Herbaland gummy 2017 Brand book new - ProTec …Brand Positioning/ Benchmark Company Background /...
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Transcript of Herbaland gummy 2017 Brand book new - ProTec …Brand Positioning/ Benchmark Company Background /...
CONTENTS
Branding
Sales and Marketing
IntroductionCompany Background
Unique Selling PropositionsProducts Best Sellers
Product Assortment
Logo stories & Icons
NEW: Pure Line
Retailers
The Herbaland Advantage
Licenses and certificates
Awards
| INTRODUCTION: COMPANY BACKGROUND
Established in 2009, Herbaland Naturals Inc. is a leading Canadian supplement manufacturer,
specializing in gummy vitamins.
Currently, you can find our products all over the world, in more than 25 countries.
In addition to private labelling services, we also provide complete service: including regulatory
affairs and marketing support, for both our local and overseas customers.
| INTRODUCTION: COMPANY BACKGROUND
Why gummies?
Capsules and tablets have been the traditional supplement
delivery form, however, Herbaland wanted to offer a delicious and healthy way of supplementing your health.
Herbaland develops and manufactures innovative gummy vitamin and supplement formulations for all ages.
| INTRODUCTION: THE HERBALAND ADVANTAGE
We’ve received countless awards.
2016 Richmond Chamber of Commerce Business Excellence Awards – Business of the Year Winner
2016 Richmond Chamber of Commerce Business Excellence Awards – Best workplace finalist
2016 British Columbia Export Award – Consumer category finalist
2014 Alive Magazine Consumer’s Choice Awards – Fitness & Weight Management Bronze
2014 Richmond Chamber of Commerce Business Excellence Awards – Innovation of the Year Finalist
2012 Alive Magazine Consumer’s Choice Awards – Supplement Category Gold
2011 Alive Magazine Consumer’s Choice Awards – Supplement Category Gold
2011 Richmond Chamber of Commerce Business Excellence Awards – New Business of the Year Winner
2010 BC Successful You Awards for Best Business Concept Nominee
2010 Richmond Chamber of Commerce Business Excellence Awards Finalist
2010 Alive Magazine Consumer’s Choice Awards – Supplement Category Gold
| PRODUCTS: BEST SELLERS
HERBALAND KID’S GUMMY VEGAN MULTIVITAMINS & MINERALSProvides essential vitamins and minerals for the healthy growth
of childrenSuitable for vegetarian or vegan diets
HERBALAND KID’S GUMMY CALCIUM WITH VITAMIN D3Provides calcium and Vitamin d to help build and maintain strong bones
and teethSuitable for vegetarian diets
HERBALAND KID’S GUMMY OMEGA WITHDHA + EPA
Provides essential fatty acids that supports brain and eye development in children
Pectin base is suitable for vegetarian diets
| PRODUCTS: UNIQUE SELLING PROPOSITIONS
Herbaland Naturals is proud to say our gummies:
World exclusive SUGAR FREE, VEGAN gummy line
Are made with Non-GMO Ingredients
Contain 92% Organic Ingredients
Come in a wide variety of shapes, colours and flavours
Are available for custom formulations
Are free of preservatives, and most main allergens
Use all natural colours and flavours
| HERBALAND: PRODUCT ASSORTMENT
HERBALAND VEGAN ORGANIC FIBER GUMMY
Easy and delicious way of adding more fibre to your diet
Promotes regularity and a healthy digestive system
Two delicious flavours in one bottle: Strawberry and Orange
World exclusive SUGAR FREE, VEGAN gummy line
| HERBALAND: PRODUCT ASSORTMENT
HERBALAND EYECARE GUMMY
Supports vision healthReduces the risk of eye disorders
such as cataractsHelps protect retinas from UV light
damageWorld exclusive SUGAR FREE,
VEGAN gummy line
| HERBALAND: PRODUCT ASSORTMENT
HERBALAND VITAMIN D3 and B12 GUMMY
Helps metabolize carbohydrates, fats or proteins
Aids in the formation of red blood cells
Essential vitamin in developing strong and healthy teeth and bones
World exclusive SUGAR FREE, VEGAN gummy line
| HERBALAND: PRODUCT ASSORTMENT
HERBALAND GREEN COFFEE BEAN GUMMY WITH GARCINIA CAMBOGIA
Supports weight management by increasing feeling of fullness
Delicious caramel flavourWorld exclusive SUGAR FREE,
VEGAN gummy line
| HERBALAND: PRODUCT ASSORTMENT
HERBALAND EYECARE GUMMY
Supports vision healthReduces the risk of eye disorders
such as cataractsHelps protect retinas from UV light
damageWorld exclusive SUGAR FREE,
VEGAN gummy line
| HERBALAND: PRODUCT ASSORTMENT
HERBALAND ADULT’S MULTIVITAMINS AND MINERALS GUMMY
Delicious and convenient way to close any nutritional gaps
Packed with 13 essential vitamins and minerals
