1dUR"[Rg"S]bZc"]S"P][db]Y

K pomsor°nblr3 ïmoo°u3 rrnïo{nblr3 qrmoprn°vp •{srrrqom ärr4´nvlï v{ nq´n{prq v{q•ï°rvnl pv´vlvˆn°vo{3 n °oxr{ os °rpu{vpnlärotrrïï5 S{qrrq3 ¨un° po•lq br morr rn°vo{nl °un{ °ur ï•äärrï4ïvo{ os v{qv´vq•nlv°ı v{ °ur mrpun{vˆn°vo{ os ïopvnllı {rprïïnrıb•° änv{s•l ärrsormn{prïE °ur po{pr{°rn°vo{ os v{qv´vq•nl r{°rr4ärvïrï v{ morr rssrp°v´r3 morr äroq•p°v´r poräorn°vo{ïE °urrrt•ln°vo{ os srrr pomär°v°vo{ nmo{t •{ré•nllı ré•väärq rpo4{omvp ï•bwrp°ïE °ur p•r°nvlmr{° os ärrrotn°v´rï n{q {n°vo{nlïo´rrrvt{°vrï ¨uvpu vmärqr °ur v{°rr{n°vo{nl ortn{vˆn°vo{ osrrïo•rprï5 aun° °uvï °rpu{olotvpnl orqrr nlïo v{´ol´rï n äolv°vpnln{q v{°rllrp°•nl poorqv{n°vo{ mnı br n rrtrr°°nblr n{q ır°äromvïv{t qr´rloämr{°5aur rvtu°ï n{q lvbrr°vrï ¨uvpu ¨rrr ï•pu ´v°nl snp°orï v{ °ur

orvtv{ï n{q rnrlvrr ï°ntrï os v{q•ï°rvnl ïopvr°ı ıvrlq °o n uvturrï°ntr os °uvï ïopvr°ıD °urı nrr loïv{t °urvr °rnqv°vo{nl rn°vo{nlrn{q po{°r{°5 Prrrqom os °uo•tu°3 ïärrpu3 n{q po{ïpvr{pr¨rrr—w•ï° nï srrr r{°rrärvïr3 ¨uvpu °urı ïrr´rq °o äromo°rn{q äro°rp°—rïïr{°vnllı prv°vpnl vqrnï3 qrïvt{rq °o rrälnpr n{

; ONE-DIMENSIONAL SOCIETY

obïolrïpr{° mn°rrvnl n{q v{°rllrp°•nl p•l°•rr bı n morr äroq•p°4v´r n{q rn°vo{nl o{r5 Y{pr v{ï°v°•°vo{nlvˆrq3 °urïr rvtu°ï n{qlvbrr°vrï ïunrrq °ur sn°r os °ur ïopvr°ı os ¨uvpu °urı unq brpomrn{ v{°rtrnl änr°5 aur npuvr´rmr{° pn{prlï °ur ärrmvïrï5ao °ur qrtrrr °o ¨uvpu srrrqom srom ¨n{°3 °ur po{prr°r

ï•bï°n{pr os nll srrrqom3 vï brpomv{t n rrnl äoïïvbvlv°ı3 °ur lvbrr4°vrï ¨uvpu ärr°nv{ °o n ï°n°r os lo¨rr äroq•p°v´v°ı nrr loïv{t °urvrsormrr po{°r{°5 S{qrär{qr{pr os °uo•tu°3 n•°o{omı3 n{q °urrvtu° °o äolv°vpnl oääoïv°vo{ nrr brv{t qrärv´rq os °urvr bnïvpprv°vpnl s•{p°vo{ v{ n ïopvr°ı ¨uvpu ïrrmï v{prrnïv{tlı pnänblr osïn°vïsıv{t °ur {rrqï os °ur v{qv´vq•nlï °uro•tu °ur ¨nı v{ ¨uvpuv° vï ortn{vˆrq5 `•pu n ïopvr°ı mnı w•ï°lı qrmn{q npprä°n{pr osv°ï ärv{pvälrï n{q v{ï°v°•°vo{ï3 n{q rrq•pr °ur oääoïv°vo{ °o °urqvïp•ïïvo{ n{q äromo°vo{ os nl°rr{n°v´r äolvpvrï ¨v°uv{ °ur ï°n°•ïé•o5 S{ °uvï rrïärp°3 v° ïrrmï °o mnxr lv°°lr qvssrrr{pr ¨ur°urr°ur v{prrnïv{t ïn°vïsnp°vo{ os {rrqï vï nppomälvïurq bı n{n•°uorv°nrvn{ or n {o{4n•°uorv°nrvn{ ïıï°rm5 b{qrr °ur po{qv4°vo{ï os n rvïv{t ï°n{qnrq os lv´v{t3 {o{4po{sormv°ı ¨v°u °urïıï°rm v°ïrls näärnrï °o br ïopvnllı •ïrlrïï3 n{q °ur morr ïo ¨ur{v° r{°nvlï °n{tvblr rpo{omvp n{q äolv°vpnl qvïnq´n{°ntrï n{q°urrn°r{ï °ur ïmoo°u oärrn°vo{ os °ur ¨uolr5 S{qrrq3 n° lrnï° v{ïo snr nï °ur {rprïïv°vrï os lvsr nrr v{´ol´rq3 °urrr ïrrmï °o br {orrnïo{ ¨uı °ur äroq•p°vo{ n{q qvï°rvb•°vo{ os tooqï n{q ïrr4´vprï ïuo•lq äroprrq °uro•tu °ur pomär°v°v´r po{p•rrr{pr osv{qv´vq•nl lvbrr°vrï5Prrrqom os r{°rrärvïr ¨nï srom °ur brtv{{v{t {o° nl°otr°urr

n blrïïv{t5 Kï °ur lvbrr°ı °o ¨orx or °o ï°nr´r3 v° ïärllrq °ovl3v{ïrp•rv°ı3 n{q srnr sor °ur ´nï° mnworv°ı os °ur äoä•ln°vo{5 Ss °urv{qv´vq•nl ¨rrr {o lo{trr pomärllrq °o äro´r uvmïrls o{ °urmnrxr°3 nï n srrr rpo{omvp ï•bwrp°3 °ur qvïnäärnrn{pr os °uvïxv{q os srrrqom ¨o•lq br o{r os °ur trrn°rï° npuvr´rmr{°ï ospv´vlvˆn°vo{5 aur °rpu{olotvpnl äroprïïrï os mrpun{vˆn°vo{ n{qï°n{qnrqvˆn°vo{ mvtu° rrlrnïr v{qv´vq•nl r{rrtı v{°o nır° •{punr°rq rrnlm os srrrqom brıo{q {rprïïv°ı5 aur ´rrı

