Hero Mindmine Institute Ltd.

July 2011

2

�Executive Summary

�Factsheet

�Offices & Centres

�Business Model

�Key People

�SWOT Analysis

�Financial Profile

�Competitive Landscape

�Competitive Benchmarking

�Industry Analysis

�Recent News

�Appendix

Contents

Hero Mindmine Institute Ltd.

3

Executive Summary

Company

Description

• Hero Mindmine Institute Ltd. provides a wide array of courses which includes spoken English, retail sales

training, banking and finance training, faculty development programs , IELTS preparations, corporate

training etc.

• Current strength stands around X centers located across India

• It organizes its annual event ‘Mindmine Summit’ - a platform to generate intellectual discussions and build

thought leadership on subjects that are important to Indian economy

Business Model• The business model of the company has been included in the profile depicting the broad service module

which it operates through

SWOT Analysis

• Strength 1 is one of its major strengths, however weakness 1 is one of the key areas of concern

• Hero Mindmine can reap significant benefits owing to opportunity 1 while threat 1 can hamper the strategic

initiatives and growth prospects of the organization

Financial Profile

• The financial profile of the company includes the profit & loss a/c and the balance sheet depicting the key

financial figures for the last X years along with an analysis of its key ratios that informs about the financial

health and capacity to run its operations

Industry Analysis

• Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into

education systems namely, I and J

• Formal education system includes segments such as K and L, whereas the informal education system

includes M, N and O

• Vocational training market is currently estimated to be worth INR U bn and is poised to grow at v per cent

CAGR to reach INR Z bn by 20--

• The market is divided into segments like A,B,C,D,E etc

Competitive

Landscape

• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2

• Competition in the vocational training industry is increasing steadily with many private chains opening their

institutions in different regions of the country

SAMPLE

4

SAMPLE

FactsheetBasic Information

• Hero Mindmine Institute Ltd. ( Hero Mindmine) is a part of Hero

Group and is headquartered in Region A

• The company began with a vision of providing learning solutions

to corporates and professionals to succeed and enhance

performance

• It operates through system B and system C and currently has

over X centers across all states of India

• The company has trained over Y professionals in Region D and E

• It has been able to establish relations with the Global training

and development community by collaborating with

• Organization 1

• Organization 2

• It partners with H, I, J and K across a range of vertical segments

such as Segment 1, Segment2, Segment 3, Segment 4, Segment

5, Segment 6, Segment 7 etc.

• Hero Mindmine organizes an annual event, MINDMINE SUMMIT

� Dignitaries across academic fields gather for intellectual discussions and

build thought leadership on subjects that are important in Indian context

• It has established various centers abroad in countries like

Country P, Country Q, Country R etc

• Hero Mindmine has collaboration with T state Governments for

Employability enhancement initiatives

Brief Description

Source:

--Year of Incorporation

Industry --

Corporate Address --

Tel No. --

Fax No. --

Website --

Year Founded --

Ownership --

Revenue --

Fiscal Year End --

Auditor --

Competitors --

5

Offices & Centres – India

HQ Office

Centres

Source:Note: The mappings exhibit major cities with multiple centres

This may not include all centres of the company

SAMPLE

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Business Model - Summary

Hero Mindmine Institute Ltd.

Training for A Training for CTraining for B

Course 1

Course 2

Course 3

Course 4

Course 5

Course 6

Course 8

Course 9

Course 10

Course 11

Course 12

Course 13

Course 7

Source:

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SAMPLE

Key People

Mr. X

Director

Age : --

Since :--

Current Position: • Director

Professional History: • - -

Qualification: • - -• - -• - -

Board Membership: • - -• - -

� - -� - -� - -� - -� - -� - -

Others: • - -

• - -

• - -

Director

Source:

Director

Ms. Y

Director

Age : --

Since :

Current Position: • Director

Professional History • - -• - -

Qualification: • - -

• - -

• - -

Board Membership: • - -

Others: • - -

• - -

• - -

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SAMPLE

SWOT Analysis

• Strength 1:

• Strength 2 :

• Strength 3 :

• Strength 4:

• Weakness 1:

• Weakness 2:

• Opportunity 1:

• Opportunity 2 :

• Threat 1:

• Threat 2:

• Threat 3:

Strengths Weakness

Opportunities Threats

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SAMPLE

Ratio AnalysisKey Ratios

Source: Note: y-o-y change in Profitability and Cost Ratios is represented in basis points

Key Ratio Analysis

Improved Decline

• Analysis Point 1

• Analysis Point 2

• Analysis Point 3

• Analysis Point 4

• Analysis Point 5

• Analysis Point 6

• Analysis Point 7

Particulars y-o-y change

(20--)20-- 20-- 20--

Profitability Ratios

Operating Margin - - - -

Net Margin - - - -

Profit Before Tax Margin - - - -

Return on Equity - - - -

Return on Capital Employed - - - -

Return on Assets - - - -

Return on Fixed Assets - - - -

Cost Ratios

Operating costs (% of Sales) - - - -

Administration costs (% of Sales) - - - -

Interest costs (% of Sales) - - - -

Liquidity Ratios

Current Ratio - - - -

Cash Ratio - - - -

Leverage Ratios

Debt to Equity Ratio - - - -

Debt to Capital Ratio - - - -

Interest Coverage Ratio - - - -

Efficiency Ratios

Fixed Asset Turnover - - - -

Asset Turnover - - - -

Current Asset Turnover - - - -

Working Capital Turnover - - - -

Capital Employed Turnover - - - -

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Competitive Landscape (2/2)

Source:

Competitive Scenario

Major Market Segments (courses/subjects)

Geographic Presence (India)

Financial Information (INR mn – FY 2010)

Number of Centres

Company Name Hero MindMine IndiaCan IndiaSkills Orion Edutech

Study Centres - - - -

Total Revenue - - - -

Net Profit/(loss) - - - -

Zone A H H H M

Zone B M L M H

Zone C L M L L

Zone D M L M M

Vocational Training:

Course A

Course B

Course C

Course D

Course E

Course F

Course G

Course H

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SAMPLE

Industry AnalysisVocational Training Industry – Overview Size & Growth

Source:

Market Segmentation

• Vocational training market is currently estimated to be

worth INR X bn and is poised to grow at u per cent

CAGR to reach INR Y bn by 20--

• Some major segments in vocational training in India

include Segment A, Segment B, Segment C, Segment D

and Segment E

• Based on the trends of employability in the industry,

Segment F. Segment G, Segment H, Segment I, Segment J

are the emerging segments

• It is a developing market with strong opportunity for

new players

• Private players operate free of any regulations i.e. no

governing/ regulatory bodies

• Factors driving growth for the market include -

� Factor 1

� Factor 2

� Factor3

� Factor 4

• Visible trends in the market are -

� Trend 1

� Trend 2

� Trend 3

� Trend 4

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