World exclusive SUGAR FREE, VEGAN gummy line
| HERBALAND: PRODUCT ASSORTMENT
HERBALAND ADULT’S CALCIUM + VITAMIN D3 GUMMY
Helps in the development of strong teeth and bones
Protects against bone diseases later in life
Vitamin D3 helps increase calcium absorption
World exclusive SUGAR FREE, VEGAN gummy line
| Liquid Bee Propolis Line (Alcohol Free)
Bee Propolis High Potency – 30 ml (NPN#80019435)
• Provides powerful antioxidant and antimicrobial activities• Helps reduce respiratory symptoms, including allergies• Helps relieve sore throat and other mouth and throat infections
Bee Propolis with Acai– 30 ml (NPN#80025150)
• Unique combination of bee propolis with acai fruit extract to provide nature’s best antioxidant and antimicrobial sources
• Lubricates the throat and refreshes the breath with the pleasant aroma
Kid’s Bee Propolis Spray – 30 ml (NPN#80023985)
• Specially designed to help boost the immune system of children• Helps reduce allergies, sore throat, and other mouth and throat
infections• Handy to carry and easy to use
| BRANDING: LOGOS & ICONS
Our logo, our storyH- Healthy L- Local
E- Energetic A- Authentic
R- Relax N- Natural
B- Balance D- Delectable
A- Alive
| SALES AND MARKETING SUPPORT
Herbaland can provide any of the following:Free product samples
Available in two forms:
Bonus % of finished product
Small sample pouches for customers
Flyers & leaflets to include at Point of Sale
Merchandizing plans and materials
Product artwork and info sheets
Special discounts
For more information, please contact [email protected]
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20132014
20152016
2017
bo
ttle
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year 2013 2014 2015 2016 2017
bottle count 5,544,000 7,392,000 9,240,000 12,936,000 18,480,000
| PRODUCTION CAPACITY
| WHERE TO FIND US AROUND THE WORLD
• North America: Canada, USA
• South America: Colombia
• Europe: Spain, Portugal, Turkey, Kosovo,
Romania, Armenia, UK, Denmark
• Asia/Pacific: China, Korea, Singapore, Japan, Indonesia, Philippines, Thailand, Taiwan, Myanmar, New Zealand, Hong Kong
• North Africa & Middle East: Egypt, Morocco, UAE, Kuwait, Lebanon, Jordan
Price Low
Position High
Position Low
Price High
Herbaland
Brand Positioning/ BenchmarkCompany Background / Expertise:
1. Canada’s largest GMP gummy
vitamins manufacturer
2. Specialty in gummy supplements
3. Found in 25 countries
Unique Selling Propositions
1. World exclusive vegan sugar free gummy
vitamin line
2. Custom formulations / R&D capability
3. Non GMO, Gluten free, High in Fiber
natural ingredients only, no artificial colors
or flavors
4. All products are licensed as natural health
products by Health Canada
Category: Natural Health Supplements
www.herbaland.ca / www.purever.ca
Origin: Canada
HerbalandCategory: Natural Health Supplements
In-store execution photos
Origin:Canadawww.herbaland.ca / www.purever.ca
HerbalandCategory: Natural Health Supplements
In-store execution photos
Origin: Canadawww.herbaland.ca / www.purever.ca
HerbalandCategory: Natural Health Supplements
ASIA
KoreaChina,
HongKongJapan Taiwan Thailand Philippines Indonesia
Current distribution
channel on internet
& website
Current distribution
retailer (specify name) CostcoMoong
PattanaGNC
Open for Exclusive
discussion:
(Retail / eCommerce
/ Both)
Yes, both(Open for
Both brands)
Yes, both
(Open for
Purever
Brand)
Yes, both
(Open for
Purever
Brand)
Yes, both
(Open for
Both
brands)
Yes, both
(Open for
Purever
Brand)
Yes, both
(on for
Herbaland
brand)
Yes, both
(Open for
Purever
Brand)
Appointed local
distributor? (If Yes,
please specify Name
of Distributor)
Moong
Pattana-only
distribute
Herbaland brand
in retail.
(Purever is
available)
Origin: Canadawww.herbaland.ca / www.purever.ca
HerbalandCategory: Natural Health Products
Europe & Others
TURKEY ARMENIA SPAIN PORTUGAL
Other
European
countries UAE
Current distribution
channel on internet
& website YES YES YES YES
Current distribution
retailer (specify name)GNC
Life Group
Open for Exclusive
discussion?
(Retail /eCommerce/
Both)
NO NO YES YES YES NO
Appointed local
distributor? (If Yes,
please specify Name
of Distributor)
Origin: Canadawww.herbaland.ca / www.purever.ca
HerbalandCategory: Natural Health Products
www.herbaland.ca / www.purever.ca
Origin: Canada
Please contact us: [email protected]: 1-604-284-5050Fax:1-604-285-0606Herbaland Naturals Inc. 12280 Horseshoe Way, Richmond, BC V7A 4Z1, CANADA