THE NEW FORMS OF CONTROL 5

ï°r•p°•rr os u•mn{ r—vï°r{pr ¨o•lq br nl°rrrqE °ur v{qv´vq•nl¨o•lq br lvbrrn°rq srom °ur ¨orx ¨orlq'ï vmäoïv{t •äo{ uvmnlvr{ {rrqï n{q nlvr{ äoïïvbvlv°vrï5 aur v{qv´vq•nl ¨o•lq br srrr°o r—rr° n•°o{omı o´rr n lvsr °un° ¨o•lq br uvï o¨{5 Ss °uräroq•p°v´r näänrn°•ï po•lq br ortn{vˆrq n{q qvrrp°rq °o¨nrq°ur satisfaction os °ur ´v°nl {rrqï3 v°ï po{°rol mvtu° ¨rll br pr{4°rnlvˆrqE ï•pu po{°rol ¨o•lq {o° ärr´r{° v{qv´vq•nl n•°o{omı3b•° rr{qrr v° äoïïvblr5auvï vï n tonl ¨v°uv{ °ur pnänbvlv°vrï os nq´n{prq v{q•ï°rvnl

pv´vlvˆn°vo{3 °ur 'r{q' os °rpu{olotvpnl rn°vo{nlv°ı5 S{ np°•nl snp°3uo¨r´rr3 °ur po{°rnrı °rr{q oärrn°rïD °ur näänrn°•ï vmäoïrï v°ïrpo{omvp n{q äolv°vpnl rré•vrrmr{°ï sor qrsr{ïr n{q r—än{ïvo{o{ lnbor °vmr n{q srrr °vmr3 o{ °ur mn°rrvnl n{q v{°rllrp°•nlp•l°•rr5 Lı ´vr°•r os °ur ¨nı v° unï ortn{vˆrq v°ï °rpu{olotvpnlbnïr3 po{°rmäornrı v{q•ï°rvnl ïopvr°ı °r{qï °o br °o°nlv°nrvn{5Por '°o°nlv°nrvn{' vï {o° o{lı n °rrrorvï°vp äolv°vpnl poorqv{n°vo{os ïopvr°ı3 b•° nlïo n {o{4°rrrorvï°vp rpo{omvp4°rpu{vpnlpoorqv{n°vo{ ¨uvpu oärrn°rï °uro•tu °ur mn{vä•ln°vo{ os {rrqïbı ´rï°rq v{°rrrï°ï5 S° °u•ï ärrpl•qrï °ur rmrrtr{pr os n{ rssrp°4v´r oääoïv°vo{ ntnv{ï° °ur ¨uolr5 No° o{lı n ïärpvsvp sorm osto´rr{mr{° or änr°ı r•lr mnxrï sor °o°nlv°nrvn{vïm3 b•° nlïo nïärpvsvp ïıï°rm os äroq•p°vo{ n{q qvï°rvb•°vo{ ¨uvpu mnı¨rll br pomän°vblr ¨v°u n 'äl•rnlvïm' os änr°vrï3 {r¨ïänärrï3'po•{°rr´nvlv{t äo¨rrï3' r°p5'aoqnı äolv°vpnl äo¨rr nïïrr°ï v°ïrls °uro•tu v°ï äo¨rr o´rr °ur

mnpuv{r äroprïï n{q o´rr °ur °rpu{vpnl ortn{vˆn°vo{ os °urnäänrn°•ï5 aur to´rr{mr{° os nq´n{prq n{q nq´n{pv{t v{q•ï4°rvnl ïopvr°vrï pn{ mnv{°nv{ n{q ïrp•rr v°ïrls o{lı ¨ur{ v° ï•p4prrqï v{ mobvlvˆv{t3 ortn{vˆv{t3 n{q r—älov°v{t °ur °rpu{vpnl3ïpvr{°vsvp3 n{q mrpun{vpnl äroq•p°v´v°ı n´nvlnblr °o v{q•ï°rvnlpv´vlvˆn°vo{5 K{q °uvï äroq•p°v´v°ı mobvlvˆrï ïopvr°ı nï n ¨uolr3nbo´r n{q brıo{q n{ı änr°vp•lnr v{qv´vq•nl or tro•ä v{°rrrï°ï5

`rr ä5 5;5

6 ONE-DIMENSIONAL SOCIETY

aur br•°r snp° °un° °ur mnpuv{r'ï äuıïvpnl /o{lı äuıïvpnlI)äo¨rr ï•ränïïrï °un° os °ur v{qv´vq•nl3 n{q os n{ı änr°vp•lnrtro•ä os v{qv´vq•nlï3 mnxrï °ur mnpuv{r °ur moï° rssrp°v´r äol4v°vpnl v{ï°r•mr{° v{ n{ı ïopvr°ı ¨uoïr bnïvp ortn{vˆn°vo{ vï °un°os °ur mnpuv{r äroprïï5 L•° °ur äolv°vpnl °rr{q mnı br rr´rrïrqErïïr{°vnllı °ur äo¨rr os °ur mnpuv{r vï o{lı °ur ï°orrq4•ä n{qärowrp°rq äo¨rr os mn{5 ao °ur r—°r{° °o ¨uvpu °ur ¨orx ¨orlqvï po{prv´rq os nï n mnpuv{r n{q mrpun{vˆrq npporqv{tlı3 v°brpomrï °ur äo°r{°vnl bnïvï os n {r¨ srrrqom sor mn{5

Co{°rmäornrı v{q•ï°rvnl pv´vlvˆn°vo{ qrmo{ï°rn°rï °un° v° unïrrnpurq °ur ï°ntr n° ¨uvpu '°ur srrr ïopvr°ı' pn{ {o lo{trr brnqré•n°rlı qrsv{rq v{ °ur °rnqv°vo{nl °rrmï os rpo{omvp3 äolv°4vpnl3 n{q v{°rllrp°•nl lvbrr°vrï3 {o° brpn•ïr °urïr lvbrr°vrï un´rbrpomr v{ïvt{vsvpn{°3 b•° brpn•ïr °urı nrr °oo ïvt{vsvpn{° °o brpo{sv{rq ¨v°uv{ °ur °rnqv°vo{nl sormï5 Nr¨ moqrï os rrnlvˆn°vo{nrr {rrqrq3 porrrïäo{qv{t °o °ur {r¨ pnänbvlv°vrï os ïopvr°ı5`•pu {r¨ moqrï pn{ br v{qvpn°rq o{lı v{ {rtn°v´r °rrmï

