HERO Forum Wellness Provider Brief_Tim_Peters_FORSUBMISSION

Charting an Engagement and Participation Path for Workplace Wellness

Tim K. Peters HealthFitness Regional Vice President

© 2016 Health Fitness Corporation

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Connell Group Research Overview:

● Share insights to employee drivers related to participation and engagement

● Employer influences for program selection

Learning Objectives

● Better understand and prioritize which functional and emotional needs influence participation in health management and fitness programs

● Recognize barriers to program participation

● Determine how to do about increasing participation in wellness programs

Agenda


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Gain deeper understanding of employers and their employees

Discovery Sessions

• Grounding &Knowledge Gaps

Qualitative Research

• Focus Groups

• Exploring Needs& Hypotheses

Quantitative Research

• Online Survey

• Category Drivers& Value Curves

Voice of Employees and EmployersRoad to Knowledge Phases


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● Gain insight on what matters most (functional & emotional) for participating in wellness and fitness programs

● Understand their attitudes and key barriers to participation

● Determine the ideal path for employee engagement/key levers

● Determine if there are differences in profiles of participants vs. non participants

Employee research

objectives


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Drivers analysis


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Participation is driven by ability to meet their needs

Participants


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● Onsite fitness programs have the highest level of satisfaction compared to other programs and also drive broader health and wellness program satisfaction

● Continued participation is driven by ease/convenience, environment and cost

● Ease/convenience can initiate participation among non-participants, along with helping employees relax/unwind and provide a sense of community

● Barriers to overcome:

o Ability to take time away from work to exercise

o Freshening up after exercising

o Privacy during exercise (must be a balance with community)

Onsite fitness findings


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Ease/conveniences are most important factors

Participants and Non-participants


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Overcoming almost every barrier is educating non-participants

Non-participants


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Summary of key

employee findings

EEPs = Employee ParticipantsEENPs = Employee Non-Participants


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Participants are more favorable toward employer




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Culture matters




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Key barrier: Lack of information




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A personalized, customized approach

is important




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Health choices and emotions are closely connected




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Employee summary overall


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● Determine what matters most (functional & emotional) when choosing a health and wellness provider

Employer research

objective


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Key drivers in choosing a provider include a partner that is a thought leader and can drive participation to impact employee’s health


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Employer insights

Employers begin offering programs based on cost savings of

improving employee’s health, but they choose a provider

based on ability to offer a comprehensive, impactful program.


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Employer insights, cont.

Needs vary based on decision maker.


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Research summary

● To the participants go the spoils

● Pay attention to culture

● Communicate early and often

● Take a personalized, customized approach

● Remember that employees’ health choices and emotions are closely connected

● When selecting a wellness program provider, ROI is only part of the equation


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Thank You

HERO Forum Wellness Provider Brief_Tim_Peters_FORSUBMISSION

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