Social Computing in the Social Computing in the EnterpriseEnterpriseSocial Computing in the Social Computing in the EnterpriseEnterprise

Bas PaumenBas PaumenProduct Solution Manager Office SystemProduct Solution Manager Office SystemMicrosoftMicrosoftbasp@microsoft.combasp@microsoft.com

Peter de HaasPeter de HaasManager Information WorkerManager Information WorkerMicrosoftMicrosoftpeter.dehaas@microsoft.competer.dehaas@microsoft.com

Van Web 2.0 naar Enterprise 2.0

21/11/2007

Introductie 2.0Introductie 2.0

What’s the role of Social Computing in your What’s the role of Social Computing in your organization?organization?

11stst Wave Wave 22ndnd Wave Wave 33rdrd Wave: Social Computing Wave: Social Computing

Social Computing is the next wave Social Computing is the next wave of collaborationof collaboration

“Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every

kind of company, in all parts of the world. Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms that have

successfully taken the first steps.”1

- Forrester Research1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 2006

MICROSOFT PLATFORMMICROSOFT PLATFORM

Employees are bringing these tools to the workplaceEmployees are bringing these tools to the workplace

Base: IT decision-makers at US firms with 500 or more employees using Web 2.0 technologiesBase: IT decision-makers at US firms with 500 or more employees using Web 2.0 technologies

“Blogging is a great option, for users can search blogs using keywords, and sharing firmwide intellectual property and

collaborating with colleagues. It’s better than using e-mail because we can archive and retrieve all the posted ideas and information for

later use.” 2

- Tom Baldwin, Sheppard Mullin Chief Knowledge Officer1 Source: May 2007, North American Enterprise Web 2.0 Online Survey revision2 Source: Sheppard Mullin Case study, http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=201199

Challenges companies face for adopting Challenges companies face for adopting Social ComputingSocial Computing

Secured, Well-Managed Core InfrastructureSecured, Well-Managed Core Infrastructure

Business Productivity InfrastructureBusiness Productivity InfrastructureSocial Computing Tools Integrated by Design

Secured, Well-Managed Core InfrastructureSecured, Well-Managed Core Infrastructure

Harness the power of your networkHarness the power of your networkSocial Computing tools delivered in a secure, managed, and compliant infrastructure

BLOGS / WIKISBLOGS / WIKIS

Microsoft Office - PublishingMicrosoft Office - Publishing

PublishPublish to a blog, to a blog, document server document server or a workspace or a workspace straight from straight from

Microsoft Word Microsoft Word 20072007

Blog example in Windows SharePoint Services

RSSRSS

““RSS is a simple XML-RSS is a simple XML-based system that based system that

allows users to allows users to subscribe to their subscribe to their favorite websites. favorite websites.

Using RSS, webmasters Using RSS, webmasters can put their content can put their content into a standardized into a standardized

format, which can be format, which can be viewed and organized viewed and organized

through RSS-aware through RSS-aware software or software or

automatically automatically conveyed as new conveyed as new

content on another content on another website.”website.”

SOCIAL NETWORKING / SOCIAL NETWORKING / PRESENCE / PROFILESPRESENCE / PROFILES

ServiceServicess

Services TaxonomyServices Taxonomy

Streaming

Services

Platform

Consistent, seamless experiences across multiple PCs and devicesChoice of on-premise, partner-hosted or Microsoft-hosted deliveryFederation between enterprises and cloud servicesComposition of multiple applications and services

Enable multiple business models

ServiceServicess

SharePoint’s Social Computing SharePoint’s Social Computing ecosystem ecosystem

Social Platform

Community

Partners

Tools

Users

Enterprise 2.0 based onEnterprise 2.0 based onMicrosoft 2007 Office SystemMicrosoft 2007 Office System

Secure, Well Managed Infrastructure

BusinessIntelligence

Enterprise Content

Management

Collaboration Enterprise Search

UnifiedCommunication

s

Workflow Search BusinessData

Catalog

ExtensibleUI

OpenXML FileFormats

Website andSecurity

Framework

Wikis, Blogs, Discussions, Feeds, Tagging, Social Networking, Profiles, Presence

© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the

date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.25