brpn•ïr °urı ¨o•lq nmo•{° °o °ur {rtn°vo{ os °ur ärr´nvlv{tmoqrï5 au•ï rpo{omvp srrrqom ¨o•lq mrn{ srrrqom srom °urrpo{omı—srom brv{t po{°rollrq bı rpo{omvp sorprï n{q rrln4°vo{ïuväïE srrrqom srom °ur qnvlı ï°r•ttlr sor r—vï°r{pr3 sromrnr{v{t n lv´v{t5 Zolv°vpnl srrrqom ¨o•lq mrn{ lvbrrn°vo{ os °urv{qv´vq•nlï srom äolv°vpï o´rr ¨uvpu °urı un´r {o rssrp°v´r po{4°rol5 `vmvlnrlı3 v{°rllrp°•nl srrrqom ¨o•lq mrn{ °ur rrï°orn°vo{os v{qv´vq•nl °uo•tu° {o¨ nbïorbrq bı mnïï pomm•{vpn°vo{n{q v{qop°rv{n°vo{3 nbolv°vo{ os 'ä•blvp oäv{vo{' °otr°urr ¨v°uv°ï mnxrrï5 aur •{rrnlvï°vp ïo•{q os °urïr äroäoïv°vo{ï vï v{qvpn4°v´r3 {o° os °urvr •°oävn{ punrnp°rr3 b•° os °ur ï°rr{t°u os °ursorprï ¨uvpu ärr´r{° °urvr rrnlvˆn°vo{5 aur moï° rssrp°v´r n{qr{q•rv{t sorm os ¨nrsnrr ntnv{ï° lvbrrn°vo{ vï °ur vmäln{°v{t osmn°rrvnl n{q v{°rllrp°•nl {rrqï °un° ärrär°•n°r obïolr°r sormï os°ur ï°r•ttlr sor r—vï°r{pr5aur v{°r{ïv°ı3 °ur ïn°vïsnp°vo{ n{q r´r{ °ur punrnp°rr os

u•mn{ {rrqï3 brıo{q °ur bvolotvpnl lr´rl3 un´r nl¨nıï brr{

THE NEW FORMS OF CONTROL A

ärrpo{qv°vo{rq5 Wur°urr or {o° °ur äoïïvbvlv°ı os qov{t or lrn´4v{t3 r{woıv{t or qrï°roıv{t3 äoïïrïïv{t or rrwrp°v{t ïomr°uv{t vïïrvˆrq nï n {rrq qrär{qï o{ ¨ur°urr or {o° v° pn{ br ïrr{ nïqrïvrnblr n{q {rprïïnrı sor °ur ärr´nvlv{t ïopvr°nl v{ï°v°•°vo{ïn{q v{°rrrï°ï5 S{ °uvï ïr{ïr3 u•mn{ {rrqï nrr uvï°orvpnl {rrqïn{q3 °o °ur r—°r{° °o ¨uvpu °ur ïopvr°ı qrmn{qï °ur rrärrïïv´rqr´rloämr{° os °ur v{qv´vq•nl3 uvï {rrqï °urmïrl´rï n{q °urvrplnvm sor ïn°vïsnp°vo{ nrr ï•bwrp° °o o´rrrvqv{t prv°vpnl ï°n{qnrqï5

Wr mnı qvï°v{t•vïu bo°u °r•r n{q snlïr {rrqï5 'Pnlïr' nrr°uoïr ¨uvpu nrr ï•ärrvmäoïrq •äo{ °ur v{qv´vq•nl bı änr°vp•lnrïopvnl v{°rrrï°ï v{ uvï rrärrïïvo{D °ur {rrqï ¨uvpu ärrär°•n°r°ovl3 nttrrïïv´r{rïï3 mvïrrı3 n{q v{w•ï°vpr5 aurvr ïn°vïsnp°vo{mvtu° br moï° trn°vsıv{t °o °ur v{qv´vq•nl3 b•° °uvï unääv{rïï vï{o° n po{qv°vo{ ¨uvpu unï °o br mnv{°nv{rq n{q äro°rp°rq vs v°ïrr´rï °o nrrrï° °ur qr´rloämr{° os °ur nbvlv°ı /uvï o¨{ n{qo°urrï) °o rrpot{vˆr °ur qvïrnïr os °ur ¨uolr n{q trnïä °urpun{prï os p•rv{t °ur qvïrnïr5 aur rrï•l° °ur{ vï r•äuorvn v{•{unääv{rïï5 Moï° os °ur ärr´nvlv{t {rrqï °o rrln—3 °o un´r s•{3°o brun´r n{q po{ï•mr v{ npporqn{pr ¨v°u °ur nq´rr°vïrmr{°ï3°o lo´r n{q un°r ¨un° o°urrï lo´r n{q un°r3 brlo{t °o °uvïpn°rtorı os snlïr {rrqï5`•pu {rrqï un´r n ïopvr°nl po{°r{° n{q s•{p°vo{ ¨uvpu nrr

qr°rrmv{rq bı r—°rr{nl äo¨rrï o´rr ¨uvpu °ur v{qv´vq•nl unï {opo{°rolE °ur qr´rloämr{° n{q ïn°vïsnp°vo{ os °urïr {rrqï vïur°rro{omo•ï5 No mn°°rr uo¨ m•pu ï•pu {rrqï mnı un´rbrpomr °ur v{qv´vq•nl'ï o¨{3 rräroq•prq n{q sor°vsvrq bı °urpo{qv°vo{ï os uvï r—vï°r{prE {o mn°°rr uo¨ m•pu ur vqr{°vsvrïuvmïrls ¨v°u °urm n{q sv{qï uvmïrls v{ °urvr ïn°vïsnp°vo{3 °urıpo{°v{•r °o br ¨un° °urı ¨rrr srom °ur brtv{{v{t—äroq•p°ï osn ïopvr°ı ¨uoïr qomv{n{° v{°rrrï° qrmn{qï rrärrïïvo{5aur ärr´nlr{pr os rrärrïïv´r {rrqï vï n{ nppomälvïurq snp°3

npprä°rq v{ vt{orn{pr n{q qrsrn°3 b•° n snp° °un° m•ï° br •{qo{rv{ °ur v{°rrrï° os °ur unääı v{qv´vq•nl nï ¨rll nï nll °uoïr ¨uoïrmvïrrı vï °ur ärvpr os uvï ïn°vïsnp°vo{5 aur o{lı {rrqï °un° un´r n{

E"ONE-DIMENSIONAL SOCIETY

•{é•nlvsvrq plnvm sor ïn°vïsnp°vo{ nrr °ur ´v°nl o{rï—{o•rvïumr{°3 plo°uv{t3 loqtv{t n° °ur n°°nv{nblr lr´rl os p•l°•rr5aur ïn°vïsnp°vo{ os °urïr {rrqï vï °ur ärrrré•vïv°r sor °ur rrnlvˆn4°vo{ os nll {rrqï3 os °ur •{ï•blvmn°rq nï ¨rll nï °ur ï•blvmn°rqo{rï5Por n{ı po{ïpvo•ï{rïï n{q po{ïpvr{pr3 sor n{ı r—ärrvr{pr

