new confectionery products “Nutrine Froot Shoot”

& “Nutrine Lollipop”Nutrine Froot Shoot offers burst of different fruit flavours in a bright, colorful & attractive pack Nutrine Lollipop is a

great value for money fruit candy experience on a stickChennai, July 18th 2009: Godrej Hershey Ltd., one of India’s largest confectionery and food companies and part of the Godrej Group, announced the launch of two new confectionery products Nutrine Froot Shoot & Nutrine Lollipop at a very exciting event in the city with Nutrine brand ambassador M.S Dhoni. The evening also saw mesmerising performances by Professional Playback Singer – Suchitra, Bollywood Actress – Bhairavi Goswami & South Indian Actress – Nikisha & Robo Ganesh with over 2500+ trade partners.

Nutrine Froot Shoot offers consumer variety of taste experience through exciting & different juicy fruit flavours packed in a single roll. It is priced at Rs. 2 per roll and contains different fruit flavours like Mango, Orange, Lime/Lemon & Strawberry.

Nutrine Lollipop not only offers variety of taste experience through exciting & different fruit flavours but also comes at an unmatched price of Re.1. It includes fruit flavoured pops in four different flavours namely Mango, Orange, Pineapple & Lime/Lemon.

Commenting on the new launches, Mr. Kinshuk Kunwar, Vice President Marketing, Godrej Hershey Ltd. said, “As market leaders, we are constantly looking for giving our consumers value added experience and great products. While most products in sugar confectionery are at 25p/50p price points, we are looking at driving Re1/Rs.2 price points with better offerings. The twin launches of Nutrine Froot Shoot & Nutrine Lollipop is a step in that direction. Nutrine Froot Shoot addresses the variety seeking need of kids who are constantly looking for different taste experience in every moment of their candy consumption while Nutrine Lollipop is a great value for money fruit candy experience at Re 1. Today when most of the significant players in lollipop category are operating at Rs.2 it offers an excellent opportunity for Godrej Hershey to fuel the growth of this category”

Nutrine Brand Ambassador M.S Dhoni at the launch said, “I am very excited be here to launch two great products - Nutrine Froot Shoot and Nutrine Lollipop. I love them both and am absolutely sure that confectionery lovers will enjoy the exciting and juicy fruit flavours of both. Nutrine has been a part of my growing up years in Ranchi and I still enjoy the variety of taste experiences that it offers every time I pop a Nutrine into my mouth.”

Godrej Hershey also recently brought the classic and popular Hershey’s Chocolate Syrup to India. Hershey’s chocolate syrup is thick delicious chocolate syrup that has been loved by millions of consumers all over the world because of its rich, unforgettable and irresistible taste.

About The Hershey Company:The Hershey Company (NYSE: HSY) is the largest North American manufacturer of quality chocolate and sugar confectionery products. With revenues of nearly $5 billion and more than 13,000 employees worldwide, The Hershey Company markets such iconic brands as Hershey's, Reese's, Hershey's Kisses, and Ice Breakers. Hershey is the leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Special Dark, Hershey’s Extra Dark and Cacao Reserve by Hershey’s. Hershey’s Ice Breakers franchise delivers refreshment across a variety of mint and gum flavors and formats. In addition, Hershey leverages its iconic brands, marketplace scale and confectionery and nut expertise to develop and deliver substantial snacks, including Hershey’s and Reese’s single-serve cookies and brownies, and value-added snack nuts, including Hershey’s Milk Chocolate Covered Almonds and Hershey’s Special Dark Chocolate Covered Almonds. Hershey also offers a range of products to address the health and well-being needs of today's consumer. Hershey’s and Reese’s Snacksters offer consumers great-tasting snacks in portion-controlled servings, while Hershey’s dark chocolate offerings provide the benefits of flavanol antioxidants. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for its high-quality natural and organic chocolate bars. Visit us at www.hersheynewsroom.com.

