1. Herman MillerAMAR ARORA ALEX CHOW PATRICK GODLEWSKI

2. Company History Back to 1905 Herman Miller -> 1919 Hardships and Success Recessions and Investment Retrieved from: http://imjustcreative.com/wp- content/uploads/2011/11/herman-miller-logo-design-1905.jpg 3. Company History Specializes in office furniture Being innovative Continuous expansion Design of The Decade -1989 Retrieved from: http://designspiration.net/data/l/1020332116709_iiRb9913_l.jpg 4. Employment and Culture Empowerment Employee Stock Option Plan Company Performance Good Strategy Execution Retrieved from: http://www.youtube.com/watch?v=XkqLZAEL_TQ 5. Employment and Current Situation 2003: Lifelong Employment Strategy Execution Skills for the Future Employee Empowerment 6. Issues Recession Reinvent Business Model of the Future Shift toward Home Working 7. Alternatives Idea 1: Continue using current business model. Idea 2: Improve Current Business Model Idea 3: Marketing and R&D 8. Decision criteria Alternatives Cost (35%) Profit (30%) Employee Empowerm ent (15%) Innovation (20%) Total Status Quo 1 (.35) 2 (.60) 2 (.30) 3 (.60) 1.85 Improve current business model 3 (1.05) 1 (.30) 1 (.15) 1 (.20) 1.7 Marketing and R&D 2 (.70) 3 (.90) 3 (.45) 2 (.40) 2.45 1 = best in class 3 = worst in class 9. Recommendation Combine alternative 2 and 3 Start with small strategy change Start building on home office strategy Invest in more R&D and marketing Create a system for forecasting 10. Implementation plan Short Term- Investing into a home office team Create a team that studys the market environment Start planning a marketing campain 11. Implementation Plan Medium Term- Create a subsidiary for a low cost strategy Utilize Marketing Campaign Improve Relations with suppliers and create contracts 12. Implementation Plan Long Term- Partnership with companies that compliment Herman Miller Partner with celebrity's or famous companies to promote Herman Miller Start a Green initiative with products to promote themselves 13. Conclusion QUESTIONS?