¨uvpu qorï {o° npprä° °ur ärr´nvlv{t ïopvr°nl v{°rrrï° nï °urï•ärrmr ln¨ os °uo•tu° n{q brun´vor3 °ur rï°nblvïurq •{v´rrïr os{rrqï n{q ïn°vïsnp°vo{ï vï n snp° °o br é•rï°vo{rq—é•rï°vo{rq v{°rrmï os °r•°u n{q snlïruooq5 aurïr °rrmï nrr uvï°orvpnl°uro•tuo•°3 n{q °urvr obwrp°v´v°ı vï uvï°orvpnl5 aur w•qtmr{° os{rrqï n{q °urvr ïn°vïsnp°vo{3 •{qrr °ur tv´r{ po{qv°vo{ï3 v{´ol´rïï°n{qnrqï os ärvorv°ı—ï°n{qnrqï ¨uvpu rrsrr °o °ur oä°vmnl qr´rl4oämr{° os °ur v{qv´vq•nl3 os nll v{qv´vq•nlï3 •{qrr °ur oä°vmnl•°vlvˆn°vo{ os °ur mn°rrvnl n{q v{°rllrp°•nl rrïo•rprï n´nvlnblr °omn{5 aur rrïo•rprï nrr pnlp•lnblr5 'ar•°u' n{q 'snlïruooq' os{rrqï qrïvt{n°r obwrp°v´r po{qv°vo{ï °o °ur r—°r{° °o ¨uvpu °ur•{v´rrïnl ïn°vïsnp°vo{ os ´v°nl {rrqï n{q3 brıo{q v°3 °ur ärotrrï4ïv´r nllr´vn°vo{ os °ovl n{q äo´rr°ı3 nrr •{v´rrïnllı ´nlvq ï°n{q4nrqï5 L•° nï uvï°orvpnl ï°n{qnrqï3 °urı qo {o° o{lı ´nrı npporqv{t°o nrrn n{q ï°ntr os qr´rloämr{°3 °urı nlïo pn{ br qrsv{rq o{lıv{ /trrn°rr or lrïïrr) po{°rnqvp°vo{ °o °ur ärr´nvlv{t o{rï5 Wun°°rvb•{nl pn{ äoïïvblı plnvm °ur n•°uorv°ı os qrpvïvo{I

S{ °ur lnï° n{nlıïvï3 °ur é•rï°vo{ os ¨un° nrr °r•r n{q snlïr {rrqïm•ï° br n{ï¨rrrq bı °ur v{qv´vq•nlï °urmïrl´rï3 b•° o{lı v{ °urlnï° n{nlıïvïE °un° vï3 vs n{q ¨ur{ °urı nrr srrr °o tv´r °urvr o¨{n{ï¨rr5 Kï lo{t nï °urı nrr xrä° v{pnänblr os brv{t n•°o{omo•ï3nï lo{t nï °urı nrr v{qop°rv{n°rq n{q mn{vä•ln°rq /qo¨{ °o °urvr´rrı v{ï°v{p°ï)3 °urvr n{ï¨rr °o °uvï é•rï°vo{ pn{{o° br °nxr{ nï°urvr o¨{5 Lı °ur ïnmr °oxr{3 uo¨r´rr3 {o °rvb•{nl pn{ w•ï°lınrrotn°r °o v°ïrls °ur rvtu° °o qrpvqr ¨uvpu {rrqï ïuo•lq brqr´rloärq n{q ïn°vïsvrq5 K{ı ï•pu °rvb•{nl vï rrärrur{ïvblr3nl°uo•tu o•r rr´•lïvo{ qorï {o° qo n¨nı ¨v°u °ur é•rï°vo{D

THE NEW FORMS OF CONTROL 9

uo¨ pn{ °ur äroälr ¨uo un´r brr{ °ur obwrp° os rssrp°v´r n{qäroq•p°v´r qomv{n°vo{ bı °urmïrl´rï prrn°r °ur po{qv°vo{ï ossrrrqomI'aur morr rn°vo{nl3 äroq•p°v´r3 °rpu{vpnl3 n{q °o°nl °ur rrärrï4

ïv´r nqmv{vï°rn°vo{ os ïopvr°ı brpomrï3 °ur morr •{vmntv{nblr°ur mrn{ï n{q ¨nıï bı ¨uvpu °ur nqmv{vï°rrrq v{qv´vq•nlïmvtu° brrnx °urvr ïrr´v°•qr n{q ïrvˆr °urvr o¨{ lvbrrn°vo{5 ao brï•rr3 °o vmäoïr ]rnïo{ •äo{ n{ r{°vrr ïopvr°ı vï n änrnqo—vpnln{q ïpn{qnlo•ï vqrn—nl°uo•tu o{r mvtu° qvïä•°r °ur rvtu°4ro•ï{rïï os n ïopvr°ı ¨uvpu rvqvp•lrï °uvï vqrn ¨uvlr mnxv{tv°ï o¨{ äoä•ln°vo{ v{°o obwrp°ï os °o°nl nqmv{vï°rn°vo{5 Klllvbrrn°vo{ qrär{qï o{ °ur po{ïpvo•ï{rïï os ïrr´v°•qr3 n{q °urrmrrtr{pr os °uvï po{ïpvo•ï{rïï vï nl¨nıï unmärrrq bı °ur ärr4qomv{n{pr os {rrqï n{q ïn°vïsnp°vo{ï ¨uvpu3 °o n trrn° r—°r{°3un´r brpomr °ur v{qv´vq•nl'ï o¨{5 aur äroprïï nl¨nıï rrälnprïo{r ïıï°rm os ärrpo{qv°vo{v{t bı n{o°urrE °ur oä°vmnl tonl vï°ur rrälnprmr{° os snlïr {rrqï bı °r•r o{rï3 °ur nbn{qo{mr{° osrrärrïïv´r ïn°vïsnp°vo{5aur qvï°v{t•vïuv{t srn°•rr os nq´n{prq v{q•ï°rvnl ïopvr°ı vï v°ï