About Godrej Hershey LtdGodrej Hershey Limited (GHL) is a JV of the Hershey company with the Godrej group based in Mumbai. Godrej is one of India’s most respected business conglomerates with a turnover of Rs. 6000 crore (US$ 1.4 Billion). In June

2006, Godrej Foods & Beverages Limited acquired India’s leading confectionery player, Nutrine Confectionery Company Private Limited. The core business of GHL is Confectionery, Beverages & Chocolates. The Nutrine Confectionery portfolio is a significant player in the India sugar confectionery market led by hard candy leader product Mahalacto. The brand ambassador of Nutrine portfolio is India’s cricket captain MS Dhoni. The Beverages portfolio is led by Sofit which is a pioneer and market leader in the emerging Soymilk category and Jumpin is a strong player in the highly competitive fruit drink category. The company has rolled out the iconic ‘Hershey chocolate syrup’ which is now made in India.

Godrej Hershey Ltd has its head office in the sprawling Godrej Industries campus in the eastern suburb of Vikhroli in Mumbai, India. It has three manufacturing locations. The Mandideep unit near Bhopal in Madhya Pradesh is India’s largest Tetrapak plant. It manufactures Jumpin, Xs and Sofit. The Chittoor plant in Andhra Pradesh is India’s largest unit for producing hard boiled candy, éclairs & toffees. The Nalagarh plant in Himachal Pradesh produces éclairs. The company has regional offices in Chennai, Delhi & Kolkata and a team of over 200 sales professionals. GHL has a strong retail presence with 2000 distributors. Its flagship product Mahalacto reaches one million outlets across India.

Maha Choco new TV campaign makes MS Dhoni ‘Maha Dewaana’Mumbai, May 29, 2009: Godrej Hershey Ltd, one of India’s largest confectionery and food companies and part of the Godrej Group is geared up to launch a new television campaign for ‘Maha Choco’, an extension of Nutrine’s flagship brand Mahalacto. Conceptualized by creative agency JWT and featuring brand ambassador Mahendra Singh Dhoni, the television commercial will be going on air from June 1, 2009.

Directed by Anirudh Sharma, and produced by Dungarpur Films, the two creatives Locker Room and Theatre scene play on the brief “you will do anything to get the candy with the irresistible taste.” The Theatre Ad shows Dhoni swapping irresistible Maha Choco offered by a kid in a theater with the chance to sit with his beautiful girlfriend. The Locker Room commercial shows Dhoni surrendering himself in the taste of Maha Choco losing out on his urgent need of consideration. Both the advertisements clearly demonstrates the brand positioning of ‘Bano Maha Deewane’ with Dhoni going great lengths to get his favourite candy.

Commenting on the brand’s association with Dhoni, Mr. Bobby Agarwal, Executive Officer & Chief Operating Officer, Godrej Hershey Ltd. expressed, “There is a perfect blend between Dhoni and Maha Choco as the Maha attitude, confidence and passion to enjoy every moment in life. As the brand ambassador, he represents the Maha values of a superhero yet boy-next-door, winner, go-getter, entertainer, all-rounder and larger-than-life. He has grownup eating the Maha-lacto and so is happy to be associated with the Maha Choco Candy.”

Brand Ambassador Mahendra Singh Dhoni said, “I enjoy being the brand ambassador for the Maha Choco Candy. I love the chocolate candy and as demonstrated in the ad, I would go to any lengths to get my favourite candy – Maha Choco. What makes this association even more special to me is that cMaha Lacto has been a part of my growing up years in Ranchi. Maha Lacto was my favourite candy (still is!) and I would always carry a few in my pocket, even while playing cricket.”

Maha Choco is the latest brand extension of Nutrine’s flagship brand – Maha Lacto. Maha Choco Candy, a larger-than-life experience with its rich, creamy, irresistible taste surely drives the kids crazy. Maha Choco is available nationally as a pillow packaged deposit candy and is priced at 50p.