rssrp°v´r ï•ssopn°vo{ os °uoïr {rrqï ¨uvpu qrmn{q lvbrrn°vo{—lvbrrn°vo{ nlïo srom °un° ¨uvpu vï °olrrnblr n{q rr¨nrqv{t n{qpomsor°nblr—¨uvlr v° ï•ï°nv{ï n{q nbïol´rï °ur qrï°r•p°v´räo¨rr n{q rrärrïïv´r s•{p°vo{ os °ur nssl•r{° ïopvr°ı5 Rrrr3 °urïopvnl po{°rolï r—np° °ur o´rr¨urlmv{t {rrq sor °ur äroq•p°vo{n{q po{ï•mä°vo{ os ¨nï°rE °ur {rrq sor ï°•ärsıv{t ¨orx ¨urrrv° vï {o lo{trr n rrnl {rprïïv°ıE °ur {rrq sor moqrï os rrln—n°vo{¨uvpu ïoo°ur n{q ärolo{t °uvï ï°•ärsvpn°vo{E °ur {rrq sor mnv{4°nv{v{t ï•pu qrprä°v´r lvbrr°vrï nï srrr pomär°v°vo{ n° nqmv{vï4°rrrq ärvprï3 n srrr ärrïï ¨uvpu pr{ïorï v°ïrls3 srrr puovprbr°¨rr{ brn{qï n{q tnqtr°ï5b{qrr °ur r•lr os n rrärrïïv´r ¨uolr3 lvbrr°ı pn{ br mnqr v{°o

n äo¨rrs•l v{ï°r•mr{° os qomv{n°vo{5 aur rn{tr os puovpr oär{

9 `rr ä5 ;:5

87 ONE-DIMENSIONAL SOCIETY

°o °ur v{qv´vq•nl vï {o° °ur qrpvïv´r snp°or v{ qr°rrmv{v{t °urqrtrrr os u•mn{ srrrqom3 b•° ¨un° pn{ br puoïr{ n{q ¨un° vïpuoïr{ bı °ur v{qv´vq•nl5 aur prv°rrvo{ sor srrr puovpr pn{ {r´rrbr n{ nbïol•°r o{r3 b•° {rv°urr vï v° r{°vrrlı rrln°v´r5 Prrr rlrp°vo{os mnï°rrï qorï {o° nbolvïu °ur mnï°rrï or °ur ïln´rï5 Prrr puovprnmo{t n ¨vqr ´nrvr°ı os tooqï n{q ïrr´vprï qorï {o° ïvt{vsısrrrqom vs °urïr tooqï n{q ïrr´vprï ï•ï°nv{ ïopvnl po{°rolï o´rr nlvsr os °ovl n{q srnr—°un° vï3 vs °urı ï•ï°nv{ nlvr{n°vo{5 K{q°ur ïäo{°n{ro•ï rräroq•p°vo{ os ï•ärrvmäoïrq {rrqï bı °urv{qv´vq•nl qorï {o° rï°nblvïu n•°o{omıE v° o{lı °rï°vsvrï °o °urrssvpnpı os °ur po{°rolï5

Y•r v{ïvï°r{pr o{ °ur qrä°u n{q rssvpnpı os °urïr po{°rolï vïoär{ °o °ur obwrp°vo{ °un° ¨r o´rrrn°r trrn°lı °ur v{qop°rv{n°v{täo¨rr os °ur 'mrqvn3' n{q °un° bı °urmïrl´rï °ur äroälr ¨o•lqsrrl n{q ïn°vïsı °ur {rrqï ¨uvpu nrr {o¨ vmäoïrq •äo{ °urm5aur obwrp°vo{ mvïïrï °ur äov{°5 aur ärrpo{qv°vo{v{t qorï {o°ï°nr° ¨v°u °ur mnïï äroq•p°vo{ os rnqvo n{q °rlr´vïvo{ n{q ¨v°u°ur pr{°rnlvˆn°vo{ os °urvr po{°rol5 aur äroälr r{°rr °uvï ï°ntr nïärrpo{qv°vo{rq rrprä°nplrï os lo{t ï°n{qv{tE °ur qrpvïv´r qvssrr4r{pr vï v{ °ur sln°°r{v{t o•° os °ur po{°rnï° /or po{slvp°) br°¨rr{°ur tv´r{ n{q °ur äoïïvblr3 br°¨rr{ °ur ïn°vïsvrq n{q °ur •{ïn°vï4svrq {rrqï5 Rrrr3 °ur ïo4pnllrq ré•nlvˆn°vo{ os plnïï qvï°v{p°vo{ïrr´rnlï v°ï vqrolotvpnl s•{p°vo{5 Ss °ur ¨orxrr n{q uvï boïï r{woı°ur ïnmr °rlr´vïvo{ ärotrnm n{q ´vïv° °ur ïnmr rrïor° älnprï3 vs°ur °ıävï° vï nï n°°rnp°v´rlı mnqr •ä nï °ur qn•tu°rr os urrrmäloırr3 vs °ur Nrtro o¨{ï n Cnqvllnp3 vs °urı nll rrnq °ur ïnmr{r¨ïänärr3 °ur{ °uvï nïïvmvln°vo{ v{qvpn°rï {o° °ur qvïnäärnrn{pros plnïïrï3 b•° °ur r—°r{° °o ¨uvpu °ur {rrqï n{q ïn°vïsnp°vo{ï°un° ïrr´r °ur ärrïrr´n°vo{ os °ur Oï°nblvïumr{° nrr ïunrrq bı °ur•{qrrlıv{t äoä•ln°vo{5S{qrrq3 v{ °ur moï° uvtulı qr´rloärq nrrnï os po{°rmäornrı

ïopvr°ı3 °ur °rn{ïäln{°n°vo{ os ïopvnl v{°o v{qv´vq•nl {rrqï vï ïorssrp°v´r °un° °ur qvssrrr{pr br°¨rr{ °urm ïrrmï °o br ä•rrlı

THE NEW FORMS OF CONTROL 11

theoretical. Can one really distinguish between the mass mediaas instruments of information and entertainment, and as agentsof manipulation and indoctrination? Between the automobile asnuisance and as convenience? Between the horrors and the com-forts of functional architecture? Between the work for nationaldefense and the work for corporate gain? Between the privatepleasure and the commercial and political utility involved inincreasing the birth rate?

We are again confronted with one of the most vexing aspectsof advanced industrial civilization: the rational character of itsirrationality. Its productivity and efficiency, its capacity toincrease and spread comforts, to turn waste into need, anddestruction into construction, the extent to which this civiliza-tion transforms the object world into an extension of man'smind and body makes the very notion of alienation question-able. The people recognize themselves in their commodities;they find their soul in their automobile, hi-fi set, split-levelhome, kitchen equipment. The very mechanism which ties theindividual to his society has changed, and social control isanchored in the new needs which it has produced.

The prevailing forms of social control are technological in anew sense. To be sure, the technical structure and efficacy of theproductive and destructive apparatus has been a major instru-mentality for subjecting the population to the established socialdivision of labor throughout the modern period. Moreover, suchintegration has always been accompanied by more obviousforms of compulsion: loss of livelihood, the administration ofjustice, the police, the armed forces. It still is. But in the con-temporary period, the technological controls appear to be thevery embodiment of Reason for the benefit of all social groupsand interests—to such an extent that all contradiction seemsirrational and all counteraction impossible.

No wonder then that, in the most advanced areas of this

1 2 ONE-DIMENSIONAL SOCIETY

civilization, the social controls have been introjected to the pointwhere even individual protest is affected at its roots. The intel-lectual and emotional refusal "to go along" appears neurotic andimpotent. This is the socio-psychological aspect of the politicalevent that marks the contemporary period: the passing of thehistorical forces which, at the preceding stage of industrial soci-ety, seemed to represent the possibility of new forms of existence.

But the term "introjection" perhaps no longer describes theway in which the individual by himself reproduces and perpetu-ates the external controls exercised by his society. Introjectionsuggests a variety of relatively spontaneous processes by which aSelf (Ego) transposes the "outer" into the "inner." Thus introjec-tion implies the existence of an inner dimension distinguishedfrom and even antagonistic to the external exigencies—an indi-vidual consciousness and an individual unconscious apart frompublic opinion and behavior.' The idea of "inner freedom" herehas its reality: it designates the private space in which man maybecome and remain "himself "

Today this private space has been invaded and whittled downby technological reality. Mass production and mass distributionclaim the entire individual, and industrial psychology has longsince ceased to be confined to the factory. The manifold pro-cesses of introjection seem to be ossified in almost mechanicalreactions. The result is, not adjustment but mimesis: an immediateidentification of the individual with his society and, through it,with the society as a whole.

This immediate, automatic identification (which may havebeen characteristic of primitive forms of association) reappearsin high industrial civilization; its new "immediacy," however,is the product of a sophisticated, scientific management and

: aur pun{tr v{ °ur s•{p°vo{ os °ur snmvlı urrr älnıï n qrpvïv´r rolrD v°ï'ïopvnlvˆv{t' s•{p°vo{ï nrr v{prrnïv{tlı °nxr{ o´rr bı o•°ïvqr tro•äï n{qmrqvn5 `rr mı Oroï n{q Cv´vlvˆn°vo{ /Loï°o{D Lrnpo{ Zrrïï3 8C55)3 ä5 C?ss5

THE NEW FORMS OF CONTROL 13

organization. In this process, the "inner" dimension of the mindin which opposition to the status quo can take root is whittleddown. The loss of this dimension, in which the power of nega-tive thinking—the critical power of Reason—is at home, is theideological counterpart to the very material process in whichadvanced industrial society silences and reconciles the oppo-sition. The impact of progress turns Reason into submission tothe facts of life, and to the dynamic capability of producing moreand bigger facts of the same sort of life. The efficiency of thesystem blunts the individuals' recognition that it contains no factswhich do not communicate the repressive power of the whole. Ifthe individuals find themselves in the things which shape theirlife, they do so, not by giving, but by accepting the law ofthings—not the law of physics but the law of their society.

I have just suggested that the concept of alienation seems tobecome questionable when the individuals identify themselveswith the existence which is imposed upon them and have in ittheir own development and satisfaction. This identification is notillusion but reality. However, the reality constitutes a more pro-gressive stage of alienation. The latter has become entirelyobjective; the subject which is alienated is swallowed up by itsalienated existence. There is only one dimension, and it iseverywhere and in all forms. The achievements of progress defyideological indictment as well as justification; before their tri-bunal, the "false consciousness" of their rationality becomes thetrue consciousness.

This absorption of ideology into reality does not, however,signify the "end of ideology." On the contrary, in a specificsense advanced industrial culture is more ideological than its pre-decessor, inasmuch as today the ideology is in the process ofproduction itself.' In a provocative form, this proposition reveals

; Theodor W. Adorn, Prismen. Kulturkritik and Gesellschaft. (Frankfurt: Suhrkamp,1955), p. 24f

1 4 ONE-DIMENSIONAL SOCIETY

the political aspects of the prevailing technological rationalityThe productive apparatus and the goods and services which itproduces "sell" or impose the social system as a whole. Themeans of mass transportation and communication, the com-modities of lodging, food, and clothing, the irresistible output ofthe entertainment and information industry carry with themprescribed attitudes and habits, certain intellectual and emo-tional reactions which bind the consumers more or less pleas-antly to the producers and, through the latter, to the whole. Theproducts indoctrinate and manipulate; they promote a false con-sciousness which is immune against its falsehood. And as thesebeneficial products become available to more individuals inmore social classes, the indoctrination they carry ceases to bepublicity; it becomes a way of life. It is a good way of life—muchbetter than before—and as a good way of life, it militates againstqualitative change. Thus emerges a pattern of one-dimensionalthought and behavior in which ideas, aspirations, and objectives that,by their content, transcend the established universe of discourseand action are either repelled or reduced to terms of this uni-verse. They are redefined by the rationality of the given systemand of its quantitative extension

The trend may be related to a development in scientificmethod: operationalism in the physical, behaviorism in thesocial sciences. The common feature is a total empiricism inthe treatment of concepts; their meaning is restricted to therepresentation of particular operations and behavior. The oper-ational point of view is well illustrated by P. W. Bridgman'sanalysis of the concept of length s

5 Z5 W Lrvqtmn{3 aur Votvp os Moqrr{ Zuıïvpï /Nr¨ forxD Mnpmvlln{3 8C9B)3 ä5 55aur oärrn°vo{nl qop°rv{r unï ïv{pr brr{ rrsv{rq n{q é•nlvsvrq5 Lrvqtmn{ uvm4ïrls unï r—°r{qrq °ur po{prä° os 'oärrn°vo{' °o v{pl•qr °ur 'änärr4n{q4är{pvl' oärrn°vo{ï os °ur °urorvï° /v{ Zuvlvää T5 Prn{x3 aur Vnlvqn°vo{ os `pvr{°vsvp

THE NEW FORMS OF CONTROL 15

We evidently know what we mean by length if we can tell whatthe length of any and every object is, and for the physicistnothing more is required. To find the length of an object, wehave to perform certain physical operations. The concept of

length is therefore fixed when the operations by which length is

measured are fixed: that is, the concept of length involves asmuch and nothing more than the set of operations by which

length is determined. In general, we mean by any concept noth-ing more than a set of operations; the concept is synonymouswith the corresponding set of operations.

Bridgman has seen the wide implications of this mode ofthought for the society at large: ?

To adopt the operational point of view involves much more

than a mere restriction of the sense in which we understand'concept,' but means a far-reaching change in all our habits ofthought, in that we shall no longer permit ourselves to use astools in our thinking concepts of which we cannot give an

adequate account in terms of operations.