About Godrej Hershey LimitedGodrej Hershey Limited (GHL) is a part of the Godrej Group, one of India’s largest and most respected business conglomerates. GHL markets juices and fruit drinks under brands Xs and Jumpin; soyamilk based drink under the Sofit brand; and edible oil brands like Cooklite, and packaged tea under the brand name Godrej Tea and confectionery under the Nutrine portfolio. The Nutrine’s portfolio includes strong sub-brands like Maha Lacto, Nutrine Eclairs and Aasay.

PRESS RELEASEGodrej Hershey Signs on India’s Maha Cricketing Champion M.S. Dhoni as Brand

Ambassador for its New Chocolaty Candy – Maha Choco- Exciting New Ad Campaign shows Mahi going to any length for his favourite candy - Maha Choco is the first kids’

brand endorsed by DhoniOctober 14, 2008 - Mumbai, India: Godrej Hershey Ltd., one of India’s largest confectionery and food companies and part of the Godrej Group, has signed on India’s Maha Cricketing Champion Mahendra Singh Dhoni as Brand Ambassador for its new Chocolaty Candy – Maha Choco. This marks the first time that M.S. Dhoni is endorsing a kids’ brand.

Maha Choco is a Maha Creamy Chocolaty Candy that offers consumers a larger-than-life experience with its rich, creamy, irresistible taste. Maha Choco is the latest brand extension of Nutrine's flagship brand – Mahalacto. Maha Choco is available nationally as a pillow packaged deposit candy and is priced at 50p.

Mahi Bana Maha Choco Ka Maha Deewana! The new advertising campaign sporting a very contemporary feel and theme, shows Dhoni trading-in his motorbike for a pink bicycle with a little girl, in exchange for her Maha Choco. It clearly demonstrates the brand positioning of ‘Maha Deewanapan’ with Dhoni going to ridiculous lengths to get his favourite candy.

Godrej Hershey Ltd has chosen Dhoni as the brand ambassador because he represents the Maha values of a being a superhero who is also the boy-next-door. Dhoni also possesses other important attributes by virtue of being a winner, a go-getter, stylish, trustworthy, an all-rounder and larger-than-life. His equal popularity amongst India’s youth and children make him a perfect fit for the brand.

Commenting on the brand’s association with Dhoni, Mr. Bobby Agarwal, Chief Operating Officer, Godrej Hershey Ltd. said, "There is a perfect fit between Dhoni and Maha Choco – the Maha attitude, confidence and passion to enjoy every moment in life. Besides his name being Mahi and endorsing Maha Choco, he grew up eating Mahalacto and represents the brand’s values. He typifies the concept of ‘Maha Deewanapan’ completely - we are confident that our new television campaign showcasing Mahi’s Deewanappan for Maha Choco in a compelling and interesting manner will connect with our consumers.”

Brand Ambassador Mahendra Singh Dhoni said, “I am very excited to be the brand ambassador for Maha Choco. I love the chocolate candy and just like in the ad, I would go to any length to get my favourite candy – Maha Choco. What makes this association even more special is that Nutrine has been a part of my growing up years in Ranchi. Mahalacto was my favourite candy (still is!) and I would always carry a few in my pocket, even while playing cricket.”

As brand ambassador, the celebrated cricketer will play a key role in brand and product communication on television, print and outdoor media. The 360 degree campaign has a large amount of above the line (ATL) and below the line (BTL) on-ground and promotional activities.

About Godrej Hershey Ltd.Godrej Hershey Limited (GHL) is a part of the Godrej Group, one of India’s largest and most respected business conglomerates. GHL markets juices and fruit drinks under brands Xs and Jumpin; soyamilk based drink under the Sofit brand; and edible oil brands like Cooklite, and packaged tea under the brand name Godrej Tea and confectionery under the Nutrine portfolio. The Nutrine’s portfolio includes strong sub-brands like MahaLacto, Nutrine Eclairs and Aasay.