Bridgman's prediction has come true. The new mode of thoughtis today the predominant tendency in philosophy, psychology,sociology, and other fields. Many of the most seriously trouble-some concepts are being "eliminated" by showing that noadequate account of them in terms of operations or behavior canbe given. The radical empiricist onslaught (I shall subsequently,in chapters VII and VIII, examine its claim to be empiricist) thusprovides the methodological justification for the debunking of

aurorvrï hLoï°o{D Lrnpo{ Zrrïï3 8C5;j3 Cunä SS) aur mnv{ vmär°•ï rrmnv{ï °urïnmrD v° vï 'qrïvrnblr' °un° °ur änärr4n{q4är{pvl oärrn°vo{ï 'br pnänblr osr´r{°•nl po{°np°3 nl°uo•tu ärrunäï v{qvrrp°lı3 ¨v°u v{ï°r•mr{°nl oärrn°vo{ï5'

? Z W5 Lrvqtmn{3 atq Vosuc os Modern Physics, loc. pv°53 ä5 :85

:"C"ONE-DIMENSIONAL SOCIETY

°ur mv{q bı °ur v{°rllrp°•nlï—n äoïv°v´vïm ¨uvpu3 v{ v°ï qr{vnlos °ur °rn{ïpr{qv{t rlrmr{°ï os ]rnïo{3 sormï °ur npnqrmvppo•{°rränr° os °ur ïopvnllı rré•vrrq brun´vor5Y•°ïvqr °ur npnqrmvp rï°nblvïumr{°3 °ur 'snr4rrnpuv{t pun{tr

v{ nll o•r unbv°ï os °uo•tu°' vï morr ïrrvo•ï5 S° ïrr´rï °opoorqv{n°r vqrnï n{q tonlï ¨v°u °uoïr r—np°rq bı °ur ärr´nvlv{tïıï°rm3 °o r{ploïr °urm v{ °ur ïıï°rm3 n{q °o rrärl °uoïr ¨uvpunrr vrrrpo{pvlnblr ¨v°u °ur ïıï°rm5 aur rrvt{ os ï•pu n o{r4qvmr{ïvo{nl rrnlv°ı qorï {o° mrn{ °un° mr°rrvnlvïm r•lrï3 n{q°un° °ur ïävrv°•nl3 mr°näuıïvpnl3 n{q bourmvn{ opp•än°vo{ï nrrär°rrv{t o•°5 Y{ °ur po{°rnrı3 °urrr vï n trrn° qrnl os 'Worïuvä°otr°urr °uvï ¨rrx3' 'Wuı {o° °rı Qoq3' gr{3 r—vï°r{°vnlvïm3n{q brn° ¨nıï os lvsr3 r°p5 L•° ï•pu moqrï os äro°rï° n{q °rn{4ïpr{qr{pr nrr {o lo{trr po{°rnqvp°orı °o °ur ï°n°•ï é•o n{q {olo{trr {rtn°v´r5 aurı nrr rn°urr °ur prrrmo{vnl änr° os ärnp°vpnlbrun´vorvïm3 v°ï unrmlrïï {rtn°vo{3 n{q nrr é•vpxlı qvtrï°rq bı°ur ï°n°•ï é•o nï änr° os v°ï urnl°uı qvr°5

Y{r4qvmr{ïvo{nl °uo•tu° vï ïıï°rmn°vpnllı äromo°rq bı °urmnxrrï os äolv°vpï n{q °urvr ä•r´rıorï os mnïï v{sormn°vo{5aurvr •{v´rrïr os qvïpo•rïr vï äoä•ln°rq bı ïrls4´nlvqn°v{tuıäo°urïrï ¨uvpu3 v{prïïn{°lı n{q mo{oäolvï°vpnllı rrärn°rq3brpomr uıä{o°vp qrsv{v°vo{ï or qvp°n°vo{ï5 Por r—nmälr3 'srrr'nrr °ur v{ï°v°•°vo{ï ¨uvpu oärrn°r /n{q nrr oärrn°rq o{) v{ °urpo•{°rvrï os °ur Prrr WorlqE o°urr °rn{ïpr{qv{t moqrï os free-dom nrr bı qrsv{v°vo{ rv°urr n{nrpuvïm3 pomm•{vïm3 or äroän4tn{qn5 '`opvnlvï°vp' nrr nll r{pronpumr{°ï o{ ärv´n°r r{°rrärvïrï{o° •{qrr°nxr{ bı ärv´n°r r{°rrärvïr v°ïrls /or bı to´rr{mr{°po{°rnp°ï)3 ï•pu nï •{v´rrïnl n{q pomärrur{ïv´r urnl°u v{ï•r4n{pr3 or °ur äro°rp°vo{ of nature from all too sweeping com-mercialization, or °ur rï°nblvïumr{° os ä•blvp os ïrr´vprï ¨uvpumnı u•r° ärv´n°r ärosv°5 auvï °o°nlv°nrvn{ lotvp os nppomälvïurqsnp°ï unï v°ï Onï°rr{ po•{°rränr°5 aurrr3 srrrqom vï °ur ¨nı os lvsrv{ï°v°•°rq bı n pomm•{vï° rrtvmr3 n{q nll o°urr °rn{ïpr{qv{t

THE NEW FORMS OF CONTROL 17

moqrï os srrrqom nrr rv°urr pnäv°nlvï°vp3 or rr´vïvo{vï°3 or lrs°vï°ïrp°nrvn{vïm5 S{ bo°u pnmäï3 {o{4oärrn°vo{nl vqrnï nrr {o{4brun´vornl n{q ï•b´rrïv´r5 aur mo´rmr{° os °uo•tu° vï ï°oäärqn° bnrrvrrï ¨uvpu näärnr nï °ur lvmv°ï os ]rnïo{ v°ïrls5`•pu lvmv°n°vo{ os °uo•tu° vï prr°nv{lı {o° {r¨ Kïpr{qv{t

moqrr{ rn°vo{nlvïm3 v{ v°ï ïärp•ln°v´r nï ¨rll nï rmävrvpnl sorm3ïuo¨ï n ï°rvxv{t po{°rnï° br°¨rr{ r—°rrmr prv°vpnl rnqvpnlvïm v{ïpvr{°vsvp n{q äuvloïoäuvp mr°uoq o{ °ur o{r un{q3 n{q n{•{prv°vpnl é•vr°vïm v{ °ur n°°v°•qr °o¨nrq rï°nblvïurq n{q s•{p4°vo{v{t ïopvnl v{ï°v°•°vo{ï5 au•ï Nrïpnr°rï' rto potv°n{ï ¨nï °o lrn´r°ur 'trrn° ä•blvp boqvrï' •{°o•purq3 n{q Robbrï urlq °un° '°urärrïr{° o•tu° nl¨nıï °o br ärrsrrrrq3 mnv{°nv{rq3 n{q nppo•{°rqbrï° ' Un{° ntrrrq ¨v°u Vopxr v{ w•ï°vsıv{t rr´ol•°vo{ vs n{q ¨ur{v° unï ï•pprrqrq v{ ortn{vˆv{t °ur ¨uolr n{q v{ ärr´r{°v{tï•b´rrïvo{5Ro¨r´rr3 °urïr nppommoqn°v{t po{prä°ï os ]rnïo{ ¨rrr

nl¨nıï po{°rnqvp°rq bı °ur r´vqr{° mvïrrı n{q v{w•ï°vpr os °ur'trrn° ä•blvp boqvrï' n{q °ur rssrp°v´r3 morr or lrïï po{ïpvo•ïrrbrllvo{ ntnv{ï° °urm5 `opvr°nl po{qv°vo{ï r—vï°rq ¨uvpu äro4´oxrq n{q ärrmv°°rq rrnl qvïïopvn°vo{ srom °ur rï°nblvïurq ï°n°ros nssnvrïE n ärv´n°r nï ¨rll nï äolv°vpnl qvmr{ïvo{ ¨nï ärrïr{° v{¨uvpu qvïïopvn°vo{ po•lq qr´rloä v{°o rssrp°v´r oääoïv°vo{3°rï°v{t v°ï ï°rr{t°u n{q °ur ´nlvqv°ı os v°ï obwrp°v´rï5

Wv°u °ur trnq•nl ploïv{t os °uvï qvmr{ïvo{ bı °ur ïopvr°ı3 °urïrls4lvmv°n°vo{ os °uo•tu° nïï•mrï n lnrtrr ïvt{vsvpn{pr5 aurv{°rrrrln°vo{ br°¨rr{ ïpvr{°vsvp4äuvloïoäuvpnl n{q ïopvr°nl äro4prïïrï3 br°¨rr{ °urorr°vpnl n{q ärnp°vpnl ]rnïo{3 nïïrr°ï v°ïrls'bruv{q °ur bnpx' os °ur ïpvr{°vï°ï n{q äuvloïoäurrï5 aur ïopvr°ıbnrï n ¨uolr °ıär os oääoïv°vo{nl oärrn°vo{ï n{q brun´vorE po{4ïré•r{°lı3 °ur po{prä°ï ärr°nv{v{t °o °urm nrr rr{qrrrq vll•ïorıor mrn{v{tlrïï5 Rvï°orvpnl °rn{ïpr{qr{pr näärnrï nï mr°n4äuıïvpnl °rn{ïpr{qr{pr3 {o° npprä°nblr °o ïpvr{pr n{q ïpvr{°vsvp°uo•tu°5 aur oärrn°vo{nl n{q brun´vornl äov{° os ´vr¨3 ärnp°vprqnï n 'unbv° os °uo•tu°' n° lnrtr3 brpomrï °ur ´vr¨ os °ur

:"E"ONE-DIMENSIONAL SOCIETY

established universe of discourse and action, needs and aspira-qo{ï5 The "cunning of Reason" works, as it so often did, in theinterest of the powers that be. The insistence on operational andbehavioral concepts turns against the efforts to free thought andbehavior from the given reality and for the suppressed alternatives.Theoretical and practical Reason, academic and social behavior-ism meet on common ground: that of an advanced societywhich makes scientific and technical progress into aninstrument of domination.

"Progress" is not a neutral term; it moves toward specificends, and these ends are defined by the possibilities of ameliorat-ing the human condition. Advanced industrial society isapproaching the stage where continued progress would demandthe radical subversion of the prevailing direction and organiza-tion of progress. This stage would be reached when materialproduction (induding the necessary services) becomes auto-mated to the extent that all vital needs can be satisfied whilenecessary labor time is reduced to marginal time. From thispoint on, technical progress would transcend the realm of neces-sity, where it served as the instrument of domination andexploitation which thereby limited its rationality; technologywould become subject to the free play of faculties in the strugglefor the pacification of nature and of society.

Such a state is envisioned in Marx's notion of the "abolition oflabor." The term "pacification of existence" seems better suitedto designate the historical alternative of a world which—through an international conflict which transforms and sus-pends the contradictions within the established societies—advances on the brink of a global war. "Pacification of existence"means the development of man's struggle with man and withnature, under conditions where the competing needs, desires,and aspirations are no longer organized by vested interests indomination and scarcity—an organization which perpetuatesthe destructive forms of this struggle.

THE NEW FORMS OF CONTROL 19

Today's fight against this historical alternative finds a firmmass basis in the underlying population, and finds its ideologyin the rigid orientation of thought and behavior to the givenuniverse of facts. Validated by the accomplishments of scienceand technology, justified by its growing productivity, the statusquo defies all transcendence. Faced with the possibility of pacifi-cation on the grounds of its technical and intellectual achieve-ments, the mature industrial society doses itself against thisalternative. Operationalism, in theory and practice, becomes thetheory and practice of containment. Underneath its obviousdynamics, this society is a thoroughly static system of life: self-propelling in its oppressive productivity and in its beneficialcoordination. Containment of technical progress goes hand inhand with its growth in the established direction. In spite of thepolitical fetters imposed by the status quo, the more technologyappears capable of creating the conditions for pacification, themore are the minds and bodies of man organized against thisalternative.

The most advanced areas of industrial society exhibitthroughout these two features: a trend toward consummation oftechnological rationality, and intensive efforts to contain thistrend within the established institutions. Here is the internalcontradiction of this civilization: the irrational element in itsrationality It is the token of its achievements. The industrialsociety which makes technology and science its own is organ-ized for the ever-more-effective utilization of its resources. Itbecomes irrational when the success of these efforts opens newdimensions of human realization. Organization for peace is dif-ferent from organization for war; the institutions which servedthe struggle for existence cannot serve the pacification of exist-ence. Life as an end is qualitatively different from life as a means.

Such a qualitatively new mode of existence can never beenvisaged as the mere by-product of economic and politicalchanges, as the more or less spontaneous effect of the new

20 ONE-DIMENSIONAL SOCIETY

institutions which constitute the necessary prerequisite. Qualita-tive change also involves a change in the technical basis on whichthis society rests—one which sustains the economic and polit-ical institutions through which the "second nature" of man asan aggressive object of administration is stabilized. The tech-niques of industrialization are political techniques; as such, theyprejudge the possibilities of Reason and Freedom.

To be sure, labor must precede the reduction of labor, andindustrialization must precede the development of human needsand satisfactions. But as all freedom depends on the conquest ofalien necessity, the realization of freedom depends on the tech-niques of this conquest. The highest productivity of labor can beused for the perpetuation of labor, and the most efficient indus-trialization can serve the restriction and manipulation of needs.

When this point is reached, domination—in the guise ofaffluence and liberty—extends to all spheres of private and pub-lic existence, integrates all authentic opposition, absorbs allalternatives. Technological rationality reveals its political char-acter as it becomes the great vehicle of better domination, cre-ating a truly totalitarian universe in which society and nature,mind and body are kept in a state of permanent mobilization forthe defense of this universe.